2012-27825 Reso RESOLUTION NO. 2012-27825
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH,FLORIDA,RETROACTIVELY APPROVING AND AUTHORIZING
THE APPROPRIATION OF A CONTRIBUTION FROM THE OCEAN DRIVE
ASSOCIATION AND ORANGE BOWL COMMITTEE OF $60,000 IN SUPPORT
OF THE 2011-2012 NEW YEAR'S CELEBRATION.
WHEREAS,similar to the prior ten (10)years,the Ocean Drive Association approached the
City requesting participation and sponsorship of a free fireworks show on the beach, east of
Lummus Park, at midnight on New Year's Eve; and the closure of Ocean Drive to vehicular traffic
beginning on the morning of Friday, December 30, 2011 reopening on Monday,January 2, 2012 at
7:00 a.m.; and
WHEREAS, the Orange Bowl Committee created a New Year Celebration entitled Orange
Drive and has also agreed to contribute toward the Ocean Drive closure and fireworks; and
WHEREAS, the City worked diligently with the area hotels and nightclubs to ensure that
resources and security were appropriately allocated for the weekend; and
WHEREAS, due to the popularity of New Year's Eve and its occurrence this year on Friday
evening, occupancy levels in Miami Beach were strong, and as result, many visitors enjoyed the
closure of Ocean Drive; and
WHEREAS, in the past,the City has assisted in defraying costs,primarily associated with the
fireworks show for the public and other ancillary City services.
NOW,THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission of the City of
Miami Beach, Florida, hereby retroactively approve and authorize the appropriation of$60,000 from
the Ocean Drive Association and Orange Bowl Committee toward support of the City's costs for
2011-2012 New Year's celebration.
PASSED and ADOPTED this 11th day of January, 2012.
ATTEST:
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COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution of the Mayor and City Commission of the City of Miami Beach, Florida, retroactively
approving and authorizing the appropriation of a contribution of $60,000 from the Ocean Drive
Association and Orange Bowl Committee in support of the 2011-2012 New Year's Eve celebration.
Key Intended Outcome Supported:
Increase community ratings of cultural activities.
Supporting Data(Surveys,Environmental Scan,etc.):The 2009 Community Satisfaction Survey reported
more than one-fifth of all resident respondents feel there are "too few"family friendly activities (24.6%) and
cultural activities (24.1%). Additionally, on average, residents attended 10.61 cultural activities per year and
7.19 family friendly activities per year.
Issue:
Shall the City Commission accept a contribution from the Ocean Drive Association and Orange Bowl
Committee of$60,000 $30,000 each for the New Year's Eve celebration?
Item Summa /Recommendation:
Similar to the prior ten (10) years, the Ocean Drive Association (ODA) approached the City to request
participation and sponsorship of a free fireworks show on the beach east of Lummus Park at midnight on
New Year's Eve. Furthermore, ODA requested to close Ocean Drive to vehicular traffic beginning the
morning of Friday, December 30, 2011, reopening on Monday,January 2,2012 at 7:00 a.m.This year,the
Orange Bowl Committee also created a New Year's Celebration entitled Orange Drive. As part of the
celebration, the Orange Bowl Committee also agreed to contribute toward the Ocean Drive closure and
fireworks.
Additionally, many Miami Beach nightclubs and hotels hosted special New Years events. The City worked
with the area hotels and nightclubs to ensure that resources and security were appropriately allocated for
this weekend.
In the past, the City has assisted in defraying costs associated with New Year's Eve on Ocean Drive,
primarily associated with the fireworks show for the public and other ancillary City services. Because this
provides an enhanced experience for both our residents and visitors,the City Commission authorized cost
sharing for the road closure, fireworks and other related staffing costs for the past ten (10) years. This
year, the Ocean Drive Association and the Orange Bowl Committee covered the costs of the fireworks
display. Additionally, each organization also agreed to contribute $30,000 each toward the cost of the
closure.
Advisory Board Recommendation:
N/A
Financial Information:
Source of Amount Account Approved
Funds: 1 $ 37,897.71
2
4
OBPI Total
Financial Impact Summary: The Ocean Drive Association and Orange Bowl Committee have
each agreed to contribute$30,000(for a total of$60,000)of the total cost of$97,897.71 for the street
closure for New Year's Eve on Ocean Drive.
City Clerk's Office Legislative Tracking:
Max Sklar
Sign-Offs:
Department Director Assistant City Manager City Manager
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City of Miami Beach, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager
DATE: January 11, 2012
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH,
FLORIDA,RETROACTIVELY APPROVING AND AUTHORIZING THE APPROPRIATION OF A
CONTRIBUTION FROM THE OCEAN DRIVE ASSOCIATION AND ORANGE BOWL
COMMITTEE OF $60,000 IN SUPPORT OF THE 2011-2012 NEW YEAR'S CELEBRATION.
RECOMMENDATION
Adopt the Resolution.
