97-22286 RESO
RESOLUTION NO. 97-22286
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA DENYING THE INSTALLATION OF TEMPORAR. Y
BANNERS ON COLLINS AVENUE FROM 41ST STREET TO 50TH STRJI~E:r
PROMOTING THE BROKERAGE YACHT SHOW TO BE HELD FEBRUARY 13l1lH -
17TH, 1997.
WHEREAS, the Brokerage Yacht Show sponsored by the Florida Yacht Brokers AssociatioI1 aId
Yachting Promotions, Inc. is scheduled to be open to the public from February 13th - 17th, 1997;
and
WHEREAS, the Brokerage Yacht Show is an in-water event, occupying a segment of the Indh.n
Creek Waterway in the mid-40's blocks of Collins Avenue which is primarily a residential ;rrel,
except for the major hotels; and
WHEREAS, the temporary banners proposed to be installed on Collins Avenue from 41st Street 0
50th Street would be of a commercial nature for the Brokerage Yacht Show and not in keeping wi h
said residential character; and
WHEREAS, pursuant to Section 9-3,CA of the Zoning Ordinance, the right to install, as well as the
number, location, and method of installation of banners in the public right-of-way is subje::t 0
approval by the City Commission; and
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA that the application for
temporary banners requested by the Applicants as set forth herein is denied.
PASSED and ADOPTED THIS
-...-
-
ATTEST:
-Rv ~1- p((A~
CITY CLERK
APPROVED AS TO'
FORM & lANGUA(:;E
& FOR EXECUTION
111 !fJJ.P-&~1J
I >all I
CITY OF
MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH FLORIDA 33139
COMMISSION MEMORANDUM NO. -, ~ -'1 L
TO:
Mayor Seymour Gelber and
Memben or the City Commission
DATE:
February 5, 199~7
FROM:
Jose Garcia_pedro1ia
City Manager
A Resolution pproving the Installation of Light Pole Banners for th,,:
Brokerage Yacht Show
SUBJECT:
RECOMMENDATION
The Administration recommends that the City Commission ~ the Resolution
BACKGROUND
The Brokerage Yacht Show is scheduled to be open to the public from February 13, 1997 thrOllgr
February 17, 1997. This commercial event is claimed to feature the largest display of pre-ow nee
yachts anywhere in the world, and is sponsored by Florida Yacht Brokers Association and Y achtn~
Promotions, Inc. In its eighth year, this show is expected to draw many people to Miami Bead
during the same period the International Boat Show is held at the Convention Center.
The Brokerage Yacht Show is an in-water event, occupying a segment of the Indian Creek Watervray
in the mid-40's blocks of Collins Avenue. Indeed, the City Commission has approved a revoca',le
permit to enable this event to occupy the City's waterside lots on Indian Creek across from 'he
municipal parking lot next to the Eden Roc Hotel
ANALYSIS
Notwithstanding the obvious support of the surrounding hoteliers and the Administration's sUPPJrt
of this show as an important commercial activity which brings many people to our City, we hav,~ a
serious concern with regard to installing banners for this event on Collins Avenue.
The Collins Avenue corridor in the 40's is primarily residential, with the exception of several m~or
hotels. It s character would be seriously compromised, even on a temporary basis, with 1he
installation of banners for a commercial show -- said banners would in reality be nothing less than
advertising signs for the show.
DATE
c. 'l6L
;)-:)JU-
AGENDA ITEM
By approving light pole banners for this commercial event, the City would be setting a precedent fer
other commercial events to follow suit. As such, we do not believe these subject banners should b ~
approved.
CONCLUSION
The Administration has concluded that the City Commission should ~ the Resolution.
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