2012-27896 Reso RESOLUTION NO. 2012-27896
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, APPROVING THE
NEIGHBORHOOD/COMMUNITY AFFAIRS COMMITTEE'S
RECOMMENDATION TO IMPLEMENT A PILOT FOOD TRUCK
PROGRAM IN NORTH BEACH.
WHEREAS, on November 10, 2011, the Neighborhoods/Community Affairs Committee
(NCAC) discussed the topic of food trucks and the potential of a food truck festival in North
Beach, and approved a motion to direct the Administration to have discussions with the
community to identify issues and suggestions regarding a food truck event; and
WHEREAS, a food truck workshop was held with the North Beach community on
February 16, 2012, at the North Shore Park & Youth Center, with approximately 25 individuals
in attendance; and
WHEREAS, at the community meeting, the residents in attendance were stongly in favor
of a festival, and the restaurants were opposed; and
WHEREAS, there was consensus that, if a food truck event is going to take place, that
the following issues be addressed:
• The food truck event should be done on a slow business day, not on a weekend;
• The food trucks should not be a stand-alone event, but should be part of a larger event;
• That local businesses, particularly restaurants, must be allowed to participate for free;
• If alcohol is allowed, it should only be available from the existing restaurants;
• The food trucks must take care of restroom, sanitation, and security needs; and
WHEREAS, on April 24, 2012, the NCAC recommended that an event incorporating
food trucks be initiated as a pilot program beginning in June, 2012, and that a total of three
events take place during the summer of 2012; and
WHEREAS, the NCAC further recommended that North Beach restaurants be allowed to
participate in the event, that the program include branding of the event, and'that the food trucks
be responsible for providing restrooms, sanitation, and security; and
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby
approve the Neighborhood/Community Affairs Committee's recommendation to implement a
pilot food truck program to take place in North Beach in June, July, and August 2012.
PASSED and ADOPTED this 9th day of May, 2012.
ATTEST: ��.•..BF,9 APPROVED AS TO
F RM &LANGUAGE
FOR EXECUTION
INCORP ORATED
atti Herrera Bower, M
Rafael Oranado, City Clerk
Attorney Date
COMMISSION ITEM SUMMARY
Condensed Title:
FA Resolution approving a Food Truck Pilot Program in North Beach.
Key Intended Outcome Supported:
Increase satisfaction with family recreational activities
Supporting Data (Surveys, Environmental Scan, etc.): Number of participants at Arts in the Parks
vents has increased from 1,270 in 2008, 3,875 in 2009, 4,493 in 2010, to 14,920 in 2011.
Issue:
Shall the City sponsor an event in North Beach which includes participation by food trucks?
Item Summa /Recommendation:
Following referrals for discussion to Committee, as well as community input, on April 27, 2012, the Neighborhood -
Committee recommended that an event incorporating food trucks be initiated as a pilot program beginning in June. The
NCAC further recommended that North Beach restaurants be allowed to participate in the event, that the program include
branding of the event, and that the food trucks be responsible for providing restrooms, sanitation, and security. A total of
three events were recommended as part of the pilot. Based on the discussion and recommendation by the NCAC, the
following criteria for the Food Truck Pilot Program,with events in June,July and August, is proposed:
• Take place beginning in June after school and that the event be branded as a family-oriented event;
• That the event take place on a weeknight, such as a Monday,Tuesday or Wednesday;
• That they be in addition to live entertainment at the bandshell followed by a special Movie in the Park showing or a
similar event open to the public;
• That the food trucks line up on Ocean Terrace facing away from the street;
• That an area be set aside for local restaurants to participate.
The Administration has prepared a preliminary budget for the portions of the pilot program that the City would be
responsible for providing. This funding for the Food Truck Pilot Program was submitted to the NCAC Committee as part of
the North Beach Economic Development program budget for this fiscal year:
Fee for movies $1,566
Labor $450
Off-Duty/Security $660
Entertainment $2,400
Equipment Rentals(tables, etc) $1,500
Marketing Expenses $4,500
Total Projected Budget $11,076
Advisory Board Recommendation:
Neighborhoods/Community Affairs Committee, July 7, 2011, November 10, 2011, and April 27, 2012
Financial Information:
Source of Amount Account
Funds: 1 $11,076 From previously appropriated funds
Acct 011-9322-000353
OBPI 1 Total $11,076
Financial Impact Summary:
n/a
City Clerk's Office Legislative Tracking:
Kevin Crowder, City Manager's Office
Sign-Offs:
Department Director Assistant City Manager City Manager
KC JMG '
MIAMIBEACH r"AGENDA ITEM 7c—
DATE
S—21 Z
MIAMI BEACH
City of Miami Beath, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
MEMO # COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager
DATE: March 9, 2012 a 6
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING THE
NEIGHBORHOOD/COMMUNITY AFFAIRS COMMITTEE'S
RECOMMENDATION TO IMPLEMENT A PILOT FOOD TRUCK PROGRAM
TO TAKE PLACE IN NORTH BEACH.
