2014-28573 Reso RESOLUTION NO. 2014-28573
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
CITY MANAGER PERTAINING TO THE RANKING OF PROPOSALS,
PURSUANT TO REQUEST FOR PROPOSALS (RFP) NO. 2013-317ME, FOR
THE MANAGEMENT AND OPERATIONS OF THE STREET MARKETS;
AUTHORIZING THE ADMINISTRATION TO ENTER INTO NEGOTIATIONS
WITH THE MARKET COMPANY INC. FOR THE GREEN MARKETS AT
LINCOLN ROAD, COLLINS PARK, NORMANDY VILLAGE ISLE, AND SOUTH
OF 5TH LOCATIONS, AND PRODUCTIONS SUD, INC., FOR THE LINCOLN
ROAD ANTIQUE AND COLLECTIBLES MARKET; AND FURTHER
AUTHORIZING THE CITY MANAGER TO EXECUTE AN AGREEMENT UPON
CONCLUSION OF SUCCESSFUL NEGOTIATIONS BY THE
ADMINISTRATION.
WHEREAS, on September 6, 2006, the Mayor and City Commission adopted
Resolution No. 2006-26281, awarding, pursuant to RFP 30-05/06, the operation and
management of the Green Markets on Lincoln Road, Espanola Way and Normandy Isle to the
Market Company Inc. ("Green Market Agreements"), and the operation and management for
the Antique and Collectibles Market on Lincoln Road to Production Sud, Inc. ("Production Sud
Agreement") (collectively referred to herein as "Street Markets"); and
WHEREAS, the City entered into four separate Management and Operating Agreements
governing each of the Street Markets, each commencing on October 1, 2006, and terminating
on September 9, 2009, (collectively, "Management Agreements"); and
WHEREAS, the Management Agreements provided for an extension of.the respective
terms for an additional three (3) years, which was approved by the City on July 1St, 2009; it
should be noted that shortly after the renewal options were approved, the Espanola Way Street
Market was closed due to lack of interest by the vendors; and
WHEREAS, the renewal terms were due to expire on September 30, 2012, and on
September 12, 2012, pursuant to the recommendation of the Finance and Citywide Projects
Commission Committee ("FCWPC"), the City Commission adopted Resolution No. 2012-27997,
extending the Management Agreements, on a month-to-month basis, for a period ending May
31, 2013- and
WHEREAS, staff required additional time to complete the RFP process and, on May
8, 2013, the City Commission adopted Resolution No. 2013-28212, further extending the
Management Agreements from June 1, 2013 until such time as new contracts for the Street
Market(s) were executed; and -
WHEREAS, RFP 2013-317ME was issued on August 19, 2013, with an opening date of
October 31, 2013; and
WHEREAS, a pre-proposal conference was held on September 9, 2013; and
WHEREAS, the City received three (3) proposals; and
WHEREAS, on December 16, 2013, the City Manager via Letter to Commission (LTC)
No. 441-2013, appointed an Evaluation Committee (the "Committee"), which convened on
January 10, 2014 to consider proposals received and interview the proposers; and
WHEREAS, the Committee was provided an overview of the project, information relative
to the City's Cone of Silence Ordinance and the Government Sunshine Law; general information
on the scope of services, references, and a copy of each proposal; and engaged in a question
and answer session after the presentation of each proposer; and
WHEREAS, the Committee was instructed to score and rank each proposal pursuant to
the evaluation criteria established in the RFP; and
WHEREAS, the Committee's ranking for the Green Market locations were as follows;
Lincoln Road —The Market Company ranked first, and Florida Fresh, ranked second; Normandy
Village, Collins Park and South of 5t" Street, The Market Company ranked first; and for the
Antique and Collectibles, Productions Sud, Inc., ranked first; and
WHEREAS, after reviewing all the submissions and the Evaluation Committee's and
rankings, the City Manager exercised his due diligence and is recommending that the Mayor
and the City Commission enter into negotiations with The Market Company for the Lincoln
Road, Collins Park, Normandy Village Isle, and South of 5th Street Green Markets, and
Productions Sud, Inc., for the Lincoln Road Antique and Collectibles Market.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept
the recommendation of the City Manager pertaining to the ranking of proposals, pursuant to
Request for Proposals (RFP) No. 2013-317ME for the management and operations of the Street
Markets ; authorizing the Administration to enter into negotiations with the Market Company for
the Green Markets at Lincoln Road, Collins Park, Normandy Village Isle, and South of 5th Street
locations, and Productions Sud, Inc., for the Lincoln Road Antique and Collectibles Market; and
further authorizing the City Manager to execute an Agreement upon conclusion of successful
negotiations by the Administration.
