2001-24659 RESO
RESOLUTION NO. 2001-24659
A RESOLUTION OF THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING
AND APPROPRIATING $100,000 FROM FY 2002 RESORT
TAXES TO BE CONTRIBUTED TOWARDS THE GREATER
MIAMI CONVENTION AND VISITORS BUREAU "WHAT
MAKES YOU HAPPY" MARKETING CAMPAIGN;
DECLARING A PUBLIC EMERGENCY EXISTS THAT
NEGATIVELY AFFECTS PROPERTY OF THE TOURISM
INDUTRY IN THE CITY AND CITIZENS OF MIAMI BEACH
AS A WHOLE.
WHEREAS, as a result of the devastating events of September 11, 2001 resulting
in a public emergency that has negatively affected property of the tourism industry in the
City and citizens of Miami Beach as a whole, the City of Miami Beach and its tourist-related
industries and resident businesses have been adversely impacted and to this end, various
regional efforts are being implemented such as the Greater Miami Chamber of
Commerce's (GMCC) Economic Generation and Recovery Task Force and a tourism
marketing campaign initiated by the Greater Miami Convention and Visitors Bureau
(GMCVB); and
WHEREAS, in an effort to be responsive and supportive of our local commercial
businesses, the City has evaluated a variety of additional measures that will provide
temporary relief while confidence is restored in the economy and the tourism industry; and
WHEREAS, these initiatives include a deferral of business related fees, reduced
parking and transportation costs, a contribution to the GMCVB 'What Makes You Happy"
marketing campaign (geared to reactivate tourism in the City) and financial and logistical
support for a City-produced, in conjunction with Ocean Drive Association, special event;
and
WHEREAS, the aforementioned initiatives and proposed policy recommendations,
assisting in part the local business sector and visitors to our community, are authorized as
emergency economic revitalization relief pursuant to Section 2.05 of the City Charter,
which section requires that a declaration of public emergency exists negatively affecting
property; and
WHEREAS, on September 20, 2001, the president of the GMCVB, Bill Talbert,
addressed the City Commission and requested $250,000 to support the GMCVB's
marketing initiative being developed; and
WHEREAS, the GMCVB marketing campaign, 'What Makes You Happy", consists
of a $2.3 million campaign receiving funding assistance from Miami-Dade County, the
Beacon Council and the Miami Beach Visitors and Convention Authority (VCA), and on
October 3, 2001, the VCA voted to contribute $150,000 towards this GMCVB marketing
campaign; and
WHEREAS, in recognition of the existing emergency need for economic revitalization,
given the negative effect of the Sept 11, 2001 tragedy on property of the tourism industry
in the City and on the citizens of the City as a whole, City of Miami Beach funding towards
the GMCVB 'What Makes You Happy" marketing campaign, via Resort Taxes in the
amount of $100,000, is appropriate.
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that that the Mayor and City
Commission declare a public emergency exists that negatively affects property of the
tourism industry in the City and citizens of Miami Beach as a whole, and accordingly
appropriate and contribute $100,000 from FY 2002 resort taxes towards the GMCVB 'What
Makes You Happy" marketing campaign.
PASSED AND ADOPTED THIS 17TH day of October, 2001.
Attest:
JlAw6 rd.A-~
CITY CLERK
~~ MAYOR
JMG/CMC/rar
T\AGENDA\2001\oct1101\REGULAR\Emergleglslatlon GMCVB RES RES.doc
APPROVED AS TO
FORM & LANGUAGE
& FOR EX CUTION
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Date
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
www.ci.miami-beach.fl.u5
To:
From:
SUBJECT:
COMMISSION MEMORANDUM
Mayor Neisen O. Kasdin and
Members of the City Commission
Date: October 17, 2001
Jorge M. Gonzalez ~,At"~
City Manager c) 0
EMERGENCY LEGISLATION REGARDING ECONOMIC REVITALIZATION
1) A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, AMENDING CITY OF MIAMI BEACH
RESOLUTION NO. 99-23129, WHICH LEGISLATION ESTABLISHED A 25
CENT FEE FOR PATRONS OF ELECTROWAVE SHUTTLE, BY
PROVIDING THAT THE PER-PATRON CHARGE OF 25 CENTS SHALL
BE WAIVED AFTER 9PM FOR A PERIOD OF 44 DAYS FROM OCTOBER
18,2001 TO DECEMBER 1, 2001; FURTHER AUTHORIZING THE CITY
MANAGER TO EXTEND SAID WAIVER PERIOD BY AN ADDITIONAL
PERIOD NOT TO EXCEED 90 DAYS FROM DECEMBER 1, 2001, IF
DEEMED NECESSARY BY THE CITY MANAGER, WITHOUT ANY
FURTHER ACTION BY THE MAYOR AND CITY COMMISSION;
DECLARING A PUBLIC EMERGENCY THAT NEGATIVELY AFFECTS
PROPERTY OF THE TOURISM INDUSTRY IN THE CITY AND CITIZENS
OF MIAMI BEACH AS A WHOLE.
