2011-3723 Ordinance ORDINANCE NO. 2011 - 3723
AN ORDINANCE OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, AMENDING THE CODE OF THE
CITY OF MIAMI BEACH, BY AMENDING CHAPTER 106, ENTITLED
"TRAFFIC AND VEHICLES," BY AMENDING ARTICLE II, ENTITLED
"METERED PARKING," BY AMENDING DIVISION 1, ENTITLED
"GENERALLY," BY AMENDING SECTION 106 -55, ENTITLED
"PARKING RATES, FEES, AND PENALTIES" TO PROVIDE RATES
AND CRITERIA FOR THE PREFERRED PARKING LOT LOCATED AT
18 STREET AND MERIDIAN AVENUE, INCLUDING PROVIDING
PENALTIES AND AMENDING THE FEES FOR THE LOT FOR FOOD
AND BEVERAGE SOCIAL EVENTS AT THE MIAMI BEACH
CONVENTION CENTER FROM $15.00 TO $10.00, PROVIDING FOR
CODIFICATION, REPEALER, SEVERABILITY, AND AN EFFECTIVE
DATE.
WHEREAS, Centerplate and Global Spectrum both have been charged with increasing
social event business at the Convention Center; and
WHEREAS, both entities have increased their efforts and have been moderately
successful in booking smaller functions; however, parking rates have routinely been cited by
potential clients as a reason for not selecting the Convention Center for the event; and
WHEREAS, on September 21, 2010, the Convention Center Advisory Board (CCAB)
discussed the matter extensively and unanimously passed a resolution requesting the City
Commission to consider a parking program to incentivize social business; and
WHEREAS, the City Commission referred this matter to the Finance and Citywide
Projects Committee and to the Transportation and Parking Committee at its regularly scheduled
Commission meeting on January 19, 2011; and
WHEREAS, the Transportation and Parking Committee met on February 7, 2011 and
the Finance and Citywide Projects Committee met on February 24, 2011 and both committees
approved the item at their respective committee meetings; and
WHEREAS, the Administration, Global Spectrum, and the Convention Center Advisory
Board developed criteria that are narrowly tailored to the social event market with regard to the
proposed parking amendments.
NOW THEREFORE, BE IT ORDAINED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, AS FOLLOWS:
SECTION 1. That Chapter 106, "Traffic and Vehicles," Article II, "Metered Parking," Division 1,
"Generally," Section 106 -55, "Municipal Parking Garage Rates and Penalties," of the Code of
the City of Miami Beach, Florida, is hereby amended as follows:
CHAPTER 106
TRAFFIC AND VEHICLES
ARTICLE II. METERED PARKING
DIVISION I. GENERALLY
* * *
Sec. 106 -55. Parking rates, fees, and penalties.
* * *
(b) Municipal parking garage and Preferred Parking Lot rates and penalties.
* * *
Preferred Parking Lot (18 Street & Meridian Ave)
a. $15.00 flat rate per vehicle.
b. For food and beverage social events at the Miami Beach Convention Center
(MBCC), $10 flat rate per vehicle. Food and beverage social events at MBCC
shall meet the following criteria:
L Be booked solely as a food and beverage function to include, but not be
limited to, at least one (1) of the following:
breakfast;
ii. lunch /brunch;
dinner; and /or
iv. reception.
j Excludes exhibits; separate meetings held outside of the primary location;
and cannot be associated with a convention, trade show, public show, and /or
corporate meeting.
(3) Produce (at the client's sole expense) an approved parking coupon that is
sent either by the food & beverage concessionaire or the MBCC management
company, via mail, to all confirmed attendees prior to the day of the event. A
copy must be presented to the city's parking department for approval within five
(5) business days of a fully executed agreement for the event.
(4) MBCC in -house food & beverage concessionaire must provide, in writing,
to the city's parking department, within five (5) business days of an executed
agreement for the event, the following information:
2
name of event;
ii. date of event;
approximate attendance;
iv. MBCC food and beverage contact information; and
v. client's name and mobile telephone number.
