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LTC 319-2011 Follow Up Summary of the 2011 Premier Card Summer Golf Membership Programm MIAMIBEACH OFFICE OF THE CITY MANAGER NO. LTC # 319 -2011 2011 DEC 22 PH 1: 58 CITY CLE R Ttiffi CT0 COMMISSION errera Bower and Me bers of the City Commission e M. Gonzalez, City Manage DATE: December 22, 2011 SUBJECT: Follow Up Summary of the 2011 Premier Card Summer Golf Membership Program This Letter to Commission is being sent to provide you the final results of the City's participation in the 2011 Premier Card Summer Golf Membership Program. As you may recall, an LTC providing a status update of the City's participation in the Premier Card Summer Golf Membership program was sent to you in late June. The letter included an overview of the Premier Card, a list of the 26 golf courses in Miami -Dade and Broward Counties who were participating in the program and the revenues to the Miami Beach and Normandy Shores Golf Clubs generated by participating, to date. Attached, please find for your information the 2011 Premier Golf Card Final Rounds, Revenue and Distribution Summary dated December 1, 2011. Please also note the summary of the revenue generated at the City's golf clubs since the City began participating in the Premier Card program in 2009, which serves as a snapshot of its success. YEAR MIAMI BEACH NORMANDY SHORES TOTAL 2011 $ 688,157.95 $ 514,796.81 $1,202,954.76 2010 $ 657,931.59 $ 479,835.05 $1,137,766.64 2009 $ 623,788.10 $ 440,373.41 $1,064,161.51 TOTAL $1,969,877.64 $1,435,005.27 $3,404,882.91 The totals above do not include additional revenue generated as a result of the Premier Card, including golf guest fees, beverage cart sales, food & beverage purchases, range balls and pro -shop merchandise sales. Based on estimates, these sales generated additional revenue to our golf courses of approximately $120,000 at the Miami Beach Golf Club and $54,000 at the Normandy Shores Golf Club. As a comparison, in 2008, the last year the Miami Beach Golf Club offered its own individual summer membership program, a total of 55 memberships were sold, which produced combined revenues (membership dues, cart fees and driving range) of approximately $110,000. We want to recognize the City's golf courses management company, Professional Course Management (PCM) and our Parks and Recreation Department for their excellent work in developing, promoting and executing a very successful 2011 Premier Card (summer membership) Program, especially during this challenging economic time. Please feel free to contact me if you have additional questions. JMG /HMF /KS Attachment PREMIER 2011 April 15 - November 15, 2011 Premier Golf Card Final Rounds, Revenue and Distribution Summary Report Submitted as of December 1, 2011 2011 PREMIER GOLF CARD FINAL REPORTS TABLE OF CONTENTS Final Rounds Report (through November 15) Page 1 Final Distribution & Revenue Summary Page 2 Sales Tax Certificate Page 3 1 r� zig l,— a _p 1111E. O Z — V T — � 5- : ti M E i0 .:0Cn - M i M " g p v� larieNtl 00 M T T T E v.. e 19,2181 18,7771 150,5631 100.00 %1 2011 TOTAL PREMIER ROUNDS I 24,2231 23,6071 21,3511 22,4201 20,967 Pembroke Lakes 1,580 1,473 1,495 1,863 1,506 1,622 1,642 1,700 Crandon Golf . Key Bisc. 1818 1,568 1,466 1,588 Doral 1,643 MEM 975 610 Grand Pa s 949 1,405 921 Country Club of Miami 836 868 845 1,169 Heron Bay 1,038 793 732 �.. 