LTC 279-2013 Cultural Arts Council Marketing Campaign m MIAMI BEACH
OFFICE OF THE CITY MANAGER
NO. LTC # 279 -2013 LETTER TO COMMISSION
TO: Mayor Matti Herrera Bower and Me bers of th City Commission
FROM: Jimmy L. Morales, City Manager
DATE: August 13, 2013
SUBJECT: Cultural Arts Council Marketing C paign
On September 3, 2013, the Cultural Arts Council (CAC) is launching a major marketing
campaign to drive traffic to its website (MBculture.com) and to encourage subscription to
its weekly a -blast promoting arts and cultural events in Miami Beach. The campaign,
titled "Miami Beach Plugged In," offers a -blast subscribers the chance to win an arts -
filled weekend in Miami Beach, including a deluxe suite at the Sagamore, tickets to the
Colony and Byron Carlyle Theaters, the New World Symphony and the Miami Beach
Cinematheque, museum admissions, exclusive tours and more. The media buy includes
print, radio, television, movie theater trailers, transit bus backs, taxi tops, indoor
placements at Aventura Mall. BB &T Center and Gulfstream Park, and various on -line
social media activities. The deadline to subscribe is November 30, 2013, and the prize
weekend is December 13 -15, 2013.
The CAC's weekly a -blast has been informing subscribers about theater, music, dance,
film and art events since 2005. It has been an effective tool marketing both individual
events and the City as a cultural destination. In the past two years subscriptions have
increased 65 %, to a current total of 3,563. The CAC's goal is to double the number of
subscribers while introducing the cultural riches of the City to new audiences. A major
design overhaul of the a -blast is in progress, and is set to launch the first week of
September.
Please contact me should you have any questions.
C: Kathie G. Brooks, Assistant City Manager
Max Sklar, Tourism, Culture and Economic Development Director
Gary Farmer, Cultural Affairs Program Manager
Cultural Arts Council
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