2014-28560 Reso RESOLUTION NO. 2014-28560
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION
OF THE MAYOR'S BLUE RIBBON PANEL ON NORTH BEACH
REVITALIZATION AND ESTABLISHING A NORTH BEACH SPECIAL
EVENT INCENTIVE PROGRAM ("PROGRAM") DESIGNED TO ATTRACT
AND ENCOURAGE EVENTS IN THE NORTH BEACH AREA OF THE CITY
ESTABLISHING CRITERIA FOR THE PROGRAM, REQUIRING THE CITY
ADMINISTRATION TO PROVIDE QUARTERLY WRITTEN UPDATES TO
THE CITY COMMISSION, AND TO REVISIT THE PROGRAM EIGHTEEN (18)
MONTHS FROM THE ADOPTION OF THIS RESOLUTION UNLESS
OTHERWISE PROVIDED BY THE MAYOR AND CITY COMMISSION.
WHEREAS, in January 2014, the City Administration began efforts to develop a North
Beach Economic Development and Revitalization Strategy Plan; and
WHEREAS, in March 2014, Mayor Philip Levine created the Mayor's Blue Ribbon Panel
on North Beach Revitalization; and
WHEREAS, the Mayor's Blue Ribbon Panel on North Beach Revitalization has met
weekly and recommended that the City waive special event fees for events that take place in
North Beach as a means to incentivize event producers to host events in the area; and
WHEREAS, the Mayor's Blue Ribbon Panel on North Beach Revitalization believes
hosting a wide variety of special events will enhance the offerings available for the local
residents while also attracting visitors to the area; and
WHEREAS, the following criteria have been developed for the waiver of special event
fees in the North Beach area:
1. The City Manager shall be charged with the responsibility and authority to approve
the waiver of any and all special event fees for events taking place within the
following boundaries: the south side of 63rd Street on the south, the north side of 87th
Terrace on the north, the west side of Bay Drive on the west, and the Atlantic Ocean
on the east.
2. All persons or entities interested in conducting a special event must complete an
application and meet all the requirements to obtain a permit as specified in Section
12-5 of the City Code and as more specifically set forth in the City's adopted Special
Event Requirements and Guidelines.
3. The entity producing the event must be in good standing with the City and be current
on all debts; and
WHEREAS, upon satisfaction of the above criteria, the City Manager may waive any and
all of the following Special Event Permit Fees: Application Fee, Permit Fee, Use of Public
Property Fee, Concession Agreement Fee, Vehicle Access Fee, Park User Fees, Right-of-Way
Permit Fees, Lightpost Banners Fees for lightposts in North Beach, Police Department Off-duty
Administrative Fees, Fire Department Off-duty Administrative Fees, Parking Department
i
i
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Administrative Fees, and may provide for a Special Event Parking Rate.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Mayor's Blue Ribbon Panel on North
Beach Revitalization and hereby establish a North Beach Special Event Incentive Program as
set forth herein which is designed to attract and encourage events in the North Beach area of
the City, establishing criteria for the Program, requiring the City Administration to provide
quarterly written updates to the City Commission, and to revisit the program eighteen (18)
months from the adoption of this Resolution unless otherwise provided by the Mayor and City
Commission.
PASSED AND ADOPTED this 23rd day of April, 2014.
ATTEST:
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` ILIP LEVIN , M
INCORP ORATED'
APPROVED AS TO
RA AEL E. GRANADO, C %'111'�°� FORM &LANGUAGE
&FOR EXECUTION
1.
1
City Attorney Date
T:\AGENDA\2014\April\APRIL 23-TCED\North Beach Special Event Incentive Program RESO REVISED.doc
COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution Establishing A North Beach Special Event Incentive Program Designed To Attract And Encourage Events In The
North Beach Area Of The City and sunsetting the program three (3) years from adoption unless otherwise extended by the
Mayor and City Commission.
Key Intended Outcome Supported:
Complete A Community Consensus Cohesive Master Plan For The North Beach Neighborhood
Issue:
Shall the City Commission Adopt the Resolution?
Item Summary/Recommendation:
In January 2014, the City Administration began efforts to develop a North Beach Economic Development and Revitalization
Strategy Plan. The initial steps of the plan focus on gathering public input to serve as the foundation. To date, two general
public input meetings have been held and another general public input meeting will be held on April 22, 2014, which will begin
to fine tune the priorities for this plan and to work with the public in prioritizing concerns
In March 2014, Mayor Levine created the Mayor's Blue Ribbon Panel on North Beach Revitalization and appointed three (3)
members. The Blue Ribbon Panel has met weekly and has begun to identify a number of items that could immediately help in
the revitalization efforts. One such recommendation from the Blue Ribbon Panel is to waive special event fees for events that
take place in North Beach. The Panel's goal is to incentivize event producers to host events in the area through the waiver of
fees. By hosting a wide variety of special events it will enhance to offers available for the local residents while also attracting
visitors to the area.
