2013-28432 Reso RESOLUTION NO. 201328432
A RESOLUTION OF THE'MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, RETROACTIVELY APPROVING
AND AUTHORIZING THE ACCEPTANCE OF $14,075 IN
SPONSORSHIPS AND DONATIONS MADE TO THE CITY FOR THE
2013 ANNUAL HISPANIC HERITAGE EVENT, THE HAZARDOUS
WASTE EVENT, THE PEACE POLE EVENT, THE SOUNDSCAPE
CINEMA SERIES, AND THE VETERANS DAY PARADE.
WHEREAS, in 2013, the City of Miami Beach hosted community events including:
• an Annual Hispanic Heritage Event,
• the Hazardous Waste Event,
• the Peace Pole Event,
• the Soundscape Cinema Series, and
• a Veterans Day Parade; and
WHEREAS, these events celebrate our local Hispanic culture, engage the community in
projects that promote recycling, celebrate achievements and enhance local parks, offer free
outdoor entertainment to our citizens, and celebrate the men and women that have fought for
our country; and
WHEREAS, the City secured partnerships through donations and sponsorships for these
events at varying levels of support from Coca-Cola, Miami Beach Medical Group, Car2Go,
Whole Foods, Shred Trust, Care Plus, SunTrust Bank, and City staff worked diligently to identify
funding sources to off-set the costs of producing these events; and
WHEREAS, the Administration recommends that the City Commission authorize the
acceptance of these donations and sponsorships, to help offset the costs of the Annual Hispanic
Heritage Event, a Hazardous Waste Event, a Peace Pole Event, the Soundscape Cinema
Series, and the Veterans Day Parade; and
WHEREAS, it is further recommended that the City Commission authorize the City
Manager or his designee to make any necessary reimbursements and/or expenditures of the
aforestated donations, in furtherance of and consistent with the aforestated events.
. NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby retroactively approve and authorize the acceptance of $14,075 in
sponsorships and donations to the City for the following 2013 events: the Annual Hispanic
Heritage Event, the Hazardous Waste Event, the Peace Pole Event, the Soundscape Cinema
Series, and the Veterans Day Parade.
PASSED and ADOPTED this 11th day of December, 2013.
ATTEST:
�^ MAY%'R '�� I-P'LEVINE
APPROVED AS TO
RAF EL E. G j I X TED: FORM LANGUAGE
VR C TION
T:WGENDA\2013\December '�Fpo� ip•A,oce.• G ego 12-11-13.doc NEY DA
COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution Retroactively Approving And Authorizing The Acceptance Of$14,075 Dollars In Donations And Sponsorships
Made To The City For The Annual Hispanic Heritage Event, Hazardous Waste Event, Peace Pole Event, Soundscape
Cinema Series, And Veterans Day Parade.
Key Intended Outcome Supported:
Increase community ratings of cultural activities.
Supporting Data (Surveys, Environmental Scan, etc.): The 2012 Community Satisfaction Survey reported two out of
three residents(67%)believed the City offered the right amount of cultural activities,while 27%said there were too few. In
2005, 34%of residents thought there were too few cultural activities,and in 2009 the figure decreased to 24%. Residents of
North Beach 30% and South Pointe 31% were more likely to say there were too few cultural activities.
Item Summa /Recommendation:
Each year the City of Miami Beach hosts various events throughout the City. Most recently the City hosted the Annual
Hispanic Heritage Event, Hazardous Waste Event, Peace Pole Event, Soundscape Cinema Series, and the Veterans Day
Parade. These events celebrate our local Hispanic culture, engage the community in projects that promote recycling,
celebrate achievements and enhance local parks, offer free outdoor entertainment to our citizens, and celebrate the men
and women that have fought for our country.
These events are open to the general public at no charge. Marketing efforts for these events include, but are not limited to
PSAs and printed ads.The media plans included news and local programming coverage, including MB77,the Miami Beach
government channel, City of Miami Beach e-briefs, as well as television, and newspaper calendars around South Florida.
The City secured the following sponsors for these events at varying levels of support:
o Coca-Cola
o Miami Beach Medical Group
o Car2Go
o Whole Foods
o Shred Trust
o Care Plus
o SunTrust Bank
Staff worked diligently to identify funding sources to off-set the costs of producing these events. The Administration
recommends the adoption of the attached Resolution authorizing the acceptance of these donations,their appropriation to
cover costs of the Annual Hispanic Heritage Event, Hazardous Waste Event, Peace Pole Event, Soundscape Cinema
Series, and the Veterans Day Parade.
Advisory Board Recommendation:
N/A
Financial Information:
Source of Funds: Amount Account
1
OBPI Total
Financial Impact Summary:
Thesesponsors are providing a total of$14,075 in funding and in-kind contributions to offset the costs for City events.
City Clerk's Office Legislative Tracking:
Max Sklar, Tourism and Cultural Development Director
Sign-Offs:
pa men Dire for Assist t City Manager A City Manager
Z/1/1/L000
NDA\2 3 December 11\Sponsorship Acc tance Sum doc
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MIAMIBEACH AGENDA ITEM
-
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DATE 1#2- �� y
MIAMI BEACH
City of Miami Beath, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSI N MEMORANDUM
TO: Mayor Philip Levine and Members of he City Co mission
FROM: Jimmy L. Morales, City Manager
`` I
1
DATE: December 11, 2013
I I
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH,FLORIDA,RETRO iICTIVELY APPROVING AND AUTHORIZING
THE ACCEPTANCE OF $14, 75 DOLLARS IN DONATIONS AND
SPONSORSHIPS MADE TO THE CITY FOR THE ANNUAL HISPANIC
HERITAGE EVENT, HAZARDOUS WASTE EVENT, PEACE POLE EVENT,
SOUNDSCAPE CINEMA SERIES, AND VETERANS DAY PARADE.
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
FUNDING
Donations (including Sponsorships) made to the City for the Annual Hispanic Heritage
Event, Hazardous Waste Event, Peace Pole Event, Soundscape Cinema Series, and the
Veterans Day Parade event will be expended from the corresponding city expense accounts.
ANALYSIS
Each year the City of Miami Beach hosts various events throughout the City. Most recently
the City hosted the Annual Hispanic Heritage Event, Hazardous Waste Event, Peace Pole
Event, Soundscape Cinema Series, and the Veterans Day Parade
These events celebrate our local Hispanic culture, engage the community in projects that
promote recycling, celebrate achievements and enhance local parks, offer free outdoor
entertainment to our citizens, and celebrate the men and women that have fought for our
country.
These events are open to the general public at no charge. Marketing efforts for these events
include, but are not limited to PSAs and printed ads. The media plans included news and
local programming coverage, including M1377,the Miami Beach government channel, City of
Miami Beach e-briefs, as well as television, and newspaper calendars around South Florida.
The City secured the following sponsors for these events at varying levels of support:
o Coca-Cola
o Miami Beach Medical Group
o Car2Go
o Whole Foods
o Shred Trust
o Care Plus
o SunTrust Bank
December 11, 2013
City Commission Meeting
Page 2 of 2
CONCLUSION
Staff worked diligently to identify funding sources to off-set the costs of producing these
events.The Administration recommends the adoption of the attached Resolution authorizing
the acceptance of these donations,their appropriation to cover costs of the Annual Hispanic
Heritage Event, Hazardous Waste Event, Peace Pole Event, Soundscape Cinema Series,
and the Veterans Day Parade.
JLM/KGB/MAS
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