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2014-28789 Reso RESOLUTION NO. 2014-28789 A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE FINANCE AND CITYWIDE PROJECTS COMMITTEE WITH RESPECT TO HIRING A COMMERCIAL REAL ESTATE BROKER TO ANALYZE THE CITY-OWNED RETAIL SPACE LOCATED AT 1661 PENNSYLVANIA AVENUE, MIAMI BEACH, FLORIDA 33139, WHICH IS THE SUBJECT OF A LEASE (LEASE) BETWEEN THE MIAMI BEACH REDEVELOPMENT AGENCY (RDA) AND THE CITY (COLLECTIVELY, LANDLORD) AND PENN 17, LLC (TENANT); DIRECTING THE ADMINISTRATION TO MARKET THE LEASED PREMISES; AND FURTHER DIRECTING THE CITY ATTORNEY'S OFFICE TO PROTECT THE CITY'S INTEREST, INCLUDING, WITHOUT LIMITATION, PLACING TENANT IN DEFAULT UNDER THE LEASE. WHEREAS, on April 13, 2011, the Mayor and City Commission adopted Resolution No. 2011-27647, approving a Lease Agreement(the"Lease"), between the City, the RDA(collectively, Landlord) and Penn 17 LLC. (Tenant), having a term of nine (9) years and 364 days, for use of approximately 7,807 square feet of ground level retail space at the Pennsylvania Avenue Garage, 1661 Pennsylvania Avenue, Miami Beach, Florida, for a restaurant (primary use) known as the Cooper Avenue Restaurant, with ancillary uses for a bakery, a bar/cafe, and a book and gift shop (the "Premises"); and WHEREAS, on February 8, 2012, the Mayor and City Commission adopted Resolution No. 2012-27844, approving Amendment No. 1 to the Lease, correcting the gross rentable retail space for the Premises; and WHEREAS,on June 6,2012,the Mayor and City Commission adopted Resolution No.2012- 27925, approving Amendment No. 2 to the Lease,granting the Tenant rent relief and increasing the size of the Premises by approximately 2,514 square feet for food preparation, including two bathrooms, and a separate area for storage of flood panels; and WHEREAS,the Premises closed on December 17, 2012; and thereafter Tenant requested rent relief in connection with certain operational complications resulting from the failure of its air conditioning system; and the complaints from the New World Symphony (NWS) that the odors eminating from the Premises' kitchen exhaust system, which at the time was channeled in the direction of the NWS, was interfering with the NWS' use of their space; and WHEREAS, following Tenant's request for a rent reduction and other relief, on December 20, 2012 and January 24, 2013, the City's Finance & Citywide Projects Committee (FCWPC) expressed support for providing some level of relief to the Tenant,subject to the inclusion of specific release language absolving the City of any liability regarding Tenant's cost overruns and claims related to loss of business; and WHEREAS,on March 13,2013, Mayor and City Commission adopted Resolution No.2013- 28167 (in conjunction with RDA Resolution No. 592-2013), accepting the FCWPC's recommendation, and approving, in concept, the proposed terms for an Amendment No. 3 to the Lease,which amendment would include a limited rent reduction and deferral plan,a general release from Tenant, as well as the re-branding of the Premises, to include an entertainment component (i.e. Tenant contemplated using part of the Premises as a lounge, featuring a combination of a deejay and live music); and WHEREAS, on or about May 14, 2013, the City was notified of a sale proposal to sell Mr. Ben-Zion's 50% managing interest in Penn 17 LLC(the Tenant entity),to a new entity, OBK Project LLC(OBK),whereby Penn 17 LLC would continue as the Tenant under the Lease(without Mr. Ben- Zion as a manager member), and Mr. Cherstvov and OBK would each have a fifty percent(50%) membership interest in the Tenant entity; and WHEREAS, on or about May 15,2013,the City/RDA became aware that subsequent to the execution of the Lease, Tenant's managing member, Mr. Ben-Zion, transferred a 50% interest in Penn 17 LLC,to Mr. Roman Cherstvov without the requisite approval from the City/RDA,as required under the Lease; and WHEREAS,on May 17, 2013, in light of the aforementioned defaults,the City placed Tenant in default under the Lease; and WHEREAS, on June 5, 2013, the City/RDA approved City Resolution No. 2013-28239 and RDA Resolution No. 593-2013, approving and authorizing the execution of Amendment No. 3, containing the following material terms and conditions: 1. Landlord's approval of the transfer of 50% managing interest of the Tenant entity, from Mr. Ben-Zion to OBK Project LLC; 2. Landlord to pay for the relocation of the existing kitchen exhaust venting system,for a total cost not to exceed $250,000; 3. Tenant to pay past due rent for May, June, Jul and August, 2013 without penalties; 4. Tenant to re-deposit the minimum required $50,000 Construction Deposit into the Tenant Construction Fund (under the Escrow Agreement); 5. Tenant to assume responsibility for paying and prosecuting the work related to Tenant's prior request to re-locate the Premises'air conditioning units to the roof of the Pennsylvania Avenue Garage; 6. Tenant to resolve and/or otherwise satisfy any outstanding contractor and sub- contractors liens against the Premises; 7. Tenant to provide the City/RDA with an updated general release, releasing City/RDA from any and all claims under the Lease; 8. Tenant authorized the payment of rent for November and December, 2012, in the total sum of$120,520.52(i.e. Minimum Rent and CAM of$112,636.00 plus sales tax of$7,884.52),from Tenant's Security Deposit(Deposit Disbursement).Tenant was obligated to re-pay and reimburse Landlord for the Deposit Disbursement, in six(6) equal payments of$18,772.67 each(the Deposit Disbursement Payments),with the first Deposit Disbursement Payment due on October 1, 2013, and with the last Payment to be made on March 1, 2014. Landlord waived any and all late charges, interest and penalties on said Deposit Disbursement Payments; 9. commencing retroactively as of January, 1, 2013,Tenant was permitted to abate fifty percent (50%) of Minimum Rent and CAM payments for the months of January, 2013, through June 2013 (the "Rent Abatement Period"), in the total sum of $168,954.00; 10. commencing retroactively as of July 1, 2013, Tenant was permitted to defer the payment of fifty percent(50%)of Minimum Rent and CAM payments for the months of July 2013, through December, 2013(the"Rent Deferral Period"), in the total sum of $171,106.59 (the "Rent Deferral Amount"). Tenant was required to re-pay the monthly payments of $7,129.44 each, over a period of twenty-four (24) months, commencing