2011-27726 Reso RESOLUTION NO. 2011 - 27726
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, WAIVING SPACE
RENTAL CHARGES AT THE MIAMI BEACH CONVENTION
CENTER, IN THE AMOUNT OF $97,370, FOR THE WORLD
WRESTLING ENTERTAINMENT'S (WWE) WRESTLEMANIA
XXVIII, WWE AXXESS EVENT TO BE HELD, AT THE MIAMI
BEACH CONVENTION CENTER FROM MARCH 29 - APRIL 1,
2012, INCLUDING LOAD -IN AND LOAD -OUT.
WHEREAS, the Miami Dade Sports Commission. is a Miami -based 501(c)3 not
for profit company that is charged with securing sporting events for Miami -Dade County;
and
WHEREAS, the Miami Dade Sports Commission secured WWE's WrestleMania
XXVIII to take place at Sun Life Stadium in April 2012; and
WHEREAS, WWE's Axxess Event is scheduled take place at the Miami Beach
Convention Center from March 29 — April 1, 2012; and
WHEREAS, WWE's Axxess offers more than 100,000 fans a family - friendly
interactive experience; and
WHEREAS, the waiver of space rental costs at the Miami Beach Convention
Center helps to support the Miami Dade Sports Commission's mission and assist in the
potential future return of WrestleMania.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby waive space rental charges, in the amount of $97,370 for the World
Wrestling Entertainment's (WWE) WrestleMania XXVIII, WWE Axxess event to be held,
at the Miami Beach Convention. Center from March 29 - April 1, 2012, including load -in
and load -out.
PASSED AND ADOPTED this 14h day of September, 2011.
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COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution waiving space rental charges at the Miami Beach Convention Center, in the amount of $97,370, for the
World Wrestling Entertainment's (WWE) WrestleMania XXVIII, WWE Axxess event to be held, at the Miami Beach
Convention Center from March 29 - April 1, 2012, including load -in and load -out.
Key Intended Outcome Supported:
Improve the Convention Center Facility
'Supporting Data (Surveys, Environmental Scan, etc.): The 2009 Community Satisfaction Survey indicated that residents
attended events at the convention center 2.7 times per year.
Issue:
rShall the Mayor and City Commission adopt the Resolution? 1
Item Summary /Recommendation:
The Miami -Dade Sports Commission was created by the Miami -Dade County Board of County Commissioners as a
public - private 501(c)(3) nonprofit organization in 2003, and opened for business in April of 2004. The Sports
Commission promotes youth, amateur and professional sports in Miami -Dade County, and works to secure sports
events that will generate economic impact for the community.
The Sports Commission secured WWE's WrestleMania to take place in Miami -Dade County at Sun Life Stadium in
April 2012. WrestleMania is a professional pay - per -view event, produced annually by World Wrestling Entertainment
(WWE). The event was first produced in 1985 to be the premiere wrestling event of each year, similar to the Super
Bowl or World Series, and has since produced twenty -seven editions.
WrestleMania's widespread success helped transform the professional wrestling industry and make WWE the most
successful promotion in the world. All of the events produced have been sold out within a short period of time, with
recent editions being sold out within minutes of tickets going on sale. The first WrestleMania was held in Madison
Square Garden in New York City; WrestleMania 01 in Detroit was the highest- attended indoor sports event in the world,
with 93,173 fans in attendance. The record stood until February 14, 2010 when the 2010 NBA All -Star Game broke the
record.
In 2000, the first WrestleMania Axxess event was held in conjunction with WrestleMania. The event included
autograph signings and mementos to inductees of the WWE Hall of Fame. There were also activities where fans could
enter a wrestling ring and commentate a wrestling match. In 2001, WrestleMania Axxess was held at the Reliant Hall,
which expanded upon the event by adding numerous activities, including areas where attendees could buy special
merchandise, see a production truck and check out special WWE vehicles. From 2002, WrestleMania Axxess was
extended to a four -day event offering fans a family - friendly interactive experience. Attendance throughout the four day
event is projected to exceed 100,000 people.
As proposed in the bid to secure WrestleMania XXVIII, the WrestleMania Axxess event would be held at the Miami Beach
Convention Center, bringing thousands of visitors to our City.
Advisory Board Recommendation:
Financial Information:
Source of Funds: Amount Account Approved
1 1
OBPI Total
Financial Impact Summary: This waiver, if approved, equates to an impact of $97,370 in lost Convention Center
revenue.
City Clerk's Office Legislative Tracking:
Max Sklar, ext. 6116
Sign - Offs:
Department Director ssi = tant City Manager City Manager
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MIAMIBEACH AGENDA ITEM C 7 6 /
DATE f"'/V4
(P. MIAMIBEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Bower and Members of the City Commission
FROM: Jorge M. Gonzalez City Manager
DATE: September 14, 2011 4.
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, WAIVING SPACE RENTAL CHARGES AT THE
MIAMI BEACH CONVENTION CENTER, IN THE AMOUNT OF $97,370, FOR
THE WORLD WRESTLING ENTERTAINMENT'S (WWE) WRESTLEMANIA
XXVIII, WWE AXXESS EVENT, TO BE HELD AT THE MIAMI BEACH
CONVENTION CENTER FROM MARCH 29 - APRIL 1, 2012, INCLUDING LOAD -
IN AND LOAD -OUT.
