LTC 167-2013 Memorial Day Weekend 2013 ® MIAMI BEACH
City of Miami Beath, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.micimibeachfl.gov
OFFICE OF THE CITY MANAGER `
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NO. LTC # 167 -2013 LETTER TO COMMISSIQN Y
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TO Mayor Matti Herrera Bower and Me bers of t e City Commissions ;
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FROM: Jimmy L. Morales, City Manager
`DATE: May 7 2013'
SUBJECT: MEMORIAL DAY WEEKEND 2013 MAJOR EVENT PLAN UPDATE
This Letter to Commission is intended to transmit to you our updated Major Event Plan for Memorial Day
Weekend.
As you know, the Major Events Plan (MEP) process was created by the City of Miami Beach (in conjunction
with the City's partners, the Greater Miami and Convention Visitors Bureau (GMCVB), the Hotel Association,
area hotels, nightclub and entertainment establishments, area merchants and community leaders) following
events surrounding Memorial Day Weekend 2001. This plan was also developed with the assistance of the
Community Relations Services (CRS) Agency of the Department of Justice.
The objective of the MEP process is to address the impacts of any event that is expected to bring an
increased volume of visitors to the City. The MEP sets forth the action plan involved from a preparation and
implementation perspective. The MEP provides the framework for the City to identify the resources
necessary, and each Department's role and function for major community events, prior to their occurrence.
Specific action plans are developed prior to each event by: Police, Fire, Public Works, Media Relations,
Parks and Recreation, Sanitation, Code Compliance, and Tourism and Cultural Development (Special
Events Division). Components of the MEP include, among other things:
• Staffing and Operational Plans
• Crowd Management (e.g. pedestrian flow) and Traffic and Mobility (e.g. street closures, etc) Plans
• Communications /Community Outreach
The MEP also addresses issues such as mutual aid provided, known events in the community occurring
during the MEP (private property, convention center, etc), and Hotel Occupancy levels to ascertain estimated
attendance, etc.
For the past 12 years, the Memorial Day Weekend (MDW) holiday weekend has been a destination for
visitors from such markets as Brooklyn, NY; Chicago; Atlanta; Detroit and Washington, D.C. The City does
not market itself to visitors for MDW. Tour operators and promoters have publicized South Beach as a
Memorial Day Weekend destination, and attendance has been estimated to be in excess of 150,000 to
250,000 visitors during the weekend, causing City resources to be strained. The impact on South Beach,
more specifically the entertainment district, continues to be extensive. The popularity of MDW in South.
Beach was first realized in 2001 when an estimated 250,000 visitors came to the City and the City was
overwhelmed. MDW in Miami Beach is commonly referred to by promoters as Urban Beach Weekend.
Memorial Day Weekend 2013
The attached Major Event Plan for Memorial Day Weekend provides information, on the City's planning
efforts to address the anticipated volume of visitors to the destination. The Plan, as prepared, is flexible and
adjusted as necessary to address public health, safety and welfare needs of our residents, businesses and
visitors.
2013 MEMORIAL DAY WEEKEND MEP
Table of Contents:
• MEP Overview, Goals and Objectives
• Staffing /Operational Plans
• Logistics
• Crowd Management/Traffic Management Plans
• Community Outreach, Information and Education
• Summary
MEP OVERVIEW, GOALS AND OBJECTIVES
The Memorial Day Weekend Major Event Plan (MEP) covers the period from Thursday, May 23, 2013
through Tuesday, May 28, 2013. The objective of the MEP is to address anticipated impacts expected
during the holiday weekend, mitigate those impacts on the community and, above all, ensure the safety
and welfare of residents and visitors. The MEP sets forth the action plan involved from a preparation and
implementation perspective. The MEP identifies resources, and each Department's role and function
during the period.
Pursuant to Section 46- 92(g)(1)(b) of the Miami Beach City Code, the.four (4) day period beginning at
7:00am on Thursday, May 23, 2013 through and including 11:59 pm on Monday, May 27, 2013
(Memorial Day Weekend) is hereby designated a High Impact Period. Any modifications to City Code
as a result of this designation (i.e. Commercial Handbill Distribution) will be in place during this period.
DEPARTMENTAL STAFFING /OPERATIONAL PLANS:
Executive Staff /Incident Command:
The Major Event Plan for Memorial Day Weekend is overseen by executive staff team members,
supported by the Office of Tourism and Cultural Development. Executive staff will work in alpha /bravo
shifts beginning 7pm Friday night, continuing to 7pm Monday night. The roles and responsibility of the
lead executive staff member serving in a "lead" during any given shift is to serve as. the "incident
commander" for the major event plan. In that capacity, the executive team member is responsible to
ensure the proper chain of command and flow of information throughout the MEP. The following is a list
of items managed by the "incident commander":
• Determine status of level of impact of event and effectiveness of current operations plan.
