2011-27738 Reso RESOLUTION NO. 2011 -27738
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE CITY
MANAGER PERTAINING TO THE RANKING OF PROPOSALS PURSUANT TO
REQUEST FOR PROPOSALS (RFP) NO 33- 10/11, FOR CONSULTING SERVICES
RELATIVE TO THE EXPANSION AND ENHANCEMENT OF THE MIAMI BEACH
CONVENTION CENTER (MBCC) CAMPUS /DISTRICT; AUTHORIZING THE
ADMINISTRATION TO ENTER INTO NEGOTIATIONS WITH THE TOP - RANKED
PROPOSER, STRATEGIC ADVISORY GROUP; AND SHOULD THE
ADMINISTRATION NOT BE SUCCESSFUL IN NEGOTIATING AN AGREEMENT
WITH THE TOP - RANKED PROPOSER, AUTHORIZING THE ADMINISTRATION TO
NEGOTIATE WITH THE SECOND - RANKED PROPOSER, HVS CONVENTION,
SPORTS & ENTERTAINMENT CONSULTING; AND SHOULD THE
ADMINISTRATION NOT BE SUCCESSFUL IN NEGOTIATING AN AGREEMENT
WITH THE SECOND - RANKED PROPOSER, AUTHORIZING THE ADMINISTRATION
TO NEGOTIATE WITH THE THIRD - RANKED PROPOSER, HR & A ADVISORS, INC.
WHEREAS, on March 9, 2011, the Mayor and City Commission adopted Resolution No. 2011-
27620, which endorsed and supported, in concept, a project to renovate and expand the Miami Beach
Convention Center, including an adjacent Convention Center hotel (the Project); and
WHEREAS, the City Commission also authorized the City Manager to pursue private sector
interest in the Project, including potential joint development alternatives, without being constrained by
current zoning limitations for the site or by the current conceptual design; and
WHEREAS, at its March 9, 2011 meeting, the Mayor and City Commission authorized the
Administration to issue a Request for Proposals (RFP) for Consulting Services Relative to the Expansion
and Enhancement of the Miami Beach Convention Center (MBCC) Campus /District; and
WHEREAS, RFP No. 33 -10/11 was issued on May 24, 2011, and notices sent to over 67 firms,
including a list of 21 firms provided by the Tourism and Cultural Arts and Development Department, and
more than 30 firms that are members of the International Economic Development Council; and
WHEREAS, the result of the aforementioned outreach was the receipt of seven (7) proposals
from the following firms:
• C.H. Johnson Consulting, Inc.;
• Convention Center Hotel Advisors, LLC;
• Conventional Wisdom;
• HR & A Advisors, Inc.;
• HVS Convention, Sports, & Entertainment Facilities Consulting;
• Jones Lang LaSalle Americas, Inc.; and ,
• Strategic Advisory Group; and
WHEREAS, on June 17, 2011, the City Manager, via Letter to Commission (LTC) No. 152 -2011,
appointed the following individuals to serve as Evaluation Committee members (the Committee):
• Raul Aguila, Chief Deputy City Attorney;
• Stuart Blumberg, Chairperson, Convention Center Advisory Board;
• Jorge Gomez, Assistant City Manager;
• Jay Levy, Resident, Palm View Neighborhood;
• Jacqueline Menendez, Vice President, University Communications, University of Miami;
• Miguel Southwell, Deputy Aviation Director, Business Development & Retention, Miami
International Airport;
• Patricia Walker, Chief Financial Officer; and
WHEREAS, on July 1, 2011, the Committee convened and was informed of the City's Cone of
Silence and Government in the Sunshine Law requirements, and was given a Project overview; and
WHEREAS, on July 5, 2011, the Committee convened and listened to presentations and conducted
question and answer sessions with the following firms:
• C.H. Johnson Consulting;
• Jones Lang LaSalle;
• Convention Center Hotel Advisors; and
WHEREAS, on July 11, 2011, the Committee convened and listened to presentations from the
following firms:
• Conventional Wisdom;
• HVS Convention, Sports, & Entertainment Facilities Consulting (HVS);
• Strategic Advisory Group;
• HR & A Advisors, Inc.(HR & A); and
WHEREAS, following the aforestated presentations, the Committee ranked the proposing firms as
follows: HVS as the top- ranked firm; HR & A as the second - ranked firm; and Strategic Advisory Group
as the third - ranked firm; and
WHEREAS, after considering the review and recommendation of the Committee, and in light of the
importance and scope of the Project, the City Manager exercised his own due diligence by reviewing all
the proposals and supporting documentation, and conducting question and answer sessions with the top
three (3) ranked firms' key personnel; and
WHEREAS, although, in the Manger's opinion, all three (3) firms demonstrated excellent
experience and qualifications, he deemed Strategic Advisory Group (SAG) as the most qualified firm
based, on its experience with similar projects in Florida and throughout the Country in convention center
and convention center hotel development, public private partnerships, capital structuring, tax - exempt
asset financing, tax revenue projection, and bond offering due diligence.
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept the
recommendation of the City Manager pertaining to the ranking of proposals pursuant to Request for
Proposals (RFP) No. 33- 10/11, for Consulting Services Relative to the Expansion and Enhancement of
the Miami Beach Convention Center (MBCC) Campus /District; authorize the Administration to enter into
negotiations with the top- ranked proposer, Strategic Advisory Group; and should the Administration not
be successful in negotiating an agreement with the top- ranked proposer, authorize the Administration to
negotiate with the second - ranked proposer, HVS Convention, Sports & Entertainment Consulting; and
should the Administration not be successful in negotiating an agreement with the second - ranked
proposer, authorize the Administration to negotiate with the third- ranked proposer, HR & A Advisors, Inc.
PASSED AND ADOPTED THIS l 4 1 DAY OF 41016/2011.
ATTEST:
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COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution Accepting The Recommendation Of The City Manager Pertaining To The Ranking Of Proposals For Consulting
Services Relative To The Expansion And Enhancement Of The Miami Beach Convention Center (MBCC) Campus /District;
Authorizing The Administration To Enter Into Negotiations With The Top- Ranked Proposer, Strategic Advisory Group (SAG) And
Should The Administration Not Be Successful In Negotiating An Agreement With The Top- Ranked Proposer, Authorize The
Administration To Negotiate With The Second - Ranked Proposer, HVS; And Should The Administration Not Be Successful In
Negotiating An Agreement With The Second - Ranked Proposer, Authorize The Administration To Negotiate With The Third - Ranked
Proposer, HR & A.
Key Intended Outcome Supported:
Improve the Convention Center Facility
Supporting Data (Surveys, Environmental Scan, etc.): The 2009 Community Satisfaction Survey indicated that residents
attended events at the convention center 2.7 times per year.
Issue:
1 Shall the Mayor and City Commission adopt the Resolution? 1
Item Summary /Recommendation:
On June 17, 2011, the City Manager via Letter to Commission (LTC) No. 152 -2011, appointed the Evaluation Committee members.