ADMINISTRATION RECOMMENDATION
The Administration recommends that the City Commission approve the proposed resolution.
BACKGROUND
The Miami -Dade Sports Commission was created by the Miami -Dade County Board of
County Commissioners as a public - private 501(c)(3) nonprofit organization in 2003, and
opened for business in April of 2004. The Sports Commission promotes youth, amateur and
professional sports in Miami -Dade County, and works to secure sports events that will
generate economic impact for the Miami -Dade County community.
The Sports Commission secured WWE's WrestleMania to take place in Miami at Sun Life
Stadium in April 2012. WrestleMania is a professional pay - per -view event produced annually
by World Wrestling Entertainment (WWE). The event was first produced in 1985 to be the
premiere wrestling event of each year, similar to the Super Bowl or World Series, and has
since produced twenty -seven editions.
WrestleMania's widespread success helped transform the professional wrestling industry
and make WWE the most successful promotion in the world. All of the events produced
have been sold out within a short period of time, with recent editions being sold out within
minutes of tickets going on sale. The first WrestleMania was held in Madison Square
Garden in New York City; WrestleMania 11I in Detroit was the highest - attended indoor sports
event in the world, with 93,173 fans in attendance. The record stood until February 14, 2010
when the 2010 NBA All -Star Game broke the record.
In 2000, the first WrestleMania Axxess event was held in conjunction with WrestleMania.
The event included autograph signings and mementos to inductees of the WWE Hall of
Fame. There were also activities where fans could enter a wrestling ring and commentate a
wrestling match. In 2001, WrestleMania Axxess was held at the Reliant Hall, which
Page 2 of 2
Rental Waiver— WWE AXXESS
expanded upon the event by adding numerous activities, including areas where attendees
could buy special merchandise, see a production truck and check out special WWE
vehicles. From 2002, WrestleMania Axxess would be extended to a four -day event offering
fans a family - friendly interactive experience. Attendance throughout the four day event is
projected to exceed 100,000 people.
ANALYSIS
As part of their bid to secure WrestleMania XXVIII, the WrestleMania Axxess event was
proposed to occur at the Miami Beach Convention Center.
The Axxess event will bring thousands of visitors to our City, resulting in both direct and
indirect positive economic impact from this event. While it is too soon to know, it is likely
(consistent with comparable events such as the Super Bowl), that additional events at City
hotels and venues will result from the presence of WrestleMania in the County, and
WrestleMania Axxess at the Convention Center.
FISCAL IMPACT
This waiver, if approved, equates to an impact of $97,370 in Convention Center revenue.
The rent is calculated as follows:
• $6,500.00 per event day, per hall for (4) days;
• $3,250.00 per move -in /move -out day per hall for (6) days; and
• $6,370.00 for 7% Florida State Rental Tax.
Global Spectrum is confident that ancillary revenues (i.e. food and beverage) from the event
will offset any non - billable expenses incurred in the hosting of the event. Furthermore, the
City expects to generate parking revenue from event attendees. However, as this was
budgeted revenue, Global Spectrum will need to book addiitonal events to make up the loss
of revenue.
CONCLUSION
In light of the positive economic impact this event will have on the community, the
Administration recommends that the City Commission approve the proposed resolution.
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MIAMI-DADE SPORTS COMMISSION
August 3, 2011
Mayor Matti Herrera Bower and the Miami Beach City Commission
City of Miami Beach
1700 Convention Center Drive
Miami Beach, FL 33139
Dear Honorable Mayor Matti Herrera Bower and the Miami Beach City Commission:
As you know, Greater Miami and the Beaches will be home to WWE WrestleMania XXVIII in 2012.
WrestleMania is the premier event of WWE, will generate an estimated economic impact of over $65
million with over 500 jobs created in Miami -Dade County.
One of the larger and high profile elements of WrestleMania Week, WWE Axxess, will take place in
Miami Beach at the Miami Beach. Convention Center. WWE Axxess is a highly immersive multi -day
family friendly interactive experience with more than 100,000 visitors anticipated to attend. The event
will take place March 29 through April 1 2012.
The Miami -Dade Sports Commission, a non- profit 501- (c) -3, respectfully requests the use of the Miami
Beach Convention Center, Halls A and D, rent free for the course of the event inclusive of move -in and
move -out. The dates are as follows:
Portion of Facility (Premises) License Period
Halls A & D March 25-28, 2012 (Sun -Wed) Move -In
Meeting Rooms A & D March 29 — April, 1, 2012 (Thurs -Sun) Show
A & D Registration Area April 2 — 3, 2012 (Mon -Tue) Move -Out
By approving this request, the City of Miami Beach, will help to show a united front of support with this
exciting event and help ensure it return in years to come. WWE is loyal to its cities and looks to create a
long term partnership with our local community helping to ensure ongoing economic benefit and job
creation from their events that will certainly call Miami and the Beaches home.
We thank you for your support!
Sincerely,
41 ...r
Mike Sophia
Executive Director
8491 NW 17TH STREET, SUITE 109, DORAL, FL 33126
TELEPHONE: (305) 818-7188 ( FACSIMILE: (305) 819-2545
www.MIAMISPORTS.ORG
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