PASSED AND ADOPTED thi day of A.Orl'f 2014.
ATTEST: _ -. ••'•• - s
Rafa Granado, City Clerk '.hG��� I ip Ld
TAAGENDA\2014WpriIWPRIL 23-PROC �AlT.\RFP- - 1 Markets-Resolution.doc
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APPROVED AS TO
FORD &LANGUAGE
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City A Data
COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution Of The Mayor And City Commission Of The City Of Miami Beach, Florida, Accepting The
Recommendation Of The City Manager Pertaining To The Ranking Of Proposals,Pursuant To Request For Proposals
RFP No. 317-2013ME, For The Management And Operations Of The Street Markets.
Key Intended Outcome Supported:
Increase satisfaction with Family Recreational Activities
Supporting Data(Surveys, Environmental Scan,etc: N/A
Item Summary/Recommendation:
On July 17,2013,the City Commission considered whether to issue the subject Request for Proposals(RFP). The item
was separated from the Consent Agenda for discussion and ultimately approved as amended and referred to the
subsequent Finance and Citywide Projects Committee(FCWPC)with direction to issue following FCWPC discussion.
The item was subsequently discussed at the July 25,2013 FCWPC meeting. The Committee reconfirmed a desire to
make the aforementioned changes and also discussed whether to relax the minimum qualifications requirement in order
to allow the greatest number of qualified responses. Accordingly,the administration deleted the Minimum Qualifications
of the RFP and instead the RFP required proposals to demonstrate experience in performing the services sought in this
RFP or a related business.
On August 12,2013,and since the City Commission approved the RFP subject to the FCWPC recommendation,the
City Manager issued LTC No.277-2013 to present the amended RFP to the Mayor and Commission prior to issuance.
RFP 2013-317ME was issued on August 19, 2014, with an opening date of October 31, 2013. A pre-proposal
conference to provide information to the proposers submitting a response was held on September 9,2013.The City
received three(3)proposals.
On December 16, 2013, the City Manager via Letter to Commission (LTC) No. 441-2013, appointed an Evaluation
Committee(the"Committee"),which convened on January 10,2014 to consider proposals received and interview the
proposers. The Committee was instructed to score and rank each proposal pursuant to the evaluation criteria
established in the RFP.
RECOMMENDATION
After reviewing all the submissions and the Evaluation Committee's and rankings,the City Manager exercised his due
diligence and is recommending that the Mayor and the City Commission enter into negotiations with The Market
Company for Lincoln Road Green Market, Collins Park, Normandy Village Isle, and South of 5th location and
Productions Sud, Inc.,for the Lincoln Road Antique and Collectibles Market.
While there have been some concerns expressed about having street markets on Lincoln Road, including by some of
the property owners on Lincoln Road,the RFP,which was approved by the City Commission,included Lincoln Road as
one of the sites for which markets were to be considered.As such,the City Manager's recommendation is based on
the scope contained within the RFP.If the City Commission feels that Lincoln Road is not the proper location for either
or both the markets, however,this would be the appropriate time to provide such direction.
In reviewing this item, I am also cognizant of the audit issues the City had with Productions Sud,which operates the
antique market. Unfortunately,they were the only proponent for an antique market,thus Productions Sud is the only
option, if the City wishes to continue said market
ADOPT THE RESOLUTION.
Advisory Board Recommendation:
Financial Information:
Source of Amount Account
Funds: 1 N/A N/A
::1 2
OBPI Total
Financial Impact Summary:The agreement will result in revenue to the City.As such, a funding allocation is not
designated.
City Clerk's Office Legislative Tracking:
Alex Denis, Extension 6641
Sign-Offs:
Department Director Assistant City Manager City nager
ADeL MS KGBJJ6 MT J WIP
T:7AGENDA\2014\Ap RI 3-PROCU REM EN FP-317-2013 ME Street Markets-Sum a doc
AGEND . TEM
MIAMIBEACH
DATE LV
MIAMI BEACH
City of Miami Beach, 1700-Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Philip Levine and Members o the City mmission
FROM: Jimmy L. Morales, City Manager
DATE: April 23, 2014
SUBJECT: A RESOLUTION OF THE MAYO AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE CITY
MANAGER PERTAINING TO THE RANKING OF PROPOSALS, PURSUANT TO
REQUEST FOR PROPOSALS (RFP) NO. 2013-317ME, FOR THE MANAGEMENT
AND OPERATIONS OF THE STREET MARKETS.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
KEY INTENDED OUTCOME SUPPORTED
Increase satisfaction with Family Recreational Activities.