On July 5, 2011, the Committee convened and listened to presentations and conducted question and answer sessions with the
following three (3) firms: C.H. Johnson Consulting; Jones Lang LaSalle; and Convention Center Hotel Advisors. Two (2) other
firms (HR & A Advisors, and HVS) had been scheduled for teleconference interviews. However, the Committee agreed that it would
be in the City's best interest to afford all seven (7) firms the opportunity for "in- person" presentations and interviews. Therefore,
the remaining four (4) firms were scheduled to present on July 11, 2011.
On July 11, 2011, the Committee convened and listened to presentations from the following firms: Conventional Wisdom; HVS
Convention, Sports, & Entertainment Facilities Consulting; Strategic Advisory Group; and HR & A Advisors, Inc. Since none of the
firms had a majority of the Committee's first place votes (i.e., 4 first place votes), the Committee agreed to recommend the top three
(3) ranked firms based on the total low aggregate score. For example, a first place vote would be worth 1 point; a second place
vote would be worth 2 points; etc. The lowest aggregate scores would determine the order of ranking.
After considering the review and recommendation of the Evaluation Committee, the City Manager exercised his due diligence by
reviewing all the proposals and supporting documentation, and conducted question and answer sessions with the top three (3)
firms' key personnel. Although all three (3) firms demonstrated excellent experience and qualifications, Strategic Advisory Group
(SAG) was deemed the most qualified firm based on the vast experience as detailed in the attached Commission Memorandum.
ADOPT THE RESOLUTION.
Advisory Board Recommendation:
Financial Information:
Source of Funds: Amount Account Approved
1
()BPI Total
Financial Impact Summary:
City Clerk's Office Legislative Tracking:
Gus Lopez, ext. 6641
Sign -Offs:
Department Director � stant Cit nager City Manager
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-6 MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager _
DATE: September 14, 2011
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE CITY
MANAGER PERTAINING TO THE RANKING OF PROPOSALS PURSUANT TO
REQUEST FOR PROPOSALS (RFP) NO 33- 10/11, FOR CONSULTING SERVICES
RELATIVE TO THE EXPANSION AND ENHANCEMENT OF THE MIAMI BEACH
CONVENTION CENTER (MBCC) CAMPUS /DISTRICT; AUTHORIZING THE
ADMINISTRATION TO ENTER INTO NEGOTIATIONS WITH THE TOP - RANKED
PROPOSER, STRATEGIC ADVISORY GROUP, AND SHOULD THE
ADMINISTRATION NOT BE SUCCESSFUL IN NEGOTIATING AN AGREEMENT
WITH THE TOP - RANKED PROPOSER, AUTHORIZE THE ADMINISTRATION TO
NEGOTIATE WITH THE SECOND - RANKED PROPOSER, HVS CONVENTION,
SPORTS & ENTERTAINMENT CONSULTING; AND SHOULD THE
ADMINISTRATION NOT BE SUCCESSFUL IN NEGOTIATING AN AGREEMENT
WITH THE SECOND - RANKED PROPOSER, AUTHORIZE THE ADMINISTRATION
TO NEGOTIATE WITH THE THIRD - RANKED PROPOSER, HR & A ADVISORS, INC.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
BACKGROUND
Discussions regarding enhancements to the Miami Beach Convention Center (MBCC or the Convention
Center) have been ongoing for almost ten years, dating back to an October 2001 report from Convention
Sports & Leisure (CSL) commissioned by the Greater Miami Convention and Visitors Bureau (GMCVB),
in partnership with the City, which analyzed the status of convention and meeting facilities in Miami -Dade
County, as well the competitive standing of these facilities. The CSL report concluded that, given the
MBCC's geographic draw, no new facility should be planned elsewhere in Miami -Dade County but,
instead, improvements to MBCC (including a multi - purpose general assembly /banquet hall) should be
made to increase the marketability of the Convention Center and of the region. In 2004, the Building
Better Communities General Obligation Bonds Program was approved Countywide, and included a total
of $55 million for Convention Center enhancement and expansion. The availability of this funding
prompted further discussion among interested stakeholders (e.g. representatives of the Convention
Center Advisory Board, the Miami Beach Visitors and Convention Authority, the GMCVB, the Greater
Miami and the Beaches Hotel Association, Miami -Dade County, the Convention Center managers [SMG
and now Global Spectrum] and City staff) and subsequent updates to the CSL report.
As a result, at the April 11, 2007 City Commission Meeting, the City Commission passed a motion
supporting a proposed MBCC expansion (to include a ballroom, retrofit of space to accommodate new
meeting rooms, and renovations to the northwest ballroom to create a "junior ballroom "), subject to the
County funding all costs associated with the project, and the County managing the
renovations /construction process.
i
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September 14, 2011
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Following several attempts to meet with the County to discuss funding availability and the scope of the
project, at a meeting between the City and County Mayors and Managers in April 2008, a new plan of
action was agreed upon that would have the City and County, in conjunction with interested
stakeholders, develop a Tong -term vision and Master Plan for this regional convention center. This
Master Plan was intended to look "outside of the box" at possibilities to make MBCC competitive in
today's convention and meeting business climate. This would involve looking at existing and potential
site amenities, physical renovations to the interior and exterior, expansion of exhibit space (to include
necessary multi - purpose /ballroom space), technology upgrades, parking, etc.
MASTER PLAN PROCESS
Needs Assessment
As part of the Master Plan development process, the GMCVB contracted with CSL to conduct a new
study focused on, among other things: identifying current industry trends; competitive /comparable facility
analysis; existing and projected utilization at the Convention Center; and a market demand analysis. CSL
would also work jointly with a selected architectural firm, and with the stakeholders, in developing a
proposed Master Plan that would incorporate research - driven improvements focused on making the
Convention Center competitive and marketable.
The CSL report identified the following needs: Multi - Purpose /Ballroom Space; Meeting Space; Unique
Features (e.g. outdoor terrace); Destination Planning and Development of a Convention Center District;
and Convention Center Headquarters Hotel.
Master Plan Development
A competitive process was issued for the selection of the Master Plan architect to create a vision for the
implementation of those needs, and others that might be identified. Arquitectonica was competitively
selected as the Master Plan architect. Additionally, in January 2010, in an effort to ensure that the
process was guided with additional feedback beyond the CSL report, I convened a Miami Beach
Convention Center and Conference Facility Expansion Steering Committee to provide input to the City
and Arquitectonica relating to the proposed MBCC expansion. This group (expanded beyond the group
of original stakeholders that had been providing input on the Convention Center's needs) included
representation from PricewaterhouseCoopers's Hospitality Division, Lincoln Road Merchants Association
and the resident/business community, as well as users of the facility, such as the Jewelry International
Showcase, Reed Exhibitions, Latin America, and National Marine Manufacturers Association. They, and
four subcommittees, met numerous times throughout 2010. The Steering Committee established nine (9)
goals for the Master Plan process.
