2013-28433 Reso RESOLUTION NO. 2013-28433
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING A CONTRIBUTION FROM
THE OCEAN DRIVE ASSOCIATION IN AN AMOUNT NOT TO EXCEED
$24,680 IN SUPPORT OF THE CLOSURE OF OCEAN DRIVE FOR THE
2013-2014 NEW YEAR'S CELEBRATION.
WHEREAS, similar to the prior thirteen (13) years, the Ocean Drive Association (ODA)
approached the City to request participation and sponsorship of a free fireworks show on the beach
east of Lummus Park at midnight on New Year's Eve; and the closure of Ocean Drive to vehicular
traffic beginning at 7:00 a.m. Tuesday, December 31, 2013 and reopening on Thursday,January 2,
2014 at 7:00 a.m.; and
WHEREAS,the City Administration is working diligently with the area hotels and nightclubs
to ensure that resources and security are appropriately allocated for the 2013-2014 New Year's
celebration; and
WHEREAS, due to the popularity of New Year's Eve and its occurrence last year on a
Monday evening, occupancy levels in Miami Beach were strong and, as a result, many visitors
enjoyed the closure of Ocean Drive; and
WHEREAS, in the past,the City has assisted in defraying costs associated with the closure
of Ocean Drive and the public fireworks show, and other ancillary City services.
NOW,THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission of the City of
Miami Beach, Florida, hereby approve and authorize the appropriation of$24,680 from the Ocean
Drive Association toward support of the City's costs for the free public fireworks show on the beach
and the closure of Ocean Drive for the 2013-2014 New Year's celebration.
PASSED and ADOPTED this 11 th day of December, 2013.
ATTEST:
MAYOR '', P L EVI NE
RAFAEt E. GRANA ! APPROVED AS TO
FORM & UAGE .
&FOR XE T N
INCORP ORATED
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COMMISSION ITEM SUMMARY
Condensed Title:
E$2resolution approving a contribution from the Ocean Drive Association of an amount not to exceed
4,680 in support of the closure of Ocean Drive for the 2013-2014 New Year's celebration.
Key Intended Outcome Supported:
Maximize Miami Beach as a Destination Brand
Supporting Data (Surveys, Environmental Scan, etc.): The 2012 Community Satisfaction Survey
indicated that most Miami Beach residents(71%)indicated there were the right number of major events in
the City; 16%thought there were too many. Residents of Mid Beach (20%)and North Beach(20%)were
more likely to think there were too many major events in Miami Beach.
Item Summa /Recommendation:
Similar to the prior thirteen(13)years,the Ocean Drive Association(ODA)approached the City to request
participation and sponsorship of a free fireworks show on the beach east of Lummus Park at midnight on
New Year's Eve. The City has partnered with Ocean Drive Association to share in the expenses related to
the closure and fireworks for New Year's Eve, which has ranged from two (2) days to four (4) days
depending on if the holiday occurs on a weekend or weekday. Additionally, there have been 3 years,
2010, 2011,and 2012 where the Orange Bowl Committee has shared in the cost since they produced an
Orange Bowl Game related concert in the area. This year,the Orange Bowl Committee is not producing a
concert for New Year's Eve and, therefore will not participate in the costs associated with the holiday
activities.
New Year's Eve occurs on a Tuesday this year and early indication is that hotel occupancy will be very
strong beginning the weekend of December 301h. Therefore,the Ocean Drive Association has requested
the closure of Ocean Drive to vehicular traffic beginning the morning of Tuesday, December 31, 2013,
reopening on Thursday, January 2, 2014 at 7:00 a.m.
As you know, each year the destination hosts the Orange Bowl Game,which is presented by the Orange
Bowl Committee. This closure helps to showcase the City to the visitors who come for the game.
Advisory Board Recommendation:
N/A
Financial Information:
Source of Amount Account Approved
Funds:
2
3
4
OBPI Total
Financial Impact Summary: The Ocean Drive Association will contribute$24,680 toward the costs
of closure of Ocean Drive for New Year's Eve. The City's expenses associated with New Year's Eve are
funded from Resort Tax Collections. The contribution from the Ocean Drive Association will be
appropriated in the first FY 2013/14 budget amendment,which will be presented to the City Commission at
the January meeting.
City Clerk's Office Legislative Tracking:
Max Sklar
Si n-O s•
D a me t Director Assi tyit City Manager City Manager
MIAMIBEACH AGENDA ITEM e 7
� DATE 162 1
I
MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Philip Levine and Member of the Cit Commission
FROM: Jimmy L. Morales, City Manager
DATE: December 11, 2013
SUBJECT: A RESOLUTION OF THE MAYO AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA,APPROVING A CONTRIBUTION FROM THE OCEAN
DRIVE ASSOCIATION OF AN AMOUNT NOT TO EXCEED$24,680 IN SUPPORT
OF THE 2013-2014 NEW YEAR'S CELEBRATION.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
KEY INTENDED OUTCOME
Maximize Miami Beach as a Destination Brand
FUNDING
The City's expenses associated with New Year's Eve are funded from Resort Tax Collections.