on the first day of Year Six(6)of the Lease(10-1-2016),and ending on the last day of Year Seven (7) of the Lease (9-1-2018), in addition to Tenant's payment of Minimum Rent, CAM, and any other sums due and payable under the Lease; and 11. the restaurant would be opened by December 31, 2013; and WHEREAS, the Tenant opened the restaurant, under the new name Oolite, on June 15th, 2014; and WHEREAS, during the July 30th, 2014 City Commission meeting, Tenant, through its attorney, stated to the City Commission that the Tenant's current rent, in the amount of$65,000 per month,was too high for Tenant, and which rent Tenant believed was higher than market rent for the Premises; and WHEREAS, at the July 30th 2014 Commission meeting, the City Commission referred the matter to the September Finance and Citywide Projects Committee meeting, with instructions to bring back the matter for final approval at the October 22, 2014 Commission Meeting; and WHEREAS,on September 24, 2014 the Finance and Citywide Projects Committee met and discussed the subject item and recommended that the Administration hire a commercial real estate broker to analyze the Premises; however, Tenant would be required to pay interim base rent, in the amount of$24,474.00, plus applicable sales tax(Interim Base Rent),retroactively,commencing July 1, 2014; and WHEREAS, at the City Commission meeting of October 22, 2014, the Mayor and City Commission directed the Administration to determine market value for the Premises;to market the Premises; and further directed the City Attorney's Office to protect the City's rights, including sending out any requisite default notices. NOW,THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept the recommendation of the Finance and Citywide Projects Committee with respect to hiring a commercial real estate broker to analyze the City-owned retail space located at 1661 Pennsylvania Avenue, Miami Beach, Florida 33139, which is the subject of a lease (Lease) between the Miami Beach Redevelopment Agency (RDA) and the City (collectively, Landlord) and Penn 17, LLC (Tenant); direct the Administration to market the Premises; and further direct the City Attorney's office to protect the City's interest, including, without limitation, placing tenant in default under the Lease. PASSED AND ADOPTED this 01.2 day of OC/d,Yv 2014. ATTEST: ,......., ,9 s ".. Ake / 1.6•00-- ..? Rafael E. Gra' ado, • ii► CI_'k * INCOR . a o'r S •'•.. ', ' APPROVED AS TO AGENDA\2014\October\TCED\Penn 17 CM:' 1 20.14 0 q FORM & LANGUAGE T:\ �� &F EX CUTION City Attorney Dot COMMISSION ITEM SUMMARY Condensed Title: A Resolution Accepting Recommendations Of The Finance And Citywide Projects Committee With Respect To Hiring A Commercial Real Estate Broker To Analyze The City-Owned Retail Space Located At 1661 Pennsylvania Avenue, Miami Beach, Florida 33139, Which Is The Subject Of A Lease (Lease) Between The Miami Beach Redevelopment Agency (RDA) And The City (Collectively, Lessor) And Penn 17, LLC (Lessee); And Requiring Lessee To Retroactively Pay Interim Base Rent, In The Amount Of$24,474.00, Plus Common Area Maintenance (CAM) As Required Under The Lease, All With Applicable Sales Tax, Effective July 1, 2014, Pending Receipt Of The Analysis And Completion Of Negotiations; And Further Providing That If Lessee Fails To Pay Said Interim Base Rent And CAM, Lessee Shall Be Considered In Default Under The Lease. Key Intended Outcome Supported: N/A Supporting Data(Surveys, Environmental Scan,etc.) N/A Item Summa /Recommendation: On April 13, 2011, the Mayor and City Commission approved a Lease Agreement (which was subsequently amended on February 8, 2012, and again on June 6, 2012), having a term of nine (9) years and 364 days, between the City, the RDA (collectively, the Lessor or Landlord) and Penn 17,.LLC. (Lessee or Tenant), for use of approximately 7,655 square feet of ground level retail space at the Pennsylvania Avenue Garage, 1661 Pennsylvania Avenue, Miami Beach, Florida (Premises), for a restaurant (primary use). On December 17, 2012, the Tenant informed staff that it had closed Cooper Avenue Restaurant, with the intent of re-opening in February 2013 under a new name and concept. On June 5, 2013, the Mayor and City Commission approved and authorized the Mayor and City Clerk to execute Amendment No. 3 to the Lease Agreement which approved the transfer of 100% controlling ownership interest in Penn 17, LLC from the current managers/members, Amir Ben-Zion and Ramon Cherstvov (transferors), to the proposed purchasers of Penn 17, LLC, Roman Cherstvov and OBK Project LLC (Transferees); with approval of such transfer subject to and contingent upon the parties' execution of Amendment No. 3 to the Lease, and further satisfaction by Transferees of numerous conditions, which were all satisfied. Since the June 5, 2013 action by the City Commission, Penn 17 completed plans for the new restaurant, obtained permits, commenced and completed interior renovations and finalized the restaurant concept. The restaurant named Oolite, opened on June 15th, 2014 and is open daily for lunch and dinner service. During the July 30th, 2014 Commission meeting Steve Polisar, representing Oolite Restaurant, explained that the tenant has made a large financial commitment to have professional management, but they believe the rent is too high. The City has amended the Tenant's current lease agreement on three separate occasions within.the first four (4) years of the lease term; however, the Tenant continues to solicit the City's assistance in meeting their financial obligations under the lease agreement. The Administration recommends the City Commission adopt the attached Resolution as recommended by the Finance and Citywide Projects Committee. Advisory Board Recommendation: The Finance and Citywide Projects Committee met on September 24, 2014 and recommended the Administration hire a commercial real estate broker to analyze the retail space located at the City owned property at 1661 Pennsylvania Avenue, Miami Beach, Florida 33139 and require the Lessee to retroactively pay interim base rent, in the amount of$24,474.00, plus common area maintenance (CAM) as required under the Lease, all with applicable sales tax, effective July 1, 2014, pending receipt of the analysis and completion of negotiations. Financial Information: Source of Amount Account Funds: 1 N/A Financial Impact Summary: Under the Tenant proposed rent schedule, the City is positioned