LTC 063-2013 Goodwill Ambassador Program 1
® MIAMI BEACH VC/ EI`E0
OFFICE OF THE CITY MANAGER 2013 FEB 22 AM 11: 16
CITY CLERK'S OFF HcL-`ETTER TO COMMISSION
/6063 -2013
TO: Honorable Mayor and Members of the City Commission
FROM: Kathie G. Brooks, Interim City Manager
DATE: February 21, 2013
SUBJECT: Goodwill Ambassador Program - Spring Break Deployment
This Letter to Commission is in response to a request from the Neighborhood / Community Affairs
Committee following the discussion regarding the City's Spring Break Major Event Plan. As we do for
each and every major event period, representatives from the Administration have been preparing and
allocating resources for this year's Spring Break, Winter Music Festival and Ultra events, which are
expected to be very busy for the City.
The City's Goodwill Ambassador Teams will once again be an integral part of our City's Major Events
Plan helping our visitors remains informed on pertinent information. As a Goodwill Ambassador, our
employees have the vital task of presenting our City in the best possible light, answering questions
whenever necessary, providing directions to anyone who may be lost or simply identify areas of concern
and alert the pertinent parties.
Background:
The City will once again deploy approximately 35 Goodwill Ambassadors during the peak weekends in
March for spring break. The Goodwill Ambassadors have historically been deployed during Spring Break
and Memorial Day Weekend and have proven to be a tremendous asset in assisting police officers with
non enforcement police related duties.
CMB Goodwill Ambassadors Responsibilities and Assignment:
The CMB Goodwill Ambassadors will be assigned to various locations within the entertainment district
and beach area (Sector Three and Sector Four). The Goodwill Ambassadors will be divided into teams
and will assist police officers with educating beach goers on the City's laws and fines containing glass
bottles and open containers on the beach. The CMB Goodwill Ambassadors will be tasked with
distributing brochures outlining safety tips, reporting any criminal activity to law enforcement officers,
distribution of small biodegradable courtesy litter bags to beach goers and monitor overflow garbage,
bathrooms and crowd control. The CMB Goodwill Ambassadors will also assist uniformed police officers
with cooler checks. The CMB Goodwill Ambassadors are required to wear City approved Goodwill
Ambassadors' shirts and non -sworn police ID cards. The ID card identifies the individual as a CMB
Goodwill Ambassador and must be clearly visible at all times. The CMB Goodwill Ambassadors will also
assist with Beach 61 efforts.
Staging Location:
Miami Beach Police Department Community Room - (Hours of operation 10am -8pm)
Personnel:
Police personnel assigned to the CMB Goodwill Ambassadors will consist of three (3) uniformed police
officers and one civilian employee. The uniformed police officerwill assist Goodwill Ambassadors during
the distribution of small courtesy litter bags, cooler checks and take any law enforcement action deemed.
necessary. The uniformed police officer will also assist Customer Service Manager Barbara Hawayek j
with the supervisi6n of Goodwill Ambassadors and assigned the Goodwill Ambassadors to location
where their assistance is needed.
The civilian employees are responsible for administrative duties. The administrative duties will include,
issuing Goodwill Ambassadors non sworn police ID cards and radios, maintaining a matrix for each
team's locations, monitoring radio communications, maintaining and filing documents needed for our
records, and completing any incident reports. The civilian employees will also assist Goodwill
Ambassadors with distributing brochures outlining safety tips, reporting any criminal activity to law
enforcement officers and educate beach goers on the City's laws and fines containing to glass bottles
and open containers on the beach.
All Goodwill Ambassador Volunteers must meet the following criteria in order to participate:
• No more than 10 sick days (not incidents) in the last 12 month period prior to request.
• No Absent Without Leave (AWOL) in the last 12 month period
• Have an evaluation of no less than 65 overall score and not less than a 7 in the area of
customer service and ability to work with others.
• Not received discipline in the last 6 months
• Not currently on active FML leave
In addition, all emplo yees must obtain approval from their supervisor and Division Director.
Employees who volunteerto be a Goodwill Ambassador throughout this eventwill receive administrative
time for time worked. The administrative time will calculated hour for hour. A maximum of 32 hours will
be allowed for all three (3) events, meaning no more than 32 hours will be banked for both weekends.
Administrative leave accumulated during deployment is projected to cost approximately $80,000.
Operational Time Line:
The CMB Goodwill, Ambassadors are scheduled for deployment on March 9 and 10 (The peak of
Spring Break), March 16 and 17 (Ultra Music Festival Weekend/ Winter Music Conference) and
March 23 and 24 (Winter Music Conference Weekend) from 11 am to 7pm.
Transportation:
The CMB Goodwill Ambassadors will use golf carts provided by the Miami Beach Convention Center as
a source of transportation. The golf carts will be parked on the first floor of the Miami Beach Police
Parking Garage. The majority of the Goodwill Ambassadors will be on walking beats within their
assigned area.
KGB /MAS /bh
c: Kathie G. Brooks, Interim City Manager
Max A. Sklar, Acting Assistant City Manager
Carla Gomez, As sistant Human Resource Director / Special Projects Coordinator
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