98-22989 RESO
RESOLUTION NO. 98-22989
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, AUTHORIZING THE ADMINISTRATION TO ISSUE
A REQUEST FOR QUALIFICATIONS FROM MARKETING FIRMS TO ASSIST
THE CULTURAL ARTS COUNCIL IN DEVELOPING AND IMPLEMENTING A
MARKETING PLAN.
WHEREAS, the City of Miami Beach created the Cultural Arts (Council) to support the
visual and performing arts of the community; and
WHEREAS, the City has deemed necessary the implementation of a comprehensive
marketing plan for the Council; and
WHEREAS, the City has approved a $200,000 marketing budget for the Council for
1998-99.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby authorize the Administration to issue a Request for Qualifications from
marketing firms to assist the Cultural Arts Council in developing and implementing a marketing
plan.
PASSED and ADOPTED this 16th day of December, 1998.
1{
YOR
~LPcu~
CITY CLERK
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APPROVED p.s TO
FORM & lANGUAGE
& FOR EXECUTION
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.,0 Date
CITY OF MIAMI BEACH
RFQ NO. (NUMBER)
REQUEST FOR QUALIFICATIONS FOR MARKETING PROFESSIONALS
TO ASSIST THE MIAMI BEACH CULTURAL ARTS COUNCIL
IN DEVELOPING AND IMPLEMENTING A MARKETING PLAN
RESPONSES ARE DUE AT THE ADDRESS SHOWN BELOW
NO LATER THAN JANUARY 11, 1999 AT 2:00
CITY OF MIAMI BEACH
PROCUREMENT DIVISION
1700 CONVENTION CENTER DRIVE, THIRD FLOOR
MIAMI BEACH, FL 33139
PHONE: (305) 673-7490
FAX: (305) 673-7851
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
TABLE OF CONTENTS
bge
I. OVERVIEW AND QUALIFICATION PROCEDURES . 3
II. SCOPE OF SERVICES 8
III. QUALIFICATION STATEMENT FORMAT 10
IV. EV ALVA TION/SELECTION PROCESS; CRITERIA FOR EV ALVA TION 12
V. GENERAL PROVISIONS 14
VI. SPECIAL TERMS AND CONDITIONS 16
VII. ATTACHMENTS 17
VIII. QUALIFICA nON DOCUMENTS TO BE COMPLETED AND RETURNED
TO CITY 18
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
SECTION I - REQUEST FOR QUALIFICATIONS OVERVIEW AND RESPONSE
PROCEDURES:
A. INTRODUCTIONIBACKGROUND
The Miami Beach Cultural Arts Council supports the visual and performing arts of the
community, primarily through grant-making and marketing. The marketing component is
overseen by the Council's Marketing Committee, which is comprised of Council members
and community advisors. It is seeking expert advice in developing and implementing a plan
to make best use of the Council's marketing budget. Goals include promoting the City's
cultural arts groups and elevating awareness of Miami Beach as an important cultural center.
B. RFQ TIMETABLE
The anticipated schedule for this RFQ and contract approval is as follows:
RFQ issued
December 18, 1998
Deadline for receipt of questions
December 31, 1998
Pre-Qualification Conference
none scheduled
Deadline for receipt of responses
January 11, 1999, 2PM
Evaluation/Selection process
January 12-28, 1999
Projected award date
February 3, 1999
Projected contract start date
February 15, 1999
C. QUALIFICATION STATEMENT SUBMISSION
An original and ten copies of complete responses must be received by January 11, 1999 at
2PM and will be opened on that day at that time. The original and all copies must be
submitted to the Procurement Division in a sealed envelope or container stating on the
outside, the respondent's name, address, telephone number, RFQ number, title, and due date.
The responsibility for submitting a response to this RFQ to the Procurement Division on or
before the stated time and date will be solely and strictly that of the respondent. The City
will in no way be responsible for delays caused by the U.S. Post Office or caused by any
other entity or by any occurrence. Responses received after the RFQ due date and time
are late and will not be considered.
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
D. PRE-QUALIFICA TION CONFERENCE/SITE VISIT
None scheduled.
E. CONTACT PERSON/ADDITIONAL INFORMATION/ADDENDA
The contact person for this RFQ is the Procurement Director at (305) 673-7490.