FUNDING
Not Applicable.
BACKGROUND
On September 6, 2006, the Mayor and City Commission adopted Resolution No. 2006-26281,
awarding, pursuant to RFP 30-05/06, the operation and management of the Green Markets on
Lincoln Road, Espanola Way and Normandy Isle to the Market Company ("Green Market
Agreements") and the operation and management for the Antique and Collectibles Market on
Lincoln Road to Productions Sud, Inc. ("Productions Sud Agreement") (collectively referred to
herein as "Street Markets").
The permitted uses for each Street Market is as follows:
Lincoln Road Green Market: includes fruits, vegetables, juices, nuts and other related
products; plants and cut flowers;
Espanola Way Street Market: included arts and crafts; cut flowers and plants; fruits,
juices, nuts, and other related products;
Normandy Village Street Market: includes arts and crafts; fruits, vegetables, cut flowers,
orchids and other related green market products; tropical fruit preserves, dressings, dried
fruits and nuts, honey and organic produce;
Antiques and Collectibles Market: includes antiques; vintage goods; and collectibles.
The City entered into four separate Management and Operating Agreements governing each
of the Street Markets, each commencing on October 1, 2006 and terminating on September 9,
2009, (collectively, "Management Agreements"). The Management Agreements provided for
an extension of the respective terms for an additional three (3) years, which was approved by
the City on July 1St, 2009. It should be noted that shortly after the renewal options were
approved, the Espanola Way Street Market was closed due to lack of interest by the vendors.
The renewal terms were due to expire on September 30, 2012 and on September 12, 20121
Commission Memorandum—RFP#317-2013 Street Markets
April 23, 2014
Page 2
pursuant to the recommendation of the Finance and Citywide Projects Commission
Committee ("FCWPC"), the City Commission adopted Resolution No. 2012-27997, extending
the Management Agreements in effect, on a month-to-month basis, for a period ending May
31, 2013. The Resolution further authorized the Administration to begin working on a new
RFP process to solicit interest in managing and operating street markets on Miami Beach in
one or more of the four locations identified above, as well as to explore expanding the scope
to include other areas of the City, provided the identified locations have the support of the
respective neighborhood and/or neighborhood association, do not interfere with traffic
circulation and parking and don't pose any life-safety and/other code-related problems.
Staff required additional time to complete the RFP process and On May 8, 2013, the City
Commission adopted Resolution No. 2013-28212, extending the Management Agreements in
effect, from June 1, 2013 until such time as a new contract for the Street Market(s) was
executed.
For allowing the Street Markets to operate in their respective locations, the City receives rent
equivalent to the greater of a fixed percentage of concessionaire's gross receipts (PG) or an
established minimum guarantee (MG) as follows:
Market: PG% MG FY 08/09 FY09/10 FY 10/11 FY 11/12 MG FY 12/13 FY 12/13
Lincoln Road Green Mkt. 15% $ 8,820.00 $ 9,530.00 10,338.00 $ 13,111.00 $19,735.23 $ 9,261.00 $19,979.79
Normandy Isle Mkt. 15% $ 3,675.00 $ 4,213.00 4,262.00 $ 4,258.00 $ 7,778.34 $ 3,858.75 $ 6,919.90
[Antique&Collectibles Mkt. 12.50% $29,400.00 $35,128.00 29,450.00 $ 34,608.00 $29,590.05 $ 30,870.00 $41,994.66
RFP PROCESS
On July 17, 2013, the City Commission considered whether to issue the subject Request for
Proposals (RFP). The item was separated from the Consent Agenda for discussion and
ultimately approved as amended and referred to the subsequent Finance and Citywide
Projects Committee (FCWPC) with direction to issue following FCWPC discussion. The
amendments made at the July 17, 2013 City Commission meeting provided additional time for
potential respondents to submit proposals, to 60 days, and a redistribution of the evaluation
criteria points as noted below in the Evaluation/Selection Process.
