97-22306 RESO
RESOLUTION NO.
97-22306
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF IH1C
CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING IHJIIC
ADMINISTRATION TO ISSUE A REQUEST FOR PROPOSALS FOR IHJIIC
PURCHASE OF PUBLIC ADVERTISEMENTS IN A SPANISH LANGUA GIC
PERIODICAL
WHEREAS, for the past three years, the City has placed advertisements in Spanish in th ~
Art Deco newspaper, one of the few circulated newspapers in Miami Beach that printed in Spanisl ;
and
WHEREAS, it has been determined that, because there is now more than one Spa: lis 1
language newspaper of general circulation/distribution throughout the City, it requires that thi s
matter be competitively bid; and
WHEREAS, accordingly, a Request for Proposals has been drafted by the AdministratiOl,
requesting qualifications and experience of Spanish language periodicals, with an emphasi~; 0 1
circulation, ability and reliability to publish on a weekly basis, and cost of ad placement; and
WHEREAS, it is necessary to issue this Request for Proposals in order to foster c pe 1
competition and negotiate the best possible contract for the City.
NOW, THEREFORE, BE IT DUL Y RESOLVED BY THE MAYOR AND CJT'{
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and (~it V
Commission hereby authorize the Administration to issue a Request for Proposals for the purcha~ ~
of public advertisements in a Spanish language periodical.
PASSED and ADOPTED this 5th day of March, 1 7.
;~lJ
,MI'~
ATTEST:
~o ~r p~
CITY CLERK
APPROVED AS 10
FORM & LANGUAGl::
& FOR EXECunoN
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CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
http:\\cLmiami-beach.f1.us
COMMISSION MEMORANDUM NO.
/31-0J
TO:
Mayor Seymour Gelber and
Members of the City Commission
DATE: March 5, 1997
FROM:
Jose Garcia-Pedrosa
City Manager
SUBJECT:
QUESTING APPROVAL TO ISSUE REQUEST F'OR
PROPOSAL ) FOR THE PURCHASE OF PUBLIC ADVERTISEMENTS
IN A SPANISH LANGUAGE PERIODICAL
ADMINISTRATION RECOMMENDATION:
Approve the resolution.
BACKGROUND:
In the past three years, the City has placed advertisements in Spanish for job announcements, publ c
hearings and bids, in the Art Deco newspaper. Art Deco was selected because it was one of the fe v
circulated newspapers in Miami Beach that printed in Spanish. However, this has now changed ar d
as a result there are more newspapers circulating in Miami Beach that print in Spanish. Sorr. e ( ,f
these newspapers are, in addition to the Art Deco newspaper, El Especial, Diario de Las AmerIca!,
Vida, Beach News, El Nuevo Herald, Art Deco Tropical and Miami Beach Hola Amigos.
ANALYSIS:
The Administration requested clarification from the City Attorney's Office regarding the need fi Ir
bidding or issuing an RFP for the purposes of selecting a Spanish language newspaper in which' 0
advertise. The City Attorney opined if a determination is made "that there is more than one Spani~ h
language newspaper of general circulation/distribution throughout the City, than Section 31 (a) t If
the Miami Beach City Code (Purchasing Ordinance of the City of Miami Beach) would require th It
this matter be competitively bid".
DATE
Q. '7 l'L_
.3-5-~'~_
AGENDA ITEM
1
Upon receipt of proposals to the attached RFP, the City Administration recommends for a selec1iol I
committee to analyze and make a recommendation of ranking of proposals to the City Manege'
based on the selection criteria as defined in the RFP.
CONCLUSION:
The Administration prepared the attached RFP for the Purchase of Spanish Advertising in a SpaJlis l
Language Newspaper, in an effort to be in compliance with the City's Purchasing Ordinance.
lGP:MDB:lcd
Attachments
F:\CMGR\$ALL\COM-MEM.97\SP ANLANGRFP
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