2010-27350 ResoRESOLUTION NO., 2010-27350
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, RETROACTIVELY ACCEPTING AND
APPROPRIATING CONTRIBUTIONS FROM THE SOUTH FLORIDA SUPER
BOWL HOST COMMITTEE, OCEAN DRIVE ASSOCIATION AND MOTOROLA,
INCORPORATED IN AN AMOUNT NOT TO EXCEED ONE HUNDRED AND EIGHT
THOUSAND DOLLARS ($108,000) TOWARD THE COSTS ASSOCIATED WITH
THE CLOSURE OF OCEAN DRIVE DURING SUPER BOWL XLIV.
WHEREAS, South Florida once again hosted the National Football League's (NFL Super
Bowl. Super Bowl XLIV took place on February 7, 2010 at Sun Life Stadium and was the 10t Super
Bowl hosted in South Florida since 1969; and
WHEREAS, the South Florida Super Bowl Host Committee is a private, not-for-profit 501 c(6)
that serves as the liaison between the NFL and local planning efforts for the Super Bowl. Planning
efforts included community outreach, special events, transportation and logistics management to
name a few; and
throughouHthe entire tri county arealand mu hrlof that activsty took p acehon Miami Beacheandowl
WHEREAS, similar to 2007, the City partnered with the Host Committee, Motorola Inc., and
the Ocean Drive Association to close Ocean Drive to vehicular traffic from Thursday, February 4,
through Sunday, February 7, 2010; and
WHEREAS, the cost of the closure was funded by the aforementioned entities which totaled
$108,000 and included Police, Fire, Sanitation and Parking services.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission of the City of
Miami Beach, Florida, hereby retroactively accept and appropriate contributions from the South
Florida Super Bowl Host Committee, Ocean Drive Association and Motorola, Incorporated in an
amount not to exceed one hundred and eight thousand dollars ($108,000) toward the costs
associated with the closure of Ocean Drive during Super Bowl XLIV.
PASSED and ADOPTED this 10th day of March, 2010.
ATT T:
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CITY CLERK
MA OR
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APPROVED As ro
FORM & LANGUAGE
COMMISSION ITEM SUMMARY
Ke Intended Outcome Su orted:
Maximize Miami Beach as a Destination Brand
Supporting Data (Surveys, Environmental Scan, etc.): The 2009 Community Satisfaction Survey
reported more than two-thirds of all residential respondents surveyed, 69.6%, reported the City is doing
either a "very good" (17.5%) or "good" (52.1%) job handling events that attract large crowds to Miami
Beach. Additionally, more than two-thirds of residential respondents, 69.2%, suggested the tourism
Indust in Miami Beach contributes "about the ri ht amount" to the ualit of life for residents.
Condensed Title:
A Resolution retroactively accepting and appropriating contributions from the South Florida Super Bowl
Host Committee, Ocean Drive Association and Motorola, Incorporated in an amount not to exceed
$108,000 toward the costs associated with the closure of Ocean Drive durin Su er Bowl XLIV.
Shall the City Commission accept a contribution from the South Florida Super Bowl Host Committee,
Ocean Drive Association and Motorola Incorporated in an amount not to exceed $108 000
wsuC
item
As you know, South Florida once again hosted the National Football League's (NFL) Super Bowl. Super
Bowl XLIV took place on February 7, 2010 at Sun Life Stadium and was the 10~h Super Bowl hosted in
South Florida since 1969. The City began planning efforts well in advance of the event and had regular
meetings and communication with the South Florida Super Bowl Host Committee (Host Committee) and
the NFL to ensure the City was well prepared.
Super Bowl XLIV brought thousands of visitors to our community and generated more than $350 million in
total economic impact for the region. Most of these dollars were generated from the 125,000 visitors who
patronized hotels, restaurants, stores and attractions, and indirectly from media exposure that leads to
increased tourism and business relocation.