Respondents are advised that from the date of release of this RFQ until award of the
contract, no contact with City personnel related to this RFQ is permitted, except as
authorized by the contact person. Any such unauthorized contact may result in the
disqualification of the respondent's submittal.
Requests for additional information or clarifications must be made in writing to the
Procurement Director no later than the date specified in the RFQ timetable. Facsimiles will
be accepted at (305) 673-7851.
The City will issue replies to inquiries and any other corrections or amendments it deems
necessary in written addenda issued prior to the deadline for responding to the RFQ.
Respondents should not rely on representations, statements, or explanations other than those
made in this RFQ or in any addendum to this RFQ. Respondents are required to
acknowledge the number of addenda received as part of their responses. The
respondent should verify with the Procurement Division prior to submitting a response
that all addenda have been received.
F. RESPONSE GUARANTY
None required.
G. MODIFICA TION/WITHDRA W ALS OF SUBMITTALS
A respondent may submit a modified response to replace all or any portion of a previously
submitted response up until the RFQ due date and time. Modifications received after the
RFQ due-date and time will not be considered.
Responses shall be irrevocable until contract award unless withdrawn in writing prior to the
RFQ due date or after the expiration of one-hundred twenty days from the opening of
responses. Letters of withdrawal received after the RFQ due date and before said expiration
date, and letters of withdrawal received after contract award will not be considered.
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
H. RFQ POSTPONEMENT/CANCELLA TIONfREJECTION
The City may, at its sole and absolute discretion, reject any and all, or parts of any and all,
responses; re-advertise this RFQ; postpone or cancel, at any time, this RFQ process; or
waive any irregularities in this RFQ or in the responses received as a result of this RFQ.
I. COST INCURRED BY RESPONDENTS
All expenses involved with the preparation and submission of responses to the City, or any
work performed in connection therewith, shall be the sole responsibility of the respondent(s)
and not be reimbursed by the City.
J. VENDOR APPLICATION
Prospective respondents should register with the City of Miami Beach Procurement
Division; this will facilitate their receipt of future notices of solicitations when they are
issued. The successful respondent(s) must register prior to award; failure to register will
result in the rejection of their response. Potential respondents may contact the Procurement
Division at (305) 673-7490 to request an application.
Registration requires that a business entity complete a vendor application and submit an
annual administrative fee of $20.00. The following documents are required:
1. Vendor registration form
2. Commodity code listing
3. Articles of Incorporation - Copy of Certification page
4. Copy of Business or Occupational License
5. Notarized Florida Public Entity Crime Affidavit
It is the responsibility of the vendor to inform the City concerning any changes, such as new
address, telephone number, commodities or services which can be provided.
K EXCEPTIONS TO RFQ
Respondents must clearly indicate any exceptions they wish to take to any of the terms in
this RFQ, and outline what alternative is being offered. The City, after completing
evaluations, may accept or reject the exceptions. In cases in which exceptions are rejected,
the City may require the respondent to furnish the services originally described herein, or
negotiate an alternative acceptable to the City.
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
L. SUNSHINE LAW
Respondents are hereby notified that all information submitted as part of a response to this
RFQ will be available for public inspection after opening of responses, in compliance with
Chapter 286, Florida Statutes, known as the "Government in the Sunshine Law".
M. NEGOTIA TIONS
The City may award a contract on the basis of initial offers received, without discussion, or
may require respondents to give oral presentations based on their submittals. The City
reserves the right to enter into negotiations with the selected respondent, and if the City and
the selected respondent cannot negotiate a mutually acceptable contract, the City may
terminate the negotiations and begin negotiations with the next selected respondent. This
process may continue until a contract has been executed or all responses have been rejected.
No respondent shall have any rights in the subject project or property or against the City
arising from such negotiations.
N. PROTEST PROCEDURE
Respondents that are not selected may protest any recommendations for award by sending
a formal protest letter to the Procurement Director, which letter must be received no later
than 5 calendar days after award by the City Commission. The Procurement Director will
notify the protester of the cost and time necessary for a written reply, and all costs accruing
to an award challenge shall be assumed by the protester. Any protests received after 5
calendar days from contract award by the City Commission will not be considered, and the
basis or bases for said protest shall be deemed to have been waived by the protester.
