2009-27115 ResoRESOLUTION NO. 2009-27115
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE CITY MANAGER,
PURSUANT TO REQUEST FOR PROPOSALS (RFP) NO. 29-08/09, FOR A
CONCESSION AGREEMENT FOR THE MANAGEMENT AND OPERATION OF A
CONCESSION FACILITY WITHIN THE STRUCTURE COMMONLY REFERRED TO AS
THE "PAVILION BUILDING," LOCATED IN SOUTH POINTE PARK; AUTHORIZING THE
ADMINISTRATION TO ENTER INTO NEGOTIATIONS WITH THE TOP-RANKED FIRM OF
SB CAFE, LLC, D/B/A TOUCH CATERING, AND SHOULD THE ADMINISTRATION NOT
BE ABLE TO NEGOTIATE AN AGREEMENT WITH THE TOP-RANKED FIRM OF SB
CAFE, LLC, D/B/A TOUCH CATERING, AUTHORIZING THE ADMINISTRATION TO
NEGOTIATE WITH THE SECOND-RANKED FIRM OF THE OASIS, D/B/A ERRANDBOY
DELIVERIES, LLC; FURTHER AUTHORIZING THE MAYOR AND CITY CLERK TO
EXECUTE AN AGREEMENT, UPON CONCLUSION OF SUCCESSFUL NEGOTIATIONS.
WHEREAS, on March 18, 2009, the Mayor and City Commission approved the
issuance of Request for Proposals (RFP) No. 29-08/09, for a Concession Agreement for the
Management and Operation of a Concession Facility within the Structure Commonly
Referred to as the "Pavilion Building" Located in South Pointe Park (the "RFP"); and
WHEREAS, on March 27, 2009, the RFP was issued with an opening date of April
27, 2009; and
WHEREAS, apre-proposal meeting to provide information to prospective proposers
was held on April 13, 2009; and
WHEREAS, BidNet and Bidsync issued bid notices to 20 and 618 prospective
proposers respectively, the Procurement Division also distributed 544 notices all local bars,
clubs, and restaurants in Miami Beach, resulting in the receipt of two (2) bids; and
WHEREAS, the City Manager, via Letter to Commission (LTC) No. 129-2009,
appointed an Evaluation Committee ("The Committee") consisting of the following
individuals:
• Gary Farmer -Cultural Affairs Program Manager, Cultural Arts;
• Manuel Marquez Jr. -Revenue Manager, Finance;
• Michele Merlo -Miami Beach Resident;
• Jim Nourse -Miami Beach Golf Course Food and Beverage Manager;
• John Oldenburg -Assistant Director, Parks and Recreation;
• Ruth Remington -Miami Beach Resident; and
WHEREAS, on May 19, 2009, the Committee convened for presentations,
deliberations, and recommendations; and
WHEREAS, SB Cafe, LLC, d/b/a Touch Catering, was the top-ranked firm, and The
Oasis, d/b/a Errandboy Deliveries, LLC, was the second-ranked firm; and
WHEREAS, the Committee also recommended that the City consider rejecting all
bids and reissuing the RFP; and
WHEREAS, the City Manager has reviewed the Committee's recommendation and
performed his own due diligence relative to the RFP and proposals, and recommends that
the Administration be authorized to negotiate with the top-ranked proposer, SB Cafe, LLC,
d/b/a/ Touch Catering, and in the event negotiations with the top-ranked proposer are
unsuccessful, that the Administration proceed to negotiate with the second-ranked proposer,
The Oasis, d/b/a Errandboy Deliveries, LLC,.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the City Manager, pursuant to Request
for Proposals (RFP) No. 29-08/09, for a concession agreement for the management and
operation of a concession facility within the structure commonly referred to as the "Pavilion
Building," located in South Pointe Park; authorizing the Administration to enter into
negotiations with the top-ranked firm of SB Cafe, LLC, d/b/a Touch Catering, and should the
Administration not be able to negotiate an agreement with the top-ranked firm, authorizing
the Administration to negotiate with the second-ranked firm of The Oasis, d/b/a Errandboy
Deliveries, LLC; further authorizing the Mayor and City Clerk to execute an agreement, upon
conclusion of successful negotiations.