BACKGROUND
Similar to the prior ten (10)years, the Ocean Drive Association (ODA)approached the City to request participation
and sponsorship of a free fireworks show on the beach east of Lummus Park at midnight on New Year's Eve. South
Beach has become a popular destination for New Year's Eve, and the fireworks show enhances the experience for
both our residents and visitors. In addition, Ocean Drive has previously been closed to vehicular traffic during the
New Year's Eve period,allowing for an enhanced pedestrian experience,which includes expanded sidewalk cafes.
As you are also aware, Miami-Dade County is home to the Orange Bowl college football classic, one of the Bowl
Championship Series(BCS)events. Over the years, events have been held in the City associated with the Orange
Bowl game and various ancillary events associated with the Orange Bowl.
ANALYSIS
This year's New Year's Eve events included the customary fireworks show and street closure.This year was also the
second year of the Orange Bowl Committee's New Year's Celebration entitled Orange Drive. The Orange Drive
event consisted of the following performances:
FRIDAY, December 30th Show Time 7-11 pm
5:45-6:00pm Ribbon Cutting Ceremony
6:00pm Pete Wentz and Black Cards, Boyz II Men, Gym Class Heroes
SATURDAY, December 31st NEW YEAR'S EVE
8:00pm DJ Irie, Jason Derulo, Ne-Yo, NYE Countdown and Fireworks, Jermaine Dupri (DJ Set)
SUNDAY, January 1st
5:00pm Samantha Ronson (DJ Set), Cobra Starship, Cee Lo Green
TUESDAY,January 3rd
6:00pm School Bands, Cheerleaders and more! Travis Tritt
Additionally, many Miami Beach nightclubs and hotels hosted special New Year's Eve events. The City worked with
the,area hotels and nightclubs to ensure that resources and security were appropriately allocated for the weekend.
City resources were allocated to support the events, as follows:
Police/Fire/Parking/Sanitation/Code Staffing
The City implemented enhanced staffing levels for Police, Fire, Parking, Sanitation and Code Compliance during the
New Year's Eve weekend in the entertainment district. This is in addition to the off-duty staffing secured(and paid)
by the Orange Drive program to support the activities and impacts associated with their event.
The Police Department had significant enhanced staffing throughout the weekend. In addition to the Orange Drive
Concert series and the Ocean Drive street closure, the department had officers on foot patrols, bicycle patrols and
ATV patrols throughout the Entertainment District, as well as undercover Crime Suppression Team officers. The
Police Department also conducted DUI Saturation Patrols throughout the weekend.
New Year's Eve
Ocean Drive Closure
City Commission Meeting
January 11, 2012
Page 2 of 2
The City also enhanced their enforcement of our current laws and regulations with respect to open containers and
public consumption of alcoholic beverages, in order to ensure that residents and visitors had a safe and enjoyable
experience in the City. In anticipation of the weekend, businesses ere hand-delivered letters reminding them of the
City's laws, and asking for their assistance in curbing public consumption of alcohol. The City's goal was to work in
partnership with our businesses to curtail the public consumption of alcoholic beverages throughout our city,which
sometimes results in negative and unwanted behavior.Signage was developed by the City and offered to businesses
(free of charge)to help in educating their patrons about our laws.
Traffic & Parking Restrictions
Ocean Drive (5 to 14 streets) was open to pedestrians only (no vehicles) from Friday, December 30 at 7:00 a.m.
through Monday, January 2, 2012 at 7:00 a.m. in anticipation of large crowds during the holiday weekend.
Parking
All municipally operated parking facilities were open. The following lots had extended hours until 4:00 a.m. on
December 31/January 1:46 Street, South Pointe Park, Convention Center&Fillmore. Special event flat rates($15-
$20) applied at most garages. Residential parking zones citywide were enforced, and valet operations normally on
Ocean Drive were relocated to Collins Avenue.
Extended Hours
Pursuant to current City Code, requests for extended hours were received and reviewed; if all criteria was met,they
were approved for extended hours until 7:00 a.m. on Sunday, January 1, 2012 and Monday, January 2, 2012.
Expenses
The following were the expenses associated with this year's New Year's Eve events.As part of the celebration,the
Orange Drive event agreed to contribute toward the Ocean Drive closure and fireworks. As a result,the City's actual
costs were less than $38,000.
Ocean Drive Closure: Fri, Dec 30 lam -Mon,Jan 2 lam
EXPENSES
Police $ 53,928.00
Fire $ 35,969.71
Sanitation $ 8,000.00
TOTAL $ 97,897.71
REVENUES
ODA Contribution $ 30,000.00
City's Contribution $ 37,897.71
Orange Bowl Contribution $ 30,000.00
TOTAL $ 97,897.71
CONCLUSION
The Administration recommends adopting the attached resolution, accepting contributions from the Ocean Drive
Association and Orange Bowl Committee of$30,000 each toward the costs of closure of Ocean Drive for New Year's
Eve events, as these events benefited the community and our visitors.
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