2012-28090 Reso RESOLUTION NO. 2012-28090
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE
APPROPRIATION OF A CONTRIBUTION FROM THE OCEAN DRIVE
ASSOCIATION OF AN AMOUNT NOT TO EXCEED$145,000 IN SUPPORT OF
THE CLOSURE OF OCEAN DRIVE FOR THE 2012-2013 NEW YEAR'S
CELEBRATION AND THE 2013 BOWL CHAMPIONSHIP SERIES (BCS)
GAME.
WHEREAS, Similar to the prior twelve (12) years, the Ocean Drive Association (ODA)
approached the City to request participation and sponsorship of a free fireworks show on the beach
east of Lummus Park at midnight on New Year's Eve; and the closure of Ocean Drive to vehicular
traffic beginning on the morning of Saturday, December 29, 2012 reopening on Wednesday,
January 2, 2012 at 7:00 a.m.; and
WHEREAS, the City worked diligently with the area hotels and nightclubs to ensure that
resources and security were appropriately allocated for the weekend; and
WHEREAS,due to the popularity of New Year's Eve and its occurrence this year on Monday
evening, occupancy levels in Miami Beach were strong, and as result, many visitors enjoyed the
closure of Ocean Drive; and
WHEREAS, in the past,the City has assisted in defraying costs, associated with the closure
and fireworks show for the public and other ancillary City services; and
WHEREAS,this year, Miami-Dade County is fortunate to also host to College football's Bowl
Championship Series (BCS) game.on January 7, 2013; and
WHEREAS, to help showcase the destination during the BCS Championship, the Orange
Bowl Committee, pursuant to the issuance of a special event permit, will be hosting a series of
public activities and free public concerts throughout the weekend; and
WHEREAS, the Ocean Drive Association has requested a three (3) day closure of Ocean
Drive during the BCS Championship weekend and the City will not share in the expenses associated
with the closure of Ocean Drive for BCS weekend.
NOW,THEREFORE,BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission of the City of
Miami Beach, Florida, hereby retroactively approve and authorize the appropriation of$60,000 from
the Ocean Drive Association and Orange Bowl Committee toward support of the City's costs for
2011-2012 New Year's celebration.
PASSED and ADOPTED this 12th day of December, 2012.
ATTEST-
ITY CLERK y MA OR AS TO
FORM&LANGUAGE
INCORP ORATED;
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City Att5ffi Date
COMMISSION ITEM SUMMARY
Condensed Title:
A resolution approving and authorizing the appropriation of a contribution from the Ocean Drive
Association of an amount not to exceed $145,000 in support of the closure of Ocean Drive for the 2012-
2013 New Year's celebration and the 2013 Bowl Championship Series BCS game.
'key Intended Outcome Supported:
Maximize Miami Beach as a Destination Brand
Supporting Data (Surveys, Environmental Scan, etc.): The 2012 Community Satisfaction Survey
indicated that most Miami Beach residents(71%)indicated there were the right number of major events in
the City; 16%thought there were too many. Residents of Mid Beach (20%)and North Beach(20%)were
more likely to think there were too many major events in Miami Beach.
Item Summa /Recommendation:
Similar to the prior twelve(12)years,the Ocean Drive Association(ODA)approached the City to request
participation and sponsorship of a free fireworks show on the beach east of Lummus Park at midnight on
New Year's Eve. The City has partnered with Ocean Drive Association to share in the expenses related to
the closure and fireworks for New Year's Eve, which has ranged from two (2) days to four (4) days
depending on if the holiday occurs on a weekend or weekday. Additionally,there have been 2 years,2010
and 2011,where the Orange Bowl Committee has shared in the cost since they produced an Orange Bowl
Game related concert in the area. This year, the Orange Bowl Committee is not producing a concert for
New Year's Eve and, therefore will not participate in the costs associated with the holiday activities.
New Year's Eve occurs on a Monday this year and early indication is that hotel occupancy will be very
strong beginning the weekend of December 28th. Therefore,the Ocean Drive Association has requested
the closure of Ocean Drive to vehicular traffic beginning the morning of Saturday, December 29, 2012,
reopening on Wednesday, January 2, 2013 at 7:00 a.m.