• Assure that City Department/Division Directors are prepared to coordinate and implement all
activities as approved in the departmental operations plan.
• Communicate plans and progress of MEP to the Mayor and City Commission.
• Approval of information to be disseminated through the news media regarding the event/holiday
and other information.
• Schedule of press conferences that may be held to inform citizens and businesses on the status
of operations.
• Coordinate support from external agencies.
• Assure that Department/Division Directors document all major event related expenses.
• Coordinate and lead daily conference calls with management team to assess level of impact and
effectiveness of MEP.
Code Compliance
Following a similar pattern to previous years, Code Compliance will significantly enhance their staffing
and mobilize into a hybrid Alpha /Bravo /Charlie configuration beginning on the afternoon of Thursday,
May 23, 2013, through Monday, May 27, 2013, focusing their efforts and coverage on Friday, Saturday
and Sunday. This hybrid schedule allows for a seamless transition, as well as continued and enhanced
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Major Event Plan
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coverage during the late afternoon and evening peak hours.
Code Compliance Officers (CCOs) will be deployed into multiple teams: six (6) Foot Patrol Teams, three
(3) Bike Patrol teams, and 1 -2 Beach Patrol Teams. The foot patrols will cover Ocean Drive and
Washington Avenue, between 5 th and 15 Street. Collins Avenue will also have a team assigned north of
17 and there will be another foot patrol to Lincoln Road. Bike patrols will roam these areas and provide
support to the foot patrol teams. Beach Patrol teams (morning and afternoon) will focus their efforts from
South Pointe to 17 Street, but will increase coverage area if necessary. In addition, there will be a
minimum of one (1) Code Compliance Administrator and four (4) CCOs assigned to respond to routine
complaints from Middle Beach, North Beach, and the islands.
CCOs will be focusing their efforts on a number of code violations intrinsic to this special event, and with
the experience•and knowledge from previous years. These violations include but are not limited to:
• Litter
o prohibition on distribution of handbills during high impact periods;
o prohibition on distribution of handbills east of the dunes;
o prohibition on Styrofoam (coolers) on the beach;
o prohibition on the provision of plastic straws to beachgoers by businesses providing food
and beverage services to people on our beaches;
• illegal businesses,
• illegal signage,
• open container enforcement (business),
• side -walk cafes,
• promoter ordinance,
• noise-,
• unauthorized sampling,
• special events without a permit,
• sanitation (early mornings), and
• short-term rentals.
CCOs will be working with Police to address Open Container law violations, as well as peddling and
soliciting.
Fire Department:
The Fire Department will add additional personnel to insure they can respond to normal call volume in
addition to the anticipated increase in call volume. The additional staffing will be in the Entertainment
District (5 to 23` streets and Ocean Drive to Washington Avenue). If the call volume exceeds
resources, the on -duty Division Chief may call in additional staffing to handle the increase, and the on-
duty Division Chief has the ability to request mutual aid assistance and .reassign Miami Beach units into
the Entertainment District as needed.
Additional fire units will operate in the District from 7:00 pm May 23 through 8:00am May 27. The shifts
will run for 12 hours, 7:00am- 7:00pm and 7:00pm- 7:00am except for the shift on Sunday, May 26
(7:00pm- 8:00am) which will be 13 hours in duration. During the day shift 7:00am- 7:00pm, Engine
11 /Gator 1 will be stationed at 10 and Ocean Court. The Ocean Court alley is to be free of traffic from
7:00pm- 7:00am, but will be used for commercial vehicles from 7:00am- 7:00pm. MBPD and Parking
Enforcement have the responsibility of keeping the alley cleared for access. During the nighttime shifts
(7:00pm- 7:00am), Rescue 6 will be stationed at 7 street and Ocean Court;_ Rescue 7 will be at 14 and
Ocean Court; and Rescue 8 will be at 20 and Collins Avenue; and Engine 11 and Gator 1 will be at 10
and. Ocean Court. Rescue 6, Rescue 7 and Rescue 8 will do all hospital transports from the District:
Engine 22 /Rescue 9 will be stationed at the 36 Street Parking Lot on Collins Avenue (new assignment).
2013 Memorial Day Weekend
Major Event Plan
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A Firefighter /Paramedic (Medic 9) will evaluate all persons brought to MBPD jail and provide any needed
treatment. If it is determined the patient needs to be transported to a medical facility, a Rescue Unit will
be called for transport. There will be a firefighter /paramedic at the Miami Beach Police Department jail
from 7:OOpm- 7:OOam beginning on Friday, May 24 through Sunday, May 26. The Fire Prevention Division
will also have night inspection teams out during the weekend from 11:00pm- 5:00am. There will be two
teams out on May 24 through May 27.
