LTC 026-2013 MBCC District RFQ Phase II MIAMIBEACH
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OFFICE OF THE CITY MANAGER `� c
NO. LTC # 026 -2013 LETTER TO COMMISSION- S =�
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TO: Mayor Matti Herrera Bower and Members of the City C mission w
FROM: Kathie G. Brooks, Interim City Manager 1�
DATE: January 28, 2013
SUBJECT: Miami Beach Convention Center (MBCC) District RFQ Phase II Community Meeting
Tuesday, January 29, 2013, 6pm
The purpose of this Letter to Commission (LTC) is to provide the Commission with additional
information regarding the first public meeting for the MBCC RFQ Phase II master planning
process to be held Tuesday, January 29, 2013, 6:00pm at the Convention Center Rooms
A101/105 (Washington Ave. entrance).
Community Meeting Agenda
Attached please see the agenda for the community meeting. As part of the agenda, questions
soliciting input on key elements of the master planning process are included to provide a
guideline for the community discussion. We will prepare follow -up LTCs to the Commission with
the input gathered at each of the community meetings.
Community Meeting Advertising Efforts
The City's Communication Office has been actively promoting the Convention Center District
Master Plan Development and the various opportunities for community involvement. The key
messages used for this public relations campaign are as follows:
• Help shape the future of Miami Beach Convention Center District
• Provide your ideas & concerns during this development process
• Community input is essential, and will be collected and incorporated to develop the
preliminary plans
The City is also using the following communication channels to publicize the information:
• Web
• Home ( www.miamibeachfi.gov )
• A dedicated page: http: / /www.miamibeachfi.gov /news /scroll.aspx ?id =58484
• MB magazine
o http: / /www.scribd.com /doc/ 120335933 /MB- Volume -8- Issue -2- Winter -2013
• MBTV
o CityVision segment, PSA, Scroll on top and bottom of hour, and on the Community
Calendar
• E- Briefs (bi- weekly e- newsletter)
• Noti -E Miami Beach (monthly a -news in Spanish)
• Email ListServe (subscribed residents, community /HOA groups, and those subscribed to
convention center info)
• City Boards & Committees (Fliers & emails)
• HOAs and Other Groups (Community Outreach emails)
• Facebook (Event Page):
https: / /www.facebook.com/ events / 521008751252938 /permalink/521008754586271 / ?ref =n
otif ¬if t= like #! /events/521008751252938/
• Twitter ( @MiamiBeachNews) (Reaching out to influencer accounts too) Suggested
hashtag for comments: #MBCClnput
• Media & Bloggers
Additionally, the Miami Beach Visitor and Convention Authority (MBVCA) have an existing
contract with Hill & Knowlton for public relations and marketing services. Following the City
Commission direction on January 16, 2013 to hire a public relations company to assist with the
public outreach, the City approached the MBVCA about partnering with them to use Hill &
Knowlton to assist in this effort. Hill & Knowlton has agreed to assist and is in the process of
developing a Communications Plan delineating how the community will be informed throughout
the life of the project.
Finally, the City has created, and is publicizing, a dedicated e-mail address
( mbconventioncenter (c for residents to provide public comment throughout the
process. Already, we have received comments from the community utilizing this email address.
If you have any questions, please feel free to contact me.
c Jorge Gomez, Assistant City Manager
Max Sklar, Acting Assistant City Manager
Maria Poncel, City Manager's Office
Patricia Walker, Chief Financial Officer
Alex Denis, Procurement Director
Raul Aguila, Chief Deputy City Attorney
Convention Center Advisory Board
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F: \cmgr\$ALL \LTC 2013 \MBCC Public Meeting No 1 Agenda LTC
MIAMI BEACH CONVENTION CENTER DISTRICT
MASTER PLANNING
Public Community Meeting
Tuesday, January 29, 2013, 6:OOpm
AGENDA
I. Welcome and Introductions
II. Overview of Project History
III. Goals and Objectives
IV. Firm Introductions
V. Public Comments
a. How would you like to see the Convention Center integrated
into the community?
b. What types of complementary uses would you like to see on the
site?
c. What types of public spaces or parks would you like to see
incorporated?
d. What other issues need to be addressed in the planning?
VI. Conclusion