2011-3713 Ordinance ORDINANCE NO. 2011 -3713
AN ORDINANCE OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, AMENDING THE LAND DEVELOPMENT
REGULATIONS OF THE CODE OF THE CITY OF MIAMI BEACH, BY AMENDING
CHAPTER 138, ENTITLED "SIGNS ", BY AMENDING ARTICLE V, ENTITLED
"SIGN REGULATIONS BY DISTRICT ", BY AMENDING SECTION 138 -173 TO
MODIFY THE REQUIREMENTS FOR THE LINCOLN ROAD SIGNAGE DISTRICT;
PROVIDING FOR INCLUSION IN THE CITY CODE; PROVIDING FOR
REPEALER, SEVERABILITY AND AN EFFECTIVE DATE.
WHEREAS, the City of Miami Beach endeavors to recall its unique social and architectural
history, as well as further the dynamic character and attraction of. Lincoln Road through the use of
signage; and
WHEREAS, the City of Miami Beach desires to amend existing requirements and
procedures for approving signage in historic districts; and
WHEREAS, the creation of a Lincoln Road Signage District was for the purpose of
promoting the creation of unique, artistic and well designed graphic signage; and
WHEREAS, the City of Miami Beach Historic Preservation Board is the primary vehicle for
assuring this artistic and design integrity; and
WHEREAS, the amendments set forth below are necessary to accomplish all of the above
objectives.
NOW, THEREFORE, BE IT ORDAINED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA:
SECTION 1. That Chapter 138, Article V, entitled "Sign Regulations by Districts ", of the Land
Development Regulations of the Code of the City of Miami Beach, Florida is hereby amended as
follows:
Section 138 -173. Lincoln Road Signage District
(a) Purpose. The purpose of this section is to facilitate the substantial restoration of existing
storefronts, facades and buildings, in accordance with the criteria and requirements of chapter
118, article X of these land development regulations, and to permit well designed, unique and
proportional graphics and signage, which is consistent with the historic period of significance
and which do not detract from the architectural character of the buildings, nor the established
context of the surrounding streetscape. Additionally, this section is not intended to allow larger
signs that do not adequately address the architectural and historic character of graphic signage
that previously existed on Lincoln Road.
(b) For those properties fronting on Lincoln Road, and located in between the west side of Collins
Avenue and the east side of Washington Avenue, the following shall apply:
(1) Flat wall, projecting or other building signs, which exceed the number and overall square
footage permitted under section 138 -172, may be permitted, subject to the issuance of a
Certificate of Appropriateness from the historic preservation board. The ,
placement, design and illumination of such signage shall be at the iscretion subiectto
the review and approval of the historic preservation board, in accordance with the following: and
emblems or other figures.
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a. A proportional relationship of text and graphics shall be required. All graphics must relate to
the proposed use of the store for which the sign is proposed.
b. The total square footage of permitted signage, inclusive of non -text graphics, shall not
exceed 35% of the building facade area. For purposes of this section, the building facade area
shall be defined as the area located above the storefront and below the top of the parapet, in
between the physical confines of a specific tenant space.
c. The text portion of the sign shall be limited to the name of the establishment and related
products and services available on site only. Signage text not associated with the actual use, or
incidental signage text, shall not be permitted.
d. The text portion of the sign(s) shall be limited to no more than one (1) per storefront. For
corner properties, the text portion of the sign(s) shall be limited to no more than one (1) per
street front. For corner properties where historic evidence exists of more than two (2)
signs at the ground floor, including a corner _sign, at the discretion of the historic
preservation board, an additional sign at the ground floor may be permitted at the corner,
in a manner consistent with such historic evidence. In no instance shall the total square
footage of signs permitted under this subsection exceed the limitations set forth in
subsection 1(b) above.
e. For those facades facing a residential or hotel use, only back -lit signage shall be permitted.
f. For properties with frontage on both Lincoln Road and Collins Avenue, the only signage
permitted on Collins Avenue shall fall within the confines of the corner radius, with a maximum
lineal frontage of 20 feet on Collins Avenue.
