2014-28776 Reso RESOLUTION NO. 2014-28776
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE FINANCE AND CITYWIDE PROJECTS COMMITTEE TO PILOT
STRATEGIC PRICING AT MUNICIPAL PARKING LOT NO. P71 AND A
COMMERCIAL ON-STREET PARKING AREA, TO BE DETERMINED BY
THE CITY MANAGER
WHEREAS, the Mayor and Commission have identified mobility, transportation, and
traffic congestion as priorities for improved resident quality of life; and
WHEREAS, increasing parking inventory through land acquisitions; new construction,
and/or joint venture partnerships are all strategies currently underway and equally important is
managing existing parking inventory which may be accomplished through strategic pricing and
regulations; and
WHEREAS, smart parking is the use of state-of-the-art technology to monitor the use of
parking spaces in real time in order to manage parking "supply and demand" and apply
"strategic pricing" to encourage use where demand is low through pricing; and
WHEREAS, strategic pricing has been successful in communities with mass transit
systems; however, the City does not have either efficient transit connectivity or capacity at its
garages for park and ride options; and
WHEREAS, on May 30, 2014, the Neighborhoods and Community Affairs Committee
(NCAC) approved a recommendation to discontinue the municipal monthly parking permit
program at Municipal Parking Lot No. P71, located at 46th Street and Collins Avenue to increase
parking availability; at its meeting on July 23, 2014, the Mayor and Commission approved
Resolution No. 2014-28653, accepting this recommendation; and
WHEREAS, on August 29, 2014, the Finance and Citywide Projects Committee directed
the Administration to pilot strategic pricing at Municipal Parking Lot P71, located at 46th Street
and Collins Avenue, as well as a commercial on-street parking area, to be determined by the
City Manager.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Citywide Projects
Committee to pilot strategic pricing at Municipal Parking Lot No. P71 and a commercial on-
street parking area, to be determined by the City Manager.
PASSED AND ADOPTED this e?� day of AL4,1rr2014.
ATTEST:
Rafa I E. Grana � y der; ,,4'.'�, � , Ph' 'p in Mayor
~� APPROVED AS TO
T:\AGENDA\2014\0ct0 '\R?,grki �a tiqnF. rategi ric' gP ilci 10222014 res.doc'
:�iv� UtiH l L�..; FORM & LANGUAGE
& FOR EXECUTION
14-
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City Attorney Date
COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution of the Mayor and City Commission of the City of Miami Beach, Florida, accepting the
Recommendation of the Finance and Citywide Projects Committee to pilot strategic pricing at Municipal
Parking Lot No. P71 and a commercial on-street parking area to be determined.
Key Intended Outcome Supported:
Ensure Comprehensive Mobility Addressing All Modes Throughout The City.
Supporting Data(Surveys, Environmental Scan,etc.): Miami Beach Customer Survey indicates
74%of residents and 72%of businesses rate the availability of parking across the City as too little or
much too little. Availability of parking was one of the changes residents identified to make Miami.
Beach a better to live, work or play.
Item Summa /Recommendation:
Smart parking is the use of state-of-the-art technology to monitor the use of parking spaces in real time in
order to manage parking "supply and demand" and apply "strategic pricing" to encourage use where
demand is low through pricing. Several major U.S. cities, including, San Francisco and Los Angeles,
California; and Seattle, Washington have implemented strategic pricing for parking to achieve urban
planning goals. It is important to note strategic pricing has been successful in communities with mass
transit systems and is more readily accepted when robust transit options are present. At this point in time,
the City does not have either efficient transit connectivity with the mainland or sufficient capacity at its
garages which could be used in combination with a local circulator for park and ride options. Most of the
City's garages are near or at capacity at peak hours which vary by day and by facility.