to realize a possible total loss of$687,816.05, as detailed in the attached memorandum. City Clerk's Office Legislative Tracking: Max Sklar, ext. 6116 Sign-Offs: 10 J De artmen D' ec r Assistant Ci na er City er MAS Y/ KGB&tf J L AGENDA ` G°7 T MIAMIBEACH -z � � E � MIAMI BEACH City of Miami Beach, 1700 Convention Center Drive,Miami Beach,Florida 33139,www.miamibeachfl.gov COMMISSION MEMORANDUM TO: Mayor Philip Levine and Members of a City Commi Ion FROM: Jimmy L. Morales, City Manager DATE: October 22, 2014 SUBJECT: A RESOLUTION OF THE MAYOR AN CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING TH RECOMMENDATION OF THE FINANCE AND CITYWIDE PROJECTS COMMITTEE ITH RESPECT TO HIRING A COMMERCIAL REAL ESTATE BROKER TO ANALYZE THE CITY-OWNED RETAIL SPACE LOCATED AT 1661 PENNSYLVANIA AVENUE, MIAMI BEACH, FLORIDA 33139, WHICH IS THE SUBJECT OF A LEASE (LEASE) BETWEEN THE MIAMI BEACH REDEVELOPMENT AGENCY (RDA) AND THE CITY (COLLECTIVELY, LESSOR) AND PENN 17, LLC (LESSEE); AND REQUIRING LESSEE TO RETROACTIVELY PAY INTERIM BASE RENT, IN THE AMOUNT OF $24,474.00, PLUS COMMON AREA MAINTENANCE (CAM) AS REQUIRED UNDER THE LEASE, ALL WITH APPLICABLE SALES TAX, EFFECTIVE JULY 1, 2014, PENDING RECEIPT OF THE ANALYSIS AND COMPLETION OF NEGOTIATIONS; AND FURTHER PROVIDING THAT IF LESSEE FAILS TO PAY SAID INTERIM BASE RENT AND CAM, TENANT SHALL BE CONSIDERED IN DEFAULT UNDER THE LEASE. BACKGROUND On April 13, 2011, the Mayor and City Commission approved a Lease Agreement (which was subsequently amended on February 8, 2012, and again on June 6, 2012), having a term of nine (9) years and 364 days, between the City, the RDA (collectively, the Lessor or Landlord) and Penn 17, LLC. (Lessee or Tenant), for use of approximately 7,655 square feet of ground level retail space at the Pennsylvania Avenue Garage, 1661 Pennsylvania Avenue, Miami Beach, Florida (Premises), for a restaurant (primary use), with ancillary uses for a bakery, a bar/cafe, and a book and gift shop (the initial lease and all amendments thereto are hereinafter referred to as the Lease). The Tenant opened Cooper Avenue Restaurant on the Premises on September 24, 2012. After putting the Tenant on notice of certain compliance-related issues, including nonpayment of rent, the City received a letter in response to its November 15, 2012 letter from Tenant's legal counsel requesting rent relief in connection with operational complications resulting from the failure of the air conditioning system on the Premises. The Tenant alleged that the current location of the air conditioning compressors, located between the first and second floor of the garage alongside the entrance ramp, was inadequate to support the size units required to cool a restaurant operation of the scale involved in Cooper Avenue. As a solution, Tenant requested permission to relocate all eight compressors to the roof of the garage, (which relocation, if accomplished, will occupy five roof-top parking spaces). On December 12, 2012, the City Commission referred the Tenant's request for rent relief to the City's Finance and Citywide Projects'Committee (FCWPC) for discussion, subject to the Tenant remitting all outstanding rent amounts due for October, November and December. Subsequent Commission Memorandum October 22,2014 Accepting Finance and Citywide Projects Committee Recommendation Penn 17, LLC Page 2of6 to the City Commission meeting, the Tenant informed staff that it wasn't in a position to remit rent for the three-month period, and instead remitted a wire transfer for the October, 2012 rent. On December 17, 2012, the Tenant informed staff that it had closed Cooper Avenue Restaurant, with the intent of re-opening in February 2013 under a new name and concept. The Administration requested review of the matter by the FCWPC at its December 2012 meeting, at which Tenant presented its request to reduce its rent payments by 50% over the next twelve (12) months; apply two months of the three-month security deposit it had paid at Lease execution towards the back rent due for November and December's rent; and have the City share in the cost of relocating the compressors to the roof of the garage, the cost of which was estimated to be approximately $65,000. The Tenant also indicated that it would prefer to address the relocation of the compressors as well as the kitchen exhaust venting (as was requested by the New World Symphony) at the same time and under one engineering contract. On June 5, 2013, the Mayor and City Commission approved and authorized the Mayor and City Clerk to execute Amendment No. 3 to the Lease Agreement which approved the transfer of 100% controlling ownership interest in Penn 17, LLC from the current managers/members, Amir Ben-Zion and Ramon Cherstvov (transferors), to the proposed purchasers of Penn 17, LLC, Roman Cherstvov and OBK Project LLC (Transferees); with approval of such transfer subject to and contingent upon the parties' execution of Amendment No. 3 to the Lease, and further satisfaction by Transferees of the following conditions (to be satisfied prior to and as a condition of Landlord's execution of Amendment No. 3: 1) Payment of outstanding rent for the months of May and June, 2013; 2) Satisfaction of any and all liens against the Leased Premises including, without limitation, liens and/or claims filed by A & P Air Conditioning and Cors-Air; 3) Dismissal, with prejudice, of the lawsuit filed by A & P against the City to collect the A & P lien; 4) Re-payment of the remaining balance of Rent and CAM for November and December 2012, in the amount of $120,519.98, from the Security Deposit, and replenishing said disbursement over a period of six (6) months, commencing on October 1, 2013, and ending March 1, 2014; 5) Replacement of the required $50,000 minimum balance into the Tenant construction fund; 6) Re-location at Transferees' sole cost, of the Leased Premises a/c units to the roof of the Pennsylvania Garage; and 7) Execution of a General unconditional release in favor of the City and RDA; and further waive, by a 5/7ths vote, the formal competitive bidding requirements, finding such waiver to be in the best interest of the City, and authorize the City Manager, or his designee, to negotiate and execute an agreement with Halloran Construction, Inc., in an amount not to exceed $250,000, to address the relocation of the kitchen exhaust venting system installed by Penn 17, LLC. Since the June 5, 2013 action by the City Commission, Penn 17 