The item was subsequently discussed at the July 25, 2013 FCWPC meeting. The Committee
reconfirmed a desire to make the aforementioned changes and also discussed whether to
relax the minimum qualifications requirement in order to allow the greatest number of qualified
responses. Accordingly, the administration deleted the Minimum Qualifications of the RFP
and instead the RFP required proposals to demonstrate experience in performing the services
sought in this RFP or a related business.
On August 12, 2013, and since the City Commission approved the RFP subject to the FCWPC
recommendation, the City Manager issued LTC No. 277-2013 to present the amended RFP to
the Mayor and Commission prior to issuance.
RFP 2013-317ME was issued on August 19, 2013, with an opening date of October 31, 2013.
A pre-proposal conference to provide information to the proposers submitting a response was
held on September 9, 2013. The City received proposals from the following firms for each
Street Market Site:
Lincoln Road
1. The Market Company
2. Florida Fresh Market Enterprise, Inc.
Commission Memorandum —RFP#317-2013 Street Markets
April 23, 2014
Page 3
Espanola Way
None
Normandy Village/Collins Park/ South and Fifth
The Market Company
Antique and Collectibles
Productions Sud, Inc.
On December 16, 2013, the City Manager via Letter to Commission (LTC) No. 441-2013,
appointed an Evaluation Committee (the "Committee") consisting of the following individuals:
• Ray Breslin, Resident, Collins Park Neighborhood Association
• Victoria Rogers, New World Symphony
• Daniel Veitia, North Beach Resident
• John Rebar, Director, City of Miami Beach Parks and Recreation Department
• Jim Sutter, Internal Auditor, City of Miami Beach Internal Audit Department
• Ramon Suarez, Finance Manager, City of Miami Beach Finance Department
The following alternates were also appointed:
• Anthony Kaniewski, Director, Property Management Division
• Graziano Sbroggio from Segafredo
• Mark Coolidge, Internal Auditor, City of Miami Beach Internal Audit Department
The Committee convened on January 10, 2014 to consider proposals received and interview
the proposers. The Committee was provided an overview of the project, information relative to
the City's Cone of Silence Ordinance and the Government Sunshine Law. The Committee also
provided general information on the scope of services, references, and a copy of each
proposal. Additionally, the Committee engaged in a question and answer session after the
presentation of each proposer.
The Committee was instructed to score and rank each proposal pursuant to the evaluation
criteria established in the RFP, which included:
Step 1 Evaluation. An Evaluation Committee, appointed by the City Manager, shall
meet to evaluate each Proposal in accordance with the qualifications criteria
established below for Step 1, Qualitative Criteria. In doing so, the Evaluation
Committee may:
a. Review and score all proposals received, with or without conducting interview
sessions; or
b. Review all proposals received and short-list one or more proposers to be further
considered during subsequent interview session(s) (using the same criteria).
Commission Memorandum —RFP#317-2013 Street Markets
April 23, 2014
Page 4
Step Qualitative Criteria Maximum Points
Proposer Experience and Qualifications, including 35
Financial Capability
Reference as to Experience and Qualifications 15
Approach and Methodology 35
TOTAL - 1 POINTS
1. Step 2 Evaluation. Following the results of Step 1 Evaluation Qualitative criteria, the
proposers may receive additional points to be added by the Department of
Procurement Management to those points earned in Step 1, as follows.
Quantitative
Quantitative Criteria
Cost Proposal 15
Local and Veterans Preference
Miami Beach-Based Vendor 5
Veterans and State-Certified Service-Disabled Veteran 5
Business Enterprises
TOTAL - 2 POINTS
Local Preference: The Procurement personnel assigned an additional five (5) points to
Proposers, which are, or include as part of their proposal team, a Miami Beach-based vendor
as defined in the City's Local Preference Ordinance. Two (2) of the proposers were eligible for
Local preference: Productions Sud, Inc. and The Market Company.
Veterans Preference: The Procurement personnel assigned an additional five (5) points to
Proposers, which are, or include as part of their proposal team, a small business concern
owned and controlled by a veteran(s) or a service-disabled veteran business enterprise, as
defined in the City's Veterans Preference Ordinance. One (1) of the proposers was eligible for
Veterans preference: Productions Sud, Inc.