O. RULES; REGULATIONS; LICENSING REQUIREMENTS
Respondents are expected to be familiar with and comply with all Federal, State and local
laws, ordinances, codes, and regulations that may in any way affect the services offered,
including the Americans with Disabilities Act, Title VII of the Civil Rights Act, the EEOC
Uniform Guidelines, and all other EEO regulations and guidelines. Ignorance on the part
of the respondent will in no way relieve it from responsibility for compliance.
P. DEFAULT
Failure or refusal of a respondent to execute a contract upon award by the City Commission,
or untimely withdrawal of a response before such award is made and approved, may result
in forfeiture of that portion of any surety required as liquidated damages to the City; where
surety is not required, such failure may result in a claim for damages by the City and may
be grounds for removing the respondent from the City's vendor list.
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
Q. CONFLICT OF INTEREST
All respondents must disclose with their response the name(s) of any officer, director, agent,
or immediate family member (spouse, parent, sibling, child) who is also an employee of the
City of Miami Beach. Further, all respondents must disclose the 'name of any City employee
who owns, either directly or indirectly, an interest of ten (10%) percent or more in the
respondent or any of its affiliates.
R. RESPONDENT'S RESPONSffiILITY
Before submitting a response, each respondent shall make all investigations and
examinations necessary to ascertain all conditions and requirements affecting the full
performance of the contract. Ignorance of such conditions and requirements resulting from
failure to make such investigations and examinations will not relieve the successful
respondent from any obligation to comply with every detail and with all provisions and
requirements of the contract documents, or will be accepted as a basis for any claim
whatsoever for any monetary consideration on the part of the respondent.
S. RELATION OF CITY
It is the intent of the parties hereto that the successful respondent be legally considered as
an independent contractor and that neither the respondent nor the respondent's employees
and agents shall, under any circumstances, be considered employees or agents of the City.
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
SECTION II - SCOPE OF SERV~CES
The City of Miami Beach is requesting qualifications for marketing professionals to assist the
Cultural Arts Council in developing and implementing a marketing plan to promote the City's visual
and performing arts groups and elevate awareness of Miami Beach as An important cultural center.
The contract shall be for one year, effective from the date of execution of a contract with the
successful respondent, with a one-year renewal option, at the sole discretion of the City.
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
SECTION III - QUALIFICATIONS STATEMENT FORMAT
Submittals must contain the following documents, each fully completed, and signed as required.
Submittals which do not include all required documentation, or are not submitted in the required
format, or do not have the appropriate signatures on each document,' may be deemed to be non-
responsive. Non-responsive submittals will receive no further consideration.
A. CONTENTS OF QUALIFICATION STATEMENT
1. Table of Contents
The table of contents should outline in sequential order the major areas of the
submittal, including enclosures. All pages must be consecutively numbered and
correspond to the table of contents.
2. Technical Proposal
Provide a narrative which addresses the scope of work, the proposed approach to the
work, and any other information called for by the RFQ.
3. Price Proposal
None required at this time. Fees to be negotiated with top-ranked firm(s).
4. Qualifications
The minimum qualification requirements for this RFQ are described on page 11 of
RFQ. Respondents must provide documentation which demonstrates their ability to
satisfy all of the minimum qualification requirements. Submittals which do not
contain such documentation may be deemed non-responsive.
5. Acknowledgment of Addenda and Respondent Information Forms (Section VIII)
6. Any other document required by this RFQ, such as a Questionnaire or Response
Guaranty.
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
B. MINIMUM QUALIFICATION REQUIREMENTS
Each firm interested in responding to this Request for Qualifications must provide the following
information. Submittals that do not respond completely to all requirements will be considered non-
responsive and eliminated from the process.
l. Firm's Experience:
Indicate the firm's number of years of experience in providing marketing services
2. Project Manager's Experience:
Provide a comprehensive summary of the experience and qualifications of the individuals
who will be selected to serve as the project managers for the City. Individuals must have
a minimum of five years' experience in marketing, and have served as project manager on
similar projects on a minimum of three previous occasions.
3. Previous Similar Projects:
A list of a minimum of five similar projects must be submitted. Information should include:
* Client Name, address, phone number.
* Description of work.
* Year the project was completed.
* Total cost of the project.
4. Qualifications of Project Team:
List the members of the project team. Provide a list of the personnel to be used on this
project and their qualifications. A resume including education, experience, and any other
pertinent information shall be included for each team member, including subcontractors
to be assigned to this project.