The contribution from the Ocean Drive Association will be appropriated in the first FY 2013/14
budget amendment, which will be presented to the City Commission at the January meeting.
ANALYSIS
Similar to the prior thirteen (13) years, the Ocean Drive Association (ODA) approached the
City to request participation and sponsorship of a free fireworks show on the beach east of
Lummus Park at midnight on New Year's Eve. The City has partnered with Ocean Drive
Association to share in the expenses related to the closure and fireworks for New Year's Eve,
which has ranged from two (2) days to four(4) days depending on if the holiday occurs on a
weekend or weekday. Additionally, there have been 3 years, 2010, 2011, and 2012 where
the Orange Bowl Committee has shared in the cost since they produced an Orange Bowl
Game related concert in the area. This year, the Orange Bowl Committee is not producing a
concert for New Year's Eve and, therefore will not participate in the costs associated with the
holiday activities.
New Year's Eve occurs on a Tuesday this year and early indication is that hotel occupancy
will be very strong beginning the weekend of December 30th. Therefore, the Ocean Drive
Association has requested the closure of Ocean Drive to vehicular traffic beginning the
morning of Tuesday, December 31, 2013, reopening on Thursday, January 2, 2014 at 7:00
a.m.
New Year's Eve
Ocean Drive Closure
City Commission Meeting
December 11, 2013
Page 2 of 3
The estimated costs for this year's fireworks and closure are as follows:
CITY OF MIAMI BEACH
New Year's Eve 2013
Staffing Costs
Ocean Drive Closure
Tues, Dec 31 lam -Thu, Jan 2 lam
2 Days
Police $ 36,241
Fire $ 25,825
Fireworks Clean-up, logistics, permits,
barricades, etc. $ 26,500
Public Works - Sanitation $ 8,000
TOTAL $ 96,566
Ocean Drive Association Contribution $ 51,180
-City's Contribution $ 45,386
ODA Contribution Net of Fireworks
Costs $ 24,680
Additionally, many Miami Beach nightclubs and hotels host special New Year's Eve events.
The City works with the area hotels and nightclubs to ensure that resources and security were
appropriately allocated for the weekend.
NEW YEAR'S EVE ENHANCED STAFFING
Enhanced staffing levels for Police, Fire, Parking, Sanitation and Code Compliance are
provided during the New Year's Eve weekend in the entertainment district. The Police
Department has significant enhanced staffing throughout the weekend on foot patrols, bicycle
patrols and ATV patrols throughout the Entertainment District, as well as undercover Crime
Suppression Team officers. The Police Department also conducts DUI Saturation Patrols
throughout the weekend.
The City will also continue enforcement of our current laws and regulations with respect to
open containers and public consumption of alcoholic beverages, in order to ensure that
residents and visitors have a safe and enjoyable experience in Miami Beach. A letter will be
sent to businesses reminding them of the City's laws and asking for their assistance in
curbing public consumption of alcohol. The City's goal is to work in partnership with our
businesses to curtail the public consumption of alcoholic beverages throughout our city,which
sometimes results in negative and unwanted behavior.Various collateral materials have been
developed by the City and have been offered to businesses (free of charge) to help in
educating the public about our laws.
New Years Eve
Ocean Drive Closure
City Commission Meeting
December 11, 2013
Page 3 of 3
Traffic & Parking Restrictions
• Ocean Drive (5 to 14 streets) will be restricted to pedestrians only (no vehicles)
from Tuesday, December 31 at 7:00 a.m. through Thursday, January 2, 2013 at
7:00 a.m. in anticipation of large crowds during the holiday.
Parking
• All municipally operated parking facilities will be open. The following lots will have
extended hours until 4:00 a.m. on December 31/January 1:46 Street, South Pointe
Park, and Convention Center& Fillmore. Special event flat rates ($15-$20) apply
at most garages.
• Residential parking zones citywide will be enforced.
• Valet operations normally on Ocean Drive were relocated to Collins Avenue.
Extended Hours
• Nightclubs have been provided notice that service of alcohol for establishments
with Sam licenses will be extended until 7:00 a.m. on Tuesday, January 1, 2014.
CONCLUSION
The Administration recommends adopting the attached resolution, accepting contributions
from the Ocean Drive Association of an amount not to exceed $24,680 toward the costs of
closure of Ocean Drive for New Year's Eve as this event benefits the community and our
visitors
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