The Committee's final rankings are as follows:
Lincoln Road
Two (2) proposals from The Market Company and Florida Fresh Market Enterprise Inc. were
received and evaluated as follows:
RFP#317-2413 FOR THE
MANAGEMENT AND VICTORIA LOW
OPERATION OF THE J. DANIEL JOHN JAMES RAMON AGGREGATE
STREET MARKETS ON ROGERS VEITIA REBAR BUTTER SUAREZ TOTALS
LINCOLN ROAD
THE MARKET COMPANY 1 94 1 99 1 92 1 95 2 84 1 6
FLORIDA FRESH
MARKET ENTERPRISE,
INC 293 296 281 294 1 86 29
Espanola Way
No proposals were received and therefore no proposals were evaluated.
Commission Memorandum —RFP#317-2013 Street Markets
April 23, 2014
Page 5
Normandy Village/Collins Park/South and Fifth
One 1 proposal from The Market Com an was received and evaluated as follows:
RFP#317-2413 FOR THE
MANAGEMENT-AND., VICTORIA LOW
OPERATION OF THE J DANIEL JOHN JAMES RAMON AGGREGATE
'STREET MARKETS ON VEITIA REBAR SUTTER SUAREZ
NORMANDY VILLAGE;
ROGERS TOTALS
Ct1LL114S PARK
THE MARKET COMPANY 1 90 1 103 1 93 1 94 1 85 1 5
Antique and Collectibles
One 1 proposal from Production Sud was received and evaluated as follows:
RF:P#317,2013.FOR THE
3.
MANAGEMENT AND 4"I",
;OPERATION OF`THE VICTORIA LOW
STREET MARKETS J, DANIEL JOHN JAMES RAMON AGGREGATE
ANTIQUE AND ROGERS VEITIA REBAR SUTTER SUAREZ TOTALS
'COLLECTIBLES
MARKET
PRODUCTIONS SUD,
INC. 1 105 1 109 1 108 1 106 1 102 r u': 1 5
The following is a summary of the Minimum Annual guaranteed proposed by each
proposers for the street markets proposed.
THE MARKET FLORIDA FRESH
MARKETS COMPANY MARKET, PRODUCTION SUD
ENTERPRISES, INC.
Antique and
Collectibles Market $ 29,400.00
The Lincoln Road $ 13,000.00 $ 14,000.00
Green Market
Collins Park $0.00
Normandy Village $ 4,100.00
South Of Fifth $0.00
Note 1: The reason the minimum annual guarantee is $0 is we have no facts about
whether the Market will be successful or not. If the market is successful, we will work with
the city to establish an appropriate guarantee.
MANAGER'S DUE DILIGENCE & RECOMMENDATION
After reviewing all the submissions and the Evaluation Committee's rankings of proposals
received, the City Manager exercised his due diligence and is recommending that the Mayor
and the City Commission enter into negotiations with The Market Company for Lincoln Road
Green Market, Collins Park, Normandy Village Isle, and South of 5th locations, and Productions
Sud, Inc., for the Lincoln Road Antique and Collectibles Market.
While there have been some concerns expressed about having street markets on Lincoln
Road, including by some of the property owners on Lincoln Road, the RFP, which was
approved by the City Commission, included Lincoln Road as one of the sites for which
Commission Memorandum —RFP#317-2013 Street Markets
April 23, 2014
Page 6
markets were to be considered. As such, the City Manager's recommendation is based on the
scope contained within the RFP. If the City Commission feels that Lincoln Road is not the
proper location for either or both the markets, however, this would be the appropriate time to
provide such direction.
In reviewing this item, I am also cognizant of the audit issues the City had with Productions
Sud, which operates the antique market. Unfortunately, they were the only proponent for an
antique market, thus Productions Sud is the only option, if the City wishes to continue said
market
CONCLUSION
The Administration recommends that the Mayor and City Commission of the City of Miami
Beach, Florida accept the recommendation of the City Manager pertaining to the ranking of
proposals, pursuant to request for proposals (RFP) No. 2013-317ME for the management and
operations of the Street Markets; authorizing the Administration to enter into negotiations with
the Market Company for Lincoln Road Green Market, Collins Park, Normandy Village Isle, and
South of 5th location and Productions Sud, Inc., for the Lincoln Road Antique and Collectibles
Market; and further authorizing the City Manager to execute an Agreement upon conclusion of
successful negotiations by the Administration.
JLM /MT/K /AD/ ME
T:\AGENDA\2014WpriIWPRIL 23-PROW REM ENTIRFP-317-2013 ME Street Markets - Memo.doc