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
SECTION IV - EVALUATION/SELECTION PROCESS
The procedure for response evaluation and selection is as follows:
I. Request for Qualifications issued.
2. Receipt of responses.
3. Opening and listing of all responses received.
4. An Evaluation Committee, appointed by the Cultural Arts Council, shall meet to evaluate
each response in accordance with the requirements of this RFQ. If further information is
desired, respondents may be requested to make additional written submissions or oral
presentations to the Evaluation Committee.
5. The Evaluation Committee shall recommend to the City Manager the response or responses
acceptance of which the Evaluation Committee deems to be in the best interest of the City.
The Evaluation Committee shall base its recommendations on the following factors:
Firm's Experience
Project Manager's Experience
Previous Similar Projects
Qualifications of Project Team
6. After considering the recommendation(s) of the Evaluation Committee, the City Manager
shall recommend to the City Commission the response or responses acceptance of which the
City Manager deems to be in the best interest of the City.
7. The City Commission shall consider the City Manager's recommendation(s) in light of the
recommendation(s) and evaluation of the Evaluation Committee and, if appropriate, approve
the City Manager's recommendation(s). The City Commission may reject the City
Manager's recommendation(s) and select another response or responses. In any case, the
City Commission shall select the response or responses acceptance of which the City
Commission deems to be in the best interest of the City. The City Commission may also
reject all responses.
8. Negotiations between the selected respondent and the City Manager take place to arrive at
a contract. If the City Commission has so directed, the City Manager may proceed to
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
negotiate a contract with a respondent other than the top-ranked respondent if the
negotiations with the top-ranked respondent fail to produce a mutually acceptable contract
within a reasonable period of time.
9. A proposed contract or contracts are presented to the City' Commission for approval,
modification and approval, or rejection.
10. If and when a contract or contracts acceptable to the respective parties is approved by the
City Commission, the Mayor and City Clerk sign the contract(s) after the selected
respondent(s) has (or have) done so.
Important Note:
By submitting a response, all respondents shall be deemed to understand and agree that no
property interest or legal right of any kind shall be created at any point during the aforesaid
evaluation/selection process until and unless a contract has been agreed to and signed by both
parties.
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
SECTION V - GENERAL PROVIS.LONS
A. ASSIGNMENT
The successful respondent shall not enter into any sub':contract, retain consultants,
or assign, transfer, convey, sublet, or otherwise dispose of this contract, or of any or
all of its right, title, or interest therein, or its power to execute such contract to any
person, firm, or corporation without prior written consent of the City. Any
unauthorized assignment shall constitute a default by the successful respondent.
B. INDEl\'[NIFICA TION
The successful respondent shall be required to agree to indemnify and hold harmless
the City of Miami Beach and its officers, employees, and agents, from and against
any and all actions, claims, liabilities, losses and expenses, including but not limited
to attorneys' fees, for personal, economic or bodily injury, wrongful death, loss of
or damage to property, in law or in equity, which may arise or be alleged to have
arisen from the negligent acts or omissions or other wrongful conduct of the
successful respondent, its employees, or agents in connection with the performance
of service pursuant to the resultant Contract; the successful respondent shall pay all
such claims and losses and shall pay all such costs and judgments which may issue
from any lawsuit arising from such claims and losses, and shall pay all costs
expended by the City in the defense of such claims and losses, including appeals.
C. TEAAIINATION FOR DEFAULT
If through any cause within the reasonable control of the successful respondent, it
shall fail to fulfill in a timely manner, or otherwise violate any of the covenants,
agreements, or stipulations material to the Agreement, the City shall thereupon have
the right to terminate the services then remaining to be performed by giving written
notice to the successful respondent of such termination which shall become effective
upon receipt by the successful respondent of the written termination notice.
In that event, the City shall compensate the successful respondent in accordance with
the Agreement for all services performed by the respondent prior to termination, net
of any costs incurred by the City as a consequence of the default.
Notwithstanding the above, the successful respondent shall not be relieved of
liability to the City for damages sustained by the City by virtue of any breach of the
Agreement by the respondent, and the City may reasonably withhold payments to the
successful respondent for the purposes of set off until such time as the exact amount
of damages due the City from the successful respondent is determined.