Police Department
The MBPD will mobilize into an Alpha /Bravo configuration beginning Thursday, May 23, 2013 at 7:OOpm,
until Tuesday, May 28, 2013 at 7:00 am. During this time, MBPD will implement the Incident Command
System (ICS) on both alpha and bravo shifts. The structure develops from the top down, identifying the
staff's roles and responsibilities. As the incident escalates, additional elements are established. Only the
elements required for the incident are established. As the incident subsides, the structure gradually
shrinks back to the command function.
The Police Department will enhance staffing on Thursday, May 23, 2013 through Monday, May 27, 2013.
They have enhanced the zones as well as created positions on posts throughout Collins Avenue, Ocean
Drive, and Washington Avenue. They will also have the Rapid Response Units on the street during
those days. In addition, they will have Motors, Strategic Investigations Unit, Criminal Investigation Unit,
Robbery Intervention Detail, Multi- Agency Gang Task Force (Countywide Task Force), CST, and plain
clothes officers on the streets.
The primary goal of the Police Deparmtent during this weekend is to mainintain public safety for
residents and visitors and to proactively address issues as they are observed in order to reduce
potential future problems. The traffic and crowd management plan developed for this MEP is designed
to control the flow of vehicles into and around the City to ensure public safety personnel are able to
respond to calls for service in the entertainment district. Traffic will be constantly monitored and
assessed by ground and air assets. The Police Department will also focus their efforts on eliminating the
"stampedes" experienced in previous years and will have a "zero" tolerance policy for anything that may
cause one (i.e. exotic animals, alligator out of box toys, snakes, etc.). Plainclothes Officers will focus
their efforts on gang activity, groups involved in criminal activity, and prostitution. A beach detail has also
been created similar to the successful efforts during Spring Break to addres daytime consumption of
alcohol and to close, sweep and patrol the beach in the evenings.
In order to accomplish the proposed public safety and traffic plan, the Police Department has obtained
mutual aid from Miami -Dade County, City of Miami, Florida Highway Patrol, as well as numerous, other
agencies. A detailed of list of requested mutual aid support is provided as follows:
• Miami -Dade County
Countywide agencies
o Multi- Agency Gang Task Force
o Robbery Intervention Detail
o Immigration Customs Enforcment
• City of Miami
• Florida Highway Patrol
• Miami -Dade School Board
• Vilage of Biscayne Park
• Town of Surfside
• Bal Harbor
• City of Miami Gardens
• City of Coral Gables
• Village of Miami Shores
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• Florida International University
Parking
The Parking Department will provide the following enhanced service levels between 6pm on Thursday,
May 23 to lam on Tuesday, May 28:
Parking Enforcement:
There will be enhanced staffing for parking enforcement throughout the Memorial Day Weekend in order
to address life safety issues, including illegal parking in alleys, fire hydrants, obstruction of driveways,
sidewalks, crosswalks, etc. In addition, enhanced staffing will enforce residential parking zone
restrictions to ensure parking availability for residents.
Parking and,Code Dispatchers:
Enhanced staffing will be in place for call takers and dispatchers to handle increased call volumes for
Code Compliance and Parking service calls.
Parking Meter (Pay Station) Maintenance and Collections:
Enhanced staffing will be scheduled to provide parking meter and pay station maintenance and
additional collections throughout the long weekend. Typical issues addressed are bill jams and /or bill
acceptors needing collection.
Valet Parking Plan:
The Parking Department has coordinated the relocation of valet services for Ocean Drive, Collins
Avenue and Washington Avenue that have been impacted as. a result of street closures and the "traffic
loop"
PWD /Sanitation
Sanitation and - litter control are key aspects of the MEP. The following is a summary of the Sanitation
Plan, by area:
Ocean Drive: The Street Sweeper begins at 5:30 am each day from May 23 through May 27. The
sweeper is accompanied by a Patrol Car in order to clear the street. Beginning at 6:30 am, two (2) six
(6) person crews cover Ocean Drive: one (1) crew from 10 to 15 streets, and another crew from 10 to 5
streets. All sanitation crews clean Ocean Drive and side streets, as well as Lummus Park. From 3:30pm
— 12:00am (midnight), the City has continuous litter control crews. In 2012, an additional six (6) person
crew will work Friday, Saturday and Sunday from 11:00 pm — 7:00 am to address litter on Ocean Drive
from 5 to 15 streets. Twenty additional cardboard boxes will be distributed along the street and in the
park. Twenty additional 32- gallon garbage cans will be distributed along the street and in the park in key
areas (i.e Wet Willies, Mangos, Clevelander, etc.). Dumpsters are placed at 7, 9 and 12 streets to allow
sanitation crews to continuously service all litter cans along Ocean Drive.
Beach Walk and Spoils areas: There will be one (1) five (5) person crew assigned to the Beachwalk and
spoil areas from 23 street to 14 street from May 24 through May 28. The sanitation crews provide service
from 6:30 am — 12:00 am (midnight) each day. These crews will assist on Ocean Drive and Lincoln
Road as needed. Ten (10) additional cardboard garbage boxes will be distributed along the Beach Walk
and in the Spoils areas and at every major entrance to the beach.
