98-22987 RESO
RESOLUTION NO. 98-22987
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, APPROVING AND
AUTHORIZING THE PLACEMENT BY NORTH BEACH
DEVELOPMENT CORPORATION OF ONE HUNDRED AND
TWENTY (120) BANNERS WITH THE NORTH BEACH LOGO AND
NAME, AS REQUESTED BY THE APPLICANT, AT THE
FOLWWING LOCATIONS: COLLINS A VENUE, FROM 59TH TO
75TH STREET; 71ST SlREET, FROM COLLINS AVENUE TO BAY
DRIVE; NORMANDY DRIVE, FROM BAY DRIVE TO RUE NOTRE
DAME; AND 71ST STREET, FROM RUE NOTRE DAME TO BAY
DRIVE; SAID BANNERS TO BE AFFIXED TO LIGHT POLES IN
THE PUBLIC RIGHT-OF-WAY, MEASURE 2' X 4'7" AND HAVE
COpy AND DESIGN AS SHOWN ON THE ATTACHED
DRAWINGS.
WHEREAS, North Beach Development Corporation (Applicant) has developed the
Destination North Beach marketing campaign to help create a community identity and promote
tourism and economic development in North Beach; and
WHEREAS, the Applicant has commissioned a colorful banner design and obtained
community support for the design; and
WHEREAS, similar banners have been used successfully to promote Lincoln Road and
Washington Avenue; and
WHEREAS, the Applicant has requested approval and authorization for the placement
of a total of one hundred and twenty (120) banners; and
WHEREAS, said banners will be installed on or after December 10th, 1998; and
WHEREAS, the applicant will ensure that any damage to light poles will be repaired at
its expense, and will meet all other applicable City requirements; and
WHEREAS, Section 9-3.C.4 of the City's Zoning Ordinance (Ordinance No.89-2665),
as amended, requires that the Mayor and City Commission approve the installation of temporary
banners.u
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission herein approve and authorize the placement of one hundred and twenty (120) banners
promoting and establishing a community identity for North Beach, as requested by the Applicant
at the following locations: Collins Avenue, from 59th to 75th Streets; 71st Street, from Collins
Avenue to Bay Drive; Normandy Drive, from Bay Drive to Rue Notre Dame; and 71st Street,
from Rue Notre Dame to Bay Drive; said banners to be affixed to light poles in the public right-
of-way, measure 2' x 4'7", have copy and design as shown on the attached drawings, to be
installed no earlier than December 10, 1998.
PASSED and ADOPTED this 2nd day of December, 1998.
ATTEST:
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CITY CLERK
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APPROVED p.s TO
FORM & LANGUAGE
& FOR EXECUTION
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NORTH BEACH
DEVELOPMENT
CORPORATION
OF MIM.,lI BEACH INC
November 30, 1998
Commissioner Jose Smith
City of Miami Beach
1700 Convention Center Drive
Miami Beach, FL 33139
Via fax: 305-792-0061
Dear Commissioner Smith:
As you know, NBDC has spearheaded a multi-media marketing campaign to promote North
Beach. Designated Destination: North Beach, the campaign began with the creation of a nevv'
logo and identity for North Beach and included a new newsletter, promotional videotape,
brochure, and more_ The first edition of the North Beach Beat newsletter has been very well
received and a second edition is due out next week.
An important component of the marketing campaign is the creation of street banners to hang
on the new light poles installed through the North Shore Streetscape Project. To correct a
defect in the new poles, the manufacturer provided over $35,000 worth of banner arms to the
City at no charge. A banner 2 feet wide and 4 feet, 7 inches long was designed by Todd and
Dee Creative Group, the design firm hired by NBDC to work on the .campaign_ The banner
features the striking new North Beach logo on two different color backgrounds, A copy of the
banner design is attached,
Unforiunately, in order to produce the banners in time for the kickoff of the Destination North
Beach marketing campaign at NBDC's Annual Meeting on December 8th, the banners need to
be approved by the Commission this week. Resolution of last minute design details prevented
me from requesting inclusion of this item at the time the agenda was prepared. I would
appreciate it immensely if you could request that this be brought up as an unscheduled item at
the Wednesday December 2nd meeting. The official request is to approve 120 2" X 4'7"
banners to be hung on the new light poles on Collins Avenue from 59th Street to 75th Street, on
300 71 ST. STREET
SUI T E 502
;"1 I A M I BEACH
F LOR I D A 33141
TEL: (305) ~1i5-4147
FAX (305) KO:l-41/5
71 st Street from Collins Avenue to the Normandy Fountain, and on Normandy Drive and 71 st
Street from the Normandy Fountain west to Rue Notre Dame, Unlike special event banners.
these banners are designed to be left in place for an extended p'eriod of time to help establish
an image for the area. Similar banners promoting Lincoln Road and Washington Avenue have
been in place for nearly two years,
In urban areas across the country, street banners are a universally accepted tool for enlivening
and promoting neighborhoods, The North Beach community has enthusiastically embraced
the concept and the design of the North Beach banners, I hope the City Commission will
shan:; our excitement about this project.
I will be following up with James Quinlan's office tomorrow morning to ensure that all reql'ired
permits are filed prior to Wednesday's meeting, I will also make color copies of the banner
design to bring to the meeting.
Thank you very much for responding to my request to bring up this unscheduled item at
Wednesday's meeting. I look forwmd to speaking to you and the Commission in support of
this exciting project.