Criteria for Waiver of Special Event Permit Fees for North Beach Events
The City Manager shall be charged with the responsibility and authority to approve waiver of special event fees for events
taking place in North Beach, more specifically defined with boundaries on the south of 63rd Street, on the north of 87th Terrace,
on the west at Bay Drive, and on the east at the Atlantic Ocean.
All persons or entities interested in conducting a special event must still complete an application and meet all the requirements
to obtain a permit as specified in Section 12-5 of the City Code and more specifically in the City's adopted Special Event
Requirements and Guidelines.
The entity producing the event must be in good standing with the City and be current on all debts.
Recommended Special Event Permit Fee Waivers include Application Fee, Permit Fee, Use of Public Property, Concession
Agreements, Vehicle Access Policy, Park User Fees, Right-of-Way Permit, Lightpost Banners, Police Department Off-duty
Administrative Fee, Fire Department Off-duty Administrative Fee, Parking Department Administrative Fee and a Special Event
Parking Rate.
ADOPT THE RESOLUTION.
Advisory Board Recommendation:
The Mayor's Blue Ribbon Panel on North Beach recommended creation of such a program.
Financial Information:
Source of Funds: Amount Account Approved
1
Finance Dept Total
Financial Impact Summary: The City does not currently host a significant number of special event in North Beach
therefore, creating this program would waive revenue the City does not currently collect.
City Clerk's Office Legislative Tracking:
Max Sklar
Sign-Offs:
De ment D' ector Assis t City Manager City Manager
MAS KGB JL
ND 4WpriI\APRIL 23-TCED\North Beach S cial Event Incentive Program SUM .do.. AGENDA ITEM e-7-5
MIAMI 1 a �8
MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Philip Levine and Members f the City mmission
FROM: Jimmy L. Morales, City Manager
DATE: April 23, 2014
SUBJECT: A RESOLUTION OF THE MAYO AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, ESTABLISHI G A NORTH BEACH SPECIAL EVENT INCENTIVE
PROGRAM DESIGNED TO ATT ACT AND ENCOURAGE EVENTS IN THE NORTH
BEACH AREA OF THE CITY, SUNSETTING THE PROGRAM THREE (3) YEARS FROM
THE ADOPTION DATE UNLESS OTHERWISE EXTENDED BY THE MAYOR AND CITY
COMMISSION.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
BACKGROUND
In January 2014, the City Administration began efforts to develop a North Beach Economic
Development and Revitalization Strategy Plan. The initial steps of the plan focus on gathering public
input to serve as the foundation. To date, two general public input meetings have been held with
approximately 130 attendees at each meeting. One additional meeting geared towards issues and
obstacles' facing commercial property owners and business owners of the area was also held with
strong attendance.Another general public input meeting will be held on April 22,2014,which will begin
to fine tune the priorities for this plan and to work with the public in prioritizing concerns
Economic Development staff is working to compile a master list of all of the concerns raised in the
meetings and will be working with each department to ascertain issues/concerns that can be resolved
immediately, those which require specific allocations through future budgets, and those that may
require more time, coordination with other entities, or further study in order to resolve. The Economic
Development staff is also working to undertake interviews with key stakeholders as identified by the
Mayor and Commission as well as the Administration.
The public has gotten behind our North Beach efforts and they remain quite engaged an involved which
has led to the cultivation of some excellent input. Staff will strive to address the concerns and issues
raised and to prepare a realistic and implementable plan for North Beach's future for presentation to the
Commission during the summer months.
In March 2014, Mayor Levine created the Mayor's Blue Ribbon Panel on North Beach Revitalization
and appointed three(3)members. The Blue Ribbon Panel has met weekly and has begun to identify a
number of items that could immediately help in the revitalization efforts. One such recommendation
from the Blue Ribbon Panel is to waive special event fees for events that take place in North Beach.
The Panel's goal is to incentivize event producers to host events in the area through the waiver of fees.
By hosting a wide variety of special events it will enhance the offerings available for the local residents
while also attracting visitors to the area.
North Beach Special Event Incentive Program
City Commission Meeting
April 23, 2014
Page 2of3
Criteria for Waiver of Special Event Permit Fees for North Beach Events
The City Manager shall be charged with the responsibility and authority to approve waiver of of any and
all special event fees for events taking place in North Beach, more specifically defined with boundaries
on the south of 63rd Street, on the north of 87th Terrace,on the west at Bay Drive, and on the east at the
Atlantic Ocean.