As you know, each year the destination hosts the Orange Bowl Game (January 1, 2013), which is
presented by the Orange Bowl Committee. This year, Miami-Dade County is fortunate to also host to
College football's Bowl Championship Series(BCS)game on January 7,2013. The Bowl Championship
Series(BCS) is a five-game showcase of college football. It is designed to ensure that the two top-rated
teams in the country meet in the national championship game.
To help showcase the destination during the BCS Championship,the Orange Bowl Committee, pursuant
to the issuance of a special event permit, will be hosting a series of public activities and free public
concerts throughout the weekend. The Ocean Drive Association has requested a three(3)day closure of
Ocean Drive during the BCS Championship weekend. The City will not share in the expenses associated
with the closure of Ocean Drive for BCS weekend.
Xdvisory Board Recommendation:
N/A
Financial Information:
Source of Amount Account Approved
Funds: I
2
3
4
OBPI Total
Financial Impact Summary: The Ocean Drive Association will contribute$145,000 toward the costs
of closure of Ocean Drive for New Year's Eve and BCS Championship weekend events,as these events
benefit the community and our visitors.
City Clerk's Office Legislative Tracking:
Max Sklar
Sign-Offs:
Department Director s istan City Manager City Manager
AGENDA ITEM � 7
MIAMIBEACH
DAVE -
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MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive,Miami Beach,Florida 33139,www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Members of the City Commission
FROM: Kathie G. Brooks, Interim City Manager// -
DATE: December 12, 2013
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE
APPROPRIATION OF A CONTRIBUTION FROM THE OCEAN DRIVE
ASSOCIATION OF AN AMOUNT NOT TO EXCEED $145,000 IN SUPPORT OF
THE CLOSURE OF OCEAN DRIVE FOR THE 2012-2013 NEW YEAR'S
CELEBRATION AND THE 2013 BOWL CHAMPIONSHIP SERIES (5CS)GAME.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
KEY INTENDED OUTCOME
Maximize Miami Beach as a Destination Brand
ANALYSIS
Similar to the prior twelve(12)years, the Ocean Drive Association (ODA)approached the City
to request participation and sponsorship of a free fireworks show on the beach east of
Lummus Park at midnight on New Year's Eve. The City has partnered with Ocean Drive
Association to share in the expenses related to the closure and fireworks for New Year's Eve,
which has ranged from two (2) days to four(4) days depending on if the holiday occurs on a
weekend or weekday. Additionally, there have been 2 years, 2010 and 2011, where the
Orange Bowl Committee has shared in the cost since they produced an Orange Bowl Game
related concert in the area. This year, the Orange Bowl Committee is not producing a concert
for New Year's Eve and, therefore will not participate in the costs associated with the holiday
activities.
New Year's Eve occurs on a Monday this year and early indication is that hotel occupancy will
be very strong beginning the weekend of December 28 . Therefore, the Ocean Drive
Association has requested the closure of Ocean Drive to vehicular traffic beginning the
morning of Saturday, December 29, 2012, reopening on Wednesday, January 2, 2013 at 7:00
a.m.
The estimated costs for this year's fireworks and closure are as follows:
New Year's Eve and BCS
Ocean Drive Closure
City Commission Meeting
December 12, 2012
Page 2 of 4
Ocean Drive Closure
Sat, Dec 29 lam -Wed, Jan 2 7arn
4 Days
Police 671600
Fire 43,000
Fireworks 17,000
Fireworks Clean-up,
logistics, etc. 71700
Public Works
Sanitation 15,200
TOTAL $ 1509500
Ocean Drive Association
Contribution $ 79,765
City's Contribution $ 70,735
ODA Contribution Net of
Fireworks Costs $ 55,065
Additionally, many Miami Beach nightclubs and hotels host special New Year's Eve events.
The City works with the area hotels and nightclubs to ensure that resources and security were
appropriately allocated for the weekend.
