The Quick-Change Artist - South of Fifth page 2CMYK
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THE NEW YORK TIMES, SUNDAY,FEBRUARY17, 2013
REMB
GETTING STARTED
Reducing Your Carbon Footprint
Householdscouldsee
of Energy, provides a customized list of
tips based on information you enter about
utility-bill savingsadd up
your appliances, home construction and
substantially over the years.
energy use.
Tackle Home Improvements
By SUSAN STELLIN
Once you know how youre wasting ener-
Many people believe that Hurricane Sandy
gy, the challenge is fixing those problems.
made the consequences of climate change
Some of the easiest chores you can tackle
painfully clear, so itmightbetempting to
are caulking, weatherstrippingdoors and
think that stricter emissions standards
windows,and sealing gaps around heating
and renewable-energy investments could
and cooling ducts.
lead to a less stormy future. But while
Ronda Wist, vice president forpreserva-
these high-level policy initiatives are im-
tion and government relations atthe Mu-
portant, changes on the home front matter,
nicipal Art Society of New York, said peo-
too.
ple living in older homes should consider
Residential housing accounts for 29
repairing rather than replacing things like
percent of all the energy used in New York
windows.People often think that new is
State, said FrankMurrayJr., the presi-
better, shesaid. The problem with new
dent and chief executive of the New York
windows is that there are often gaps be-
State Energy Research and Development
tween the window frame and the ma-
Authority, which goes by the acronym
sonry.
Nyserda. That includes a lot of home print-
The Municipal Art Society, working with
ers with their poweron 24/7 and lights illu-
the citys Landmarks Preservation Com-
minating empty rooms.
mission,recently published a Green Row-
If the virtue of reducing your carbon
house Manualofenergy-saving advice for
footprint is not enough of an incentive, the
residents of older buildings, which make
United States Department of Energyesti-
up much of thehousing stock. A lot of the
mates that the typical American family
advice in the guide also applies to newer
spends about $2,000 a year on utility bills.
homes, but residents of buildings subject
Changing some energy habits mightnot
to landmark restrictions face hurdles
drastically reduce your totalbill, but even
when contemplating improvements.
small savings addup over the years and
Last spring, New York City passed the
your home wouldbe less of a drain on the
Zone Green amendment,which relaxed
grid.
zoning regulations to remove some barri-
ers to environmentallyfriendly home im-
Turn Down, Screw In, Unplug
provements. For instance, it is now easier
Many energy-saving strategies are free or
to install awnings, solar panels and green
ILLUSTRATION BY PHIL MARDEN
inexpensive, and technology makesit easi-
rooftops, thanks tomore flexibility on
er to follow through on advice most people
things like what can be puton a roof.
have heard, but dont always heed. Smart
Before making any improvements, in-
power strips, for example, automaticallyready have one, and washing your clothes
with incomesofup to $260,000, the audit
vestigate what rebates, tax credits and
Many energy-saving
in cold water is much more energy-effi-
shut down power to electronics that arentcosts$50 to$320.The auditassesses how
other incentives you might qualify for, ei-
cient than choosing warmer cycles.strategies are free or
in use like your printer or DVD player
you can save energy, what any recom-
ther from government sources or utilities.
but also have outlets marked always onMr. Olert sayslighting is another bigmended improvements will cost,and the
inexpensive.
There are all kinds of incentives for
for devices that need continuous power,source of residential energy waste, espe-returntime on your investments.
heating, cooling and lighting upgrades,
cially in the summer when the heat from
like a DVR. Other advanced power strips
A typical audit involves evaluating appli-
Mr. Olert said. There are even some for
come with a remote control, so you cantraditional bulbs adds to cooling costs. In-
ances and lighting, checking insulation,
changing out your shower heads to save
switch them off without crawling aroundcandescent bulbs throw more heat than
and looking for air leaks around doors,
on hot water use.
light,and compact fluorescent lamps
on the floor. A quick scan of your home is
pipes and windows. They bring a door
Federal tax credits for investments like
likely to reveal appliances that can be un-throw more light than heat, he said. New
with them and they put it in your front
solar energy systems and residential wind
federal standards require incandescent
plugged, like a window air-conditioner in
door and create a suction that allows them
turbinescan be found at energystar.gov.
