2010-27417 ResoRESOLUTION NO ~ 2010-27417
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, AUTHORIZING THE ACCEPTANCE OF $28,000
DOLLARS IN CASH DONATIONS (INCLUDING SPONSORSHIPS) MADE TO THE
CITY FOR THE ANNUAL FOURTH OF JULY CELEBRATION, A FREE EVENT; AND
FURTHER . APPROPRIATING ~ SAID FUNDS FOR THE FOURTH OF JULY
CELEBRATION; AND ACCEPTING AND APPROPRIATING FUTURE DONATIONS
FOR THIS PURPOSE; AND AUTHORIZING THE CITY MANAGER OR HIS
DESIGNEE TO MAKE SUCH EXPENDITURES AND/OR REIMBURSEMENTS FROM
THE AFORESTATED DONATIONS, IN FURTHERANCE OF AND CONSISTENT
WITH THE AFORESTATED EVENT.
WHEREAS, in 1991, the City of Miami Beach launched the first "An American Celebration" as a
means to attract more visitors to this area during the 4th of July; and
WHEREAS, this celebration has been carried out year after year as a vehicle to continue to bring
more visitors to the city; and
WHEREAS, the event includes performances for the public and a fireworks show, all free of
charge; and
WHEREAS, in furtherance of the City's July 4th 2010 event, following entities have made
Donations to the City and shall be recognized as event sponsors:
o Classical South Florida
o ATT
o Waste Management
o Monster Energy Drink
o Burger King
o Red Bull
o AMP Energy
o Jana Water
WHEREAS, it is hereby recommended that the Mayor and City Commission accept the
aforestated donations on behalf of the City for July Fourth, and further authorize the City Manager to
accept future sponsorships on behalf of the City (which may be made following the effective date of this
Resolution) in furtherance of July Fourth 2010, subject to ratification of same by the City Commission at
its July meeting; and
WHEREAS, it is further recommended that the Mayor and City Commission hereby authorize the
City Manager or his designee to make any necessary reimbursements and/or expenditures of the
aforestated donations, as well as future donations, in furtherance of and consistent with the aforestated
July Fourth 2010 event.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY.
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby
authorizes the acceptance $28,000 dollars in cash donations (including sponsorships) made to the city for
the annual fourth of July celebration, a free event; and further appropriating said funds for the fourth of
July celebration; and accepting and appropriating future donations for this purpose; and authorizing the
city manager or his designee to make such expenditures and/or reimbursements from the aforestated
donations, in furtherance of and consistent with the aforestated event.
PASSED and ADOPTED this 1`'~ day of ./ync. , 2010.
ATTEST:
-~ AYOR
C~ -APPROVED AS TO
FORM & LANGUAGE
CITY CLERK ~/ A ~` FO~EXECUTION
T:WGENDA\2010\June 9\Consent\July 4th Sponsorship Acceptance Reso.doc
~~'
COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution authorizing the acceptance of $28,000 dollars in cash donations (including sponsorships)
made to the City for the annual Fourth of July celebration, a free event; and further appropriating said
funds for the Fourth of July celebration; and accepting and appropriating future donations for this purpose;
and authorizing the City Manager or his designee to make such expenditures and/or reimbursements from
the aforestated donations, in furtherance of and consistent with the aforestated event.
Ke Intended Outcome Su orted:
Increase community ratings of cultural activities.
Supporting Data (Surveys, Environmental Scan, etc.): The 2009 Community Satisfaction Survey reported
more than one-fifth of all resident respondents feel there are "too few" family friendly activities (24.6%) and
cultural activities (24.1 %). Additionally, on average, residents attended 10.61 cultural activities per year and
7.19 famil friend) activities er ear.
Issue:
Should the City accept sponsorships for July Fourth?
Item Summa /Recommendation:
In 1991, the City of Miami Beach launched the first "An American Celebration" as a means to attract more
visitors to this area during the 4"' of July. This celebration, due to its great success, has been carried on
year after year as a vehicle to continue to bring more visitors to the city. In order to generate interest in all
areas of the city, the event's location used. to alternates between the North.Beach community (72"d Street
beach front) and the South Beach Community (Ocean Drive Beach Front) areas. When taking place in
North Beach, the fireworks were discharged from a barge in the Atlantic Ocean. Unfortunately, due to the
extremely high costs of procuring a barge, the City has produced the July 4th event from South Beach
since 2007.
On July 4th, 2010, the City of Miami Beach will host its 17th annual July 4th celebration. The event will take
place at 9th Street east of Ocean Drive at Lummus park. This year's program will feature performances by
the Greater Miami Youth Symphony and soprano Elizabeth Caballero. The City has also partnered with.