On August 29, 2014, the Finance and Citywide Projects Committee (FCWPC) discussed Item No. 6,
entitled,"Strategic Parking—Parking".The FCWPC directed the Administration to pilot strategic pricing at
Municipal Parking Lot No. P71, located at 46th Street and Collins Avenue as well as a commercial on-street
parking area to be determined. Although the City was not successful in attaining the Tiger grant,there are
a number of alternatives to pursue. These include: Intelligent Transportation Systems (ITS) and Parking
Management Systems (PMS) providing valuable data for corridors that will assist in the City's Active
Arterial Management effort through enhanced messaging to drivers accessing the City as well as those
searching for parking.
As you may recall,Walker Parking Consultant, Inc.was engaged to perform a parking demand analysis for
the South Beach and North Beach areas of the City. On September 10,2014,the Mayor and Commission
approved an amendment to the Professional Services Agreement with Walker Parking to perform a
parking demand analysis for Middle Beach, including Collins Avenue between 23rd and 63rd Streets and
41 st Street business corridor.The analysis is a"snapshot"of parking utilization derived from data collection
on a weekday and weekend at varying intervals of the day. Future parking demand, including deficit and
surplus parking, is projected out ten years through the application of varying economic growth factors.A
menu of strategic options will be included for consideration. The Middle Beach Parking Demand Analysis
will include data collection for Municipal Parking Lot No. P71.The Administration will evaluate the results of
these studies to recommend a potential commercial on-street parking pilot area. The Administration will
engage an engineering firm from the prequalified rotational list in order to develop an implementation plan
to pilot ITS and PMS, including strategic pricing.
Administration Recommendation: Adopt the Resolution.
Financial Information:
Source of Amount Account
Funds: 1
2
3
OBPI Total
Financial Impact Summary:
City Clerk's Office Legislative Tracking:
Saul Frances
Sign-Offs:
Department Director Assistant City Manager City ager
SF W KGB JLM /�M
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MIAAMBEACH /0
AGENDA IT C 7 DA a
MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Philip Levine and Members f the City mmission
FROM: Jimmy L. Morales, City Manager
DATE: October 22, 2014
SUBJECT: A RESOLUTION OF THE MAYO TY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCTHE RECOMM ENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE TO PILOT STRATEGIC
PRICING AT MUNICIPAL PARKING LOT NO. P71 AND A COMMERCIAL ON-
STREET PARKING AREA TO BE DETERMINED
BACKGROUND
The Mayor and Commission have identified mobility,transportation, and traffic congestion as
priorities for improved resident quality of life. One initiative currently underway is to reduce
traffic congestion through the regulation of freight/commercial loading activities and reduce
the obstruction of traffic on major thoroughfares. This is just one piece of the traffic
congestion puzzle.
Smart parking is the use of state-of-the-art technology to monitor the use of parking spaces
in real time in order to manage parking"supply and demand"and apply"strategic pricing"to
encourage use where demand is low through pricing. Several major U.S. cities, including,
San Francisco and Los Angeles, California; and Seattle, Washington have implemented
strategic pricing for parking to achieve urban planning goals. It is important to note strategic
pricing has been successful in communities with mass transit systems and is more readily
accepted when robust transit options are present. At this point in time, the City does not
have either efficient transit connectivity with the mainland or sufficient capacity at its garages
which could be used in combination with a local circulator for park and ride options. Most of
the City's garages are near or at capacity at peak hours which vary by day and by facility.
ANALYSIS
Increasing parking inventory through land acquisitions, new construction, and/or joint venture
partnerships are all strategies we are actively pursuing. However, equally important is
managing existing parking inventory which may be accomplished through strategic pricing
and regulations. The following strategies are viable options:
• Regulation of parking space usage through maximum time limits. This promotes
parking space turnover resulting in each parking space serving multiple users
throughout the day. The number of users for each parking space is contingent upon
the frequency of the desired turnover which should be consistent with the adjacent
types of land uses.