NEW YEAR'S EVE ENHANCED STAFFING
Enhanced staffing levels for Police, Fire, Parking, Sanitation and Code Compliance are
provided during the New Year's Eve weekend in the entertainment district. The Police
Department has significant enhanced staffing throughout the weekend on foot patrols, bicycle
patrols and ATV patrols throughout the Entertainment District, as well as undercover Crime
Suppression Team officers. The Police Department also conducts DUI Saturation Patrols
throughout the weekend.
The City will also continue enforcement of our current laws and regulations with respect to
open containers and public consumption of alcoholic beverages, in order to ensure that
residents and visitors have a safe and enjoyable experience in Miami Beach. A letter will be
sent to businesses reminding them of the City's laws and asking for their assistance in
curbing public consumption of alcohol. The City's goal is to work in partnership with our
businesses to curtail the public consumption of alcoholic beverages throughout our city,which
sometimes results in negative and unwanted behavior.Various collateral materials have been
developed by the City and have been offered to businesses (free of charge) to help in
educating the public about our laws.
Traffic & Parking Restrictions
• Ocean Drive (5 to 14 streets) will be restricted to pedestrians only (no vehicles)
from Saturday, December 29 at 7:00 a.m. through Wednesday, January 2, 2013 at
New Year's Eve and BCS
Ocean Drive Closure
City Commission Meeting
December 12, 2012
Page 3 of 4
7:00 a.m. in anticipation of large crowds during the holiday weekend.
Parking
• All municipally operated parking facilities will be open. The following lots will have
extended hours until 4:00 a.m. on December 31/January 1:46 Street, South Pointe
Park, and Convention Center& Fillmore. Special event flat rates ($15-$20) apply
at most garages.
• Residential parking zones citywide will be enforced.
• Valet operations normally on Ocean Drive were relocated to Collins Avenue.
Extended Hours
• Nightclubs have been provided notice that service of alcohol for establishments
with 5am licenses will be extended until 7:00 a.m. on Tuesday, January 1, 2012.
BOWL CHAMPIONSHIP SERIES (BCS) CHAMPIONSHIP
As you know, each year the destination hosts the Orange Bowl Game (January 1, 2013),
which is presented by the Orange Bowl Committee. This year, Miami-Dade County is
fortunate to also host to College football's Bowl Championship Series(BCS)game on January
73 2013. The Bowl Championship Series (BCS) is a five-game showcase of college football. It
is designed to ensure that the two top-rated teams in the country meet in the national
championship game.
To help showcase the destination during the BCS Championship, the Orange Bowl
Committee, pursuant to the issuance of a special event permit, will be hosting a series of
public activities and free public concerts throughout the weekend. The following is a
breakdown of the activities on the main stage:
Saturday January 5th:
Activities Begin approx. 4:00 pm and end at 8:00 pm to include:
• Parachute jump
• Pep Rally Team 1- approx. 60 minutes, includes band and cheerleaders
• Pep Rally Team 2 — approx. 60 minutes, includes band and cheerleaders
Sunday January 6th:
Activities Begin approx. 4:00 pm and end at 8 pm to include:
• -Parachute jump
• First Act— approx. 60 minutes
• Second Act—Approx. 60 minutes
The Ocean Drive Association has requested a three(3)day closure of Ocean Drive during the
BCS Championship weekend. The City will not share in the expenses associated with the
closure of Ocean Drive for BCS weekend. The estimated costs for the closure are as follows:
New Year's Eve and BCS
Ocean Drive Closure
City Commission Meeting
December 12, 2012
Page 4 of 4
BCS Ocean Drive Closure
Sat, Jan 5 lam - Tues, Jan 7 lam
3 Days
Police $ 51,000.00
Fire $ 271000.00
Public Works
Sanitation $ 11,875.00
=TOTAL $ 899875.00
CONCLUSION
The Administration recommends adopting the attached resolution, accepting contributions
from the Ocean Drive Association of an amount not to exceed $145,000 each toward the
costs of closure of Ocean Drive for New Year's Eve and BCS Championship weekend events,
as these events benefit the community and our visitors.
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