(2) In evaluating signage applications for a Certificate of Appropriateness, the historic
preservation board shall consider the following:
a. The quality of materials utilized for the sign and their appropriateness to the architecture as
well as the historic and design integrity of the structure.
b. The overall design, graphics and artistry associated with a proposed sign and its relationship
to the historic and design integrity of the structure.
c. The design detail, animation and non -text graphics proposed for the proposed sign(s).
d. The illumination, surface colors and finishes, width, depth, and overall dimensions of the
proposed sign(s).
e. Original, historic signage associated with the building and /or property.
(3) The historic preservation board may, at its discretion, place restrictions on the hours of
operation for any sign approved under this subsection.
(4) Signage must relate to the specific occupant(s) of the property.
(5) Prior to the issuance of a building permit for any signage approved under this section, the
planning director, or designee, or, if required, tThe historic preservation board, at it discretion
, shall review and approve the substantial rehabilitation or restoration of a
facade, business location or storefront where new signage under this section is proposed. Such
rehabilitation or restoration shall be substantially completed, prior to the actual installation of any
signage approved under this section.
SECTION 2. CODIFICATION.
It is the intention of the Mayor and City Commission of the City of Miami Beach, and it is
hereby ordained that the provisions of this ordinance shall become and be made part of the Code of
the City of Miami Beach, Florida. The sections of this ordinance may be renumbered or relettered to
accomplish such intention, and the word "ordinance" may be changed to "section ", "article ", or other
appropriate word.
SECTION 3. REPEALER.
All ordinances or parts of ordinances in conflict herewith be and the same are hereby
repealed.
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SECTION 4. SEVERABILITY.
If any section, subsection, clause or provision of this Ordinance is held invalid, the remainder
shall not be affected by such invalidity.
SECTION 5. EFFECTIVE DATE.
This Ordinance shall take effect ten days following adoption.
PASSED AND ADOPTED this 19th day of .Thni r , 2011.
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CITY CLERK
APPROVED AS TO
FORM 1ANGUAGE
& 6 R EXECUTION
113 iii
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Date
First Reading: December 8, 2010 "
Second Reading: January 19, 2011
Verified by
a
Richard G. Lorber, AICP, LEED AP
Acting Planning Director
Underscore denotes new language
12/29/2010
T:\AGENDA\2011 \1- 19 -11\LR Sign District 2010 - ORD 2nd PH.docx
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COMMISSION ITEM SUMMARY
Condensed Title:
An Ordinance Amending Chapter 138, "Signs ", By Amending Section 138 -173 To Modify The
Requirements For The Lincoln Road Signage District.
Key Intended Outcome Supported:
Maintain strong growth management policies; Protect historic building stock
Supporting Data (Surveys, Environmental Scan, etc.):
While nearly half, 47.6%, suggested the effort put forth by the City to regulate development is
"about the right amount," nearly one - third, 29.6 %, indicated "too little" effort is being put forth by the
City in this area.
Issue:
Should the City Commission adopt an Ordinance Amendment that modifies and further restricts allowable
signage within the Lincoln Road Signage District?
Item Summary /Recommendation:
SECOND READING: The subject Ordinance was approved at first reading on December 8, 2010. The
Administration recommends that the City Commission adopt the Ordinance.
Advisory Board Recommendation:
On July 26, 2010, the Land Use and Development Committee referred the Ordinance to the Planning
Board, with a favorable recommendation. On October 26, 2010, the Planning Board transmitted the
subject Ordinance to the City Commission, subject to minor text modifications, with a favorable
recommendation.
Financial Information:
Source of Amount Account Approved
Funds:
2 .
3
4
OBPI Total
Financial Impact Summary:
The subject ordinance is not expected to have any fiscal impact.