completed plans for the new restaurant, obtained permits, commenced and completed interior renovations and finalized the restaurant concept. The restaurant named Oolite, opened on June 15th, 2014 and is open daily for lunch and dinner service. We are committed to providing excellent public service and safety to all who live, work, and play in our vibrant, tropical, historic community. Commission Memorandum October 22,2014 Accepting Finance and Citywide Projects Committee Recommendation Penn 17,LLC Page 3of6 During the July 30th, 2014 Commission meeting Steve Polisar, representing Oolite Restaurant, explained that the tenant has made a large financial commitment to have professional management, but they believe the rent is too high and they cannot afford it. Mr. Polisar stated that Oolite has approximately 7,800 square feet of space and are paying $65,000 a month in rent. Ultimately the City Commission passed a motion to: 1) Authorize the Administration to have discretion to negotiate, including abatement of the rent; 2) Refer the item to the September Finance and Citywide Projects Committee meeting, and 3) Bring back for final approval at the October 22, 2014 Commission Meeting; City staff has been meeting with the principles and respective counsel of Oolite to discuss their proposal for rent reduction terms and amendment to the existing lease agreement. The Administration also requested current financials and the current plans in place to generate future revenues. Roman Cherstvov, MGRM of Oolite, provided the firm's most recent P & L statements. Mr. Kris Wessel elaborated on future marketing campaigns and the hiring of the marketing firm Powerhaus. Please refer to the attached documents, which were provided by Oolite. ANALYSIS In preparation of the September 2014 Finance and Citywide Projects Committee meeting, the Tenant submitted a letter requesting a two-year rent reduction plan; a copy of which is attached as Exhibit "A"to this memorandum. To summarize, the Tenant is proposing a monthly MG rent in the amount of $16,000.00 per month for a term of two years, beginning October 2014 through September 2017. In addition, payment of monthly CAM expenses in the amount of$8,474.00. In addition, the Tenant is proposing a PG of 8% to be calculated on the sum of monthly revenues greater than $200,000.00. The Tenant provided a schedule of revenue projections (see attached Exhibit "B") for the following terms: October 2014 through September 2015 October 2015 through September 2016 For the term 2014/2015 Oolite's projected gross revenue is $3,910,000.00, thus, the annual rent expense would equal $416.888.00. This sum would include monthly MG rent of$16,000, PG of 8% on the sum of gross revenues greater than $200,000.00, and monthly CAM expense of $8,474.00. We are committed to providing excellent public service and safety to all who live, work, and play in our vibrant, tropical, historic community. Commission Memorandum October 22,2014 Accepting Finance and Citywide Projects Committee Recommendation Penn 17, LLC Page 4 of 6 For the term 2015/2016 Oolite's projected gross revenue is $4,692,000.00, thus, the annual rent expense would equal $477,048.00. This sum would include monthly MG rent of $16,000, PG of 8% on the sum of gross revenues greater than $200,000.00, and monthly CAM expense of $8,474.00. The Tenant has also requested that the rent be abated for the months of October and November 2014. Current Conditions Base Rent for years 1-2= $75 PSF, ($574,125.00) annual minimum, ($47,844.00 + tax $3,349.08= $51,193.08) monthly minimum; 3% annual escalation of Minimum Rent, commencing year 3. • Monthly MG rent of$47,844.00 • Monthly CAM payment of$8474.00 CAM for years 1-2= $101,690.00 annually; $8,474.00 monthly; Cam adjusts starting year 3 based upon actual property taxes and estimated self-insurance amounts by City, adjustable on yearly basis. Annual Percentage Rent: Sales in excess of $8,000,000 or 3% of gross sales if sales exceeds $9,000,000. Payable w/I 60 days from end of year Property Taxes/Insurance: Landlord pays and pass-through to Tenant as CAM Comprehensive General Liability ($1,000,000). Finance Summary The financial impact on the City as a result of the proposed rent reduction schedule would be as follows: Proposed Current Annual MG Annual MG Base Memo Base Rent Rent Net Loss/Gain $574,128.00 $192,000.00 ($382,128.00) (1) Repayment of July 2012 and August 2012 Rent ($95,688.00)per Amend. No.2, paid years 3-5 ($39,870.00) Tenant Arrearages-(July,August,and Septmber 2014 rent) ($170,130.06) October and November 2014 Proposed Rent Abatement ($95,688.00) Total Net Loss to the City j ($687,816.06) Under the Tenant's proposal, the City's MG is equal to $16,000.00 monthly, $192,000.00 annually, and a MG PSF rate of $25.08 versus the current MG rental rate of $47,844.00 monthly, $574,128.00 annually, and MG PSF of$75.00. We are committed to providing excellent public service and safety to al/who live, work, and play in our vibrant, tropical, historic community. Commission Memorandum October 22, 2014 Accepting Finance and Citywide Projects Committee Recommendation Penn 17,LLC Page 5 of 6 Both the 2014/2015 and 2015/2016 proposed annual rent expense amounts of$416,888.00 and $477,048.00, respectively, are inclusive of monthly projected revenues that, at certain periods, are forecasted to exceed the monthly PG threshold of $200,000.00 (See Exhibit "B"). The aforementioned proposed rent payments are only estimates of what the Tenant is forecasting in the way of revenue, thus, the City may only realize rent expense payments equal to the MG of $16,000.00 monthly. As of October 1, 2013, the Tenant would be entering year 4 of the lease agreement, thus, the balance of the repayment of July 2012 and August 2012 rent, per Amend No. 2, of $95,688.00, scheduled to be repaid in years 4 and 5 of the lease agreement, would remain partially unpaid, with current balance due of $39,870.00. This is due to the current Tenant rent arrears in the amount of $170,130.06 for rent expense payments due for the months of July, August, and September 2014. In addition, the Tenant is requesting a rent abatement for the rent expenses due for the months of October and November, 2014, which sum represents a loss to the City in the amount of $95,688.00. In conclusion, under the Tenant proposed rent schedule, the City is positioned to realize a possible total loss of$687,816.05, as reflected above. Prior to, and as