PASSED AND ADOPTED THIS 15th
ATTEST:
'~ ~~
t~
Robert Parcher
CITY CLERK
DAY OF July 2009.
Ma i Herre a Bower
MAYOR
T:\AGENDA\2009\July 15\Consent\RFP 29-0&09 South Pointe Pavilion Concession Agreement - RESO.doc
APPROVED AS T4
FORM & LANGUAGE
8 FOR EXECUTION
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COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution of the Mayor and City Commission of the Cityof Miami Beach, Florida, Accepting the Recommendation of
the City Manager, Pursuant to Request for Proposals (RFP) NO. 29-08/09, for a Concession Agreement for the
Management and Operation of a Concession Facility within the Structure Commonly Referred to as the "Pavilion
Building," Located in South Pointe Park; Authorizing the Administration to Enter into Negotiations with the Top-Ranked
Firm of SB Cafe, LLC, D/B/A Touch Catering, and Should the Administration not be able to Negotiate an Agreementwith
the Top-Ranked Firm, Authorizing the Administration to Negotiate with the Second-Ranked Firm of The Oasis, d/b/a
Errandboy Deliveries, LLC, Further Authoriang the Mayor and City Clerk to Execute an Agreement, Upon Conclusion of
Successful Negotiations.
Key Intended Outcome Su orted:
Increase resident satisfaction with availabilit of commercial service o tions
Supportin Data Surve s, Environmental Scan, etc.
According to the Cites 2007 Community Satisfaction Survey, 36% of businesses rated Miami Beach as a "good" or
"excellent" lace to run a restaurant business.
Issue:
Shall the Cit Commission a rove the award of the contractor re'ect all bids?
Item Summary/Kecommendation:
During the November 19, 2004, City Commission meeting, the Mayor and City Commission adopted Resolution No.
2004-25741 approving the construction of a community room, public restrooms and concession facilities located in
South Pointe Park. South Pointe Park opened to the public on March 22, 2009. At the February 17, 2009, meeting of
the Neighborhoods/Community Affairs Committee, the Committee unanimouslyvoted to recommend thatthe concession
providerwithin the South Pointe Park Pavilion be contracted through a Requestfor Proposals. Anyagreemententered
into by the City will be for an initial term of two (2) years, with an option to renew for three (3) additional one (1) year
terms, with said renewal terms being at the City's sole option and discretion.
The Concessionaire shall operate and manage the concession area, which shall sell and/or provide non-alcoholic
beverages and prepackaged and/or prepared foods with limited heating requirements.
BidNet and Bidsync issued bid notices to 20 and 618 prospective proposers respectively. The Procurement Division also
distributed 544 notices to all local bars, clubs, and restaurants in Miami Beach, resulting in the receipt of bids from The
Oasis, d/b/a Errandboy Deliveries, LLC and SB Cafe, LLC, d/b/a/ Touch Catering.
The City Manager, via Letter to Commission (LTC) No. 123-2009, appointed an Evaluation Committee (the"Committee'
and on May 19, 2009, the Committee convened, evaluated, and ranked the firms.
On May 19, 2009, the Committee convened, evaluated, and ranked the firms based on the following criteria:
• 30 Points -Experience and Qualifications
• 20 Points -Operational Expertise and Procedures
• 25 Points -Financial Capabilities, Minimum Guarantee (MG), Percentage of Gross (PG)
• 25 Points -Methodology and Approach
While the Committee voted unanimously to recommend SB Cafe, LLC, it also suggested that the City consider rejecting
all bids and reissuing the RFP. The majority of the Committee indicated that both firms did not provide sufficient details
related to their business and staffing plans and efforts to provide effective customer service. Overall, given the Pavilion's
high-profile location, the Committee believed that the operating vendor should have provided a more concise and
structured plan to serve the park and its neighboring community. Notwithstanding, SB Cafe, LLC, d/b/a Touch Catering
was recommended based on its overall presentation, experience, operational plan, and projected revenues to the City.
The Committee's concerns related to preferred hours of operation, consistencyof staffing, etc. will be addressed through
concession agreement negotiations.
SB Cafe, LLC, d/b/a Touch Catering has over five (5) years of experience and currentlyoperates Meat Market Miami on
Lincoln Road, and is Centerplate's social catering partner at the Miami Beach Convention Center.