City Clerk's Office Legislative Tracking:
Richard Lorber or Thomas Mooney
Sign -Offs:
Departmen, Director Assistant City M ager City Manager
g ty 9
AGENDA ITEM S
MIAMIBEAC DATE 1 C I - I
- MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Members of the City ommission
FROM Jorge M. Gonzalez City Manager
9 Y er g
SECOND READING
DATE: January 19, 20.11 PUBLIC HEARING
ry ,
SUBJECT: AN ORDINANCE OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, AMENDING THE LAND DEVELOPMENT
REGULATIONS OF THE CODE OF THE CITY OF MIAMI BEACH, BY
AMENDING CHAPTER 138, ENTITLED "SIGNS ", BY AMENDING ARTICLE V,
ENTITLED "SIGN REGULATIONS BY DISTRICT ", BY AMENDING SECTION
138 -173 TO MODIFY THE REQUIREMENTS FOR THE LINCOLN ROAD
SIGNAGE DISTRICT; PROVIDING FOR INCLUSION IN THE CITY CODE;
PROVIDING FOR REPEALER, SEVERABILITY AND AN EFFECTIVE DATE.
ADMINISTRATION RECOMMENDATION
The Administration recommends that the City Commission adopt the proposed ordinance.
BACKGROUND
In 2001, the City Commission established Section 138 -173 of the City Code, which created
the Lincoln Road Signage District. The district includes those properties fronting on Lincoln
Road between Collins and Washington Avenues, most of which have very large, blank
facades that were designed to accommodate large, graphic signage. Historic
documentation from the 1940's and 1950's shows large, well designed graphic signs which
established the previous "bright" character of this stretch of Lincoln Road. During its heyday,
this particular section of Lincoln Road exuded excitement, activity and a special sense of
place.
ANALYSIS
The creation of the Lincoln Road Signage District was first proposed by the Historic
Preservation Board in order to encourage and allow for the re- introduction of this "bright"
character of Lincoln Road through "architectural" signage which has an historic precedent.
The signage district was not intended to allow general advertising or create a mirror image of
Times Square in New York City, as Miami Beach has its own unique architectural and urban
fabric. It was envisioned that through the Historic Preservation Board approval process, new
signage would be of a high quality and would re- establish an historical architectural identity.
One of the specific requirements of the signage district was the mandatory rehabilitation and
restoration of the structures where new signage is proposed. This particular requirement has
resulted in the detailed renovation and restoration of three (3) historic structures that fall
within the signage district.
During the approval process for the signage district in late 2000 and early 2001, property
p Y
January 19, 2011
Commission Memorandum
Amendment to Lincoln Road Signage District
Page2
owners and representatives of property owners on the 200 and 300 block of Lincoln Road
appeared before the Lincoln Road Marketing Council to express their strong support for the
proposed Ordinance. In light of these viewpoints, the Lincoln Road Marketing Council
adopted a Resolution to support the creation of the Lincoln Road Signage District. As part of
this Resolution, the Lincoln Road Marketing Council recommended that the proposed
signage be permitted to wrap those portions of buildings on Collins Avenue and Washington
Avenue which also have frontage on Lincoln Road.
Since the creation of the signage district, the size and quality of the signs that have been
approved, in some ways, have not adequately addressed the signage criteria. In this regard,
some of the signs are slightly out of scale and do not appropriately address the built context
of the immediate streetscape. In order to address these design and appropriateness issues,
and to ensure that future signs are more consistent with the historic signs from the 1940's
and 1950's, revisions to the Lincoln Road Sign District have been drafted.
The proposed ordinance would set specific, quantifiable limits on the overall size of the
signage, as well as place limits on certain types of signage text. Additionally, more
emphasis will be placed on addressing the historic context of the district, as well as the
architectural design of the proposed signs.
On July 19, 2010, Planning Department staff attended the VCA Lincoln Road Beautification
Sub- Committee Meeting, and presented a summary of the changes in the proposed
ordinance. The VGA was supportive of the changes proposed in the draft ordinance.
On. July 26, 2010, the Land Use and Development Committee referred the Ordinance to the
Planning Board, with a favorable recommendation.
PLANNING BOARD ACTION
On October 26, 2010, the Planning Board transmitted the subject Ordinance to the City
Commission, subject to minor text modifications, with a favorable recommendation, by a 7 -0
vote.
