LTC 196-2012 Like2Love Miami Beach Photo Contest m MIAMI BEACH
OFFICE OF THE CITY MANAGER
No. LTC #j 196 -2012 \; LETTER TO COMMISSION
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TO: Mayor Matti Herrera Bower and Members of the City Commission -< c_
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FROM: Kathie G. Brooks, interim City Manager
DATE: July 13, 2012 r > =
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SUBJECT: LIKE21LOVE MIAMI BEACH PHOTO CONTEST_
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In an effort to highlight our city's assets and increase participation in our government and
communication tools, we are conducting a photo contest to launch our Like2Love Miami Beach
civic pride program.
As one of the goals set this year, the City Commission directed the administration to identify
ways to increase civic pride and community participation. Like2Love Miami Beach is an outlet ,for
the public to tell their story about the positive attributes of the city. It also serves as a vehicle to
increase the number of residents that are connected and engaged in their city government.
The photo contest will run from September 1 through 30, 2012 and is open to people of all ages
and abilities. Contestants will highlight everything that makes Miami Beach a great place to live,
work and play with their best photos, while driving the community to visit our communication
tools and channels.
To enter the contest, join the contest's group page on the social media photo site, Flickr.
Contestants can 'enter their favorite Miami Beach photos into any or all of three categories:
outdoor public activities, cultural arts /festivals /events, and landscapes /places /architecture. The
public will also be encouraged to sign -up to receive email updates and information.
All photos entered in the contest must have been taken within the city limits of Miami Beach in
the last three years. Visual and communications arts professionals will select three winners
during the competition. Judges will look at relevancy to topic, composition and arrangement,
focus and sharpness, lighting and creativity. The public will be asked to select one grand
prizewinner via the City's Facebook page.
As early as September 1, 2012, contestants can begin entering as many photos taken in Miami
Beach through the Like2Love Miami Beach photo contest page on Flickr at
http: / /www.flickr.com /groups /2006854(aN21 The last day to enter is September 30, 2012.
Contestants will have the chance to win exciting prizes and their photos may be featured in
Miami Beach promotional materials. The grand prizewinner will be announced on October 17,
2012. The photo contest will be promoted via all of our communications tools such as MB
magazine, website, MBTV, MB Line, MB Radio, social media networks, and news media.
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As part of the I Like to Love Miami Beach program, we also gather testimonials from the public
and feature them on MBTV and our social media outlets. Other program initiatives are in the
planning stages and will follow the photo contest.
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