All persons or entities interested in conducting a special event must still complete an application and
meet all the requirements to obtain a permit as specified in Section 12-5 of the City Code and more
specifically in the City's adopted Special Event Requirements and Guidelines.
The entity producing the event must be in good standing with the City and be current on all debts.
Recommended Special Event Permit Fee Waivers
Application Fee—This fee is non-refundable and must be made payable to the City of Miami Beach at
the time of application. $250
Permit Fee—This fee is refundable if application is denied and must be made payable to the City of
Miami Beach at the time of application. $250/$500
Use of Public Property- permit holders are be charged a net square footage rate of$.25 per square
foot,for public property occupied by the event for stages, booths, displays or areas restricted for
exclusive use by the event.
Concession Agreements—Unless the City charges the Use of Public Property Fee, all events which
include retail sales or vending are be required to enter into a written concession agreement with the
City. Beachfront and non-beachfront events shall provide 15% and 10% respectively of all gross
revenues derived from admissions and the sale of food, beverages, and merchandise.
Vehicle Access Policy—Certain events taking place on the beach, in parks or other authorized use
areas may require vehicular access for the purposes of loading-in and out of equipment for the event,
all such vehicles must be removed from such areas immediately thereafter. There is a vehicle access
fee of$150.00, per vehicle, per event. A Vehicle Access Permit will be issued by the Special Events
Office and must be displayed on the windshield of every vehicle on the beach
Park User Fees-A special event impact fee is imposed for all events taking place at a City Park. This
supplementary user fee will be calculated at the rate of twenty-five (25%) percent of the total cost of
City services for the event. These funds will be used exclusively for enhancements to those parks
utilized by said events.
Right-of-Way Permit-- A Right-of-Way Permit must be obtained when there is anchoring to or
excavation of any right-of-way or City property. The method of anchoring or location of any excavation
may be denied or altered by the City based on potential hazards to existing utilities. The cost for such
permit will be pursuant to City ordinances (concerning work on the right-of-ways) and may include a
cash bond based on estimated potential damage to City property. Proof of financial ability to cover
estimated damages must be submitted to the Special Events Office. For events occurring on City
streets or sidewalks, an inspector from the Public Works Department will inspect the area in question
prior to the event for any hazards, potholes or damaged fixtures. Any problems will be repaired or
i
North Beach Special Event Incentive Program
City Commission Meeting
April 23, 2014
Page 3 of 3
noted. A visual inspection will take place following the event to identify any damage to City property
caused by the event.
Lightpost Banners -- Lightpost banners are permitted in the City when approved by the Planning
Department and the City Manager for special events taking place in the City of Miami Beach,and by the
City Commission,for special events held outside of the City of Miami Beach. A$50.00 per banner fee
($25.00 per banner fee if applicant is a 501(c)(3) or other equivalent non-profit organizations and
verified by state records)and $50.00 processing fee will apply. Lightpost banners on State Roads(i.e.
5th Street, Collins Avenue,41 st Street, etc.)require an additional permit from the Florida Department of
Transportation.
The Administration recommends waiver of the Lightpost Banner fees for any event taking place in the
target area and only for the banners located on poles within the target area.
Police Department Off-duty Administrative Fee - Depending upon the type of special event and
estimated attendance, security personnel, such as off-duty police personnel and private security
personnel, may be required. The City charges an administrative fee of$10.00 per hour, per off-duty
police officer.
Fire Department Off-duty Administrative Fee - Depending upon the type of event and estimated
attendance, off-duty or private fire rescue personnel may be required at the expense of the applicant.
The City charges an administrative fee of$7.00 per hour, per off-duty firefighter.
Parking Department Administrative Fee - The City of Miami Beach Parking Department has
established administration fees ranging from $20.00 - $30.00 depending on the number of meters
rented. Regular rates would be maintained.
Recommended Parking Incentive
Special Event Parking Rate —The City has a number of public parking lots north of 63rd Street. All
metered parking in this area is enforced from 8:00 a.m. until 6:00 p.m., seven days per week at$1.00
per hour, with special event flat parking fees that range from $15 - $20. The Administration
recommends no longer charging the Special Event Parking Rate for events in North Beach as an
inducement to attract attendees.
CONCLUSION
The Administration recommends the Mayor and City Commission adopt the Resolution establishing
North Beach Special Event Incentive Program, sunsetting the program three (3) years from the
adopT'qn d unless otherwise extended by the Mayor and City Commission.
JLM/ /
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