2) A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING AND
APPROPRIATING $100,000 FROM FY 2002 RESORT TAXES TO BE
CONTRIBUTED TOWARDS THE GREATER MIAMI CONVENTION AND
VISITORS BUREAU "WHAT MAKES YOU HAPPY" MARKETING
CAMPAIGN; DECLARING A PUBLIC EMERGENCY EXISTS THAT
NEGATIVELY AFFECTS PROPERTY OF THE TOURISM INDUTRY IN THE
CITY AND CITIZENS OF MIAMI BEACH AS A WHOLE.
3) A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING THE CITY MANAGER
AND DESIGNEES TO TAKE ALL NECESSARY ACTION, INCLUDING
FUNDING FROM FY 2002 RESORT TAXES TO PAY FOR ALL
NECESSARY EXPENDITURES, TO SUPPORT THE *NSYNC FREE
BENEFIT CONCERT AND ALL RELATED CITY PRODUCED SPECIAL
EVENTS PLANNED FOR VETERAN'S DAY WEEKEND 2001;
DECLARING A PUBLIC EMERGENCY EXISTS THAT NEGATIVELY
AFFECTS PROPERTY OF THE TOURISM INDUSTRY IN THE CITY AND
CITIZENS OF MIAMI BEACH AS A WHOLE.
AGENDA ITEM
R70
/eJ-/7-0/
DATE
October 17, 2001
Commission Memorandum
Page 2 of 5
ADMINISTRATION RECOMMENDATION
Adopt the Resolutions.
ANALYSIS
As a result of the devastating events of September 11, 2001, the City of Miami Beach and
its tourist-related industries and resident businesses have been adversely impacted. To
this end, various regional efforts are being implemented such as the Greater Miami
Chamber of Commerce's (GMCC) Economic Generation and Recovery Task Force (see
Exhibit A) and a tourism marketing campaign initiated by the Greater Miami Convention
and Visitors Bureau (GMCVB).
In an effort to be responsive and supportive of our local commercial businesses, the City
has evaluated a variety of additional measures that will provide temporary relief while
confidence is restored in the economy and the tourism industry. These initiatives include
a deferral of business related fees, reduced parking and transportation costs, a contribution
to the GMCVB "What Makes You Happy" marketing campaign and financial and logistical
support for a City produced, in conjunction with Ocean Drive Association, special event.
In order to implement these initiatives, it is necessary to adopt the proposed legislation. In
accordance with Section 2.05 of the City Charter, it is necessary to declare that a public
emergency exists that negatively affects the property of the tourism industry in the City and
the citizens of Miami Beach as a whole.
It is recommended that the Mayor and City Commission amend the referenced City Code
provision to authorize a temporary (60 day) deferral of payment for unpaid FY 2002
occupational license fees and FY 2002 unpaid sidewalk cafe fees for a period of 60 days
from October 1, 2001 to December 1, 2001, abating any late payment fees and
delinquency penalties in connection therewith. It is projected that FY 2002 Occupational
Licenses will generate $3,000,000 of which $1,577,000 had been collected as of
September 30, 2001. Likewise, FY 2002 Sidewalk Cafe fees are projected to generate
$494,000, of which $139,000 had been collected as of September 30, 2001. The
proposed amendment will defer any unpaid fees not yet collected and abate any late or
delinquency fees in connection therewith.
It is further recommended that the Mayor and City Commission amend City Code Chapter
106-55 authorizing parking at no cost for the first hour at the City's 7th Street, 17th Street,
and 42nd Street garages and authorizing a $1.00 reduction off the flat parking rate at the
12th Street and 13th Street garages for a period of 44 days from October 18, 2001 to
December 1, 2001. A separate item is being presented on the Redevelopment Agency
Board Agenda authorizing parking at no cost for the first hour at the 16th Street Garage for
the same time period.
The City has consistently emphasized the need to change the behavioral pattern of the
October 17, 2001
Commission Memorandum
Page 3 of 5
City's residents and visitors to focus on increased off-street parking vs. on-street parking,
that should service short-term transient cars. The proposed initiative is consistent with
these proposed behavioral modifications the City is desirous of achieving.
On October 1, 2001, the Transportation and Parking Committee (T & P) unanimously
recommended in favor of implementing the first hour at no cost andlor a reduction of
$1.00/hour off the flat rate at City's garages. The T & P Committee discussed the
reduction of meter hours and rates and opted for a reduction in garage parking rates for
the first hour vs. any reduction in meter rates. As a result of the need to change behavioral
patterns.
The parking system revenues are pledged to service the outstanding debt and the bond
Covenants, Section 710, which provides for "No Free Parking" within the parking system.
To assure the City is in compliance with its Bond Covenants, the City will pay to the
Parking Enterprise Fund the revenues which otherwise would have been collected from
users of the garages. Thus, this temporary measure will have no financial impact on the
Parking Enterprise Fund.