Adviso Board Recommendation:
Financial Information:
Source of Amount Account A . . owed
Funds: 1 N/A
OBPI Total
Financial Impact Summary:
City Clerk's Office Le islative Trackin
Anna Parekh Ext. 6471 _
Department Dire r A i Mana er C' Mann r
GL AP HF PDW JMG
T:WGENDA\2009\July 15\ u ar\RFP 29-08-09 South P to avilion Cw~cession Agreement - Summary.doc
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m MIAMIBEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager
DATE: July 15, 2009 _
SUB.IECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE CITY MANAGER,
PURSUANT TO REQUEST FOR PROPOSALS (RFP) NO. 29-08/09, FOR A
CONCESSION AGREEMENT FOR THE MANAGEMENT AND OPERATION OF A
CONCESSION FACILITY WITHIN THE STRUCTURE COMMONLY REFERRED TO AS
THE "PAVILION BUILDING," LOCATED IN SOUTH POINTE PARK; AUTHORIZING
THE ADMINISTRATION TO ENTER INTO NEGOTIATIONS WITH THE TOP-RANKED
FIRM OF SB CAFE, LLC, D/BIA TOUCH CATERING, AND SHOULD THE
ADMINISTRATION NOT BE ABLE TO NEGOTIATE AN AGREEMENT WITH THE TOP-
RANKED FIRM, AUTHORIZING THE ADMINISTRATION TO NEGOTIATE WITH THE
SECOND-RANKED FIRM OF THE OASIS, D/B/A ERRANDBOY DELIVERIES, LLC,
FURTHER AUTHORIZING THE MAYOR AND CITY CLERK TO EXECUTE AN
AGREEMENT, UPON CONCLUSION OF SUCCESSFUL NEGOTIATIONS.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
KEY INTENDED OUTCOMES SUPPORTED
Increase resident satisfaction with availability of commercial service options
ANALYSIS
As tourism is vital to the economic well-being of the community and the availability of concession
facilities is vital to tourism, the Administration initiated the design of concession facilities within the
proposed multi-use structure at South Pointe Park. During the November 19, 2004, City
Commission meeting, the Mayor and City Commission adopted Resolution No. 2004-25741
approving the construction of a community room, public restrooms and concession facilities located
in South Pointe Park. South Pointe Park opened to the public on March 22, 2009.
At the February 17, 2009, meeting of the Neighborhoods/Community Affairs Committee, the
Committee unanimously voted to recommend that the concession provider within the South Pointe
Park Pavilion be contracted through a Request for Proposals.
Any agreement entered into by the City will be for an initial term of two (2) years, with an option to
renew for three (3) additional one (1) year terms, with said renewal terms being at the City's sole
option and discretion.
Commission Memorandum -RFP 29-08/09 -South Pointe Pavilion Concession Agreement
July 15, 2009
Page 2 of 5
SCOPE OF SERVICES
The successful proposer will be authorized to conduct the following kinds of business (es) within the
concession area, as provided herein, all at its sole cost and expense:
PERMITTED USE(S):
Operate and manage the concession area, which shall sell and/or provide the following:
a) non-alcoholic beverages
b) prepackaged and/or prepared foods with limited heating requirements will be
negotiated based on the proposed menu. Byway of example, the City has allowed
the following in other concession agreements: the use of steamers, warmers,
microwaves, sandwich press and coffee maker.
MENUS:
Proposers shall develop menus for the following purposes:
a) Park picnic menus
b) Beachgoers menu of prepackaged items, and
c) Party package menu for children
SCHEDULE OF OPERATION:
Successful proposer's operation shall be open in accordance with the schedule outlined below,
weather and/or events of force majeure permitting.
Days of Operation: seven (7) days a week, 365 days a year
Hours of Operation: opening shall occur no earlierthan 7:00 a.m. and closing shall occur
no later than 9:00 p.m.
Any changes to the days or hours of operation require the prior written consent of the City Manager.
BID PROCESS
RFP No. 29-08/09 was issued on March 27, 2009, with an opening date of April 27, 2009. The pre-
proposal meeting was held on April 13, 2009.
