2011-27754 Reso r
2011 -27754
RESOLUTION NO.
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ADOPTING THE MIAMI BEACH CULTURAL ARTS
COUNCIL'S FISCAL YEAR 2011/12 BUDGET IN THE AMOUNT OF
$1,181,000.
WHEREAS, the Miami Beach Cultural Arts Council (CAC) was established by the
Mayor and City Commission on March 5, 1997; and
WHEREAS, the mission of the CAC is to develop, coordinate, and promote the
visual and performing arts in the City of Miami Beach for the enjoyment, education,
cultural enrichment and benefit of the residents of, and visitors to, Miami Beach; and
WHEREAS, the Mayor and City Commission adopted the Cultural Arts Master
Plan on June 3, 1998, identifying the following program areas for the CAC: cultural arts
grants; marketing; facilities; advocacy and planning; and revenue development; and
WHEREAS, pursuant to its enabling legislation, the CAC's budget for each fiscal
year shall be adopted by the Mayor and City Commission; and
WHEREAS, accordingly, the CAC recommends a $1,181,000 budget allocation
for Fiscal Year 2011/12 to continue implementation of its programs.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby adopt the Miami Beach Cultural Arts Council's Fiscal Year 2011/12
budget, in the amount of $1,181,000.
PASSED and ADOPTED THIS d7/ -h day of Sf ill 6 r 2011.
ATTEST:
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INCORP ORATED: 0
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COMMISSION ITEM SUMMARY
Condensed Title:
A resolution of the Mayor and City Commission of the City of Miami Beach, Florida, adopting the Miami Beach
Cultural Arts Council's Fiscal Year 2011/12 budget in the amount of $1,181,000.
Key Intended Outcome Supported:
Increase community rating of cultural activities.
Supporting Data (Surveys, Environmental Scan, etc.): According to the 2009 Survey, on average, residents
attended cultural activities 10.61 times per month and family friendly activities 7.19 times per month.
Issue:
Shall the City adopt the Miami Beach Cultural Arts Council's Fiscal Year 2011/12 budget in the amount of
$1,181,000?
Item Summary/Recommendation:
The Cultural Arts Council (CAC) 2011/12 Budget is allocated as follows:
Cultural Arts Grant Programs - The CAC's annual grants program represents 53% of their annual budget, which
equals $630,000. A companion item is included in today's agenda that provides additional information on the grants
process and the recommended awards.
Marketing — This funding is utilized to promote the City of Miami Beach as the region's preeminent cultural
destination and help market the programs of the City's constituent arts groups. This represents 17% of their budget,
which equals $203,587.
Cultural Endowment - The CAC's budget does not include a contribution towards the City's Cultural Endowment for
Fiscal Year 2011/12 due to budget constraints.
Administration - Administrative and operating expenses are at $347,413. The administrative budget includes an
allocation of $75,000 for a curriculum -based arts education program for City of Miami Beach Schools.
It is recommended that the City Commission adopt the budget as indicated.
Advisory Board Recommendation:
The Cultural Arts Council approved the proposed budget at their meeting on February 3, 2011.
Financial Information:
Source of Amount Account Approved
Funds: 1 $1,181,000 140.6080
Cultural Arts Council Fund
2
3
4
OBPI Total $1,181,000
Financial Impact Summary:
City Clerk's Office Legislative Tracking:
Sign -Offs:
Department Director .tant City Manager City Manager
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AGENDA ITEM R1 _ Cx
i A AIBEAC
DATE Q 2 ?
CP_ MIAMI
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Bower and Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager
DATE: September 27, 2011
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, ADOPTING THE MIAMI BEACH CULTURAL ARTS COUNCIL'S
FISCAL YEAR 2011/12 BUDGET IN THE AMOUNT OF $1,181,000
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
FUNDING
The Cultural Affairs Program is funded by interest earned from the Miami Beach Convention Center
Capital Fund, the GMCVB (per contract), Resort Taxes and Quality of Life funds.
ANALYSIS
The Cultural Arts Council's (CAC) mission is to develop, coordinate, and promote the visual and
performing arts in Miami Beach for the enjoyment, education, cultural enrichment, and benefit of
residents and visitors. In 1997, the original nine - member volunteer board conducted town meetings
with arts groups to evaluate their needs. It then developed a cultural arts master plan identifying
programs to assist local arts groups: grants, marketing, facilities, revenue development, and
advocacy /planning. The Mayor and City Commission adopted the master plan on June 3, 1998.
Since that time the City has awarded in excess of $9 million in cultural arts grants, supporting
thousands of performances, exhibits, and other cultural activities in Miami Beach. The CAC
continually evaluates its programs and effectiveness based on comments from its constituent arts
groups, advisers, grants panelists, community groups, elected officials, City administrators, and
others. The positive economic impact of the City's cultural efforts is evident throughout the
community as is its effect on our quality of life.
Quality of Life Revenue
In Fiscal Year 2004/05, the City Commission authorized equally allocating 50% of the 1% Resort
Tax to North Beach, Middle Beach, and South Beach, and Tourism & Cultural Development for
Cultural Affairs. This commitment of funding for arts and culture provided a new permanent funding
source that sustains cultural programming long term.