a condition to, approving the Tenant's request for rent relief regarding the retail space at the Pennsylvania Avenue Parking Garage, the Committee (FCWPC) should consider the following: • Requiring rent securitization in the form of either a personal guaranty, or bank letter of credit. • Consider the potential overall loss to the City, under the Tenant proposed rent relief schedule, versus the losses realized by initiating default proceedings under the lease agreement, re-marketing and awarding of tenant improvement credits that may be required to secure new viable tenants. • Consider the implications for the City with regard to other existing tenants currently experiencing similar financial difficulties that have been currently placed in default of their lease agreement for non-payment of rent expense. • Consider that comparable rental space located at 1000 17th Street, Miami Beach, Florida 33139 is currently listed at $50.00 - $85.00 PSF. Operating expenses are in addition to the aforementioned PSF rates. The City has amended the Tenant's current lease agreement on three separate occasions within the first four (4) years of the lease term; however, the Tenant continues to solicit the City's assistance in meeting their financial obligations under the lease agreement. In contrast, it appears that the Tenant is implementing and executing viable marketing initiatives to facilitate the overall growth and success of the business (See Attached Exhibit "C"). We are committed to providing excellent public service and safety to all who live, work, and play in our vibrant, tropical, historic community. Commission Memorandum October 22,2014 Accepting Finance and Citywide Projects Committee Recommendation Penn 17,LLC Page 6 of 6 FINANCE AND CITYWIDE PROJECTS COMMITTEE The Finance and Citywide Projects Committee met on September 24, 2014 and discuss the subject item. The Committee recommended the Administration hire a commercial real estate broker to analyze the retail space located at the City owned property at 1661 Pennsylvania Avenue, Miami Beach, Florida 33139. Pending receipt of the analysis and completion of negotiations, requiring lessee to retroactively pay interim base rent, in the amount of $24,474.00, plus common area maintenance (CAM) as required under the lease, all with applicable sales tax, effective July 1, 2014, CONCLUSION The Administration recommends the City Commission adopt the attached Resolution as recommended by the Finance and Citywide Projects Committee. JLM/ B M 4ber\TCED\Accpt CF T:WGEA 0 FCWPC Recomm Penn 17 MEMO.docx Exhibits: A— Rent Reduction Plan Request Letter B—Oolite (Tenant) 2014/2015—2015/2016 Revenue Forecast C —Oolite (Tenant) Marketing Plan Initiatives We are committed to providing excellent public service and safety to all who live, work, and ploy in our vibrant, tropical, historic community. EXHIBIT"A" Rent Reduction Plan Request Letter 1! .1i11t11�1 4� (,I! September 19, 2014 Max Sklar City of Miami Beach Sent via E-mail Dear Mr. Sklar, We are asking you to find attached, the most recent version of our proposal accompanied by our projected budget for two years 2014-2016. For the rent we are asking for a guarantee of$16,000 per month if our gross revenue is under$200,000 per month. If our gross revenue is over $200,000 we are asking, for$16,000 Per month plus 8%of sales exceeding$200,000 per month. In researching the industry standard 8% seems to be the norm for same type businesses in Miami Beach. Our attached budget includes rent calculations based on sales projections. As you are aware, we had a very slow start in June and July. Fortunately, for the months of August and September which are considered the slowest months for businesses in Miami Beach, we have experienced steady growth. Nevertheless, we continue to deal with losses that are very costly. With that said we ask that you consider suspending our rent payment for the months of October and November as we want so much to stay afloat. We want to continue growing Oolite and working with City to the point that the City is proud to have a successful establishment as a. tenant. We continue to thank you for your assistance and willingness to work with us. Sincerely, r Kris Wessel Chef/ Partner Roman Cherstvov MGRM Penn 17 LLC, 1661 Pennsylvania Ave. Miami Beach, FL 33139 tel. 305 907 5535 fax 305 808 3417 info @ooliterestaurant.com EXHIBIT`B" Oolite(Tenant)2014/2015—2015/2016 Revenue Forecast ••b�( � � �p x � �. ��ry � x x � �S1 -� z � yQ_ a' � 7 a� � >f � � a� -f r� � �r � � $ � � � � r� M O M N N (011 A yy C• pC J k' c 2 O O 1 2 N F n f` PO. O O O O 0 O O S O O O G Z7 O O .eo = O .^. D O Q _ ^I O O G'i -S C g S - 8 p ss cp C 61 Y v In 1� w Cl F 1, 90 CI O t 1': y `! T, `: sJ 0 N $ f1 1 O 'a b u% PPP � ry'. 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LWO.Gs,s. $400.37304 i1W m w UN S. 53S0.000.00 5300.000.00 — -. ..- __T... ... .. _ ._. .. ___.__...- __ -_.__.. _. -Income 5750.000.00' — —_._._..___—_. _ _E.t.tntat 5700.000.00 _OW*t.ng Income 5700.o00.00 SSOAIM an $50.00M 40�% - IV Or W %Vl w (F Or w W, w 4F w 4r IF w Ow w 5700.000 00 Max A. Sklar Director Miami Beach Tourism, Culture, Economic Development Department 1755 Meridian Avenue Suite#500 Miami Beach, FL 33139 RE: Oolite Restaurant& Bar, Penn 17 et al 12 month through 36 month Marketing Plan, Strategy and Activation, with a comprehensive Integrated Marketing Image & Awareness Campaign September 16, 2014 Dear Mr. Sklar: We regret to inform you by way of this writing that the comprehensive document that we believe you expected to receive could not be completed in your deadline. Attached you will find: [a] A Media Kit for Oolite Restaurant & Bar. inclusive of press hits, bios, menus and releases [b] As a reference only, a sample of the components of our Q3 and Q4 Marketing Activation Plan for the Penn 17 enterprise(s). These documents are the working mapping for each quarter and explain an assortment of potential or actual activation or implementation. This is not a complete representation and it does not address the core question of revenue generation and growth over a 12-24 - 36 month period in a planned model. However, that comprehensive document of Differentiated Marketing Strate gy and Integrated Marketing Practices, as we outlined, will be completed prior to the actual September 25'h, 2014, Commissioner's Finance Meeting. The other positive benchmark to note is the build for an actual Oolite website has started and