BidNet and Bidsync issued bid notices to 20 and 618 prospective proposers respectively. The
Procurement Division also distributed 544 notices to all local bars, clubs, and restaurants in Miami
Beach, resulting in the receipt of following two (2) bids:
• The Oasis, d/b/a Errandboy Deliveries, LLC
• SB Cafe, LLC, d/b/a/ Touch Catering
Both firms were required to provide a Minimum Guarantee and Percentage of Gross as part of their
proposal, which is presented below:
Minimum Guarantee MG Percenta a of Gross PG
The Oasis $12,000 annual) 20%
SB Cafe, LLC $12,000 annual) 15%
Commission Memorandum -RFP 29-08/09 -South Pointe Pavilion Concession Agreement
July 15, 2009
Page 3 of 5
The City Manager, via Letter to Commission (LTC) No. 123-2009, appointed an Evaluation
Committee (the "Committee") consisting of the following individuals. At the request of Commissioner
Diaz, Ruth Remington was also included as part of the Committee.
• Gary Farmer -Cultural Affairs Program Manager, Cultural Arts
• Manuel Marquez Jr. -Revenue Manager, Finance
• Michele Merlo -Miami Beach Resident
• Jim Nourse -Miami Beach Golf Course Food and Beverage Manager
• John Oldenburg -Assistant Director, Parks and Recreation
• Ruth Remington -Miami Beach Resident
On May 19, 2009, the Committee convened, evaluated, and ranked the firms based on the following
criteria:
• 30 Points -Experience and Qualifications
• 20 Points -Operational Expertise and Procedures
• 25 Points -Financial Capabilities, Minimum Guarantee (MG), Percentage of Gross (PG)
• 25 Points -Methodology and Approach
While the Committee voted unanimously to recommend SB Cafe, LLC, it also suggested that the
City consider rejecting all bids and reissuing the RFP. This was based on a majority of the
Committee indicating that both firms did not provide the sufficient level of details related to their
business and staffing plans they would have preferred, as well as clearly delineating their efforts to
provide effective customer service. Overall, given the Pavilion's high-profile location, the Committee
believed that the proposers could have provided a more concise and structured plan to serve the
park and its neighboring community. Notwithstanding, SB Cafe, LLC, d/b/a Touch Catering was
recommended based on its overall presentation, experience, operational plan, and projected
revenues to the City. The Committee's concerns, hours of operation, consistency of staffing, etc.
can be and will be addressed through concession agreement negotiations.
SB Cafe, LLC, d/b/a Touch Catering
SB Cafe, LLC, d/b/a Touch Catering has successfully operated numerous concessions events, such
as, Fashion Week, Art Basel, and the Sony Ericsson Tennis Tournament. The concessions varied
from grab-and-go concessions to full sit-down menus.
SB Cafe, LLC, d/b/a Touch Catering's management team has owned and operated the Boiler Room,
which was a sports bar/cafe on the campus of the University of Colorado-Denver for five (5) years.
This establishment catered to the university students, as well as patrons of the adjacent movie
theater. Touch had indoor as well as outdoor seating (season permitting), in addition to a limited
kitchen. The establishment did not have a hood in the kitchen, which led Touch to develop a menu
with extensive variety in spite of the limitations, which is similar to the existing conditions at the
Pavilion in South Pointe Park.
As a catering company, SB Cafe, LLC, d/bJa Touch Catering is geared towards the high market and
has been responsible for numerous Green Room setups at special events where VIP's and/or
actors/entertainers were to be fed and catered to while awaiting to perform or speak. Touch has
also proposed a kosher menu with the creation of Glatt Kosher Touch Catering under the
supervision of Kosher Miami.
SB Cafe, LLC, d/b/a Touch Catering has over five (5) years of experience and currently operates
Meat Market Miami on Lincoln Road, and is Centerplate's social catering partner at the Miami Beach
Commission Memorandum - RFP 29-08/09 -South Pointe Pavilion Concession Agreement
July 15, 2009
Page 4 of 5
Convention Center.
Attachment A demonstrates the menu proposed for the Pavilion by SB Cafe, LLC, d/b/a Touch
Catering.