the winter or a gaming console the kids nobulbs to operate at a lower wattage for a
to identify where the leaks are occurring,
Anothersite, DsireUSA.org,offers a
similar light output, but energy-saving
longer use.Mr. Murraysaid.
searchable database of state, federal, local
LED bulbs and compact fluorescent, or
Adjusting temperature controls is also
Many utility companies also offer free or
and utility incentives that support energy
CFL, bulbs have come down in price and
an easy task. According to Nyserdas rec-
subsidized home energy audits. Con Edi-
efficiency. For New York State residents,a
are generally more efficient. Nyserdas
ommendations, a typical home water heat-son charges $50 for customers who live in
bulbology pageprovidesa good over-program called Green Jobs Green New
er should be set no higher than 120 de-
a one- to four-unit home; that price covers
view of your options, and advice on deci-Yorkprovides low-interest loans forun-
grees, arefrigerator should be around 35a free smart power strip and CFLbulbs. If
phering lighting labels. dertakingrecommendations emerging
to 38 degrees and afreezer at 0.
you dont qualify for one of these pro-
from an energy audit.
grams, the Building Performance Institute
Chris Olert, a spokesman for Con Edi-
Do an Energy Audit
lists accredited contractors you can hire toYou end up paying back that loan
son, saysthe refrigerator is the top ener-
through the energy savings on your utility
gy-consuming appliance in most homes.perform a similar audit.
If you live in a one-to four-family resi-
bill, Mr. Murray said. Your annual loan
Cleaning the condenser coilsof dust anddential building in New York City and yourThere are also online tools that guide
grime can also help reduce its energy use.you through the process of doing your ownpayment is calculated so it doesnt exceed
annual household income is below
A programmable thermostat should be on$130,000, you qualify for a free home ener-energy evaluation. The Home Energy Sav-the amount of money youre going to
your hardware shopping list if you dont al-gy audit, Mr. Murraysaid. For householdsercalculator, created for the Departmentsave.
BIG DEAL
Quick-Change Artistat the Beach
Properties and then a city commissioner.
CONTINUED FROM PAGE1
been upgraded. More than a dozen restau-
He wanted to buy whatever he could,and
rants, including several considered the
he was willing to pay whatever people
most exclusive in Miami Beach, have
were asking;he wasnt even negotiating.
opened in the neighborhood, which is also
Mr. Kramer invited 11 architectural
home tothe 18-acre South Pointe Park.
firms to develop plans for the area. After
Of all the high-end stories of rapid urban
six days of discussions, Miami Beachs
renewal and massive accumulation of
original city center was ready for its most
wealthI have encountered around the
spectacular facelift, he said.
world in the past year, the area South of
But Mr. Kramer was not a developer by
Fifth Street stands out for the sheer pace
trade, and after starting work on the Porto-
of its transformation.
fino Tower, he ran into financing problems.
What happened there in less than a
In 1995he turned to JorgePérezof the Re-
decade is absolutely mind-boggling, said
lated Group, a developer who had been fo-
William Cary, the citys assistant planning
cusing on building affordable living units.
director, who drew up the historic district.
Mr. Pérez eventually bought 22.5 acres in
Dating to1912, South of Fifth Street was
the South Pointe area from Mr. Kramer for
the first subdivision of Miami Beach to be
$125 million, re-branding it South of Fifth.
developed. The brothers James and John
The one parcel Mr. Pérez missed out on
Lummus set out to create an affordable
was where a Coast Guard station had
seaside community for the proletariat,
been. Mr. Kramer sold that to Bruce Eich-
Mr. Cary said. They plotted lots 50feet
ner, the NewYork developer, and it be-
wide, small enough that even people with
came the site of Continuum Towers.
modest incomescould afford to buy land
Back then there were no height re-
and build homes, Mr. Cary said.
strictions. When Mr. Kramer and develop-
The area served as the industrial and
ers like DonaldJ. Trump who in the
transportation hub of the city back then,
mid-1990s proposeda 100-story hotel-casi-
with railyards and oil tanks.
no with residences where the Continuum
Buildings of three stories or less contin-
now stands announced plans to fill the
ued to be built in an Art Deco style until
1954 when the Fontainebleau Hotel opened
farther north. With 1,504 rooms and mul-
In 1912, two brothers set
tiple restaurants, theaters, arcades and
out to create an
coffee shops, it began to suck all the ener-
affordable community
gy out of South Beach, Mr. Cary said.