Master Plan Recommendations
Using the information from the CSL report and input from the Steering Committee, Arquitectonica
developed a preliminary Master Plan that recommended several specific enhancements for the facility,
including:
• Re- orient the entrance of the Convention Center to create a new facade with a main entrance
facing south towards Lincoln Road, to address existing operational challenges and connect the
facility with nearby amenities (e.g. Lincoln Road, NWS, etc);
• Establish a new lobby and a new covered drop -off street running east -west along 18 Street,
between The Filimore and City Hall;
• Add approximately 213,000 square feet of additional exhibit space (for a total of 715,000 square
feet); a 60,000 square foot multi - purpose ballroom; a 21,600 square foot junior ballroom; an
additional 82,000 square feet of meeting rooms; and an approximately 1,500 space parking
garage structure. This area would take up the current location of the Convention Center
Preferred Parking Lot and Convention Center Drive;
• Add a 100,000- square -foot plaza and add outdoor meeting space (terraces) to take advantage of
the local climate;
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September 14, 2011
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• Incorporate into the new facility (and update the existing facility with) the latest technologies;
• Address "massing" issues with architectural designs that terrace the facility away from the
Holocaust Memorial, Botanical Garden, and Meridian Avenue;
• Add "green" components to the new and existing space (to achieve LEED certification); and
• Identify potential locations for an adjacent Convention Center hotel.
As importantly, based on City Commission direction, Arquitectonica was to work within existing zoning
restrictions for the expansion area. The result was a design that addressed the issues and needs
identified by CSL and the Stakeholders, but did so with a design that compensated for the height
limitations with a building expansion that has sizeable massing. Consequently, this massing not only
provides limited green space, but also raised concerns about the impact of this massing on the
neighborhood and neighbors. These limitations also narrowed the potential locations for the placement of
a highly- recommended Convention Center headquarters hotel.
The Master Plan process also involved community input (including a Community Design Workshop) to
minimize the potential impact of this project on neighbors, as well as solicit feedback on the proposed
project.
MASTER PLAN REPORT
The Master Plan and Final Report was presented to the Steering Committee for its review and
consideration at its February 4, 2011 meeting; the Steering Committee reviewed and endorsed the
Master Plan and the Report.
As is customary, the document includes project history and analysis (including civil, traffic, functional
planning, food service, life- safety, MEP, structural, sustainability); site and district analysis; proposed site
and building design; functional design; neighborhood impacts; phasing considerations; potential
Convention Center hotel sites; long term options; and a projected cost analysis. The Report also
addressed potential project phasing, acknowledging, among other things, the need to maintain the
current facility operational.
On February 24, 2011, the Finance and Citywide Projects Committee (the Finance Committee) met to
consider the Master Plan Report (including the option of a Convention Center hotel). The City Manager,
Arquitectonica, CSL and the Washington Economic Group (WEG) presented the Master Plan; research
from CSL's 2009 strategic facilities analysis, as well as the result of economic impact findings from CSL
and WEG. The Finance Committee recommended to conceptually endorse and in concept support the
renovation and expansion of the Miami Beach Convention Center to address the needs identified (multi-
use /ballroom space, more meeting rooms, upgrades to technology, outdoor venue, etc), including the
development of an adjacent Convention Center Hotel. One of the reasons of the Finance Committee's
support of the Plan "in concept" was to ensure that the City still had the flexibility and discretion to
evaluate the project and explore options including, in particular, revisiting the massing and the design of
the project without the constraint of current zoning restrictions in the project area.
The Committee also supported the securing of a consultant to assist the City in moving forward on the
overall project concept. This consultant is to conceptualize and recommend ideas and options to
maximize the City's resources /assets and attract private investments to address identified needs,
including but not limited to, the expansion and enhancement of the Convention Center, and the potential
development of an adjacent Convention Center Hotel. The consultant would also assist in identifying
potential redevelopment options for public assets in the area surrounding the Convention Center campus
to support the Convention Center project. These options may include commercial, retail, and other
mixed -use opportunities intended to maximize private investment and development, as well as creating
potential public /private partnership opportunities. The consultant will also identify and recommend
potential financing options for the development of the project(s) and other development concepts,
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September 14, 2011
Page 4 of 8
including but not limited to Public /Private Partnerships (PPP). They are to recommend to the City
development approaches and construction management and operation methodologies for this project,
and assist the City in the development of any competitive processes required, as well as assisting in the
evaluation and selection of potential partner(s), and in negotiating terms with any selected project
team(s). The consultant may be asked to assist in the implementation of the project(s).
The Consultant is expected to provide transactional review, including sources of debt and equity, and
is expected to identify creative development and financing structures. Any recommended financial
plan developed by the consultant is to detail the assumptions used in the recommended
development, and include operating projections that are supported by market research, a financing
plan and project schedule. The consultant will also recommend development approaches and
construction management and operation methodologies for the project(s) based on best practices.
Finally, the Finance Committee recommended authorizing the City Manager to pursue legislative action,
both locally, and at the State and federal levels, to help fund the estimated $640 million project.
COMMISSION ACTION
On March 9, 2011, the Mayor and City Commission passed and adopted Resolution No. 2011- 27620,
which endorsed and supported in concept the project to renovate and expand the Miami Beach
Convention Center, including an adjacent Convention Center hotel, but did not approve the proposed
master plan concept design. Consistent with the Finance Committee's comments, this was in response
to the massing that resulted from the limitations imposed on Arquitectonica relating to current zoning
(height restrictions in particular). The Commission believed that a more favorable expansion (massing)
scheme could be developed without these limitations. As such, they endorsed the identified needs
delineated in the master plan, but not the proposed concept plan produced through this process.
The Commission also authorized the City Manager to pursue private sector interest in the project,
including potential joint development alternatives, without being constrained by current zoning limitations
for the site or by the current conceptual design. As noted at the Finance Committee meeting (referenced
above), based on potential development opportunities in the City Hall/ Convention Center area (including
mixed -use development), it is believed that private- sector involvement is likely, and that this could result
in greater private- sector investment into this public project, saving public dollars. In light of the economic
impact of the project, the City Commission also directed the Administration to explore a broader
economic development initiative for the area utilizing the City's assets to generate the greatest private
investment, and maximize economic development opportunities in the Convention Center area (e.g.
commercial, retail, and other mixed -use opportunities) project. Lastly, the Commission, at its March 9,
2011 meeting, ratified the Finance Committee's recommendation and authorized the City Manager to
issue a competitive process to secure any consulting expertise required to assist with the project.
During the May 20 -21, 2011, City Commission Retreat, information was provided to the Commission
regarding the City's assets in the Convention Center area (Convention Center and Government Use
District). The Commission agreed to look at broader development opportunities in this area beyond the
Convention Center concept plan. The Commission expressed a desire to find ways to address the impact
on traffic, mobility and to the surrounding neighborhoods. There was also a desire to maintain sensitivity
for the historic district while maximizing green space. Based on the potential development opportunities
(e.g. approximately 6.1 million s.f. of FAR), and the potential expansion project cost, it was determined
that assistance from a consultant with experience and expertise in similar projects (including similar PPP)
would be beneficial in developing the most effective strategy to solicit the right mixed -use development
team for the project, with a goal of ensuring the highest level of private- sector participation, and the best
proposed design for the expansion project to address our Convention Center needs.