launch is scheduled for October 1, 2014 and Partnerships to augment marketing and add value while mitigating costs have begun to evolve into contracting. Powerhaus will submit digitally and in hard copy and we realize you do not want Powerhaus to present. Please feel free to reach me through Penn 17 et al or directly at the contacts listed. Truly, FRANK FLYNN for: Powerhaus 954 732 6383 frankCaD-power-haus.com www.power-haus.com cc: Roman Cherstvov Kris Wessel Oleg Krasutskiy i i s 1_ T 1 7 III f _ 1 Iy Penn 17 lice AmImRs Marketing Schedule 09.19.2014 d I f TIME&ACTION OBJECTIVES SEP'14 Digital Media Kit Backgrounder Fact Sheet Completed.Placement email issued for content on site. Bio(s) Menus Hi Res/Lo Res Images Press Releases Miami Home Design&Remodeling Show Fall 20.14 Event Sponsor:Home Show Management Corp. Fri,Aug 29,2014 through Tue,Sep 2,2014 Event Type:Public Event Contact:305-667-9299 Website: http://www.home- shows.com/ Miami New Construction Show Event Sponsor:New Construction Show;LLC Fri,Aug 29,2014 through Sun,Aug 31,2014 Event Type:Tradeshow Contact:305-209-9880 Asia America Trade Show 2014 Event Sponsor:Americas Technology Platform Tradeshow,Inc. Miami Beach Visitors & Mon,Sep 8,2014 through Wed,Sep 10,2014 Event Type:Tradeshow Convention Contact:305-262-3200 Website:http:/lwww.acsshow.org/ HD Americas 2014 Event Sponsor: Nielesen Business Media, Inc. Tue,Sep 16,2014 through Wed,Sep 17,2014 Event Type:Tradeshow Contact:770-569-1540 Website:http:J/www.hdamericasexpo.com./lidb/ JUMP Dance Convention Event Sponsor:Break the Floor Productions Sat,Sep 27,2014 and Sun,Sep 28,2014 Event Type:Special Event Contact:212-397-3600 Website:http://www.fumptour.com/ (This should be discussed) Miami Spa Aesthetic and Wellness Expo Event Sponsor:Miami Spa Aesthetic and Wellness Expo,LLC Sat,Sep 27,2014 and Sun,Sep 28,2014 Event Type:Consumer Show Contact:786-558-5234 Website:http://www.sawexpo.com/ `1 Facebook Brand Message SEP'14— "Conversation"elements Posting Frequency Use as a Blog Post Content,Mix,and Ratios Off 15 Audience engagement by creating: -Contests -Coupons/Offers -Facebook Advertising Twitter Social Media marketing There was an increase of followers on week of August 4th,2014,but that is attributed to the first 3.5 Food Review in nearly 2 years in Miami.The key objective is Coordination and a clear plan on how Social agent will capture more Followers, absent presently.Continuing to be reactive and using the NRF of Kris will have a tipping point. Ongoing. Website Landing page is up and running. Currently we gathered design elements and photography and researched for SEO and most, impactful content.Wireframe and Site Architecture as well as functionality with"Anchor"type look and feel was completed. OCT'14 014 Fall Condo&HOA Expo Miami Visitors & Event Sponsor:L&L Exhibition Management,Inc. Convention hen:Thu,Oct 2,2014 Event Type:Tradeshow Contact:952-881-5030 ebsite:http://www.condohoaexpo.com/ olefest Event Sponsor:Solefest,LLC When:Sat,Oct 4,2014 Event Type:Consumer Show Contact:954-512-4187 ebsite:http://solefest.com/tickets/ eweler's International Showcase Fall 2014 Event Sponsor:Jeweler's International Showcase,Inc. When:Thu,Oct 9/Fri,Oct 1.0/Sat,Oct 11 and Sun,Oct 12, 2014 Event Type:Tradeshow Contact:561-998-0205 ebsite:http://www.jisshow.com/ Showbiz Xtreme Dance Competition Event Sponsor:Showbiz Xtreme When:Sun,Oct 12,2014 Event Type:Consumer Show Contact:972-681-7177 ebsite: http://www.showbizxtreme;com/faculty/faculty.html 2 Miami Beach Visitors & The International Surface Event 201:4 Event Sponsor:Hanley-Wood,LLC OCT'14 Convention (cost.) en:Mon,Oct 20,2014/Tue,Oct 21,2014/Wed, Oct 22,2014 Event Type:Tradeshow ebsite:http://www.surfaces.com/ International Jewish Tradeshow Event Sponsor:The Global Jewish Business Link,LLC When:Sun,Oct 26 and Mon,Oct 27,2014. Event Type:Tradeshow Contact:305-460-2264 or 347-802-7899 Coastal Volleyball Event Sponsor:Coastal Volleyball When:Sun,Oct 26 and Mon,Oct 27,2014 Event Type:Consumer Show Contact:805-701-3166 ebsite:http://www.coastaivolleyball.com/ 18th Americas Food&Beverage Show Event Sponsor:World Trade Center Miami When:Mon,Oct 27 and Tue,Oct 28,2014 Event Type:Tradeshow Contact:305-871-7910 Website: James Beard Foundation http://www.americasfoodandbeverage.com/ Pursuing a nomination for Kris by beginning with an Awareness Campaign among voters and influential, leading to October nominations and an ongoing campaign. This would include a dinner -- - SOON -- which leads up to candidate nominations and May announcements and awards. OCT'14 Private Dining/Corporate Program Promotion on"Private Dining"on Open table -Direct communication with Miami's Destination Management Companies Marketing materials are being created. Concierge Program - Direct communication with concierges around Miami - Partnership with South Florida Concierge Association • Partnership with"Concierge connect" 3 Alcohol&Entertainment strategy Soliciting and requesting Promotional opportunity NOW"14 Dining,alcohol,networking,Vendor with vendors to create marketing opportunities,based riven/promotion/event/Outline and implement on Value of assets.This includes but is not limited to immediate objectives/action the following: • Marketing&Product support • Wine/Vintner events • Happy Hour • Chefs Door(higher price point opportunity) • Florida Regional Concept/Vision • Beard Dinner • Scholarship dinners • Community/Cause Campaign(s) • Endorsement and Product placement opportunity The elements of an opening campaign were refined (See attached Brown Forman.)Critical negotiating points were credit from various spirit suppliers and support and interest in the website and or James Beard campaign. NOW'14 Miami Beach Visitors & Miami Dance Movement Event Sponsor:Miami Dance Movement,LLC Convention hen:Sat,Nov 1 and Sun,Nov 2,2014 Event Type:Special Event Contact:786-280-9979 4th Annual South Florida International Auto Show 014 Event Sponsor:South Florida Auto-Truck Dealers Association When:Fri,Nov 7,2014-Sun,Nov 16,2014 Event Type:Consumer Show Contact:305-947-5950 ebsite:http://www.sfliautoshow.com/ drenaline Dance Convention&Competition Event Sponsor:Adrenaline Dance,Inc. When:Fri,Nov 7-Sun,Nov 9,2014 Event Type:Special Event Contact:214-750-9229 ebsite:http://www.adrenalinedance.com/ Mama Gena's School of Womanly Arts Event Sponsor:Mama Gena's School of the Womanly Arts When:Thu,Nov 13-Sun,Nov 16,20.14 Event Type:Special Event Contact:646-682-0422 ebsite:http://www.mamagenas.com/ Titans of Dance Workshop Event Sponsor:Titans of Dance hen:Sat,Nov 15,2014 Event Type:Special Event Contact:443-798-1056 Website:http://titansofdance.com/ 4 Initial National press Food Arts NOW 14 Solicitation/distribution Forbes -DEC'14 (Storylines are being determined on basis of Fodor's Concept and 3.5 Star review) Wall Street Journal NY Times LA Times Food&Wine Chef Magazine Travel.