In line with the efforts to reduce parking costs to help sustain local businesses, it is also
proposed that the Electrowave transportation service be provided at no charge after 9:00
p.m. during the 44 day period from October 18, 2001 to December 1, 2001. Therefore, it
is necessary to amend Resolution No. 99-23129, authorizing no charge for electrowave
patrons after 9 p.m. for a period of 44 days from October 18, 2001 to December 1, 2001.
On September 20, 2001, the president of the GMCVB, Bill Talbert, addressed the City
Commission and requested $250,000 to support the GMCVB's marketing initiative being
developed. The GMCVB marketing campaign, "What Makes You Happy", consists of a
$2.3 million campaign receiving funding assistance from Miami-Dade County, the Beacon
Council and the Miami Beach Visitors and Convention Authority (VCA). On October 3,
2001, the VCA voted to contribute $150,000 towards the GMCVB marketing campaign.
As such, it is recommended that the City Miami Beach appropriate and contribute
$100,000 from FY 2002 resort taxes towards the GMCVB marketing campaign, for a
combined allocation of $250,000 in support of the GMCVB's efforts.
Lastly, as part of the City's efforts to assist the victims of the September 11, 2001 terrorist
attacks and assist the local hospitality industry and displaced workers, the City of Miami
Beach and Ocean Drive Association will produce and sponsor a free Veteran's Day benefit
concert featuring *NSYNC and other artists at Lummus Park on Sunday November 11,
2001.
The concert production will be coordinated by Fantasma Productions. Corporate
Sponsorships will be coordinated by the Ocean Drive Association, through Ocean Drive
Magazine, who will publish a commemorative program, of which $150,000 has been
committed towards the production costs of the concert event.
October 17, 2001
Commission Memorandum
Page 4 of 5
It is estimated that the concert production and event coordination costs will approximate
$250,000- $300,000. It is the City and Ocean Drive's intent to raise corporate donations
to underwrite the full cost of production. Additionally, the City will implement its Major
Events Plan to assure that planning and resources are appropriately allocated during the
Veteran's Day weekend, beginning Friday, November 9th through Monday, November 12th.
It will be necessary for the City to incur costs associated with the procurement of City
services, such as increased staffing and overtime. Therefore, it is recommended that the
Mayor and City Commission authorize the City Manager and designees, to take all
necessary action, including funding all necessary expenditures to support the *NSYNC free
benefit concert and all related City produced special events planned for Veteran's Day
weekend.
Additional initiatives the City is involved in to assist local businesses and displaced workers
include the following:
. City staff is working with the Beacon Council and the GMCVB, to discuss
implementation of a tracking system for un-employment/employment in all industry
sectors similar to hotel occupancy tracking. This information will allow the City to
target federal and state funding incentives that are available to distressed
businesses and displaced workers.
. The Department of Code Compliance is deferring action or granting extensions of
time on compliance for non-life safety or non-quality of life violations, when feasible.
. The Building/Fire Departments are enhancing services provided for plans review
and inspection services on non-work hours. Effectively, we are increasing hours
and increasing efficiency to assist current projects.
. Th City is working with the Hispanic Community Center's (Unidad) Workforce Miami
Beach One-Stop Career Center, located at the 6th Street Community Center, to
assist displaced workers.
. The City is updating its tourism link on the City website with special hospitality
promotions throughout the City and initiating a "Why I want to vacation on Miami
Beach" contest, with special prizes from local hotels and restaurants.
. The City of Miami Beach Hotline remains functional 24/7 - (305) 673-7400.
. In today's City Commission agenda package, there is a separate item listing the City
of Miami Beach State legislative priorities and the City is aggressively working with
our lobbyists to review State mandated fees and timelines to compile a
recommendation of relief efforts that may be implemented in this year's legislative
special session.
October 17, 2001
Commission Memorandum
Page 5 of 5
. In today's City Commission agenda package, there is a separate item
recommending the adoption of film and production industry incentives.
. The City of Miami Beach is positively impacting the local economy with over $400
million of planned capital projects over the next five (5) years.
In aggregate, the aforementioned initiatives and proposed policy recommendations will,
in part, assist the local business sector and visitors to our community, Section 2.05 of the
City Charter requires that a declaration of public emergency exists negatively affects the
property of the tourism industry in the City and citizens of Miami Beach as a whole when
adopting an emergency Ordinance. As a result of the September 11, 2001 terrorist attacks
and its devastating effects nationwide, and particularly, on the local tourism market, it is
recommended that the Mayor and City Commission adopt the proposed resolutions. The
accompanying proposed ordinance and resolutions will defer business related fees and
reduce parking and transportation costs, for a time certain, authorizes an appropriation of
$100,000 towards the GMCVB marketing campaign and authorizes the City Manager to
fund all necessary expenditures in connection with the free *NSYNC Benefit Concert and
all related events on Veteran's Day weekend. Furthermore, the proposed emergency
Ordinance, authorizes the City Manager to extend the business permit fee and reduced
parking and transportation costs by a period not to exceed an additional 90 days beyond
December 1, 2001, without further approval by the Mayor and City Commission.
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