Washington Ave. And South of 5 Street: Two (2) street sweepers begin each day at 5:30am one each
end of Washington Avenue. The street sweepers are accompanied by a two (2) person crew moves
barricades out of the sweepers. There will be two (2) six (6) person crew on Washington Avenue that
begins at 6:30 am. Once crew covers from 16 to 11 streets, and the other crew from 11 to 5 streets and
South Pointe. Sanitation has these two (2) crews working until 12:00am (midnight). Additional cardboard
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Major Event Plan
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boxes will be placed along the Washington Avenue and a garbage truck will be placed at Washington
and 12 street next to police station.
Collins Ave: There will be (2) six Person crews and (1) three person crew covering (Lincoln Road to 23
street, Lincoln Road to Espanola Way, and Espanola Way to 5 street. These crews will begin at 6:30am
and cover this area until 12:00 am (midnight). Additional cardboard boxes will be placed along the street
where needed. In 2012, an additional six (6) person crew will work Friday, Saturday and Sunday from
11:00 pm — 7:00 am to address litter on Collins Avenue from 5 th to 17 streets.
Lincoln Rd Mall: There will be (1) nine person crew on Lincoln Road 6:30 am to 12:00am (midnight) and
a roll- off dumpster will be placed on N. Lincoln Lane to assist with littler control.
Miami -Dade Parks Department:
Miami -Dade County will' increase staff during Memorial Day Weekend by adding a second shift of
personnel operating the Load and Pack machine, which collects garbage from the trash receptacles on
the beach. The second shift is added in the afternoon /early evening and `expands their normal daytime
coverage. The County also adds an additional ground crew on afternoon /evening shift on Sat and Sun.
The added personnel provide a total of eight (8) people working the ground grew. This 'crew is
specifically dedicated to South Beach. The County also has a three (3) person crew north of 29 street
and another three (3) person crew north of 69 street. The County will also add an additional Load and
Pack crew in the north end of the City (also covering Surfside and :Bal Harbor) during the afternoon to
ensure they can adequately cover both the northern and southern portions of the beach.
Public Restrooms: Two (2) restroom crews will work from 6:30am until 12:00am (midnight), one (1) crew
will be dedicated to Lummus Park, and the other crew maintains the; remaining restrooms citywide. After
8:30pm the second restroom crew will return to ocean drive to provide extra service in Lummus Park until
midnight. The public restrooms are serviced hourly. Additional (12) Port-o -lets to be placed behind
existing bathrooms at 6 Street, 10 Street,.and 14 Street and maintained by restroom crews. Port-o -lets
will be serviced daily, each morning, by the contractor.
LOGISTICS:
Shuttle Service:
The City will be providing shuttle buses from the Miami Beach Convention Center P -Lot to the Miami
Beach Police Department for City employees and Goodwill Ambassadors. Due to the implementation of
the "traffic loop," the City has also made this service available to non -city employees of the entertainment
district as a convenient way for those employees to park and get to their places of work. Non -city
employees will be provided with a FREE parking voucher and will have to sign a release to ride the
shuttle.
Meals:
Meals will be provided for all City employees and partner agencies at the Miami Beach Convention
Center West Food Court (Hall C entrance). The schedule is as follows:
Thursday, May 23, 2013
Lunch: N/A
Dinner: 5:00pm - 10:00prh
Friday, May 24, 2013 and Saturday, May 25, 2013
Lunch: 11:30am - 2:00pm
Dinner: 5:00pm - 11:00pm
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Sunday, May 26, 2013 and Monday, May 27, 2013
Lunch: 11:30am - 2:00pm
Dinner: 5:00pm - 10:00pm
NOTE: Dinner service will be restricted for Police Department only between 7pm — 8pm. All others should
eat before or after this time period.
CROWD MANAGEMENT AND TRAFFIC MANAGEMENT /MOBILITY PLANS:
The Crowd Management and Traffic Management Plans are designed to address public safety by
providing for the safe movement of pedestrians and vehicles during what is a high volume period in the
City. The intent of this traffic plan is to secure areas of South Beach for the safe use of pedestrians and
to expedite the movement of vehicles throughout the South Beach area. This plan has several
contingency phases. The implementation of each phase is dependent on the volume of vehicular traffic
as well emergency situations that may arise.