IQ The approved coupon can only be used the day of the event. The coupon can
only be used in the Preferred Parking Lot. Only the original coupon (not a copy) will
be presented and accepted by the parking lot attendant. If these rules are not
followed, the quest will pay the full parking rate.
1 Coupons must include the date of the event, the name of the event, and be
sequentially numbered.
SECTION 2. CODIFICATION.
It is the intention of the Mayor and City Commission of the City of Miami Beach, and it is
hereby ordained that the provisions of this ordinance shall become and be made part of the
Code of the City of Miami Beach, Florida. The sections of this ordinance may be renumbered or
relettered to accomplish such intention, and the word "ordinance" may be changed to "section ",
"article ", or other appropriate word.
SECTION 3. REPEALER.
All ordinances or parts of ordinances in conflict herewith be and the same are hereby
repealed.
SECTION 4. SEVERABILITY.
If any section, subsection, clause or provision of this Ordinance is held invalid, the
remainder shall not be affected by such invalidity.
SECTION 5. EFFECTIVE DATE.
This Ordinance shall take effect ten (10) days following adoption.
PASSED and ADOPTED this 11 th day of May , 2011.
ATTEST:
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COMMISSION ITEM SUMMARY
Condensed Title:
An Ordinance amending the fees for the Preferred Parking Lot from $15.00 to $10.00 for food and
beverage social events at the Convention Center
Key Intended Outcome Supported:
Improve Parking Availability; Maintain Financial Health and Overall Bond Rating.
Supporting Data (Surveys, Environmental Scan, etc.):
77.2% of respondents rate the availability of parking across the City as too little. Availability of parking was one of
the changes residents identified to Make Miami Beach better to live, work or play.
Issue:
Whether to amend the parking rate at the Preferred Parking Lot from $15.00 to $10.00 per vehicle for food
and beverage social events at the Miami Beach Convention Center?
Item Summary/Recommendation:
The Mayor and Commission amended the Criteria for Social Events deleting the requirement to have a
minimum attendance of seventy -five (75) attendees. The amendment shall reflect no minimum
requirement for the number of attendees.
Centerplate and Global Spectrum both have been charged with increasing social event business at the
Convention Center. Parking rates have routinely been cited by potential clients as a reason for not
selecting the Convention Center for the event. The Administration, Global Spectrum and the Convention
Center Advisory Board recommend the following criteria which are narrowly tailored for the social event
market: Be booked solely as a Food and Beverage function to include but not limited to at least one (1) of
the following: Breakfast; Lunch /Brunch; Dinner; Reception:
1. Excludes exhibits, separate meetings held outside of the primary location, and cannot be associated with a
convention, tradeshow, public show and /or corporate meeting.
2. Produce, at the client's sole expense, an approved coupon that is sent either by the Food & Beverage
Concessionaire or the Convention Center's management Company, via mail to all confirmed attendees prior
to the day of the event. A copy must be presented to the CMB Parking Department within five (5) business
days of a fully executed agreement for approval.
3. MBCC in -house Food & Beverage Concessionaire must provide, in writing, to the CMB Parking Department
within five (5) business days of an executed agreement the following information:
Name of Event; Date of Event; Approximate Attendance; MBCC Food and Beverage Contact information;
Client's name and cell phone number.
4. The approved coupon can only be used the day of the event; the coupon can only be used in the
designated Preferred Parking Lot ( "P" lot); only the original coupon (not a copy) will be presented and
accepted by the parking lot attendant. If these rules are not followed, guest will pay full parking rate.
5. Coupons must include the date the coupon is valid for, the name of the event and be sequentially
numbered.
The proposed amendment is estimated to have the following annual fiscal impact: (1) an additional 44
events may be booked at the Convention Center; (2) generate $588,000 in new revenue at the Convention
Center; and (3) increase parking revenues by $43,000.
Recommendation: Approve at second and final public hearing.
Advisory Board Recommendation:
Transportation and Parking Committee — On February 7, 2011, the Committee approved the recommended
amendment. Finance and Citywide Committee — On February 24, 2011, the Committee approved the
recommended amendment.
