LTC 230-2011 City-County Communications & Marketing Association Savvy Awards MAMI BEACH
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OFFICE OF THE CITY MANAGER F 1 ' F: IM)
LTC # 230 -2011 2011 SEP 19 Al 11 Z
FETTER TO COMMISSION
CITY CIA t`S OFFICE
TO: Mayor Matti Herrera Bower and the Members of th- City Commission
FROM: Jorge M. Gonzalez, City Manager
DATE: September 14, 2011 •
SUBJECT: City- County Communications & Marketing Association (3CMA) Sawy Awards
The purpose of this Letter to Commission (LTC) is to inform you that Miami Beach was a finalist
in three categories for this year's national 3CMA annual Savvy Awards competition. Sawy
Awards are presented in 17 categories with 44 subcategories. Second place Silver Circle
Awards and third place Awards of Excellence are presented in each category. I am proud to
inform you of our results that were announced at last week's the annual ceremony:
Savvy Award (Communications /Marketing Programs /Up to 140,000 population):
Operation Hookworm /Animal Control
Judges' comments: "Excellent entry that is thorough in approach and implementation. Audience
is presented with scope and urgency of the problem, but not in an alarming way. Bi- lingual
messaging, social media use and volunteer support complete the package."
Silver Circle Award (Printed Publications /Catalogs & Guides):
Recreation Review
Judges' comments: "This publication has high return on investment (ROl) thanks to the creative
use of advertising dollars. Love the summer pull -out section. Very well written descriptive letter.
Great publication."
Award of Excellence (TV & Video /Promotional Video):
Lady Google
Judges' comments: "The only place this video would have been appropriate to come out of is
Miami Beach. An amazingly clever way to get Google's attention and it obviously took a great
deal of in house creativity and make up. Now, can somebody get that song out of our head."
The prestigious Sawy Awards competition has been held for 22 years. The awards recognize
outstanding local government achievements in communications, public sector marketing, and
citizen - government relationships. The Sawies salute skilled and effective city /county /agency
professionals who have creatively planned and carried out successful innovations.
Please join me in congratulating the all the staff and community partners who diligently worked
on making these programs and initiatives a success.
If you have any questions or need any additional information, please feel free to contact me.
JMG M \nr