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September 14, 2011
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ANALYSIS
At its March 9, 2011 meeting, the Mayor and City Commission authorized the Administration to issue a
Request for Proposals (RFP) for Consulting Services Relative to the Expansion and Enhancement of the
Miami Beach Convention Center (MBCC) Campus /District. Request for Proposals (RFP) No. 33 -10/11
was issued on May 24, 2011, and notices sent to over 67 firms, including a list of 21 firms provided by
the Tourism and Cultural Arts and Development Department, and more than 30 firms that are members
of the International Economic Development Council.
The result of the aforementioned outreach was the receipt of seven (7) proposals from the following
firms:
• C.H. Johnson Consulting, Inc.;
• Convention Center Hotel Advisors, LLC;
• Conventional Wisdom;
• HR & A Advisors, Inc.;
• HVS Convention, Sports, & Entertainment Facilities Consulting;
• Jones Lang LaSalle Americas, Inc.; and
• Strategic Advisory Group
On June 17, 2011, the City Manager, via Letter to Commission (LTC) No. 152 -2011, appointed the
following individuals to serve as Evaluation Committee members (the Committee):
• Raul Aguila, Chief Deputy City Attorney;
• Stuart Blumberg, Chairperson, Convention Center Advisory Board;
• Jorge Gomez, Assistant City Manager;
• Jay Levy, Resident, Palm View Neighborhood;
• Jacqueline Menendez, Vice President, University Communications, University of Miami;
• Miguel Southwell, Deputy Aviation Director, Business Development & Retention, Miami
International Airport; and
• Patricia Walker, Chief Financial Officer.
On July 1, 2011, the Committee convened and was informed of the City's Cone of Silence requirements;
Government in the Sunshine Law relative to two (2) or more members not having any discussion on the
particulars of the project outside a duly noticed public meeting; and the project overview. Committee
member Raul Aguila moved that all seven (7) firms should be invited for a presentation on July 5, 2011.
Motion seconded by Miguel Southwell; Motion passed unanimously: 7 -0. On July 5, 2011, the
Committee convened and listened to presentations and conducted question and answer sessions with
the following three (3) firms:
• C.H. Johnson Consulting;
• Jones Lang LaSalle; and
• Convention Center Hotel Advisors.
Two (2) other firms (HR & A Advisors, and HVS) had been scheduled for teleconference interviews.
However, the Committee agreed that it would be in the City's best interest to afford all seven (7) firms the
opportunity for "in- person" presentations and interviews. Therefore, the remaining four (4) firms were
scheduled to present on July 11, 2011. On July 11, 2011, the Committee convened and listened to
presentations from the following firms:
• Conventional Wisdom;
• HVS Convention, Sports, & Entertainment Facilities Consulting;
• Strategic Advisory Group; and
• HR & A Advisors, Inc.
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September 14, 2011
Page 6 of 8
After listening to all the presentations and concluding with all the question and answer sessions, the
Committee proceeded to rank and score all proposers based on the following weighted evaluation
criteria:
Evaluation Criteria Weight
Project Methodology and Approach 20 points
Experience and Qualifications of the Business Entity including Past Experience
in Developing, Coordinating, Managing or Facilitating Comparable Projects
including Public Private Partnerships (i.e.- Convention Centers, Convention
Center Hotels and Mixed Use Projects) 40 points
Experience and Qualifications of Management Team and Key Personnel 20 points
Proposed Cost 20 points
Total 100 points
The Committee proceeded to score and rank the firms as follows:
COMMITTEE RANKING
Low
Stuart Jorge Jacqueline Miguel Patricia Aggregate
PROPOSERS Raul Aguila Blumberg Gomez Jay Levy Menendez Southwell Walker Score
C.H. Johnson
Consulting, Inc. 5 (65) 6 (80) 2 (75) 3 (91) 6 (80) 3 (84) 5 (91) 30
Convention
Center Hotel
Advisors, LLC 3 (92) 4 (86) 6 (59) 5 (73) 5 (85) 4 (75) 6(90) 33
Conventional
Wisdom 6 (50) 1 (96) 5 (68) 4 (85) 4 (87) 1 (98) 7 (89) 28
HR & A Advisors,
Inc. 4 (90) 3 (90) 3 (74) 1 (100) 2 (95) 7 (68) 2 (95) 22
HVS Convention,
Sports, &
Entertainment
Consulting 7 (42) 7 (70) 1 (76) 2 (93) 1 (100) 2 (85) 1 (96) 21
Jones Lang
LaSalle Americas,
Inc. 2 (95) 5 (85) 7 (45) 7 (67) 7 (65) 5 (74) 3 (93) 36
Strategic Advisory
Group. 1 (98) 2 (95) 4 (70) 6 (70) 3 (90) 6 (73) 4 (92) 26
Since none of the firms had a majority of the Committee's first place votes (i.e., 4 first place votes), the
Committee agreed to recommend the top three (3) ranked firms based on the total low aggregate score.
For example, a first place vote would be worth 1 point; a second place vote would be worth 2 points; etc.
The lowest aggregate scores would determine the order of ranking. Based on the ranking and total low
aggregate scores, Jacqueline Menendez moved to ranked HVS as the top- ranked; HR & A as the
second - ranked; and Strategic Advisory Group as the third - ranked firm. Motion was seconded by
Raul Aguila. Motion passed 7 -0.
.
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September 14, 2011
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CITY MANAGER'S DUE DILLIGENCE
After considering the review and recommendation of the Evaluation Committee, and in Tight of the
importance and scope of the project, the City Manager exercised his due diligence by reviewing all the
proposals and supporting documentation, and conducting question and answer sessions with the top
three (3) firms' key personnel. The three firms provided a brief presentation regarding their firm's
experience and capacity to provide the scope of services requested in the RFP, including — among other
things — elaborating on their experience on PPP's; mixed -used development, as well as convention
center /convention center hotel development; developing financing mechanisms, including for public
entities; and experience in managing the identification of (and negotiating with) the project development
team and their experience in mixed use redevelopment projects similar to what is being contemplated.
Although all three (3) firms demonstrated excellent experience and qualifications, Strategic Advisory
Group (SAG) was deemed the most qualified firm based on their experience with similar projects in
Florida and throughout the Country in Convention Center and Convention Center Hotel Development,
public private partnerships, capital structuring, tax - exempt asset financing, tax revenue projection and
bond offering due diligence. SAG's has a broad range of experience in overall transaction management
with private sector investment, identifying potential private partners, negotiating partnerships, executing
transactions, monitoring private partner progress, and communicating the project's costs and benefits
(economic impact, jobs, taxes, etc.).
SAG was founded in 1998 by a senior management team executive of Ernst & Young's Consulting
Practice and is comprised of professionals with experience ranging from 15 years to over 25 years. This
team of experienced industry veterans have come together to help clients realize their potential while
maximizing return on investment and enhancing their competitive advantage. Firm professionals held
senior management positions with Ernst & Young, KPMG, Arthur Andersen, Trammell Crow, Opus
South, Marriott International and Starwood Capital. Jeff Sachs and Tom Reifert will both be key
personnel from SAG assigned to this project. Mr. Sachs is a founding partner of SAG with over 20 years
of consultancy experience. Prior to forming SAG, Mr. Sachs held management and practice leadership
positions with Ernst & Young and KPMG Peat Marwick. Mr. Sachs received his Master's and Bachelor's
Degrees from The University of Iowa. Mr. Reifert's career includes over 18 years of consultancy
experience and hotel management experience. Prior to joining SAG, Mr. Reifert held management
positions for Marriott International. Mr. Reifert received his Bachelor's degree from Iowa State University.