CITY MANAGER'S REVIEW
After considering the review and recommendation of City staff, the City Manager exercised his due
diligence and recommends to the Mayor and City Commission that the contract be awarded to SB
Cafe, LLC, d/b/a Touch Catering.
CONCLUSION
The Administration recommends the award of contract to SB Cafe, LLC, d/b/a Touch Catering as
the top-ranked firm, pursuant to Request for Proposals 29-08/09, for a concession agreement for the
management and operation of a concession facility within the structure commonly referred to as the
"Pavilion Building," located in South Pointe Park.
ATTACHMENTS
1. Attachment A - SB Cafe, LLC, d/b/a Touch Catering Proposed Menu
JMG\HF\PDWWP\GL
Commission Memorandum - RFP 29-08/09 -South Pointe Pavilion Concession Agreement
July 75, 2009
Page 5 of 5
Attachment A - SB Cafe, LLC, d/b/a Touch Catering Proposed Menu
>~1E~NU OPTIONS
SA~IP~ E MENUS: PARK PICNIC, SIDES AND BEACHGOER'S MENUS
PARK PICNIC MENUS
FRIED CHICKEN FINGERS WITH DIPPING SAUCES
FRIED tviGZZARELLA STICKS WITH DIPPING SAUCES
SMOKED TURKEY ~NRAPS
ROASTED BEEF WRAPS
HAM AND CHEESE WRAPS
SHRIMP COCKTAIL
CAESAR SALAD
ANGUS HAMBURGERS WITH SIDES
ALL BEEF HOT DOGS
CORN DOGS
PRICEY CHEESE STEAK
CUBAN SANDWICH
SMOKED CHICKEN, CAPRESE AND HA.M PANINIS
JALAPENO POPPERS WITH ORANGE MARMALADE
SIDES
MACARONI SALAD
POTATO SALAD
COLE SLAW
FRENCH FRIES
WAFFLE CUT FRIES
FRIED PICKLES
BAKED BEANS
FRESH FRUIT SALADS
POTATO CHIPS AND CORN CHIPS
BEACHGOER'S MENU OF PREPACKAGED ITEMS
SUSHI PACKAGES
SALMON, SPICY TUNA, CALIFORNIA ROLLS, VEGETABLE ROLLS
SMOKED TURKEY ~NRAPS ~NITH SAUCES
HAM .AND CHEESE WRAPS WITH SAUCES
ROASTED BEEF WRAPS WITH SAUCES
4
~1~1ENU OP! IONS, CONTINt~`ED
SAMPI E MENUS; CHILDREN'S, DESSERT, DRINKS AND JUICEBAR MENUS
PARTY PACKAGE MENU FOR CHILDREN
CHICKEN NUGGETS WITH DIPPING SAUCES
PEPPERONI PIZZAS
MINI HAMBURGERS
CORN DOGS
ALL BEEF HOT DOGS
DESSERTS
FROZEN YOGURT MACHINE
ICE CREAM BARS
ICE CREAM SANDWICHES
FUDGE BARS
FROZEN FRUIT BARS
DRINKS
FRESH FRUIT SMOOTHIES
SOFT DRINKS
FRESH JUICES
ICE CREAM SHAKES
NON ALCOHOLIC COCKTAILS
ICED TEAS
BOTTLED WATERS
JUICEBAR, ALL FRESH, ORGANIC JUICES
FLORIDA GRAPEFRUIT
FRESH FLORIDA ORANGE
TANGERINE JUICE
PINEAPPLE JUICE
GREEN APPLE JUICE
MANGO JUICE
CRANBERRY JUICE
5
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MIXED VITAMIN JUICE DRINKS
GINGER E,~J/C~RI T E
CARR++JT APPLE, GINGER
VITa~~~11N RUSH
CELERY, TONATO, COL(t1RD GREENS, CARROT
BEACH ENERGY
PARSLEY, CELERY, CARROT, BEET, UVHEAT GRASS
BLAST
~+~aNGO, PINEAPPLE, CARROT AND ENERGY vfTAMIN PACK
MAKE YOUR O~NN 3
PICK .ANY ~ OF THE FOLL Ow!NG: CARROT, APPLE, GINGER,
PARSLEY COL;_ARD GREENS, CELERY TOi~A.TO
6