• Promote parking availability through a "demand based parking fee structure". A
widely accepted industry standard for optimum parking supply usage is 85%. For
October 22, 2014 City Commission Memo
Recommendation FCWPC Strategic Pricing—Parking
Page 2 of 3
illustration purposes, for every ten parking spaces, one to two of these spaces
should consistently be available. This provides users with a reasonable confidence
level of finding a parking space. Clearly, usage exceeding an 85% threshold
diminishes parking opportunities as well as user.confidence of reasonably finding a
parking space, leading to the chronic "circling the block" in search of the illusive
parking space and adding to traffic congestion. Other cities, such as the ones
referenced above, have implemented demand based pricing with success. As an
example, for an on-street application, parking rates on a heavily utilized corridor
should be at a level that maintains an 85%threshold. Parking Management Systems
(PMS) technology monitors parking space usage in real time and adjusts parking
rates accordingly to maintain the targeted availability rate of 85%. Concurrently,
underutilized parking spaces should also be monitored for rate adjustments to
encourage usage. Very simply, this is the application of the "supply and demand"
model. Those parking spaces in highest demand should reflect the highest fees and
those in lowest demand should reflect lower fees to encourage their use. The key is
adjusting parking rates to a level that maintains a usage rate of approximately 85%
which in turn promotes parking availability as well as user confidence levels.
On May 30, 2014,the Neighborhoods and Community Affairs Committee(NCAC)discussed
Item No. 6, entitled, "Policies for use of beachfront parking lots". There were various issues
discussed, including congestion and a lack of parking availability. Specifically, Municipal
Parking Lot No. P71, located at 46th Street and Collins Avenue,was referenced as one that
consistently exceeds the 85th percentile usage level. As a result, the NCAC approved a
recommendation to discontinue the municipal monthly parking permit program at this facility
and relocate existing monthly permit holders. Subsequently, on July 23,2014,the Mayor and
Commission approved a resolution accepting the recommendations of the NCAC. If the
relocation of the monthly permit holders is not sufficiently effective in creating parking
availability, a second phase pricing strategy based on the strategic pricing model could be
implemented.
On August 29, 2014, the Finance and Citywide Projects Committee (FCWPC) discussed
Item No. 6, entitled, "Strategic Parking—Parking". The FCWPC directed the Administration
to pilot strategic pricing at Municipal Parking Lot No. P71, located at 46th Street and Collins
Avenue as well as a commercial on-street parking area to be determined.
Although the City was not successful in attaining the Tiger grant, there are a number of
alternatives to pursue. These include: Intelligent Transportation Systems(ITS)and Parking
Management Systems (PMS) providing valuable data for corridors that will assist in the
City's Active Arterial Management effort through enhanced messaging to drivers accessing
the City as well as those searching for parking.
Walker Parking Demand Analysis
As you may recall, Walker Parking Consultants, Inc., was engaged to perform a parking
demand analysis for the South Beach and North Beach areas of the City. On September 10,
2014, the Mayor and Commission approved an amendment to the Professional Services
Agreement with Walker Parking to perform a parking demand analysis for Middle Beach,
including Collins Avenue between 23rd and 63rd Streets and 41 St Street business corridor.
The analysis is a"snapshot"of parking utilization derived from data collection on a weekday
and weekend at varying intervals of the day. Future parking demand, including deficit and
surplus parking, is projected out ten years through the application of varying economic
October 22, 2014 City Commission Memo
Recommendation FCWPC Strategic Pricing—Parking
Page 3 of 3
growth factors. A menu of strategic options will be included for consideration.
Parking space supply/demand are key factors in the application of strategic pricing. The
Middle Beach Parking Demand Analysis will include data collection for Municipal Parking Lot
No. P71 and a commercial on-street parking pilot area will be identified through Walker
Parking analysis. The Administration will:
• Evaluate the results of the analysis to recommend a potential commercial on-street
pilot area; and
• Engage an engineering firm from the pre qualified rotational list in order to develop an
9 9 P q p
implementation plan to pilot ITS and PMS including strategic pricing.
CONCLUSION
The Finance and Citywide Projects Committee recommended a pilot for strategic pricing for
parking at an off-street parking facility. Municipal Parking Lot No. P71, located at 46th Street
and Collins Avenue, has been identified as the likely off-street pilot area and a commercial
on-street parking area will be identified upon further analysis and communicated to Mayor
and Commission by LTC (Letter to Commission).
JLM/KGB/SF
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