The City Commission approved the Ordinance at First Reading on December 8, 2010,
subject to minor text changes that would allow a 3 corner sign in ve ry limited
circumstances.
The Administration is confident that the proposed ordinance will address the problems that
have been identified with certain signs recently approved within the sign district, and should
result in future signage that is more in scale and appropriate to the 200 and 300 blocks of
Lincoln Road.
FISCAL IMPACT
The proposed ordinance is not expected to have a fiscal impact . upon the City.
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CONCLUSION
The Administration recommends that the City Commission adopt the proposed ordinance.
JMG /JGG /R bTRM
T:IAGENDAl201111- 19 -111R Sign District 2010 - MEM 2nd PH.docx
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NE THURSDAY, JANUARY 6, 2011 1 131 E
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e rls MIAMIB
CITY OF MIAMI BEACH
NOTICE PUBLIC HEARINGS
NOTICE IS HEREBY given that second readings, and public hearings will be
held by the Mayor and City Commission of the City of Miami Beach, Florida,
in the Commission Chambers, 3rd floor, City Hall, 1700 Convention Center
Drive, Miami Beach, Florida, on Wednesday, January 19, 2011, to consider
the following:
10 :20 a.m. •
Roofing Materials •
An Ordinance Amending The Land Development Regulations Of The Code
Of The City Of Miami Beach, By Amending Chapter 142, "Zoning Districts
And Regulations ", Article IV, "Supplementary. District Regulations ", Section
142 -875 "Roof Replacements" To Modify And Expand The Requirements For
Roofing Materials In All Districts.
Inquiries may be directed to the Planning. Department (305) 673- 7550.
10 :25 a.m.
Lincoln Road Sign District
An Ordinance Amending The Land Development Regulations Of The Code
Of The City Of Miami Beach, By Amending Chapter 138, Entitled ``Signs".
By Amending Article V Entitled "Sign Regulations By - District ", By Amending
Section 138 -173 To Modify The Requirements For The Lincoln Road Signage
Districtl0 :25 a.m.
Inquiries may be directed to the Planning Department (305) 673- 7550.
10 :30 a.m.
An Ordinance Amending The Code Of The City Of Miami Beach, By Amending
Chapter 106, "Traffic And Vehicles," Article 11, "Metered Parking," Division 1,
"Generally" Section 106 -55 (h)(2), "Permanent Parking Space. Removal" To
Amend The Criteria And Procedure For Permanent Parking Space Or Loading
Zone. Removal.
Inquiries may be directed to the Parking Department (305) 673 -7275.
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INTERESTED PARTIES are invited to appear at this meeting or be represented
by an agent or to express their views in writing addressed to the:City : Commission
c/o the City Clerk, 1700 Convention Center Drive, 1 Floor, City Hall, Miami
Beach, Florida 33139. This meeting may be opened and continued and under
such circumstances additional legal notice would not be provided.
Robert E. Parcher, City Clerk
City of Miami Beach
Pursuant to Section 286.0105; FL Statutes, the City hereby advises the public
that if a person decides to appeal any decision made by the City Commission
with respect to any matter considered at its meeting or its hearing, such person
must ensure that a verbatim record of the proceedings is made, which record
includes the testimony and evidence upon which the appeal is to be : based:
This notice does not constitute consent by the City for the introduction or
admission of otherwise inadmissible or irrelevant evidence, nor does.it authorize
challenges or appeals not otherwise allowed by law.
In accordance with the Americans with Disabilities Act of 1990, persons needing
special accommodation to participate in this proceeding, or to request information
on access for persons with disabilities, or to request this publication in accessible
format, or to request sign language interpreters, should contact the 'City Clerk's
office at (305) 673 -7411, no later than four days prior to the proceeding. If hearing
impaired, contact the City lerk's office via the Florida Relay Service -numbe
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• w (800).955 -8771 ,_(TTY) or (800) 955 -8770 OIOE). #.