Power Point Commission Retreat 2City of Miami Beach
2014 Community Survey
Meeting with Commissioners & Mayor
1.31.2014
Phillip Downs, Ph.D., Senior Partner
Kerr & Downs Research
pd@kerr-downs.com
City of Miami Beach Community Survey
Agenda
1.Introduction of Kerr & Downs Research2 minutes
2.Discuss purpose of City of Miami
Beach Community Survey3 minutes
1.Review 2012 results15 minutes
2.Review 2014 timeline2 minutes
3.Review 2014 survey design3 minutes
4.Review 2014 questionnaires35 minutes
City of Miami Beach Community Survey
1. Kerr & Downs Research
Founded 1983
•
1,000+ projects
–
Government
•
Davie to New York City
–
California to Massachusetts
–
Corporate
•
Boeing, BellSouth, Delta Air Lines, United Airlines
–
Nonprofits
•
American Bar Association, Academy of General Dentistry
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Senior Partners
•
Phillip Downs, Ph.D., Joseph St. Germain, Ph.D., Roger Formisano, Ph.D.
–
City of Miami Beach Community Survey
2. Purpose –Community Survey
Assess the pulse of residents & business
•
leaders on critical issues
Use results in City of Miami Beach’s strategic
•
planning process
Trend results over time
•
Surveys date to 2005
–
City of Miami Beach Community Survey
3. Review City of Miami Beach
2012 Community Survey Results
City of Miami Beach Community Survey
Residential Survey Findings
City of Miami Beach Community Survey
Rating for quality of life*
89%
85%
81%
Excellent + good
Fair + poor
19%
15%
11%
200520092012
*Overall, how would you rate the quality of life within the City of Miami Beach?
City of Miami Beach Community Survey
Rating Miami Beach as a place to live*
89%
87%
84%
Excellent + good
Fair + poor
16%
13%
11%
200520092012
*Overall, how would you rate the City of Miami Beach as a place to live?
City of Miami Beach Community Survey
Likelihood of recommending Miami Beach
as a place to live*
78%
77%
Definitely would + probably would
Hard to say
Would probably not + would
definitely not
13%
12%
10%10%
20092012
*Think for a moment about whether you would recommend the City of Miami
Beach to family and friends as a place to live. Would you say…
City of Miami Beach Community Survey
Value of City services*
65%
56%
50%50%
Excellent + good
44%
Fair + poor
35%
200520092012
*How would you rate the overall value of City services for the tax dollars that you pay?
(9% responded “Don’t know”)
City of Miami Beach Community Survey
Highest Rated City Services in 2012*
Trend
+ 2
Neighborhood daytime safety
98
+ 1
Neighborhood nighttime safety
91
-6
Fire department
91
+28
Public schools
90
Quality of life+ 4
89
Place to live now
89
+ 2
Emergency medical response
89
-7
Appearance & maintenance of public buildings
87
0
Satisfaction with City’s website
87
-2
Ocean rescue, lifeguard, beach patrol
86
-9
*% of Excellent + Good ratings.
City of Miami Beach Community Survey
Ratings for City Services in 2012*
Trend
Recreation programs
85
0
Commercial area nighttime safety
85
-3
Professionalism of City customer service
85
-1
representative
Quality of beaches
84+ 1
Playground appearance
-3
84
Emergency/hurricane preparedness
-9
83
Park maintenance
-3
82
Garbage & trash collection-2
81
NA
Capital improvement projects
81
+27
Standard of living outlook
80
*% of Excellent + Good ratings.
City of Miami Beach Community Survey
Ratings for City Services in 2012*
Trend
-4
Landscape maintenance
79
+ 1
Effectiveness of historic preservation efforts
78
-1
Recommend Miami Beach
77
0
Neighborhood noise
75
-3
Competency of City customer service representative
75
-1
Street cleanliness in neighborhoods
74
Street lighting
-7
71
Number of major events –about right
71NA
Overall satisfaction with City customer service
71
+ 3
Effect of tourism on quality of life —adds
70
+ 1
Ease of finding someone to help
70
0
*% of Excellent + Good ratings.