SAG has also provided advisory and development fee services for single asset and mixed -use projects
representing nearly $10 billion in value and 30 million square feet. There partners have experience fully
integrated retail and mixed -use development projects, with expertise in the total commercial development
process, ranging from concept creation to closeout and asset management. They have worked as the
master developer on a project or in conjunction with a property owner that is in need of specific expertise.
Attached is an excerpt from SAG's bid package of their relevant experience and information on their
team assigned to this project (Attachment A).
At this juncture in the process, the City needs to secure outside expertise to assist in identifying and
recommending potential private sector development partners for both the Convention Center (and
ancillary needs) as well as potential mixed -use development, as well as assist in identifying public and
private financing options for the development of the project. SAG will serve as an adjunct to City staff
and advise on how to best maximize the City's assets, generate the greatest private investment, and
maximize economic development opportunities in the Convention Center area, while ensuring that the
proposed design for the Convention Center expansion meets the identified needs.
COST INFORMATION
SAG proposed the following range of professional fees that SAG believes would be representative of the
Consultant Services Re Expansion and Enhancement of MBCC Campus /District
September 14, 2011
Page 8 of 8
cost associated for the scope of services:
Low High
Phase I $ 30,000 $ 45,000
Phase II $ 55,000 $ 75,000
Phase II $ 70,000 $145,000
Given the variable nature of the scope of work, SAG found it difficult to provide a not -to- exceed fee
proposal to complete the services. Travel and other out of pocket expenses will be billed at actual cost
and will be in addition to professional fees.
All fees and scope of work will now be negotiated to ensure the most cost effective fee structure for the
City.
CONCLUSION
The Administration recommends that the Mayor and City Commission adopt the attached Resolution
which accepts the recommendation of the City Manager pertaining to the ranking of proposals pursuant
to Request for Proposals (RFP) No 33- 10/11, for Consulting Services Relative to the Expansion and
Enhancement of the Miami Beach Convention Center (MBCC) Campus /District; authorize the
Administration to enter into negotiations with the top- ranked proposer, Strategic Advisory Group, and
should the Administration not be successful in negotiating an agreement with the top- ranked proposer;
authorize negotiations with the second - ranked proposer, HVS Convention, Sports & Entertainment
Facilities Consulting, and should the Administration not be successful in negotiating an agreement with
the second - ranked proposer, authorize the Administration to negotiate with the third - ranked proposer HR
& A Advisors, Inc.; and further authorize the Mayor and City Clerk to execute a professional services
agreement.
T: IAGENDAl201119- 14- 111ConsultantMBCC.docx
ATTACHMENT A
Florida Experience
SAG managed the pre - development stage of the Dr. P. Phillips Performing
Arts Center in Orlando, FL. The project includes a 2,800 -seat amplified
theater, 1,800 -seat acoustic theater, and 300 -seat theater. The site is also
planned to include a 200 -room hotel, two 400,000 square foot office
V ._ ° buildings, and 500 residential condominium units.
.s
SAG assisted with all aspects of the development of the PAC, including
project conception, finance plan development, obtaining funding J � undin approvals,
p p p g g pp '
Orlando
master planning, design review, operating plan development, team
Performing assembly, developer solicitation, and project financing. In addition to
Arts Center creating the overall finance plan, SAG led the effort to secure an $80 million
line of credit to provide for upfront project costs that will be repaid by
pledged donation collections over the construction period.
SAG was the financial advisor to the Universal Boulevard Property Owners
Association and Orange County regarding the public and private
development of the area surrounding the 10 million square foot convention
center, the second largest center in the U.S. Assets to be developed
included 5,000 convention hotel rooms; 500,000 square feet of retail,
#� restaurants and entertainment; 10,000 parking spaces; a 3 -mile elevated
= transit system; and seven pedestrian bridges.
Universal SAG focused on both public and private investments. From the public
Boulevard perspective, SAG worked with existing and potential new investors to create
District a Community Development District (CDD) that would be empowered to self
assess to fund infrastructure and to implement an additional 1% sales tax to
fund the transit system. From the private investment perspective, SAG
worked with the client team to solicit private investment for the hotel and
retail components. Investors were identified for Phase I of the retail
(250,000 sf) and for the first 1,500 -room hotel.
SAG team members began their relationship with the convention center in
1997 helping them prepare a 30 -year strategic plan. The effort resulted in
the development of the $750 million Phase V expansion of the convention
center. The center is the second largest in the country offering nearly 3
.. x million square feet of function space. SAG has maintained on ongoing
relationship with the center assisting them with a number of projects
Orlando /Orange including project management for Phase V, exhibitor service order internet
County strategy, enterprise -wide technology infrastructure plan, security services
Convention solutions, headquarter hotel study, senior management retreat facilitation,
Center Convention and Visitors Bureau 3 -year strategic plan, and convention
district master planning.
4, SAG assisted Hines and the Tampa Bay Devil Rays with financial modeling
a-- q and analysis related to the redevelopment of the existing Tropicana Field
Hines/Tampa site encompassing approximately 87acres. The mixed -use project included
Bay Rays a 250 -room hotel, 200,000 square feet of office space, 230,000 square feet
Tropicana Field of retail space, 800 condominium units, and 300 residential apartments.
Site
Redevelopment
SAG team members prepared a feasibility study for renovating an existing
community center in Miami Beach, FL into a first -class conference center.
<.`� . The scope of services included interviews with facility staff, convention
' - bureau staff, and the Miami Beach Resort Hotel Association management;
market analysis; meeting planner surveys; utilization estimates; cash flow
Miami Beach projections; facility programming; conversion cost estimates; funding and
Conference financing recommendations; and economic impact projections.
Center
SAG prepared a market and financial feasibility study for expanding the
Prime F. Osborn Convention Center in Jacksonville, FL. SAG conducted a
III market analysis that included a competitive positioning analysis and
interviews and focus groups with meeting planners. The research indicated
the center's location and the lack of a large convention hotel were
detriments to its success and its potential to expand. The City was faced
with the decision of building a new convention center in the heart of
Prime F. Osborn downtown or subsidizing the development of a convention hotel in a
Convention relatively undesirable location. The City has not taken any action to date on
Center either expanding the convention center or subsidizing a convention hotel.
SAG prepared a feasibility study for the proposed Osceola Convention
Center located within Reunion Resort in Reunion, FL. The Reunion Resort
is master planned for three golf courses; a water park; 6,000 single family
T 1 V7 homes, condominium, town home, and hotel units; 474,000 square feet of
retail space; and 140,000 square feet of office space. In the continuing
master planning process, Ginn Development Company began assessing the
,' potential of developing the Osceola Convention Center as part of the resort.
- '-' ,. The scope of SAG's work included primary market research, surveys of
Osceola County meeting planners, comparable destinations research, facility programming,
Convention utilization projections, operating cash flow projections, funding analysis, and
Center economic impact analysis. The study concluded that there was substantial
market support for a facility located on the resort, supported by 1,200
attached /adjacent condo -hotel units and a 200 -room limited service hotel.