Cultural Arts Grants
The City Administration is recommending grants to 47 not - for - profit organizations for cultural events
in Miami Beach between October 1, 2011 and September 30, 2012. The CAC's recommended
annual budget for grants is $630,000, or approximately 53% of the total CAC budget. Included in
this figure is the joint CAC/VCA program for Cultural Tourism grants that support cultural events with
documented tourism benefits; the VCA provides $30,000 and the CAC provides $30,000 to fund this
program. The grant awards range from $6,450 to $25,598. A total of $975,000 was requested by 47
CAC Budget FY 11/12
City Commission Meeting
September 27, 2011
Page 2 of 2
grant applicants this year. An additional four (4) applicants did not meet the minimum score
requirement of 80% and therefore were ineligible for funding. There is a corresponding item in
today's agenda detailing the recommended grant awards for Fiscal Year 2011/12.
Marketing
This year, the CAC has recommended $203,587, approximately 17% of its annual budget, to be
utilized to promote the City of Miami Beach as the region's preeminent cultural destination. Last
year's efforts continued the momentum initially generated by the marketing initiative from FY
2004/05, developed by the CAC's Marketing and Communications Task Force, to better promote the
arts in our community and market the programs of the City's constituent arts groups. The CAC will
use these funds to further cultural marketing efforts for Fiscal Year 2011/12. The successful launch
of an interactive "Mbculture.com" website features an extensive cultural calendar and allows the
CAC's constituent groups to post advertisements about their events to its 2500+ subscribers. An
accompanying multimedia ad campaign, similar to the campaign for sleeplessnight.org, will drive
visitors to the site. The CAC is also expanding international marketing efforts for its signature
Sleepless Night event, which returns November 5, 2011.
Endowment
From 1998 through 2001 the City contributed $200,000 towards the CAC's Cultural Endowment, or
eight percent (8 %) of the CAC's annual budget. In fiscal years 2001/02 and 2002/03, due to a
decrease in funding sources, the City contributed $160,000, 15% of the CAC's annual budget. Due
to significant decreases in resort tax revenue and interest income, the City did not contribute to the
CAC's Cultural Endowment for 2003/04. However, in fiscal years 2004/05, 2005/06 and 2006/07, the
City contributed $100,000 each year. By the end of Fiscal Year 2006/07 the Cultural Endowment
totaled $1,220,000. Last year however, due to significant decreases in interest income and property
tax cuts, the City did not contribute towards the CAC's Cultural Endowment and the City
Administration is recommending against a contribution in FY 2011/12.
Administration
The CAC's annual budget also includes $347,413 to be utilized for administrative and operating
expenses. This includes salaries and benefits for two full -time employees, professional services,
operating accounts supporting the CAC's programs and City internal service charges.
The CAC Administrative budget also includes an allocation of $75,000 to continue, and strengthen,
curriculum -based arts education programs in City of Miami Beach schools, and after - school arts
classes at school, park and youth center locations. The City began contracting for these services in
FY 2005/06, following several years of CAC grant support for these programs. The programs are
designed to increase arts and cultural activities for Beach youth and their families at City facilities
and within the City schools. An established evaluative process and constant feedback assist the
Cultural Affairs Program Staff in monitoring the high quality and continued success of these
programs, which receive supplemental funding of $30,000 from the Tourism & Cultural
Development General Fund Budget, bringing the total program costs to $105,000.
CONCLUSION
The Mayor and City Commission should adopt the Miami Beach Cultural Arts Council's Fiscal Year
2011/12 budget in the amount of $1,181,000.
JMG /HF /MAS /GF /MH
T:\AGENDA \201119 -27 -11 \CAC Budget Memo 1112.doc
CAC - FY 2011/12 PROPOSED BUDGET
140 -6080
Adopted FY 2011/12 % of
GENERAL FUND Budget Proposed Change
Pension &
FY 2010/11 ISC Adj Budget Variance
REVENUES
GMCVB $ 50,000 $ 50,000 $ 0 0.00%
Interest ** 45,000 45,000 0 0.00%
Resort Tax 152,000 152,000 0 0.00%
Quality of Life 906,000 934,000 28,000 3.09%
Fund Balance 0 0 0 0.00%
Total $ 1,153,000 $ 1 $ 28,000 2.43%
EXPENDITURES
Salaries $ 146,432 $ 149,458 $ 3,026 2.07%
Pension - 401A 4,529 4,529 0 0.00%
Pension - City Contribution 25,052 (12,504) 12,548 (12,504) - 49.91%
Insurance 11,029 12,080 1,051 9.53%
Other Fringe Benefits 2,300 2,167 (133) -5.78%
Professional Services 80,000 80,000 0 0.00%
Telephones 1,440 1,440 0 0.00%
Operating Expenses 7,979 7,979 0 0.00%
Training & Awards 5,950 5,950 0 0.00%
Internal Services 67,886 3,376 71,262 3,376 4.97%
Capital 0 0 0 0.00%
Contingency 7,683 0 (7,683) 0.00%
Total $ 360,280 $ (9,128) $ 347,413 $ (12,867) - 3.57%
Marketing 345 $ 165,044 $ 203,587 $ 38,543 23.35%
Endowment * 346 0 0 0 0.00%
Grants 349 627,676 630,000 2,324 0.37%
Total $ 792,720 $ 833,587 $ 40,867 5.16%
TOTAL EXPENDITURES i $ 1,153,000 I $ (9,128) $ 1,181,000 $ 28,000 2.43%
I Surplus /(Deficit) I I$ 0 I$ 9,128 I$ - I$ 0 I I
Budgeted Positions 2 2