Numerous public and private events occurred the week of Super Bowl throughout the entire tri-county
area. As you can imagine, much of that activity took place on Miami Beach, specifically South Beach,
which began in late January for the Pro Bowl. The first major event was the Media Party on Tuesday,
January 30, 2007. There were also several television productions taking place in the City including ESPN,
CBS and the NFL Network. Similar to 2007, the City partnered with the Host Committee, Motorola Inc.,
and the Ocean Drive Association to close Ocean Drive to vehicular traffic from Thursday, February 4,
through Sunday, February 7, 2010. The cost of the closure was funded by the aforementioned entities,
which totaled $108,000. This included the costs for Police. Fire Sanifa4inn ~.,,~ 0,.4;..,, ~,...,:..,.,.
fjoard
Source of Amount Account Approved
Funds: ~
OBPI Total
Financial Impact Summary: The South Florida Super Bowl Host Committee, Ocean Drive
Association and Motorola, Incorporated in an amount not to exceed $108,000 for costs for Police, Fire,
Sanitation and Parkin services.
Financial Information:
city clerk's Office Legislative Tracking:
~ M ! ANI I B EAC H AGENDA ITEM C7 L
DATE 3-iv-ro
Cify of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachFl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager
DATE: March 10, 2010
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, RETROACTIVELY
APPROPRIATING CONTRIBUTIONS FROM THE SOUTH FLORIDA SUPER
BOWL HOST COMMITTEE, OCEAN DRIVE ASSOCIATION AND MOTOROLA,
INCORPORATED IN AN AMOUNT NOT TO EXCEED ONE HUNDRED AND
EIGHT THOUSAND DOLLARS ($108,000) TOWARD THE COSTS ASSOCIATED
WITH THE CLOSURE OF OCEAN DRIVE DURING SUPER BOWL XLIV.
RECOMMENDATION
Adopt the Resolution
ANALYSIS
As you know, South Florida once again hosted the National Football League's (NFL) Super
Bowl. Super Bowl XLIV took place on February 7, 2010 at Sun Life Stadium and was the 10tH
Super Bowl hosted in South Florida since 1969.
The City began planning efforts well in advance of the event and had regular meetings and
communication with the South Florida Super Bowl Host Committee (Host Committee) and
the NFL to ensure the City was well prepared. The South Florida Super Bowl Host
Committee is a private, not-for-profit 501 c (6) that serves as the liaison between the NFL and
local planning efforts for the Super Bowl. Planning efforts included community outreach,
special events, transportation and logistics management to name a few. An added element
that was also coordinated was the ING Miami Marathon, as well as Boat Show and. Yacht
and Brokerage Show, certain portions of which occurred during the same time period.
Super Bowl XLIV brought thousands of visitors to our community and generated what is
estimated at more than $350 million in total economic impact for the region. Most of these
dollars were generated from the 125,000 visitors who patronized hotels, restaurants, stores
and attractions, and indirectly from media exposure that leads to increased tourism and
business relocation.
Numerous public and private events occurred the week of Super Bowl throughout the entire
tri-county area. As you can imagine, much of that activity took place on Miami Beach,
specifically South Beach, beginning in late January for the Pro Bowl -the first time a Pro
Bowl took place outside of Honolulu, Hawaii since 1979. The first major event was the
Media Party on Tuesday, January 30, 2007. There were also several television productions
taking place in the Ciry including ESPN, CBS and the NFL Network. Additionally, the City
hosted the NFL's Pepsi Fan Jam on February 4 and 5, 2010. These events attracted more
ACCEPTING
AND
than 30,000 people on each night and were televised on VH1 and Telemundo. DirecTV also
hosted the Fourth Annual DirecTV Celebrity Beach Flag Football Game at 215` Street beach.
The event attracted approximately 6,000 spectators and was televised on DirecTV's 101
Channel. It should be noted that this event was inaugurated in Miami Beach during Super
Bowl XLI (2007).
Similar to 2007, the City partnered with the Host Committee, Motorola Inc., and the Ocean
Drive Association to close Ocean Drive to vehicular traffic from Thursday, February 4,
through Sunday, February 7, 2010. The cost of the closure was funded by the
aforementioned entities, and totaled $108,000. This included costs for Police, Fire,
Sanitation and Parking services.
CONCLUSION
The Administration recommends adopting the attached resolution, accepting the
contributions from the South Florida Super Bowl Host Committee, Ocean Drive Association,
and Motorola, Incorporated, for the closure of Ocean Drive during Super Bowl XLIV.
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