Financial Information:
Source of Amount Account Approved
Funds: 1
2
()BPI Total
Financial Impact Summary:
City Clerk's Office Legislative Tracking:
Saul Frances, Parking Director
Sign -Offs:
Department Director A - istant City Ma er City Manager
T:\AGENDA\2011\April13\ Regular \PreferredParkingLotRateAmen• : nt2nc12-ading.sum.doc H M AGENDA ITEM R SB
DATE
t_r_l MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager
DATE: May 11, 2011 ECOND AND FINAL PUBLIC HEARING
SUBJECT: AN ORDINANCE AMENDING THE FEES FOR THE PREFERRED PARKING LOT
FROM $15.00 TO $10.00 FOR FOOD AND BEVERAGE SOCIAL EVENTS AT
THE CONVENTION CENTER
ADMINISTRATION RECOMMENDATION
The Administration recommends that the Mayor and Commission approve the amendment
at second and final public hearing.
ANALYSIS
Centerplate and Global Spectrum both have been charged with increasing social event
business at the Convention Center. To that end, both entities have increased their efforts
and have been moderately successful in booking smaller pieces of business. Parking rates
have routinely been cited by potential clients as a reason for not selecting the Convention
Center for the event.
On September 21, 2010, the Convention Center Advisory Board (CCAB) was reviewing
recent social catering sales activity and discussed the City's ordained parking rates for the
Convention Center area. The CCAB discussed the matter extensively and felt the City
should consider developing a different parking rate structure for social events in order to
increase bookings. Subsequently, a resolution of the CCAB was unanimously passed to
request the City Commission consider a parking program to incentivize social business.
The City Commission referred this matter to the Finance and Citywide Projects Committee
and Transportation and Parking Committee at their regularly scheduled Commission
meeting on January 19, 2011.
TRANSPORTATION AND PARKING COMMITTEE
The Transportation and Parking Committee met on February 7, 2011 and considered this
matter. The item was presented to the Committee by the Chair of the Convention Center
Advisory Board and City Staff. The committee unanimously recommended in favor of
creating the aforementioned program to help increase social business at the Convention
Center.
May 11, 2011 City Commission Memo
Parking Rate Ordinance Amendment — Second and Final Public Hearing
Page 2 of 3
FINANCE AND CITYWIDE PROJECTS COMMITTEE
The Finance and Citywide Projects Committee met on February 24, 2011 and considered
this matter. The item was presented to the Committee by Max Sklar, Director of Tourism
and Cultural Development. The committee voted in favor of creating the aforementioned
program to help increase social business at the Convention Center.
COMMISSION ACTION - FIRST READING
The Mayor and Commission discussed the item at first reading on April 13, 2011 and
amended the Criteria for Social Events, deleting the requirement to have a minimum
attendance of seventy -five (75) attendees. The proposed amendment reflects that there is
no minimum requirement for the number of attendees in order to qualify for the lower parking
rate.
CRITERIA FOR SOCIAL EVENTS
The Administration, Global Spectrum and the Convention Center Advisory Board
recommend the following criteria trigger the proposed $10.00 parking rate. These criteria are
narrowly tailored for the social event market:
1. Be booked solely as a Food and Beverage function to include but not limited to at
least one (1) of the following:
a. Breakfast
b. Lunch /Brunch
c. Dinner
d. Reception
2. Excludes exhibits, separate meetings held outside of the primary location, and
cannot be associated with a convention, tradeshow, public show and /or corporate
meeting.
3. Produce, at the client's sole expense, an approved coupon that is sent either by the
Food & Beverage Concessionaire or the Convention Center's management
Company, via mail to all confirmed attendees prior to the day of the event. A copy
must be presented to the CMB Parking Department within five (5) business days of a
fully executed agreement for approval.
4. MBCC in -house Food & Beverage Concessionaire must provide, in writing, to the
CMB Parking Department within five (5) business days of an executed agreement
the following information:
a. Name of Event
b. Date of Event
c. Approximate Attendance
d. MBCC Food and Beverage Contact information
e. Client's name and cell phone number
5. The approved coupon can only be used the day of the event; the coupon can only be
used in the designated Preferred Parking Lot ( "P" lot); only the original coupon (not a
May 11, 2011 City Commission Memo
Parking Rate Ordinance Amendment — Second and Final Public Hearing
Page 3 of 3
copy) will be presented and accepted by the parking lot attendant. If these rules are
P
Y) p p Y P g
not followed, guest will pay full parking rate.