South of Fifth became desolate. Condi-for the proletariat.
tions worsened after 1980, when the Mariel
boatlift dropped 125,000 Cubans in Florida.
area with large condo towers, residents be-
South of Fifth was disproportionately af-
fected, city officials said. The area becamegan to react. A Save Miami Beach cam-
paign resulted in a referendum to rein in
known for drug dealing,and the streets
uncontrolled development.
were considered unsafe at night. It de-
cayed into a zone of abandoned ware-While Mr. Kramer saw the older build-
houses, seedy efficiency hotels andingsas a slumnot worth saving, city offi-
cials created a historic district in 1996 to
boarded-up properties. Mr. Cary recalled
protect the low-riseArt Deco structures at
seeing vagrants living in the then-vacant
PHOTOGRAPHS BY DIANA ZALUCKY FOR THE NEW YORK TIMES; ABOVE RIGHT
Browns Hotelon Ocean Drive, lighting thea remove from the beach. Thereferendum
roomswith candles. passed in 1997 and put in place height re-
apartments for $650asquare foot. Re-borhood, including Prime One Twelve, Big
The South of Fifth areain
strictions for future developments.
Then, while on vacationin early 1992,
cently units there have been averagingPink and Prime Italian, as well as the Miami Beach has high-rises
Thomas Kramer, a German businessman,Mr. Cary gerrymandered the historic
more than $1,500asquarefoot, with pent-Prime Hotel.along the waterand low-rises
took a helicopter ride over South Beachdistrict aroundhalfa dozen towers that
houses selling for over $3,000asquare in the center. A penthouse at
Ocean House is just halfa block from
and had a vision: to create a version ofhad already been approved, including the
OceanHouse, aboveleft, is on
foot, said Dora Puig, a broker with Puig-
two of Mr. Chefetzs restaurants. He
New Yorks Battery Park City on theMurano, the Apogee and the Icon. Mr.
the market for $18.5 million.
Werner. Ms. Puig has Mr. Eichners pent-
bought the 4,176-square-foot penthouse for
southern tip of Miami Beach.Pérez developed all of them. He also has
Miami Beach in 1964, above
house on the market for $39 million.
$7.2 million in 2009. He said he spent three
Before German reunification, Mr. Kra-the last site left for development, on which
right.
Even lower-lying developments thatyears and $5 million renovating it. Fea-
he plans a 32-residence condoat prices ex-
mer had started a fund to invest in East
once struggled are nowluxury propertiestures include 5,200square feet of outdoor
pected to average $3 million.
German real estate. The fund soon went
South of Fifth. Ocean House, expandedspacewith a pool area and an outdoor
bankrupt. But he had also married into aIn the end the towers gave the neigh-
from an Art Deco building on Ocean Drive,kitchen with eightVikingrefrigeratorsand
wealthy German family.borhood a distinctive character.Some resi-
has become an exclusive enclavethat Ms.wine chillers. Not to mentionthe $14,000
With a reputation for knowing how todents gripe that more infrastructure like
Puig likened to the Hamptons, with privatebird-suppression system a fancy term
get things done quickly,Mr. Kramer spentgrocery stores isstill needed, but the in-
beach access and cozy sittingrooms. iStarfor a rotating reflective device meant to
more than $100 million to buy real estate increasein prices is stunning. Consider that
Financial took it over during thedownturnprotect the deck fromdroppings.
Miami Beach, including 45 acres south ofin the mid-1990s it was still possible to buy
when sales were slow.
Its another stunning example of the
a one-bedroomon Ocean Drive for under
Fifth Street.The area was then called
Ms. Puig is selling the seventh-floorneighborhoods turnaround, and a far cry
South Pointe;itstill had a dogtrack,and$100,000. Today finding something for un-
OceanHouse penthouseowned by the res-from the Lummus brothers original vi-
the dilapidated buildings served as chic lo-der $1 million in a new development,
cations for fashion model shoots.certainly would be a feat.taurateur Myles Chefetzfor $18.5 million.sion. In the Miami Beach of 2013, Mr. Cary
Mr. Chefetz, a New Jersey native, hasconcluded, the proletariat can no longer
Everyone thought he was crazy, saidBefore construction finished in 2002,the
Saul Gross, the president of StreamlineContinuums south towerwas sellingopened severalrestaurants in the neigh-afford to live south of Fifth Street.