&Leisure Additional"Feeder Market" Sante Magazine Nation's Restaurant News Restaurant Hospitality Various Blogs SDonsorship and or underwritin g Presentation and solicitation of Food products who may portion of this or finding for other brand be interested in supporting campaign elements, expansion Is possible.Here are the areas we will personality or events. Pork, Water, Gluten Free space, be pursuing underwriting and or partnership. Destination Services and Agencies, others contained in separate memo. Miami Beach Visitors & rt Basel Miami Beach 2014 Event Sponsor:MCH Swiss Exhibition(Basel)Ltd. Convention hen:Wed,Dec 3,2014-Sun,Dec 7,2014 Event Type:Consumer Show Contact:305-674-1292 ebsite:https://www.artbasel.com/miami-beach DEC"14- Marketing Art Basel jAN'1.5 Conference to create the exact positioning Art driven publications with these and other candidates and a Fashion integration. separate timeline to result is needed) Lincoln Road Mall Retail integration Intern&Apprentice program Cause Partner schools (independent of Powerhaus submit) Partnerships and endorsements Local Media meetings Jen Karetnick. JAN 15 (Storylines developing to be pitched) Lee Klein Gluten Free Lydia Martin Regional.Regional sourcing Enrique Fernandez(Food Culture) Healthy Fare Trina Sargalski Editor,Tasting Table Miami/Miami Culinary Cocktails(opposing Mixology) Dish Independent Chefs Laine Doss Miami Beach investment Ana Hereitou Business Section(local) Galena Mosovich Travel Section(national) Lisa Petrillo Coffee and chef roasting on site with healthy Belkys Nary sweet S Television WFOR JAN'15 (Begin solicitation and date blocking with WTV) potential storylines) WSVN(after a pause) One set apart is the long lead potential of a CBS Saturday Morning Florida Regional coverage/profile on Fox&Friends Discover the Dinosaurs 2015 Miami Beach Visitors & Event Sponsor:Blue Star Productions JAN'15 hen:Fri,Ian 2-Sun,Jan 4,2015 Convention Event Type:Consumer Show Contact:651-766-2800 ebsite:http://www.discoverthedinosaurs.coin/ Miami Beach Blast 2015 Event Sponsor:Epic Spirit Ventures When:Sat,Jan 10,2015 Event Type:Special Event Contact:877-322-2310 ebsite:http://theepicbrands.com/ Small Business Expo 2015 Event Sponsor:Film,Stage&Showbiz Expo,LLC When:Thu.Jan 15,2015 Event Type:Tradeshow Contact:212-404-2345 ebsite:http://www.smallbusinessexpo.coni/ Progressive International.Motorcycle Show Event Sponsor:Advanstar Communications,Inc. When:Fri,Jan 16-Sun,Jan 18,2015 Event Type:Consumer Show Contact:310-857-7500 ebsite:http://www.motorcycleshows.com/ Nissan Total Health&Fitness Expo Event Sponsor:Life Time Trialthlon Series,LLC When:Fri,Jan 23-Sat,Jan 24,2015 Event Type:Consumer Show Contact:305-278-8668 ebsite: http://www.usroadsports.com/Signature/Miami/ eweler's International Showcase Ian 2015 vent Sponsor:Jeweler's International Showcase,Inc. When:Sat,Jan 24-Mon,Jan 26,2015 Event Type:Tradeshow Contact:561-998-0205 ebsite:http://www.jisshow.com/ Ori final Miami Beach Antique Show 2015 Event Sponsor:George Little Management,LLC When:Fri,Jan 30-Tue,Feb 3,2015 Event Type:Consumer Show Contact:239-732-6642 ebsite: ttp://www.originalmiamibeachantiqueshow.com/ 6 FEB'15 programs review and modification(if needed) External • Partnership/Endorsement • Marketing Tools Internal • Client email capture distribution • Web Letter • Destination marketing • Miami Beach influential/political integration • Formal-influential /Media relations event Check presenter contain feedback card Wine tasting as well Assess and determine level of Events manageable in Social media promotional plan SEO&Key words Discuss/decide on concierge drops and messaging- Ongoing Pre-Fixe Menu offers for rotation Culinary driven Signature Cocktails Program Yelp and Opentable/maximize integration with their services All online imagery and copy regularly scouted and reviewed FEB'1S rends Analysis 1 Locally sourced meats and seafood 86%5%9% (Ranked as researched.How can we best 2 Locally grown produce 86%3%11%3 Sustainability 82%6% 12% integrate these items and particularly for 4 Nutrition balance children's dishes 79%6%15% possible sponsorship and or support of new p P PP o 0 5 Hyper-local e. ,restaurant ardens 79 p YP ( g g �) J0 13!0 9 Jo estaurant Percentages will be.explained) 6 Children's nutrition 79%5% 16% Enumeration sequence: 7 Sustainable seafood 79%8% 13% Trend/Overdone/Perennial 8 Gluten-free/food allergy conscious 78%12% 10% 9 Simplicity/back to basics 77%6%17% 10 Farm/estate-branded ingredients 76%14% 10% 11 Micro-distilled/artisan liquor 74%17%8% 12 Locally-produced wine and-beer 73%12% 15% 13 Half-portions/small for a smaller price 72%15% 13% 14 Organic produce 72%15%,13% 15 Nutrition/health 72%6%22% 16 Culinary cocktails(savory,fresh ingredients)71% 21%8% 17 Newly fabricated cuts of meat(e.g.Denver steak,pork flat iron,Petite Tender)69%21%10% 18 Fruit/vegetable children's side items 69%11%20% 7 FACT SHEET Name: Oolite Restaurant&Bar / o-o-lite(\'o-?-?lit\)n. Definition: particles composing limestone and coral, the Bedrock of the Florida Peninsula Address: 1661 Pennsylvania Ave Miami Beach, FL 33139 at 17th Street Just two steps off Lincoln Road Chef Partner: Kris Wessel Manager:- Frank Scottolini Reservation: (305) 907-5535or OpenTable www.00literestaurant.com Dining Style: Casual Elegant Cuisine: American(Regional) Price: $30 and under at Lunch $50 at Dinner et�+�;it;iJ�+�C Iwia Operation: Lunch Daily: 12pm-3:00pm Dinner. Tuesday-Thursday: 6:00pm 11:00pm Friday and Saturday: 6:00pm-Midn.ight Sunday: 6:00pm - 11:00pm Ambience: Design is Modem Craftsman, Mid Century references, wood, glass and Oolite stone Designer: Jeff Vaughan, Kris Wessel and Teresa Estevez(collectively) Parking_ : Public Lot self parking garages are located on 17th Street between Meridian and Pennsylvania, and at the New World Center on Lincoln Road Lane,just off Pennsylvania Avenue for$1,per hour. Payment: Visa, MasterCard, AMEX Dress Code: Casual Walk-Ins: Yes, Amenities: Wine and Spirits Beer, Full Bar, Personal wines welcome(corkage fee