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
D. TERMINATION FOR CONVENIENCE OF CITY
The City may, for its convenience, terminate the services then remaining to be
performed at any time without cause by giving written notice to successful
respondent of such termination, which shall become effective thirty (30) days
following receipt by respondent of the written termination notice. In that event, all
finished or unfinished documents and other materials shall be properly delivered to
the City. If the Agreement is terminated by the City as provided in this section, the
City shall compensate the successful respondent in accordance with the Agreement
for aU services actually performed by the successful respondent and reasonable direct
costs of successful respondent for assembling and delivering to City all documents.
Such payments shall be the total extent of the City's liability to the successful
respondent upon a termination as provided for in this section.
RFQ NO.:
DATE:
NUMBER
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CITY OF MIAMI BEACH
SECTION VI - SPECIAL TERMS ANDLONDITIONS
A. INSURANCE
The successful respondent( s) shall obtain, provide, and maintain duribg the term of the proposed
Agreement the following types and amounts of insurance issued by insurers licensed to sell
insurance in the State of Florida and having a B+ VI or higher rating in the latest edition of AM
Best's Insurance Guide. Any exceptions to these requirements must be approved by the City
Manager or designee.
I. Commercial General Liability. A policy including, but not limited to, comprehensive
general liability including bodily injury, personal injury, property damage in the amount of
a combined single limit of not less than $1,000,000. Coverage shall be provided on an
occurrence basis. The City of Miami Beach must be named as additional insured on policy.
2. Professional Liability (Errors and Omissions). Minimum of $500,000 per occurrence.
3. Worker's Compensation. A policy of Worker's Compensation and Employers Liability
Insurance in accordance with State worker's compensation laws.
Thirty (30) days' written notice of cancellation or substantial modification in insurance coverage
must be given to the City by the architect/engineer and its insurance company.
Evidence of such insurance shall be submitted to and approved by City prior to commencement of
any work or tenancy under the proposed Agreement.
FAILURE TO PROCURE INSURANCE: The successful respondent's failure to procure or
maintain the required insurance shall constitute a material breach of the proposed Agreement, giving
the City the right to terminate the proposed Agreement.
RFQ NO.:
DATE:
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CITY OF MIAMI BEACH
RFQ NO.:
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SECTION VII- ATTACHMENTS
None
CITY OF MIAMI BEACH
RFQ NO.:
DATE:
SECTION vm - DOCUMENTS TO BE COMPLETED
AND RETURNED TO CITY
NUMBER
DATE
CITY OF MIAMI BEACH
RESPONDENT INFORMATION
Submitted by:
Entity:
Signature:
Name (Typed):
Address:
City/State:
Telephone:
Fax:
It is understood and agreed by respondent that the City reserves the right to reject any and
all responses, to make awards on all items or any items according to the best interest of the
City, and to waive any irregularities in the RFQ or in the responses received as a result of the
RFQ. It is also understood and agreed by the respondent that by submitting a response,
respondent shall be deemed to understand and agree than no property interest or legal right
of any kind shall be created at any point during the aforesaid evaluation/selection process
until and unless a contract has been agreed to and signed by both parties.
(Authorized Signature)
(Date)
(Printed Name)
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
REQUEST FOR QUALIFICATIONS NO. XXX-XX/XX
ACKNOWLEDG~NTOFADDENDA
Directions: Complete Part I or Part II, whichever applies.
Part I: Listed below are the dates of issue for each Addendum received in connection with
this RFQ:
Addendum No.1, Dated
Addendum No.2, Dated
Addendum No.3, Dated
Addendum No.4, Dated
Addendum No.5, Dated
Part II:
No addendum was received in connection with this RFQ.
Verified with Procurement staff
Name of staff
Date
(Respondent - Name)
(Date)
(Signature)
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
Respondent's Name:
Principal Office Address:
Official Representative:
Individual
Partnership (Circle One)
Corporation
If a Corporation, answer this:
When Incorporated:
In what State:
If Foreign Corporation:
Date of Registration with
Florida Secretary of State:
Name of Resident Agent:
Address of Resident Agent:
President's Name:
Vice-President's Name:
Treasurer's Name:
Members of Board of Directors:
RFQ NO.:
DATE:
NUMBER
DATE
QUESTIONNAIRE
CITY OF MIAMI BEACH
Questionnaire (continued)
If a Partnership:
Date of organization:
General or Limited Partnership*:
Name and Address of Each Partner:
NAME
ADDRESS
* Designate general partners in a Limited Partnership
l. N umber of years of relevant experience in operating similar business:
2. Have any similar agreements held by respondent for a project similar to the proposed
project ever been canceled?