Crowd Management:
Pedestrian Sidewalk Expansion: The Collins Avenue sidewalk expansion will once again be implemented
to'provide the increased number of pedestrians with a safe path of travel. Parking along Collins Avenue
from 7 to Espanola Way will be eliminated with barricades provide for protection between pedestrians
and vehicles to accommodate wider pedestrian paths. Barricades on Collins Avenue from 15 to 23rs
streets will be placed adjacent to the sidewalk to prevent jaywalking. The City will also close Ocean
Drive from 5 — 15 streets starting Friday, May 24 to address pedestrian overflow in this area of the
entertainment district similar to what was done in 2011 and 2012. Traffic posts will be established at all
cross streets (100 blocks), manned by Security Guards.
Enhanced Lighting Many areas along Lummus Park and the beachwalk are generally dimly lit due to
environmental regulations pertaining to turtle nesting. Historically, the City has placed light towers
placed in Lummus Park south of 10 Street during Memorial Day Weekend. In 2013, the City will be
placing sixty (60) light towers in the following locations in an effort to make these areas safer for visitors
and residents:
o Lummus Park from 5 — 15 streets
o East -of Lummus Park between the Coral Rock Wall and Dune from 5 — 15 streets
o 21 Street east of the Coral Rock Wall
o Collins Park (east and west sides)
o Street ends along the Beachwalk from 15 street — 21 street.
Sky Watch Towers: The City borrowed one sky watch tower last year and it was helpful in monitoring
crow_ d conditions. A total of four (4) towers will be deployed this year with capacity for additional lighting
and video monitoring. The towers are deployed on Ocean Drive (2); Collins and 16 street; and Lincoln
Road at Washington Avenue.
Event Staff: The City has piggybacked on a GSA contract for security services to hire and deploy Event
Staff to assist with crowd management in key high volume locations. A total of 75 Event Staff will be
deployed nightly starting Friday, May 24. The Event Staff will serve as a force multiplier to assist with
crowd control in heavily traffic areas and at key locations such as popular bars and nightclubs. Each of
these teams will have one supervisor who will coordinate directly with the City's Police Department.
Safety checkpoints on the MacArthur Causeway The traffic management plan currently implements
certain lane reductions to assist in managing flow of traffic into the city.
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Major Event Plan
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• DUI checkpoint: Police from the City of Miami and Miami Beach will stage a DUI checkpoint from
8 p.m. Friday to 6 a.m. Saturday on the MacArthur Causeway, east of the entrances to Palm and
Hibiscus islands. All proper legal notices will be provided.
• License Plate recognition License plate readers that use multi -angle scanners to record vehicle
tags will be placed along the Julia Tuttle and MacArthur causeways to record almost every car
that drives into South Beach. The Police Department will be using four (4) readers (2 stationary, 2
mobile). Recorded tags will be entered into a database that police will use to find outstanding
warrants for the driver registered to that tag and stolen vehicles. Vehicles with tags that kick back
violations to police will be stopped.
DUI Saturation MBPD will have a dedicated squad of DUI officers conducting saturation details all five
(5) days in Area I (South Beach). The DUI Saturation points will be properly advertised.
TRAFFIC MANAGEMENT /MOBILITY PLAN
"Cruising" represents one of the greatest traffic impacts during the MDW MEP. A cruising loop has been
developed to route this type of traffic through and out of the City, while reducing impacts to residential
neighborhoods. This is further described below and in the attached maps (Attachment). The following
summarizes the cruising loop:
• Ocean Drive will be closed to vehicles from Friday, May 24 – Tuesday, May 28.
• Collins Avenue from 5 Street to Espanola Way will be one -way heading north from Friday, May
.24 – Tuesday, May 28.
• Washington Avenue from 5 Street – 15 Street will be one -way heading south each evening -
beginning at 7:00pm from Friday, May 24 – Tuesday, May 28; the southbound lanes will be
eastern most lanes of travel.
• Roadblocks will be erected on most of the cross streets off Fifth, Ocean, Collins and Washington.
• Additional restrictions will be in place on Alton Road (5 – 17 Street), Dade Blvd and along 41
Street to prevent visitors from entering the residential areas.
• Residents are encouraged to use the Venetian Causeway
• As previously stated, the Police Department will have a DUI checkpoint from 8 p.m. Friday to 6
a.m. Saturday on the MacArthur Causeway, east of the entrances to Palm and Hibiscus islands.
• License plate readers will be deployed on the MacArthur Causeway and other areas of the City to
record tags and to find outstanding warrants, cars reported stolen, expired registrations and other
potential violations.
Description of Traffic Changes:
Ocean Drive:
• Ocean Drive from 5 street –15 Street will be closed Friday, May 24 through Sunday, May 26.
• Barricades will be deployed at 6 street / 10 street / 15 Street on Ocean Drive to prevent traffic
from accessing Ocean Dr. Barricades will also be placed at 5 street to prevent northbound traffic
from accessing Ocean Drive
• 5 -15 Street between Ocean Drive and Collins Avenue (100 Blocks /Ocean Court) — Twelve (12)
Traffic posts will be established (manned by Security Guards) to prohibit vehicular traffic from
accessing all prohibited areas.