812 Shula's 636 —331 1,083 656 Miami Shores 1029 426 **** CLOSED FOR RENOV) Woodmont 261 398 IIIIIISMIMD Bonaventure 499 1 J 650 391 Carolina Club 595 436 416 501 Woodlands 530 476 213 287 Inverrary 524 653 * * ** CLOSED FOR RENOV/ CO Of CO N O M 2010 TOTAL PREMIER ROUNDS ©2011 Premier Golf Card Page 1 CC 2 0 w 0 c, 0 z •._ dz i. Oa_ 0 to cm CC 1— c z LL * --I W <— z. H. w,, O ] i- c, w CZ LA N 01 co h .- LI) CO , N 00 00 CO e- CO CO 69 69 0) e- N a- e- e- O h N CO O Co N O CO 14) O) co M h N h N O N U) er N O) f` C5 e- 0) r- in in •r et et 69 69 4, 63 63 e1' 00 ■- et M .-7 r- er 63 e- h CO N. 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C' N N et 4 00 00 N N N N 4 69 et et h h N N . et CT O CO 00 d� er 69 69 ^ C a 5 O N `O cn ^ +'' r` (.) r- to 2 0 0 o o 00 co N. c) 69 69 0 0 O CO 0 0 N LA c- 69 0 0 0 0 0 o 0 o o 0 o N et I"" M CO h CO er CO 69 69 63 69 63 0 0 0 0 0 00 N O r- O 0) e— Co LA e- .- ti cc O %- 63 63 63 63 0 0 LOA co 60 0 Ln c3) CO 69 0 0 0) M 69 0 N et cc 69 0 0 0 0 o o O.- 00 0) co .- 63 43 69 0 0 0 e- e- CO e- o et Cp Ln et 69 69 69 0 0 0 0 0 o o o N O .N- co - 49 N 63 69 49 0 0 0 0 O) CO h h Ln er er O N r. ce en 6. 4f3 6. 69 O a N. Lti 4f3 O et d� en 69 0 o CO 0 69 O CO h et 63 O o CO O 63 O Ln 14 cn •469 u) 0) R 5 zi O> a 4) '. co C +.1 4, w - o o I-- Cd 0 0 O O 0 0 CO 0) N 00 er N N h U) eF 63 63 O••O O O ' MM 69 4A h co 1∎ L4) 0 0 0 0 0 0 0 0 0 0 0' 0 0 0 O O O O U) O O O LA O o in o in o co 0 0 h N 0 Let O N 00 et N cc) h 0 e- U) O U) co 0 co 0) h Co CO 0 h 0) in r C0 00 et 0 e- 0 N N. U) U) e- 0 U) Ln CO N. ni cf 0) N er O CC ti O cn a N 1: N 0) 00 Co 0) O 0) N 0 er CO a- Co CO CO N. 0) (1) (1) N 0) N N N e-- a- e- 63 63 69 449 40 69. 49 63 69 49, .649 49 63 69 E9 O O 'O. O 0 O: O' O O O. O::O O O O O O. O k) O co • O H, O O H O co. :O O • M co N ; MN' NO ' N, co N: ; j N N` N' N N "` N 64 . 64 •69 : 4y ; 4.9 69 • 49 i 449 i 69 4+9 : 44 . 6•) 491 44. 44 111) CO 0 « h 0 e- OM t0 M M 00 U) N h a) lit a- Co e- (0 M N N in cc' O O O CO U) d CO e- cc) en LOA h h Co I: l� M M M O co U) N 1• Co 1'. 0) I.A CO N O 14 M 49 49 O N H N • N 44 8) e- h N h O I N .- m L, Qc CO C3 W a Z (13 CII O c - ai a) v.. ca i v C9 'O, % O a c o 0 c C a-) c y O C9 C 1 413 Cb 4:2 y o i o C. Op Z y O.0 Z h Z IX) V 'b a0 s. as st ` ©2011 Premier Golf Card TOTAL REVENUE $6,193,260.20 1 *Based on average of weekday & weekend cart fees & muliple courses if applicable. TOTAL ROUNDS 150,563 I d LL N • 0 ,�. to O O • 2 = % ca ✓ ▪ 0. O O CO 2 �a 03 co i O • 00 a) m d d a) V. o m el v 3 via ocn O Fp' CD 00 w on -0 '0 C0 O c LL O 4, C 00 O • N O t 0 O > DSm 00 O z Page 2 Sales tax has been paid on all revenues received in the Premier Office. Therefore, on your sales tax return, your distribution income is tax exempt. Please refer to Premier's sales tax ID number listed below. 05265 11/06/07 FLORIDA DEPARTMENT OF REVENUE . 16- 8012167475 -2 DR -11 certificate of.Registratlon. 1 R. 01/08 Issued Pursuant to Chapter 212, Florida Statuses. 07/02/92 07/01/92 .MONTHLY Certificate Number Rebistiation Effective Date Opening Date Fling Frequency This certifies that PREMIER GOLF CARD INC 10500 TAFT ST PEMBROKE PINES FL 33026 -2821 has met the sales and use tax registration requirements for the business location stated above and is authorized to collect and remit tax as required by Florida law. This certificate is non transferable. POST THIS CERTIFICATE IN A CONSPICUOUS PLACE ©2011 Premier Golf Card Page 3