In 2003, Orange County was about to open its North /South Convention
Center that offered an additional 1 million square feet of exhibition space.
The 1998 Master Plan prepared by SAG noted that three to four 1,000+ -
room convention hotels needed to be developed to support the expansion.
Just prior to the convention center s opening, there were six hotel projects
." .
totaling to 5 000 rooms that were in various stages of planning and �. s es o a n a d f�nancin
9 9 p 9 9
Multiple Hotels hindered by the recession. The County engaged SAG to study the
Surrounding the marketplace, meet with each development team to understand their
Orange County challenges, and make recommendations on how to accelerate the projects.
Convention By 2008, the 1,500 -room Rosen Shingle Creek was opened, the new 1,400 -
Center room Hilton was completed and the 750 -room expansion to the Peabody
was completed.
SAG team members prepared a market and financial feasibility study for a
proposed headquarter hotel attached to the Tampa Convention Center. The
study included market supply and demand projections projections of
occupancy, average daily rates and operating cash flows and calculations of
warranted private investment. The results indicated that a substantial
717 -room funding gap existed between the project development cost and the
Marriott Hotel warranted private investment and that some form of public subsidy would be
attached to the required. The remainder of the study focused on creative solutions to fund
Tampa the gap. The hotel was eventually developed and is managed by Marriott.
Convention
Center
SAG evaluated elements of a submitted development plan in order to make
a recommendation regarding the amount in nature of the County's
investment in the 500 -room convention hotel project. SAG evaluated
development costs, the management contract, the branding strategy, room
block commitments and financial structure. Based on SAG's conclusions
500 -Room Hotel and recommendations, the County made an offer to the developer, which
adjacent to the the developer accepted. Ultimately, the developer failed to secure the
Broward County equity required by its lender and the County terminated the development
Convention agreement.
Center
SAG professionals served as advisor for the acquisition and financial
I tor , structuring of this 1,500 -acre large -scale golf resort in Central Florida,
-- including the potential for conversion and selling of vacation villas as
timeshare or vacation condominium facilities.
Grand Cypress
Resort Orlando
Commercial Real Estate Experience
SAG managed the pre - development stage of the Dr. P. Phillips Performing
Arts Center in Orlando, FL. The project includes a 2,800 -seat amplified
theater, 1,800 -seat acoustic theater, and 300 -seat theater. The site is also
planned to include a 200 -room hotel, two 400,000 sf office buildings, and
500 residential condominium units.
SAG assisted with all aspects of the development of the PAC, including
project conception, finance plan development, obtaining funding approvals,
Dr. P. Phillips master planning, design review, operating plan development, team
Performing assembly, developer solicitation, and project financing. In addition to
Arts Center creating the overall finance plan, SAG led the effort to secure an $80 million
line of credit to provide for upfront project costs that will be repaid by
pledged donation collections over the construction period.
SAG was the financial advisor to the Universal Boulevard Property Owners
Association and Orange County regarding the public and private
development of the area surrounding the 10 million square foot convention
center, the second largest center in the U.S. Assets to be developed
included 5,000 convention hotel rooms; 500,000 square feet of retail, SI, restaurants and entertainment; 10,000 parking spaces; a 3 -mile elevated
transit system; and seven pedestrian bridges.
S SAG focused on both ublic and private investments. From the
p p public
Orlando perspective, SAG worked with existing and potential new investors to create
Universal a Community Development District (CDD) that would be empowered to self
Boulevard assess to fund infrastructure and to implement an additional 1% sales tax to
District fund the transit system. From the private investment perspective, SAG
worked with the client team to solicit private investment for the hotel and
retail components. Investors were identified for Phase I of the retail
(250,000 sf) and for the first 1,500 -room hotel.
SAG is currently the Development Manager to the Department of Economic
Development and Commerce, the Puerto Rico Tourism Company, and the
Puerto Rico Convention Center District Authority regarding the public and
private development of the San Juan Waterfront area in Old San Juan,
Puerto Rico. This 100 -acre waterfront parcel is slated for $1.5 billion of
future investment, which will include multifamily, office, retail, hotels and
civic uses. Assets to be developed include 3,500 residential units, 177,000
San Juan square feet of retail, 110,000 square foot fitness center, 320,000 square feet
Waterfront of office, 660 hotel rooms, and 4,200 parking spaces.
SAG prepared a feasibility study for the proposed Osceola Convention
Center located within Reunion Resort in Reunion, FL. The Reunion Resort
is master planned for three golf courses; a water park; 6,000 single family
homes, condominium, town home, and hotel units; 474,000 square feet of
retail space; and 140,000 square feet of office space. In the continuing
master planning process, Ginn Development Company began assessing the
= potential of developing the Osceola Convention Center as part of the resort.
* t The scope of SAG 's work included primary market research, surveys of
meeting planners, comparable destinations research, facility programming,
Reunion Resort utilization projections, operating cash flow projections, funding analysis, and
economic impact analysis. The study concluded that there was substantial
market support for a facility located on the resort, supported by 1,200
attached /adjacent condo -hotel units and a 200 -room limited service hotel.
{ a SAG was an advisor to the Corporation charged with redeveloping the area
surrounding Nationals Park in the District of Columbia. The redevelopment
Anacostia includes one million square feet of residential, office, retail and hotel
Waterfront development, along with significant infrastructure improvements.
Corporation
SAG assisted Forest City Washington with assessing the tax increment
financing potential of a 150 -acre site that was previously a federal reserve
into a waterfront- oriented mixed use development. The 15 -year master plan
included 2,700 condominiums, 200 town homes, 900 apartments, 775,000
.4 . . 1 440‘ square feet of retail, 1.8 million square feet of office space, 600 hotel rooms
"1 and 6,000 parking spaces. In total, the project encompassed 8.8 million
square feet.
Forest City
Washington SAG assisted with programming, phasing, and all financial modeling
Poplar Point including development cost estimates, financing, operating cash flow
District projections, project capitalization, and tax increment financing potential.
The tax increment was to support $250 million in infrastructure costs.
SAG assisted Forest City Washington with financial modeling and analysis
related to proposed residential and commercial development near Nationals
Park. The mixed -use project included 475 residential units, 170,000 square
- =' feet of retail space and 700 parking spaces.
Forest City
Washington
Baseball District
SAG assisted Forest City Washington with due diligence associated with the
«. acquisition of a mixed -use development project in Woodbridge, VA. The
- h .h 4� �' ` . due diligence assessed the development of 110,000 square feet of office
Forest City space, 600,000 square feet of retail space and 3,000 parking spaces. The
Washington analysis included due diligence on all aspect of the development including
Potomac Town development costs, operating cash flows and capital structures.
Center
SAG managed a multi- faceted team that successfully assisted the District of
Columbia with relocating the MLB -owned Montreal Expos to Washington,
DC and developing a new ballpark. Our team addressed every issue
associated with developing the ballpark ranging from development budget
creation, finance plan development, parking finance plan development,
t ballpark attendance projections, funding stream tax projections, ballpark tax
impact projections, comparable ballpark finance structure data gathering,
Nationals competitive market ballpark revenue due diligence, and assisted with lease
Ballpark and ballpark development agreement negotiations. Nationals Park opened
in March 2008.