• 5 Street east of Ocean Drive will be the designated media staging area.
• Valet ramps will be relocated to the 100 Blocks (at Collins Avenue)
5 Street Corridor.
• Euclid Avenue to Alton Road (Including 6 Street and Lenox) – Sixteen (16) posts will be
established (manned by Police Officers) to prohibit vehicular traffic from accessing all prohibited
areas and to assist with the traffic flow. These sixteen posts will require Seventeen (17) Police
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Major Event Plan
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Officers. Some of these posts will be manned by MDPD (TBA)
• Southbound Traffic will not be allowed from 5 Street for all avenues between Alton Road and
Washington Avenue (i.e. Lenox, Michigan, Jefferson, Meridian, and Euclid Avenues.)
• Northbound Traffic will not be allowed from 5 Street for all avenues between Lenox Avenue and
Euclid Avenue (i.e. Michigan, Jefferson, and Meridian Avenues.)
• Northbound traffic from 5 Street on Lenox Avenue will be allowed for access to Club Play and the
5 Street Station businesses.
• Northbound traffic on Lenox Avenue from 5 Street will be diverted West bound at 6 street.
• Eastbound traffic on 5 Street will only be allowed to turn Southbound at Alton Road (VIA RAMP
ONLY), Washington Avenue and Collins Avenue"
• 5 Street/ Collins Avenue Traffic Post Activated
o Westbound Traffic will be prohibited from turning north onto Washington Avenue
o Eastbound Traffic will have to turn north or south onto Collins Avenue
5 Street/Washington Avenue Traffic Post Activated
o Westbound Traffic will be prohibited from turning north onto Washington Avenue
o Eastbound Traffic can turn north or south onto Washington Avenue or continue east to
Collins Avenue
o Southbound traffic on Washington Avenue will be directed westbound on 5 th Street.
o Northbound Traffic on Washington Avenue can continue north on Washington Avenue or,
make a left (West) or right (East) onto 5 Street
• 5 Street/Euclid Avenue Traffic Post Activated (barricades set up north of entrance /exit to CVS)
o Westbound Traffic will be prohibited from turning north onto Euclid Avenue
■ Exception: CVS patrons
• 5 Street/Meridian Avenue Traffic Post Activated (barricades set up at intersection)
o All Traffic will be prohibited from turning north or South onto Meridian Avenue
• 5 Street/Jefferson Avenue Traffic Post Activated (barricades set up north of entrance /exit to the
Walgreens) .
o Westbound Traffic will be prohibited from turning north onto Jefferson Avenue
■ Exception: Walgreens /Shell patrons
• 5 Street/Michigan Avenue Traffic Post Activated (barricades set up north of entrance /exit to BP
Gas Station) -
o Westbound Traffic will be prohibited from turning north onto Michigan Avenue
■ Exception: BP patrons
• 5 Street/Lenox Avenue Traffic Post Activated
o This intersection will remain open to allow access into the Publix/Best Buy parking garage,
and Club Play (TBA)
■ However, all vehicles traveling northbound on Lenox Avenue will be directed to
make a left turn on 6 Street (Westbound) to Alton Road
• 5 Street/Alton Road Traffic Post Activated
o South bound Alton Road turns will be allowed
■ Exception: MDT Buses
o North bound Alton Road turns will be allowed
This post will assist with the eastbound and westbound traffic flow
Collins Avenue:
Collins Avenue will remain open as a two -lane one -way street in a northbound direction from 5 Street to
16 Street.
• 5 -23 Street on Collins Avenue —Fifteen (15) posts will be established (manned by Police Officers)
to prohibit vehicular traffic from accessing all prohibited areas and to assist with the traffic flow.
These fifteen posts will require Thirty -four (34) Police Officers. The remaining posts will be
(manned by MDPD)
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Major Event Plan
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• There will be no Eastbound Traffic allowed from Collins Avenue between 5 Street and 15 Street
o Exception: Residents that live in the 15 Street/Ocean Drive corridor, the only entry/exit
for those residents will be at 15 Street (must have a placard)
o Exception: 13 Street reference the parking garage, until capacity has been reached
• Eastbound traffic on 16 Street will be directed to turn left onto Northbound Collins Avenue
o Exception: Residents that live in the 15 Street/Ocean Drive corridor. These residents will
be allowed to travel Southbound on Collins Avenue through a designated single lane to
make a left turn onto 15 Street. (French barricades will be deployed to this. location to
accomplish the set -up of the single lane task).
• The only Westbound Traffic that will be allowed is 8 th Street and 16 Street. All other Westbound
Traffic will be prohibited between 5 Street to 16 Street.
• 8/10 Street — The traffic lights will be placed on flash
•. 7/9/11/13/16— Five (5) Traffic posts (manned by MDPD) will be established at those cross streets
to prohibit Westbound and Eastbound turns.
