2011-27729 Reso RESOLUTION NO. 2011 -27729
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, AUTHORIZING THE ACCEPTANCE OF A
THIRTY -SIX THOUSAND THREE HUNDRED SEVENTY -SIX DOLLARS
($36,376) CASH DONATION FROM THE MARILYN AND EDWARD
GADINSKY CHARITABLE FOUNDATION, IN SUPPORT OF THE
SOUNDSCAPE CINEMA SERIES FOR FISCAL YEAR 2011/12; AND
AUTHORIZING THE CITY MANAGER OR HIS DESIGNEE TO MAKE SUCH
EXPENDITURES AND /OR REIMBURSEMENTS FROM THE AFORESTATED
DONATION, IN FURTHERANCE OF AND CONSISTENT WITH THE
AFORESTATED EVENT.
WHEREAS, the City developed and produced the SoundScape Cinema Series at the
ExoStage, which launched in March 2011 and allows the public to experience free weekly
movies; and
WHEREAS, the Cinema Series is part of the City's Arts in the Park Program that was
launched in 2006, in response to the results of community surveys and focus groups that
indicated residents would like to see more free cultural events; and
WHEREAS, the SoundScape Cinema Series has been very well received by the
Community, generating an average weekly attendance of 938 people; and
WHEREAS, Mr. and Mrs. Edward Gadinsky would like to make a cash donation to the
City, in the amount of $ 36,376, to cover the costs associated with the Cinema Series, including
licensing fees and technical staff; and
WHEREAS, in consideration of this donation, the City will recognize the Marilyn and
Edward Gadinsky Charitable Foundation as a sponsor (prior to each weekly movie in the Series,
and in all marketing and promotions associated with the Cinema Series).
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby authorize the acceptance of a thirty -six thousand three hundred seventy -six
dollars ($36,376) cash donation from the Marilyn and Edward Gadinsky Charitable Foundation,
made to the City in support of the SoundScape Cinema Series for Fiscal Year 2011/12; and
authorize the City Manager or his designee to make such expenditures and /or reimbursements
from the aforestated donation, in furtherance of and consistent with the aforestated event.
PASSED and ADOPTED this / 1/k day of .(eNk der , 2011.
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COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution authorizing the acceptance of thirty -six thousand three hundred seventy -six dollars ($36,376) in cash donation
(including sponsorship) from the Marilyn and Edward Gadinsky Charitable Foundation made to the City in support of the
SoundScape Cinema Series for Fiscal Year 2011/12; and authorizing the City Manager or his designee to make such
expenditures and /or reimbursements from the aforestated donations, in furtherance of and consistent with the aforestated
event.
Key Intended Outcome Supported:
Increase community ratings of cultural activities.
Supporting Data (Surveys, Environmental Scan, etc.): The 2009 Community Satisfaction Survey reported more than one-
fifth of all resident respondents feel there are "too few" family friendly activities (24.6 %) and cultural activities (24.1 %).
Additionally, on average, residents attended 10.61 cultural activities per year and 7.19 family friendly activities per year.
Issue:
I'Should the City accept sponsorships for the SoundScape Cinema Series?
Item Summary /Recommendation:
As you know, the City developed and produced the SoundScape Cinema Series at the ExoStage, which launched in March
2011 and allows the public to experience FREE weekly movies. The Cinema Series is part of the City's Arts in the Park
program that was launched in 2006 in response to the results of community surveys and focus groups that indicated
residents would like to see more free cultural events. The SoundScape Cinema Series uses the state -of -the -art visual and
audio technology in SoundScape on a soaring, 7,000 - square -foot projection wall.
The inaugural season of the Cinema Series ran fourteen (14) weeks, with movies shown on Wednesday nights in an effort
to bring consumers to the area during a slower night of the week. The SoundScape Cinema Series was very well received
by the Community, generating an average weekly attendance of 938 people, with a high of 1,200 for The Wizard of Oz.
Attendees continue to provide very positive feedback to City Staff regarding the experience, and many say it has enhanced
their sense of community and quality of life.
Today.com, in cooperation with Travel + Leisure, ran a story in the travel section of the website on June 10, 2011,
highlighting America's Best Outdoor Movie Theaters, which included the City's SoundScape Cinema Series.
Due to the program's success, additional movies were added to the schedule to be shown in August prior to the start of the
next school year. Unfortunately, weather and other technical issues with the equipment forced the City to cancel those
movies.
The Administration was in the midst of planning to continue the Cinema Series from October 2011- May 2012, when Mr.
and Mrs. Edward Gadinsky approached the City interested in supporting the Cinema Series. After several discussions, the
Gadinsky's agreed to a cash donation of $ 36,376 to cover the costs associated with Licensing Fees for the movies and
Technical Staff for the Event. They will make payments in two installments occurring in October 2011 and January 2012. In
exchange, the City will recognize them prior to each weekly movie and in all marketing and promotions associated with this
Cinema Series.