Yes ( )
No ( )
If yes, give details on a separate sheet.
3. Has the respondent or any principals of the applicant organization failed to qualify as
a responsible bidder, refused to enter into a contract after an award has been made,
failed to complete a contract during the past five (5) years, or been declared to be in
default in any contract in the last 5 years?
If yes, please explain:
RFQ NO.:
DATE:
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DATE
CITY OF MIAMI BEACH
Questionnaire (continued)
4. Has the respondent or any of its principals ever been declared bankrupt or reorganized
under Chapter 11 or put into receivership?
If yes, give date, court jurisdiction, action taken, and any other explanation deemed
necessary .
5. Person or persons interested in this Qualification Form (have) (have
not) been convicted by a Federal, State, County, or Municipal Court of any violation
oflaw, other than traffic violations. To include stockholders over ten percent (10%).
(Strike out inappropriate words)
Explain any convictions:
6. Lawsuits (any) pending or completed involving the corporation, partnership or
individuals with more than ten percent (10%) interest:
A. List all pending lawsuits:
B. List all judgments from lawsuits in the last five (5) years:
C. List any criminal violations and/or convictions of the respondent and/or any of
its principals:
7. Conflicts of Interest. The following relationships are the only potential, actual, or
perceived conflicts of interest in connection with this response:
(If none, so state.)
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DATE:
NUMBER
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CITY OF MIAMI BEACH
The respondent understands that information contained in this Questionnaire will be relied upon by the City in
awarding the proposed Agreement and such information is warranted by the respondent to be true. The
undersigned respondent agrees to furnish such additional information, prior to acceptance of any proposal
relating to the qualifications of the proposer, as may be required by the City Manager.
The respondent further understands that the information contained in this questionnaire may be confirmed
through a background investigation conducted by the Miami Beach Police'Department. By submitting this
questionnaire the respondent agrees to cooperate with this investigation, including but not necessarily limited to
fingerprinting and providing information for credit check.
WITNESSES:
IF INDIVIDUAL:
Signature
Signature
Print Name
Print Name
WITNESSES:
IF PARTNERSHIP:
Signature
Print Name of Firm
Print Name
Address
By:
Signature
(General Partner)
(Print Name)
(Print Name)
WITNESSES:
IF CORPORATION:
Print Name of Corporation
Signature
Print Name
Address
By:
President
Attest:
Secretary
(CORPORATE SEAL)
RFQ NO.:
DATE:
NUMBER
DATE
CITY OF MIAMI BEACH
~ITY OF MIAMI BEACH
ITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
tIp. \\ci. miami-beach. fl. us
COMMISSION MEMORANDUM NO. -832-B~
TO:
Mayor Neisen O. Kasdin and
Members of the City Co mission
DATE: December 16, 1998
FROM: Sergio Rodriguez
City Manager
SUBJECT: A RESOLUT ON OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING THE
ADMINISTRATION TO ISSUE A REQUEST FOR QUALIFICATIONS
FROM MARKETING FIRMS TO ASSIST THE CULTURAL ARTS
COUNCIL IN DEVELOPING AND IMPLEMENTING A MARKETING
PLAN.
ADMINTSTRA TION RECOMMENDA TTON
Adopt the Resolution.
BACKGROUND
The City Commission approved $200,000 for marketing by the Cultural Arts Council in FY 1998-
99. The Council appointed a Marketing Committee comprised of Council members and community
advisors with marketing expertise to oversee this important component of the Council's mission.
ANALYSTS
Marketing Miami Beach as a significant cultural center requires expert guidance. The Marketing
Committee of the Cultural Arts Council requires the services of a professional firm to both develop
and implement a successful plan. Although the Committee benefits from many professionals
volunteering their time and expertise, it concluded that such a vital effort be carried out by a
marketing firm retained through the City RFQ process, and paid for by the Cultural Arts Council.
CONCLUSION
The City Commission should approve the Resolution. By doing so, its cultural arts marketing
campaign will be professional and highly effective.
SRM:~dw
AGENDA ITEM
c.]it
J ~ ' 1 (,,-~9
DATE