• Officers assigned to intersections with cross traffic are to ensure the intersections are not blocked
during signal changes.
• Collins Avenue 16 Street to 23 Street will remain open as a north /south roadway.
• Traffic traveling Southbound on Collins Avenue from north of 23 Street will be directed to make a
right turn onto Westbound 23 Street to Dade Blvd.
• Travel Southbound on Collins Avenue between 23 Street and 16 Street will be open in both
directions. Southbound traffic will be allowed to turn Westbound on any intersection
• Northbound traffic on Collins Ave. between 16 Street and 23 Street will only be allowed to turn
Westbound on 16 Street, 17 Street and 23 Street.
23 Street Corridor:
• Liberty Avenue and Park Avenue — Two (2) Traffic posts will be established to prohibit turns
Southbound.
• Dade Blvd. — One (1) Traffic Post will be established to ensure a steady flow of traffic .
Washington. Avenue:
Washington Avenue will remain open as a north /south roadway.
• Traffic signals will be left on -cycle to facilitate east -west traffic flow with the exception of 7th
Street to facilitate movement of traffic into the 7 th Street Parking Garage. However, on Friday and
Saturday during Alpha Shift the traffic signals at 6, 9, 10, 11, 12, 13 and 15 streets will be placed
on flash after the traffic posts are manned.
• The traffic signals at 16 Street and 17 Street will be left on cycle to facilitate the cross traffic flow
on Washington Avenue
• 5 Street to 17 Street — Fifteen (15) Traffic posts will be established at each of the cross streets to
include a total of Thirty -Two (32) Police Officers.
100 - 500 Blocks Ocean Drive / Collins Avenue
• Will remain open as a north /south roadway
16 Street and 17 Street Corridor.
16 Street and 17 Street Corridor will remain open as an east/west roadway.
• Collins Avenue to Alton Road — Traffic Posts will be established at the major intersections at the
discretion of the Shift Commander.
• The 17 Street garage entry/exit will be staffed by (2) Off -Duty Officers.
o Entry will be restricted to vehicles approaching from eastbound lanes of 17 Street.
o Vehicles exiting from the garage will be directed east on 17 Street.
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o Convention Center Drive traffic will be redirected as needed
MacArthur Causeway Eastbound Closure
If the traffic volume on 5 Street and MacArthur Causeway becomes untenable, the following plan will be
implemented:
The Incident Commander will request the closure of the following:
• Eastbound 1 -395 (MacArthur Causeway) — Florida Highway Patrol (305) 470 -2500
• The ramp from Biscayne Blvd. to the MacArthur Causeway -- Miami Police (305) 579 -3449
• In the event Miami PD or FHP is unable to assist, the following posts will be covered:
o Eastbound MacArthur Causeway at Watson Island
■ Four (4) officers
Emergency Vehicle Access:
• Ocean Court and Collins Court will be the primary roadways for emergencies.
o Daytime Business hours — The alleys will be maintained by Police /Parking Departments.
o Phase 2 activation — The following will be implemented:
■ Barricades will be placed at the extended north lateral lines of 5 Street at Ocean
Court.
The 100 Block of 10 Street will be utilized by the fire department as a staging area for fire /rescue
vehicles
Variable. Message' Signs (VMS):
Variable Message Signs will be placed throughout the entertainment district with various public safety
and transportation messages. A minimum of 20 signs will be deployed. The VMS signs will be placed in
the following locations:
• Julia Tuttle — 3 signs
• 5 Street Safety Zone just west of Collins Ave.
• McArthur Causeway - 3 Signs
• Alton Rd and 41 Street
• Alton & N. Michigan
• Alton Rd. & 11 Street (Facing West On SE Corner)
• Alton Rd. & Dade Blvd (Southbound)
• Alton Rd. & 17 Street (Northbound)
• Collins Ave & 700 Block (Northbound)
• Washington Ave & 700 Block (Northbound)
• 23 Street & Liberty (Westbound)
• 23 Street & Dade Blvd
• Dade Blvd & East of Washington Ave (Westbound)
• Dade Blvd Between Washington Ave & Conv. Center Drive (Westbound)
• 17 Street Garage
• 2100 Block Collins Ave Southbound
• Sunrise Plaza
• 10 Street Beach Entrance
Bus Transportation
In light of the traffic loop, the City has worked with Miami -Dade Transit to alter their bus routes after 7pm
in order to provide a better level of service for riders. The South Beach Local (Route 123) will circulate
clockwise along their route after 7pm. They will also add additional buses and will use a shared lane with
other authorized vehicles on Washington Avenue. The Airport Flyer (Route 150) will also use the
dedicated lane on Washington Avenue after 7pm. All other South Beach routes (C, S, 120, M, and L) will
have altered routes using Meridian Avenue after 7pm.