SAG assessed the tax increment financing potential of Grand River, a 6,500
acre tract of land in Leeds, AL, a Birmingham suburb. Grand River is a
mixed -use, master - planned community which upon completion is to include:
6,000 single family homes; 1,500 multi - family homes; 1.2 million SF of retail;
1.0 million SF office /commercial; Bass Pro Shops Outdoor World; two
elementary schools; Barber Motorsports Park & Museum; and a nature
, - park. The project developer was United States Steel Real Estate and
>. . ,:� Daniel Corporation.
Grand River
The tax increment related to Phase I of the project funded $35 million in
infrastructure improvements focused on roads and utilities. Property taxes
generated in the City of Leeds and Jefferson County and sales taxes
generated in the City of Leeds supported the tax increment financing.
SAG is helping the City of San Jose redevelop its cultural facilities district.
7- Our services have included formulating a development strategy, analyzing
master plan site issues, developing a conceptual design, estimating
development costs, developing an organizational and management plan
and preparing a funding and financing plan. We are currently in the process
San Jose of establishing a self- taxing Mello -Roos District to fund public
Cultural District improvements.
Real Estate Development Experience
SAG is currently the Development Manager for the Franklin County
Convention Facilities Authority for the 532 -room Hilton Columbus Downtown
in Columbus, Ohio. Our services have included underwriter, architect,
construction management and hotel manager /brand procurement, contract
negotiations, finance plan development, design evaluation, development
532 -room Hotel budget review, legal structuring, numerous stake holder and City and
adjacent to the County presentations, and a number of other tasks required in our role of
Greater representing the FCCFA in the transaction. The hotel will be located
Columbus adjacent to the Greater Columbus Convention Center. The hotel is currently
Convention under construction and scheduled to open in late 2012.
Center
SAG provided pre - development management services for the development
of the 1,203 -room Hilton Americas - Houston convention center headquarter
hotel adjacent to the George R. Brown Convention Center in Houston, TX.
SAG led a multi- faceted team assisting the City with creating the
' development and financing strategy, establishing a non - profit corporation to
facilitate financing and operations, preparing the financial models, selecting
the most appropriate project delivery method, writing RFQ /RFP's for other
team members (architect, developer, operator) and basically playing the
Hilton Americas quarterback role until the developer was hired. SAG's role continued as
Hotel owner's representative throughout the construction process. The hotel
opened in 2003 and is managed by Hilton.
SAG provided pre - development project management services for the City of
Charlotte for the development of The Westin Charlotte, a 700 -room
convention hotel adjacent to the Charlotte Convention Center. The hotel
was privately financed, with the City making the project financially feasibly
i by building the hotel's meeting space and parking. The City also
participated in conduit financing. SAG led a multi- faceted team assisting the
City with evaluating developer proposals, assessing private developer
µ incentive requests, outlining public- private partnership options, contract
negotiations, creating an industry leading hotel room block agreement, and
Westin Charlotte managing the City Council communication process. Over a period of eight
months, SAG took the project from concept to reality, significantly reducing
the public sector involvement. The hotel opened in 2003.
SAG structured the public - private partnership for the development of the
400 -room Raleigh Marriott City Center Hotel adjacent to the new Raleigh
Convention Center. The hotel opened in 2008 and was financed privately,
�..f with the City providing an upfront grant and a below- market parking
arrangement to make the project financially feasible. Our role involved
soliciting potential private developer partners, interviewing and short listing
candidates, assessing the public versus private finance approaches,
negotiating with the top two candidates, negotiating detailed term sheets
Raleigh Marriott and contracts with the selected partner, negotiating a room block
City Center agreement, and various other activities to create a successful public - private
partnership.
SAG team members assisted with creating and implementing the strategy
for developing Centennial Olympic Park to be used during the Olympics as
a gathering place, and as a state park after the Olympics. We worked with
the State on the due diligence efforts that entailed the coordination of
appraisal teams, environmental teams, finance specialists, and cost
estimators, and was responsible for preparing the briefing to get the project
approved by the Governor and State.
s ` Once the park was approved, we coordinated the redevelopment of the 100 -
acres surrounding Centennial Olympic Park through a public - private
partnership for Central Atlanta Progress, the City of Atlanta and the
Centennial
p ,
9 Y
business community. The 18 -month initiative included hosting Park Y g an Urban
Area Land Institute panel, coordinating the architecture master planning team,
Redevelopment fund raising, assembling landowners, soliciting developers, working with
financial institutions, and establishing an ongoing organization to see the
project through to completion. Ten years later, the area is now home to an
Embassy Suites hotel, new Phillips Arena, residential condominiums, World
of Coca -Cola museum, and the new Georgia Aquarium — the world's largest
saltwater aquarium.
SAG managed the renovation and expansion of the San Jose Convention
Center, representing the facility manager, convention and visitor's bureau,
and hotel community. The existing center offers 142,000 square feet of
exhibit space and 50,000 square feet of ballroom and meeting space. The
convention center had not undergone any material renovation since its
opening in the 1980s. Back of house services such as the central plant,
roof and life safety were in dire need of replacement. Client areas were
dated and space configurations limited the booking potential of the facility.
San Jose SAG began its role by researching the market and creating a customer -
McEnery focused renovation and expansion program. Services continued with
Convention formulating a development strategy, analyzing master plan site issues,
Center developing a conceptual design, estimating development costs, developing
Renovation & an organizational and management plan, and preparing a funding and
Expansion financing plan. Following the creation of the strategies, SAG continued its
management role, representing the client group in project design,
development and financing.
Public- Private Partnership Experience
SAG was the financial advisor to the Universal Boulevard Property Owners
Association and Orange County regarding the public and private
development of the area surrounding the 10 million square foot convention
center, the second largest center in the U.S. Assets to be developed
included 5,000 convention hotel rooms; 500,000 square feet of retail,
restaurants and entertainment; 10,000 parking spaces; a 3 -mile elevated
4 transit system; and seven pedestrian bridges.
g focused on both public and private investments. From the public
Universal perspective, SAG worked with existing and potential new investors to create
Boulevard a Community Development District (CDD) that would be empowered to self
assess to fund infrastructure and to implement °
o ement an additional add tional 1 /sales
District p o tax to
fund the transit system. From the private investment perspective, SAG
worked with the client team to solicit private investment for the hotel and
retail components. Investors were identified for Phase I of the retail
(250,000 sf) and for the first 1,500 -room hotel.
SAG managed the pre - development stage of the Dr. P. Phillips Performing
Arts Center in Orlando, FL. The project includes a 2,800 -seat amplified
theater, 1,800 -seat acoustic theater, and 300 -seat theater. The site is also
planned to include a 200 -room hotel, two 400,000 square foot office
buildings, and 500 residential condominium units.
SAG assisted with all aspects of the development of the PAC, including
project conception, finance plan development, obtaining funding approvals,
Orlando master planning, design review, operating plan development, team
Performing assembly, developer solicitation, and project financing. In addition to
Arts Center creating the overall finance plan, SAG led the effort to secure an $80 million
line of credit to provide for upfront project costs that will be repaid by
pledged donation collections over the construction period.