City of Miami Beach Community Survey
Ratings for City Services in 2012*
Trend
-2
Street cleanliness in commercial areas
69
-8
Meet expectations for City services
67
NA
Number of cultural activities –about right
67
-2
Openness to hearing residents’ complaints
67
NA
Efforts to be “green”
66
-16
Police department
66
Number of family friendly activities –about right
NA
66
Sustainability initiatives
63NA
Level of code enforcement
61
-3
Number of museums –about right
61
NA
Sidewalk condition
58
-6
*% of Excellent + Good ratings.
City of Miami Beach Community Survey
Lowest Rated City Services in 2012*
Trend
-4
Cleanliness of canals & waterways
57
-13
Management of special events
57
-9
Value of City services
56
+ 7
Efforts to regulate development
55
+13
Availability of bike paths/lanes —about right
45
-11
Road condition
44
-2
Addressing homelessness
42
-7
Storm drainage
37
+ 8
Parking availability —about right
27
-8
Traffic flow
23
.
*% of Excellent + Good ratings
City of Miami Beach Community Survey
Resident Profile
93% white
•
48% Hispanic
•
56% born in US
•
66% live in condo/apartment
•
68% own homes
•
Lived in Miami Beach 16 years
•
48 years old
•
$62,500 household income
•
52% married
•
73% English primary language in household
•
52% female
•
City of Miami Beach Community Survey
Business Survey
City of Miami Beach Community Survey
Miami Beach as a place to run a business*
51%
49%
38%38%
37%
36%
One of the best + above average
Average
25%
Below average + one of the worst
14%
13%
200520092012
*Compared to all you know or have heard about other cities, how would you rate Miami Beach as a place
to run a business?
City of Miami Beach Community Survey
Likelihood of recommending Miami Beach
as a place to run a business*
70%
67%
Yes definitely would + yes
probably would
Hard to say
Would probably not + would
definitely not
20%
16%
14%
13%
20092012
*How likely are you to recommend the City as a place to run a business?
City of Miami Beach Community Survey
Highest rated City services in 2012*
Trend
Commercial area daytime safety
95-1
0
Emergency medical response
93
NA
Helpfulness of fire department inspection
93
-2
Fire department
93
Fire department employees were courteous &
NA
92
professional
Fire department employees had proper knowledge &
NA
92
training
-2
Satisfaction with City’s website
91
NA
Overall satisfaction with fire department
89
-6
Satisfaction with fire department inspection
89
*% of Excellent + Good ratings.
City of Miami Beach Community Survey
Ratings for City services in 2012*
Trend
-7
Ocean rescue, lifeguard, beach patrol
88
NA
Value of information from City —useful
88
NA
Easy to get someone to help me in the fire department
88
NA
Fairness in fire department’s inspections
88
0
Better or above average place to run a business
87
+ 1
Quality of beaches
86
Park maintenance+ 1
86
Emergency/hurricane preparedness-5
86
Place to run a business compared to past years —
+12
86
better + about the same
Consistency in fire department’s inspections over time
NA
85
*% of Excellent + Good ratings.
City of Miami Beach Community Survey
Ratings for City services in 2012*
Trend
-2
Appearance & maintenance of public buildings
83
+ 5
Effectiveness of historic preservation efforts
82
+ 2
Commercial area nighttime safety
82
NA
Fire department open to businesses’ concerns
82
-2
Professionalism of City customer service representative
81
-1
Landscape maintenance in rights of way & public places
80
Business is improving
+31
80
Training & knowledge of customer service
74
-1
representative
Garbage & trash collection
71
-4
Police department
71
-10
*% of Excellent + Good ratings.
City of Miami Beach Community Survey
Ratings for City services in 2012*
Trend
Building department employees were courteous and
NA
71
professional
+ 9
Tourism adds to the success of your business
70
Building deptment employees had proper knowledge
NA
70
and training
+ 3
Recommend Miami Beach as a place to run a business
70
+ 1
Addressing homelessness
69
-15
Inspections were fair
69
-7
Street lighting
68
-8
Number of restaurants –about right
68
+16
Number of major events –about right
66
-6
User friendliness of process
66
*% of Excellent + Good ratings.
City of Miami Beach Community Survey
Ratings for City services in 2012*
Trend
-2
Sidewalk condition
64
-1
Number of nightclubs –about right
64
-7
Overall satisfaction with City customer service
63
NA
Fairness in building department’s inspections
63
-4
Street cleanliness
62
Consistency in building department’s inspections over
NA
62
time
Efforts to regulate development
+ 8
61
Timely processing of service requests
61
-6
Ease of finding someone to help
61
-7
City meets your expectations in delivering services
61
-7
*% of Excellent + Good ratings.