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The City and Miami -Dade Transit have been advertising these changes on their websites and in other
external communication. Additionally, Miami -Dade Transit posts notices at bus stops along each route
that will be altered advising their riders of the changes. Attached are the altered routes.
- Special Parking
All city -owned parking lots and garages will have normal operations, with the exception of the Convention
Center Parking Lot ($15.00 flat rate), and South Pointe Park, Nikki Beach, and 46 Street
lots ($25.00 /visitors & $6.00 /residents).
Valet Ramp Relocations
Valet ramps on Ocean Drive will be relocated to the 100 blocks of 7, 9, 12 and 14 streets; Collins Avenue
to the 200 blocks of 9, 10, 12 and 13 streets; and Washington Avenue to the 600 and 1200 blocks of
Washington Avenue -
COMMUNICATIONS /COMMUNITY OUTREACH:
'In previous years, the City has focused its communications efforts locally. This was primarily
accomplished by partnering with local radio and television stations to communicate the City's key quality
of life and safety messages. The City also produces a "Welcome Brochure" annually that is distributed
through the hotels, Goodwill Ambassadors and Police Officers.
The 2012 plan recommends the incorporation of previous traditional media /community outreach
strategies and enhancing them with purchased advertising and the increase use of social media. The
objective of the advertising, marketing and public relations campaign is to educate visitors and Floridians
of our quality of life laws, road closures, traffic patterns and other general public safety messages.
The plan includes a multilevel campaign that includes print ads, bus shelter advertising, online ads, radio
public service announcements, printing and distributing information /collaterals at hotels, restaurants, and
other public areas relating -to City Laws. Through the GMCVB's efforts, Dwayne Wade and Udonis
Haslem of the Miami Heat agreed to be spokespersons for the City to help communicate key messages;
this message was launched during the tail end of Winter Music Conference /Spring Break MEP. This
message is "Respect the Scene" and reinforces key quality of life laws in a customer - friendly manner.
Attached are examples of the collateral , pieces that have been produced. The
Communications /Community Outreach Plan was developed in conjunction with the GMVCB. It includes:
• Posters /window clings — restaurants /bars: general quality of life messages
• Radio: general quality of life messages
• Online and Print: general quality of life messages
In light of the proposed traffic management plan, information for residents is equally as important. The
City has been hosting weekly community meetings to educate the public about the MEP every Monday at
6pm from April 8 — May 13. Additionally, the Administration has presented, or will be presenting, the plan
to numerous community organizations.
Goodwill Ambassador Program (GWA):
This year the. GWA program will be activated to assist in various functions throughout the weekend.
Approximately 210 Miami Beach GWA will be deployed Friday 6pm — 3am and Saturday & Sunday 10am
- 6pm & 5pm - 3am. Miami -Dade County typically assists Thursday through Monday and has
traditionally provided approximately 60 GWA. This year the GWAs will be used primarily to provide
information and education, with experienced "event staff' secured to assist police in crowd control. The
City has also rebranded the GWA t -shirts to reinforce our "Respect the Scene" message.
• Answer Center. GWAs will staff an Answer Center in the Call Center, responding to phone calls
2013 Memorial Day Weekend
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and general inquiries. Capturing types of calls and entering them in our Citizen Support Center.
Daily reports will be generated detailing types of calls (noise, sanitation, traffic, street closures,
parking info, transportation inquiries, etc) Recommended schedule: Friday 6pm -2am Saturday
and Sunday 9am -6pm & 5pm -2am.
• Information Booths: GWAs will also staff an Information Booth at located at 8 street and Ocean
Drive with .a large "INFO " - balloon. Staff will be distributing informational material and answer
questions. 10 Street headquarters will serve as info desk as well. 3 staff members per shift will
be assigned to the Information Booths.
• Roaming Teams: There will also be roaming teams assigned to specific areas and monitor
overflow garbage, vendors and crowd control. 3 members per team per shift (8 teams per shift).
• Bathroom Teams: There will also be a Bathroom Detail with 2 members from Sanitation Division
to monitor all public bathrooms along Ocean Drive.
• Beach Teams:3 GWA per team. Each team to monitor all entrances to the beach /sand (South
Pointe to 21 Team members will advice patrons of our "no containers" rules accordingly.
• Parking Teams: 3 GWA per team. Each team to monitor the City's parking lots for coolers and
open containers. Team members will advice patrons of our "no containers" rules accordingly.
• Water Team: 2 GWA from our Ocean rescue division to distribute water and info material as
needed.
SUMMARY:
The objective of the MEP is to address anticipated impacts expected during the holiday weekend,
mitigate those impacts on the community and, above all, ensure the safety and welfare of residents and
visitors. The Administration conducts two (2) daily conference calls will all departments to debrief from
the previous operational period and to determine if any adjustments are necessary. Executive staff is
working throughout the weekend and will advise the Mayor and Members of the City Commission of any
issues that may arise. '
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