6. Coupons must include the date the coupon is valid for, the name of the event and be
sequentially numbered.
FISCAL IMAPCT:
The proposed reduction of the parking rate from $15.00 to $10.00 per vehicle for food and
beverage social events at the Convention Center is estimated to have the following annual
fiscal impact:
• An additional 44 events may be booked at the Convention Center.
• Generate $588,000 in new revenue at the Convention Center.
• Increase parking revenues by $43,000.
CONCLUSION
The Administration recommends that the Mayor and City Commission approve the item on
second and final public hearing.
JMG /JGG /SF
T:\AGENDA\2011 \Mayl 1 \ Regular\ PreferredParkingLotRateAmend2ndReading .mem.doc
18141E I THURSDAY, APRIL 28, 2011 NE
MIAMIBEACH
CITY OF MIAMI BEACH
NOTICE PUBLIC HEARINGS
NOTICE IS HEREBY given that second readings and public
hearings will be held by the Mayor and City Commission of the City
of Miami Beach, Florida, in the Commission Chambers, 3rd floor,
City Hall, 1700t onvention Center Drive, Miami Beach, Florida, on
Wednesday, May 11, 2011, to consider the following:
tt 10:17 a.m.
Ordinance Amending The Code Of The City Of Miami Beach,
By Amending Chapter 106, Entitled "Traffic And Vehicles," By
Amending Article II, Entitled "Metered Parking," By Amending `
Division 1, Entitled "Generally," By Amending Section 106 -55,
Entitled "Parking Rates, Fees, And Penalties" To Provide Rates
And Criteria For The Preferred Parking Lot Located At 18th
Street And Meridian Avenue, Including Providing Penalties And
Amending The Fees For The Lot For Food And Beverage Social
Events At The Miami Beach Convention Center From $15.00 To
$10.00.
Inquiries may be directed to the Parking Department
( 673 -7275
fi
10:25 a.m.
Ordinance Amending The Code Of The City Of Miami Beach,
By Amending Chapter 74, Entitled "Peddlers And Solicitors," .
By Amending Article III, Entitled "Panhandling On Public
Property," By Amending Section 74 -76, Entitled "Definitions,"
By Providing Definitions For Financial Institution And For High
Volume Intersections; And By Amending Section 74 -78, Entitled
"Panhandling On Public Property," By Adding Additional Locations
Where Soliciting Or Panhandling On Public Property Will Be
Considered Unlawful.
Inquiries 'may be directed to the Building Department -Code
Compliance (305) 673 -7555.
INTERESTED PARTIES are invited to appear at this meeting or
be represented by an agent or to express their views in writing
addressed to the City Commission c/o the City Clerk, 1700.
Convention Center Drive, 1st Floor, City Hall, Miami Beach, Florida
33139. Any of these items may be opened, and continued and
under such circumstances additional legal notice would not be
provided.
Robert E. Parcher, City Clerk
City of Miami Beach
Pursuant to Section 286.0105, FL Statutes, the City hereby advises the public
that: if a person decides to appeal any decision made by the City Commission
with respect to any matter considered at its meeting or its hearing, such
person must ensure that a verbatim record of the proceedings is made,
which record includes the testimony and evidence upon which the appeal
is to be based. This notice does not constitute consent by the City for the
introduction or admission of otherwise inadmissible or irrelevant evidence,
nor does it authorize challenges or appeals not otherwise allowed by law.
In accordance with the Ame`ricans with Disabilities Act of 1990, persons
needing special accommodation to participate in this proceeding, or to
request information on access for persons with disabilities, or to request this
publication in accessible format, or to request sign language interpreters,
should contact the City Clerk's office at (305) 673 -7411, no later than four
days prior to the proceeding. If hearing impaired, contact the City Clerk's
office via the Florida Relay Service numbers, (800) 955 -8771 (TTY) or
(800) 955 -8770 (VOICE). AD # 656