Advisory Board Recommendation:
N/A
Financial Information:
Source of Funds: Amount Account
1
OBPI Total
Financial Impact Summary:
These sponsors are providing a total of $36,376 in funding and in -kind contributions to offset the costs for SoundScape Cinema
Series.
City Clerk's Office Legislative Tracking:
Max Sklar, Tourism and Cultural Development Director
Sign -Offs:
Department Director ss' = tent City Manager City Manager
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M I AMIBEACH AGENDA ITEM
DAVE 9-4,-//
MIAMIBEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bowerand Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager
DATE: September 14, 2011
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, AUTHORIZING THE ACCEPTANCE OF THIRTY -SIX
THOUSAND THREE HUNDRED SEVENTY -SIX DOLLARS ($36,376) IN CASH
DONATION (INCLUDING SPONSORSHIP) FROM THE MARILYN AND
EDWARD GADINSKY CHARITABLE FOUNDATION MADE TO THE CITY IN
SUPPORT OF THE SOUNDSCAPE CINEMA SERIES FOR FISCAL YEAR
2011/12; AND AUTHORIZING THE CITY MANAGER OR HIS DESIGNEE TO
MAKE SUCH EXPENDITURES AND /OR REIMBURSEMENTS FROM THE
AFORESTATED DONATIONS, IN FURTHERANCE OF AND CONSISTENT WITH
THE AFORESTATED EVENT.
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
ANALYSIS
As you know, the City developed and produced the SoundScape Cinema Series at the
ExoStage, which launched in March 2011 and allows the public to experience FREE weekly
movies. The Cinema Series is part of the City's Arts in the Park program that was launched
in 2006 in response to the results of community surveys and focus groups that indicated
residents would like to see more free cultural events. The SoundScape Cinema Series uses
the state -of -the -art visual and audio technology in SoundScape on a soaring, 7,000- square-
foot projection wall.
In producing the SoundScape Cinema Series the City uses the following Selection Criteria:
1. Public Performance Event License availability
2. Rating of "G ", "PG" or "PG -13" by the Motion Picture Association of America (MPAA)
3. History of critical and commercial success to appeal to largest resident population
4. Variety of programming through length of series: balancing recent and classic films
in numerous genres (action, comedy, musicals, drama, animation, suspense,
science fiction /fantasy); non - political content
5. Appropriateness of film to public outdoor large- screen format
The inaugural season of the Cinema Series ran for fourteen (14) weeks, with movies shown
on Wednesday nights in an effort to bring consumers to the area during a slower night of the
week. The SoundScape Cinema Series has been very well received by the Community,
generating an average weekly attendance of 938 people, with a high of 1,200 for The
Wizard of Oz. Attendees continue to provide very positive feedback to City Staff regarding
the experience and many say it has enhanced their sense of community and quality of life.
SoundScape Cinema Series
Edward and Marilyn Gadinsky Charitable Foundation
September 14, 2011
City Commission Meeting
Page 2 of 2
Today.com, in cooperation with Travel + Leisure, ran a story in the travel section of the
website on June 10, 2011, highlighting America's Best Outdoor Movie Theaters, which
included the City's SoundScape Cinema Series.
Due to the program's success, additional movies were added to the schedule to be shown in
August prior to the start of the next school year. Unfortunately, weather and other technical
issues with the equipment forced the City to cancel those movies.
The Administration was in the midst of planning to continue the Cinema Series from October
2011 — May 2012, when Mr. and Mrs. Edward Gadinsky approached the City interested in
supporting the Cinema Series. After several discussions, the Gadinsky's agreed to a cash
donation of $ 36,376 to cover the costs associated with Licensing Fees for the movies and
Technical Staff for the Event. They will make payments in two installments occurring in
October 2011 and January 2012. In exchange, the City will recognize them prior to each
weekly movie and in all marketing and promotions associated with the Cinema Series. The
City will fund any other costs for the series (e.g. port-o- lets).
The Gadinskys moved to Miami Beach in 1965. Edward Gadinsky is a successful Florida
real estate developer. Marilyn Gadinsky is a former Miami News reporter, award - winning
photojournalist and was the head of her own public relations firm. She is a founding
member of the Miami Children's Museum where, until recently, she served on the Board of
Directors. Mr. and Mrs. Gadinsky are patrons of arts whose charitable endeavors include the
Miami Children's Museum, the Miami City Ballet and the Arsht Center for the Performing
Arts.
CONCLUSION
Staff has worked diligently to identify funding sources to off -set the costs of producing this
event that provides a unique cultural experience for our residents and visitors. The
Administration recommends the adoption of the attached Resolution authorizing the
acceptance of the donation, their appropriation to cover costs of SoundScape Cinema
Series and authorizes the City Manager to make such expenditures and reimbursements
associated with the event.
J M G/H M F /MAS /G F
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