Classical South Florida Radio 89.7 FM to broadcast the program live on the radio. The fireworks show will
be accompanied by patriotic melodies compiled by Classical South Florida. The program begins at 8prn
with the aforementioned performances followed by a sixteen (16) minute firework show at 9pm.
Jul 4th is an all da event and it is o en to the eneral ublic at no char e.
Advisory Board Recommendation:
Financial Information:
Source of
_
- Amount _ .. _~ .
,° Account '
t.
Funds: - 1
OBPI Total
.Financial Impact Summary:
These sponsors are providing a total of $28,000 in funding and in-kind contributions to offset the costs for July
4th.
Cit Clerk's Office Le islative Tracking:
Max Sklar, Tourism and Cultural Development Director
Si n-Offs:
Department Director " Assistant City Ma
T:WGENDA\2010\June 9\Consent\July 4th Sponsorship Acceptance Summ.doc
m MIAMIBEACH
':. City Manager
AGENDA ITEM C7 k
DATE ~- -/l~
m MIAMIBEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: .Mayor Matti Herrera Bower and Members of the City Comm'ssion
FROM: Jorge M. Gonzalez, City Manager
DATE: June 9, 2040
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, .FLORIDA, AUTHORIZING THE ACCEPTANCE OF $28,000
DOLLARS IN CASH DONATIONS (INCLUDING SPONSORSHIPS) MADE TO
THE CITY FOR THE ANNUAL FOURTH OF JULY CELEBRATION,.A FREE
EVENT; AND FURTHER APPROPRIATING SAID FUNDS FOR THE FOURTH
OF JULY CELEBRATION; AND ACCEPTING AND APPROPRIATING FUTURE
DONATIONS FOR THIS PURPOSE; AND AUTHORIZING THE CITY MANAGER
OR HIS DESIGNEE TO MAKE SUCH EXPENDITURES .AND/OR
REIMBURSEMENTS FROM THE AFORESTATED DONATIONS, IN
FURTHERANCE OF AND CONSISTENT WITH THE AFORESTATED EVENT.
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
ANALYSIS
In 1991, the City of Miami Beach launched the first "An American Celebration" as a means to
attract more visitors to this area during the 4th of July. This celebration, -due to its great
success, has been carried on year after year as a vehicle to continue to bring more visitors
to the city. In order to generate interest in all areas of the city, the event's location used to
alternates between the North Beach community (72nd Street beach front) and the South
Beach Community (Ocean Drive Beach Front) areas. When taking place in North Beach,
the fireworks were discharged from a barge in the Atlantic Ocean. Unfortunately, due to the
extremely high costs of procuring a barge, the City has produced the July 4th event from
South Beach since 2007. However, the City provides FREE transportation from the 72nd
Street and 81St Street parking lots in North Beach.
On July 4th, 2010, the City of Miami Beach will host its 17th annual July 4th celebration. The
event will take place at 9th Street east of Ocean Drive at Lummus park.. This year's program
will feature performances by the Greater Miami Youth Symphony and soprano Elizabeth
Caballero. The City has also partnered with Classical South Florida Radio 89.7 FM to
broadcast the program live on the radio. The fireworks show will be accompanied by
patriotic melodies compiled by Classical South Florida. The program begins at 8pm with the
aforementioned performances followed by a sixteen (16) minute firework show at 9pm.
July 4th is an all day event and it is open to the general public at no charge. Marketing efforts
for this event include PSAs and printed ads starting a month prior to the event. A media blitz
will be prepared and news and local programming will provide coverage for this event,
including MB77, the Miami Beach government channel, as well as radio, television, and
newspaper calendars around South Florida.
July 4th
June 9, 2010
City Commission Meeting
Page 2 of 2
To date, the City has secured
suppo rt:
o Classical South Florida
o ATT
o Waste Management
o Monster Energy Drink
o Burger King
o AMP Energy
o Red Bull
o Jana Water
the following sponsors for the event at varying levels of
This year's media sponsors include:
1. The Miami Herald, EI Nuevo Herald and Miami.com
2. The New Times
3. Classical South Florida
4. Miami Art Guide
5. Sun Sentinel
6: Atlantic Broadband
7. Welcome Channel
8. Socialmiami.com
CONCLUSION
Staff has worked diligently to identify funding sources to off-set the costs of producing this
event. The Administration recommends the adoption of the attached Resolution authorizing
the acceptance of these donations, their appropriation to cover costs of July 4th.
JMG/HMF/MAS
T:\AGENDA\2010\June 9\Consent\July 4th Sponsorship Acceptance Memo.doc