Sincerely, '\
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Donald P. Shockey,
Executive Director
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PlJ:\r~i\m\JG, DE~~~Gf td\ID H(SPfOfUC PRESEBVATION DIVISIO~J
t\DrJlIN!.JTF~A TIVE DESiGN REVIEW APPLICATION FORM
1700 Convontion Center Drive, Miami Beach, FI. 33139
Telephone: (305) 673-7550 FAX: (305) 673-7559
PLEASE TYPE Of:~ USE BOLO PrHNT. COMPLETE ALL AP?LI~fl.BlE ITEMS BELDIN.
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0iame of Business or Property (if any) 0 Yes ff No
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N<?IDe and Addre&r.~f Contractor
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Name and Address of Appifcant (if different than property owner or contractor)
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THE U~JDER$IGI\!ED AP?UCANT HEREBY CERTlAES THAT HE/SHE UNDERSTANDS THAT A COMPlETED .OWNERS AFFIDAVIT" EXECUTED BY THE OWNER OF THE
SUBJECT PHOPERTY SHAU BE SUBMITTED TO THE MIAMI BEACH BUILDING DEPARTMENT. IF REQUIRED. PRIOR TO THE ISSUANCE OF A BUILDING PEflMIT. THE
urmr::RSIGrj;:D FUIHHEfl CEliTIf-l[;S THAT HE/SHE IS AUnlOmZ~O (Of'J BEHALF OF THE OWNER) TO REQUEST THE ABOVE ACi.lINISWj,TIVE DI:SIGN REVIEW
APPRO V AL.
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Sigl1ature of AppIic~.ntU
Po",,\} P.5hccl{ty
(print Name)
Date Signed
NOTES:
I, The fee must be paid at the time or application: ir paying by check. please make it payable to the
"City of Miami Beach"
2. for additionc:J information on required exhibits. please refer to tl1e application instructions on the reverse side.
3. An administrative design review approval shall only be effective when this rorm b execut~d by an authorized
staff person of the p.o. '(Q H.P. Division.
4. If maiiing, send to: Planning, Design '&? Historic Preservation Divi~:).)n. 1700 Convention Center Drive
Mjami Beach. F1. 33! 39
SEE REVERSE SIDE FOR EXH:BITS AND FEES REQUIRED
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File No.
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Date Approved ~ Init:--2Y
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ITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
tp:\\CI. miami-beach, ft, us
~JTY OF MIAMI BEACH
TO:
FROM:
SUBJECT:
COMMISSION MEMORANDUM NO. 2"12.- 9(
Mayor Neisen O. Kasdin and
Members of the City Co
DA TE: December 2, 1998
Sergio Rodriguez
City Manager
A RESOLU ION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING
THE PLACEMENT OF ONE HUNDRED AND TWENTY (120) BANNERS
FOR THE NORTH BEACH DEVELOPMENT CORPORATION, AS
REQUESTED BY THE APPLICANT AT THE FOLLOWING LOCATIONS:
COLLINS A VENUE (AlA) FROM 59TH TO 75TH STREET, 71ST STREET
FROM COLLINS A VENUE TO BAY DRIVE, NORMANDY DRIVE, FROM
BAY DRIVE TO RUE NOTRE DAME, AND 71ST STREET FROM RUE
NOTRE DAME TO BAY DRIVE; SAID BANNERS TO BE AFFIXED TO
LIGHT POLES IN THE PUBLIC RIGHT-OF-WAY, MEASURE 2' X 4'7"
AND HAVE COpy AND DESIGN AS SHOWN ON THE ATTACHED
DRA WINGS.
ADMINISTRA TION RRCOMMRNDA TION
Adopt the Resolution.
BACKGROUND
The Zoning Ordinance requires that the City Commission approve the installation of temporary
banners, pursuant to Section 9-3.CA which reads, in part:
Light Pole Banners affixed to light poles or other similar structures on the public right-of-way
shall be subject to the following regulations:
a. The right to install, as well as the number, location and method of installation
of banners shall be subject to the Design Review process and approved by the City
Commission and the Public Works Department.
b.
Banners announcing special events, either to
be held in Miami Beach or to be
AGENDA ITEM C I H
DATE 1'2-'2.-cr6
associated in some manner with Miami Beach, as determined by the City
Commission, may be erected up to thirty days prior to the event being announced
and must be removed within seven days after said event.
c. A performance bond shall be required to ensure the removal of the banners in case
of advanced deterioration of the banners, or if a dangerous condition presents itself,
the City may at its sole discretion direct the banners to be removed at any time.
ANALYSIS
North Beach Development Corporation, a non-profit community development corporation that
works closely with the City of Miami Beach to achieve community development and revitalization
goals in North Beach, has developed a marketing campaign to help create a community identity
and promote tourism and economic development in North Beach. Designated Destination North
Beach, the campaign includes a newsletter, brochure, promotional videotape, and more. A key
component of the campaign is a street banner which features the striking community logo
developed for North Beach. The colorful and stylish banners will help establish a coherent
community identity for North Beach and will serve to highlight the recently completed streetscape
improvements .
CONCl,USION
The City Commission should approve the installation of the subject light pole banners for North
Beach.
SR~:JQ:jq
F:\INFO\SALL\QUlN1\COMM.NB
CITY OF MIAMI BEACH
OFFICE OF THE MAYOR & COMMISSI,ON
MEMORANDUM
TO:
SERGIO RODRIGUEZ
CITY MANAGER
JOSE SMITH ~ ~!~
COMMISSIONER
FROM:
DATE:
DECEMBER 1, 1998
RE:
AGENDA ITEM
Please place the attached item on the December 2, 1998, agenda for commission
action.
Thank you.
JS/ept