City of Miami Beach Community Survey
Ratings for City services in 2012*
Trend
Level of code enforcement - about right
61-7
+ 1
Number of museums - too few
60
-2
Cleanliness of canals and waterways
59
-15
Management of special events
59
-2
City open to businesses' concerns
59
NA
Overall satisfaction with building department
58
-8
Effectiveness of public transportation for employees
56
NA
Building department open to businesses' concerns
54
*% of Excellent + Good ratings.
City of Miami Beach Community Survey
Lowest rated City services in 2012*
Trend
Easy to get service at building department
53
NA
Effectiveness of public transportation for customers
52
-11
Overall value of services received
52
-3
Number of family friendly activities –too few
52
-2
Experience with building department
47
-10
Number of cultural activities –too few
44
+ 4
Condition of roads
40
-8
Customer parking availability
40
+12
Storm drainage
37
-8
Traffic flow
34
-9
*% of Excellent + Good ratings.
City of Miami Beach Community Survey
Business Profile
48% in business > 10 years; 10% < 2 years
•
51% < 5 employees; 14% > 25 employees
•
48% < $500,000 revenue; 10% > $5 million
•
80% -1 location
•
Type of business
•
22% retail
–
17% real estate
–
11% restaurants, bars, clubs
–
City of Miami Beach Community Survey
4. 2014 Survey Purpose & Timeline
City of Miami Beach Community Survey
Study Purpose
Assess the community’s pulse on critical issues
•
Use results in City of Miami Beach’s strategic
•
planning process
Trend results over time
•
Surveys date to 2005
–
City of Miami Beach Community Survey
Study Purpose
Topics –Residents
•
Quality of life
–
City services
–
Historic preservation & development
–
Public safety
–
City destinations, cultural events & attractions
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Recreation & parks
–
Value of City services
–
Communication preferences
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Interacting with City government
–
City’s website
–
Demographics
–
City of Miami Beach Community Survey
Study Purpose
Topics –Businesses
•
Reasons for locating businesses in Miami Beach
–
City services
–
Planning, zoning & construction
–
Historic preservation & development
–
Public safety
–
City destinations, cultural events & attractions
–
Value of City services
–
Communication preferences
–
Interacting with City government
–
Perceptions of City’s attitudes toward businesses
–
Building department & fire department
–
Demographics
–
City of Miami Beach Community Survey
2014 Timeline
Meet with City of Miami Beach staff12.6.13
•
Meet with Commissioners, Mayor, staff1.31.14
•
Survey design1.31.14
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Survey communications plan1.31.14
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Survey questionnaire2.15.14
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Survey pretest (telephone calls) 2.15.14 -2.22.14
•
Report template2.28.14
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Survey (telephone calls)2.22.14 -4.10.14
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Analysis &survey results5.31.14
•
City of Miami Beach Community Survey
5. 2014 Survey Research Design
City of Miami Beach Community Survey
Methodology
Population definition
Residents 18+
•
Business owners/managers
•
Data collection
Telephone interviews
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Cell and landline
•
City of Miami Beach Community Survey
Methodology
S& S-R
AMPLESIZEAMPLINGERRORESIDENTIAL
# ofSamplingConfidence
Residential AreaPopulation Interviewserror level
South Beach & Belle Isle33,272 380±5% 95%
South Pointe3,422 346±5% 95%
North Beach31,039 380±5% 95%
Condo Corridor Middle10,579 371±5% 95%
Mid Beach & The Islands13,543 374±5% 95%
1,851
Totals91,855
City of Miami Beach Community Survey
Methodology
S& S-B
AMPLESIZEAMPLINGERRORUSINESSES
# of # ofSamplingConfidence
Business AreaBusinesses Interviewserror level
North Beach1,571 309±5% 95%
Mid Beach1,447 304±5% 95%
South Beach4,004 351±5% 95%
964
Totals7,022
City of Miami Beach Community Survey
6. Review 2014 Questionnaires
City of Miami Beach Community Survey
2014 Residential Questionnaire Draft
City of Miami Beach Community Survey
2014 Business Questionnaire Draft
City of Miami Beach Community Survey