144 SAG prepared a feasibility study and structured a public - private private
partnership for the development of the Richardson Renaissance Hotel and
Conference Center in the Galatyn Park area. The multifaceted partnership
Richardson entailed a privately financed hotel, a city land donation, public conduit
Renaissance financing of the conference center (public debt paid by hotel operating cash
Hotel & flows), and a 20 -year nominal lease of parking spaces. The project was
Conference developed by J.Q. Hammons Hotels and opened in 2001.
Center
SAG represented the City of Norfolk, the Norfolk Redevelopment and
Housing Authority, and the Norfolk Convention and Visitors Bureau in their
renegotiation of the Norfolk Waterside Convention Center management
contract as part of the sale of the hotel between private parties. The
convention center and 405 -room Marriott was originally developed as a
single asset under a public - private partnership with the private sector
investing in the hotel and the public sector investing in the convention
center. The hotel management company managed both the hotel and
convention center. SAG's advisory services encompassed a variety of
va related agreements, including the Operating Agreement, Catering
Agreement, Hotel Room Block Agreement, and other transaction related
Norfolk documents, and addresses issues such as general terms and conditions,
Waterside allocation of profits /deficits, capital reserve funding, operational control,
Convention room block parameters, service standards, insurance, budget process,
Center financial reporting, termination, non - compete provisions and others. The
original management contract required the City to fund operating shortfalls
and a reserve fund for capital replacements. SAG was able to renegotiate
the management contract with the new hotel management company limiting
the City's exposure to capital replacement funding only. The private sector
assumed responsibility for all operating shortfalls.
Convention Center Experience
Akron Convention Center Meydenbauer Center
Alabama Gulf Coast Convention Center Miami Beach Conference Center
Albany Convention Center Miami Beach Convention Center
Albert B. Sabin Convention Center Montgomery Conference Center
Alpharetta Convention Center Myriad Convention Center
Alton Conference Center Myrtle Beach Convention Center
Amarillo Civic Center Navy Pier
Asheville Civic Center Norfolk Convention Center
Augusta Conference Center North Charleston Convention Center
Aurora Conference Center Northwest Georgia Trade & Convention
Baltimore Convention Center Center
Banks County Conference Center Orlando Downtown Convention Center
Birmingham Conference Center Orlando/Orange County Convention Center
g 9 Y
Burlington Convention Center Osceola County Convention Center at
Carteret County Convention Center Reunion Resort
Charlotte Convention Center Overland Park Convention Center
Classic Center, The Palm Beach County Convention Center
Cobb Galleria Centre Palmetto Expo Center
COBO Conference & Exhibition Center Portman Conference Center
Colorado Springs Convention Center Prime F. Osborn Convention Center
Columbia Metropolitan Convention Center Queen Sirikit Convention Center (Bangkok)
Columbus Iron Works Convention & Trade Raleigh Convention /Civic Center
Center Richardson Galatyn Park Conference
Crown Coliseum Complex (Rose Agri -Expo Center
Center) Richmond Center for Conventions and
Expoland Malaysia Exhibitions
Frank Mayborn Convention Center Riyadh Trade Mart and Convention Center
Garland Conference Center San Jose McEnery Convention Center
Gary Convention Center San Juan Convention Center
Greenville /Pitt County Convention Center Sarasota Convention Center
Indiana Convention Center Schaumburg Convention Center
Irving Convention Center at Las Colinas Schenectady Convention Center
Jackson Township Conference Center Seaside Convention Center
Jacob K. Javits Convention Center Shreveport Convention Center
John B. Hynes Veterans Memorial St. Louis Cervantes Convention
Convention Center Center /Stadium
Johnston County Conference Center Toronto Exhibition Place Trademart and
Kalahari Resort & Convention Center Exhibit Hall
Lancaster Convention Center Trenton Conference Center
Liberty Conference Center Tuscaloosa Convention Center
M.C. Benton, Jr. Convention and Civic Vancouver Convention & Exhibition Centre
Center Washington Convention Center (District of
Manhattan Conference Center Columbia)
McCormick Place Wausau Convention Center
Wildwood Convention Center
Williamsburg Convention Center
Wilmington Convention Center
ATTACHMENT B
In summary, the RFP, via Addendum No. 1, informed all firms of the following phasing of the scope
of services:
PHASE 1 — TASKS TO BE COMPLETED WITHIN THE FIRST THREE (3) MONTHS
1. Serve as the City's primary advisor /consultant on how to best maximize the City's assets,
generate the greatest private investment, and maximize economic development opportunities in
the Convention Center area.
2. Conceptualize and recommend ideas and options to the City to address the identified needs of
the Convention Center (expansion /enhancement; potential adjacent/on -site hotel), as well as to
identify potential redevelopment options for the area surrounding the Convention Center campus
to support the Convention Center project. These options may include commercial, retail, and
other opportunities intended to maximize private investment and development, as well as
creating potential public /private partnership opportunities.
3. Assist City in developing a critical path and timeframe.
Deliverable: Consultant shall complete and submit a plan of action that covers all tasks listed in
Phase 1 above, subject to the City's review and approval.
PHASE 2 — TASKS TO BE COMPLETED WITHIN THE FIRST SIX (6) MONTHS
1. Identify and recommend potential public and private financing options for the development of the
project(s), including but not limited to Public /Private Partnerships (PPP), to minimize the level of
public financial participation in the project(s) and to attain the most distinctive, highest - quality
and marketable project(s) possible. Consultant will be expected to provide transactional review,
including sources of debt and equity, and are strongly urged to consider creative development
and financing structures that will accomplish these ends. Any recommended financial plan
developed by the consultant must detail the assumptions used in the recommended
development.
The assumptions should include operating projections that are supported by market research, a
financing plan and project schedule. The consultant shall also recommend development
approaches and construction management and operation methodologies for the project(s).
2. Identify companies and teams interested.
Deliverable: Consultant shall complete all tasks listed in Phase 2 above, subject to the City's review
and approval.
PHASE 3 — TASKS TO BE COMPLETED WITHIN THE FIRST NINE (9) TO TWELVE (12)
MONTHS
1. Assist the City in the development of any competitive process or best determined process
to attract key participants to the project(s).
2. Assist in the evaluation and selection of potential partner(s).
3. Participate in negotiating terms with any selected project team(s).
4. Facilitate and provide the professional and technical expertise to lead key discussions
regarding the project, including, but not limited to community outreach, coordination of key
participants, financing and contract negotiations (e.g. identify constituent groups for project
discussion; conduct constituent group discussion and solicit feedback /input).
Deliverable: Consultant shall complete all tasks listed in Phase 3 above, subject to the City's review
and approval.
ON -GOING TASKS THROUGHOUT THE ENGAGEMENT
1. Provide periodic reports as requested
2. Assist in any other duties as requested by the City.
It is expected that the term of the agreement with the selected consultant shall commence upon
execution of the agreement by all parties, and shall terminate when all services outlined in the scope
of services of the RFP, and deliverables as negotiated and outlined in the executed professional
services agreement is accepted by the City.