BACKGROUND
On July 7, 2011, the Neighborhoods/Community Affairs Committee (NCAC) discussed
the topic of food trucks and the potential of a food truck festival in North Beach. The
Committee heard input from several North Beach business owners regarding a potential
food truck event, and the Committee approved a motion to defer discussion regarding f-
food trucks to the September meeting.
On November 10, 2011, the NCAC again discussed the topic of food trucks and the
potential of a food truck festival in North Beach. The NCAC approved a motion to direct
the Administration to have further discussion with the community to identify issues and
suggestions regarding a food truck event. A food truck workshop was held with the North
Beach community on February 16, 2012, at the North Shore Park & Youth Center.
Businesses and residents were invited to attend; approximately 25 individuals attended
the workshop (sign-in sheet attached).
Overall support for a food truck festival was split, with the residents in attendance
strongly in favor, while the restaurants were opposed. There was a feeling amongst the
majority of the crowd that the only way to really know if it will work is to try it once.
However, if food trucks are going to be allowed in North Beach, even on a one-time
basis, there was consensus.on the following issues:
• It is important to bring people to the neighborhood from outside of the area.
• The food truck event should be done on a slow business day, not on a weekend;
• The food trucks should not be a standalone event, but should be part of a larger
event. Concepts included:
• Taste of North Beach;
• Incorporate with an event at the Bandshell;
• Promote with the MIMO District;
• Promote with movie night and skate night.
• There was overwhelming consensus that local businesses, particularly
restaurants, must be allowed to participate for free;
o If alcohol is allowed, it should only be available from the existing
Commission Memorandum
May 9, 2012
Food Truck Pilot Program
restaurants.
• Success or failure must be measurable.
• The food trucks must take care of restroom, sanitation, and security needs.
NEIGHBORHOODS COMMITTEE RECOMMENDATION
On April 24, 2012, the Administration reported the results of the community workshop to
the NCAC. The NCAC recommended that an event incorporating food trucks be initiated
as a pilot program beginning in June, and that three events be held. The NCAC further
recommended that North Beach restaurants be allowed to participate in the event, that
the program include branding of the event, and that the food trucks be responsible for
providing restrooms, sanitation, and security.
Based on the discussion and recommendation by the NCAC, the Administration
proposes the following criteria for the Food Truck Pilot Program, with events in June,
July and August:
• That the event take place beginning in June after school has let out and that the
event be branded as a family-oriented event;
• That the event take place on a weeknight, such as a Monday, Tuesday or
Wednesday;
• That the event include live entertainment at the bandshell followed by a special
Movie in the Park showing;
• That the food trucks line up along Ocean Terrace facing away from the street;
• That an area be set aside for local restaurants to participate at no cost.
Since the Food Trucks are part of a larger, City-sponsored event, the City will apply for
the special event permit for this event. However, as previously noted, the Food Truck
organizers will be required to meet other requirements (insurance, security, sanitation,
restrooms).
The City will be responsible for promotion of the event, although the Food Trucks
selected are expected to also promote the event through their extensive social media
networks.
PROPOSED PROGRAM COSTS
The Administration has prepared a preliminary budget for the three events, and
recommends that funding from the North Beach Economic Development activities
budget previously approved by the City Commission be reallocated from the Umbrella
Marketing Campaign line item in that budget to the Food Truck Pilot Program.
Fee for movies $1,566
Labor $450
Off-Duty $660
Entertainment $2,400
Equipment Rentals (tables, etc) $1,500
Marketing Expenses $4,500
Total Projected Budget $11,076
Commission Memorandum
May 9, 2012
Food Truck Pilot Program
CONCLUSION
The Administration recommends that the Mayor and City Commission approve the
Resolution and support the NCAC's recommendation for a Food Truck Pilot Program in
North Beach.
J MG/H F4�
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