applies),Takeout, Weekend Brunch,.Wheelchair Access, Banquet, Chefs Table, Non-Smoking Area (Patio/Outdoor)Alfresco Dining Smoking: Patio only Private Room: 140 seat dining room available for buyouts Large Private room up to 40 guests Small Private room up to 10 guests A.V. capabilities Bar: '60 seat Bar, Bar Dining, Bar Lounge Happy Hour: Everyday-4pm to 7pm r�as►nau1�c iKtt FOR IMMEDIATE.RELEASE KRIS WESSEL OPENS OOLITE RESTAURANT& BAR Florida Regional Cooking 360 from the Native Son South Beach Florida,July 1,2014_Kris Wessel has opened Oolite Restaurant& Bar, a complex and .ambitious South Beach.Hospitality project. Oolite (pronounced 000-light)Restaurant& Bar, is located just two steps off Lincoln Road at 1661 Pennsylvania Avenue. and isriamed for the Florida bedrock, limestone and coral rock foundation that composes the bedrock of Florida. The James.Beard nominated chef, is partners with Roman Cherstvov in,the-grandly scoped project composed of an.expansive 200 seat space, 60 person Bar and two Private Dining rooms. Oolite will feature healthful dining. "I am showcasing what I love,"said Wessel, "regional, local cuisine concentrated in simplified plating of land and sea protein-driven offerings". The kitchen will produce true locavore cuisine that uses natural flavors instead of chemical enhancements. There will be strict adherence to limited or no use of processed ingredients, gluten,and saturated fats. "This is Regional Florida cooking.3.0 and the evolution is healthy components." said Wessel, referring to.his stint as chef owner of the beloved Red Light Little River.. a funky but cherished space with a loyal following-for its fresh, regional food prepared every night by Wessel, and thereafter(2012), W.esse opened Florida Cookery at the James-Royal Palm Hotel,based on recipes from Esther Wessel's kitchen and the Wessel family's 90 year history in South Florida. =MORE- ()Olit el f'�IRifl7fllf.1e-rinr Wessel fans are relieved however with the fact that within the healthy framework Wessel has found room to continue with his signature dishes including 1313Q shrimp, gumbo and rabbit crepes. The latter cooked as his fait accompli for the win on Chopped. "This commitment is thought through," Wessel explained. "I look at my beautiful daughters and I only want them to eat the finest healthiest ingredients. This is the direction all food is evolving." Oolite, he went on, is the natural progression of where food choice is trending,even recognizing such menus at fine dining at the very highest level. With Oolite, we bring a healthy, gluten free, processed free concept on a local favorite restaurant platform." Page 2 of 2 Contacts Oolite Restaurant& Bar Manager Frank Scottolini 1661 Pennsylvania Avenue (305)907-5535 Media Frank Flynn Powerhaus 954 732 6383 fran k(a),power-haus.com 0 .01 4,41,o"itn 4%has BACKGROUNDER Kris Wessel and Oolite Restaurant&Bar The patlt to Florida Cooking 3.0 Kris Wessel Miami ,native son has applied his craft for twenty years as a local Florida Chel' and .Restaurateur. Kris.hays created one of the most important dialogues brtween the bounty of the Southeast region's resources. culture and cuisine. Wessel was born in Florida, but has a culinary DNA formed in New Orleans. As a teenager Kris stalked the kitchens of tourist crowded. French style restaurants; gaining skills by running, prepping and cooking. Wessel completed his Bachelor's degree in 1-1otel Restaurant Management at Florida International University ('Miarrni) and an apprentice tour in Europe, staging at Michelin starred restaurants in Austria. Spain. France and Italy. His working career began with Mark Militello at Mark's Place..Over the course of three years, he trained up from Sous Chef to Executive Chef. His first Owner— Operator concept, Paninoteca a Eurostyle sandwich shop, opened on Lincoln Road (1996). Paninoteca eras a commercial success and more importantly. introduced the craftsmanship and personality of Kris Wessel to the community. His blue collar ethics were noticed and embraced by his consumer, the media and the community. Wessel followed with Liaison. Wessel sculpted and cultivated the. artful. Florida, — Lou.isiana culinary based restaurant into 'his signature culinary statement and destination. Guests and media flocked to the restaurant housed in a landmark deco era building just off hipster llspanola Way. Guests entered in the sea, breeze through the restored hand carved wooden bi-fold doors. and floor to ceiling swaying white cotton curtains: Then past the metal bar and transported into an environment cloned from the Quarter. Wessel's prescient: vision and nearly perfect pitch with Liaison gave hire the credibility to Brand a cuisine-direction. He created New Mediterranean Cuisine at Elia (2003) in Bal Harbour Shops. This bold statement of a comprehensive-branded culinary direction rrom a young clie:f placed Wessel onto the national starge.1n the very brief period of 1.8 months he established the imprimatur of the cuisine, received a "Rising Star of American Cuisine" notice :from Star Chefs. and sowed additional seeds with national media including the New York Times, Food & Wine. The Washington Post and NBC. Wessel staged and hosted a dinner with Patricia Quintana to underpin his philosophy that Regional cooking is not only geography but creativity in texturing flavor from indigenous resources. His New Mediterranean lames Beard Foundation Dinner was extremely successful and introducing him to the-New York food world. ,Most followers considered Liaison Wessel's masterpiece until he opened Red Light Little River (2006). Wessel turned the funky riverside spot with a polluted river that. was killing the Manatee, migration and the Manatees, into a funky nationally recognized I-Ood destination. In a whirlwind one man renovation the derelict building was ree'lairned' and the I ittle River clean-up carnnpaign was born. rl`he Manatees returned and Wessel redefined Floridan Regional Cooking. g 0 - e - 617it The range in the menu was uncharacteristically limited 'but driven by the fact that Wessel would have, chances daily in certain fish items because hE drove to the docks to meet the boats or fishmongers before.dawn, returning the fish for storage at Red Liti ht then swinging back.to pick up his daughters for school, then returning for a masterful one man kitchen performance For each diner. The Red Light appeal resided in the determination and Blue Collar work.ethic of Kris Wessel. A dozen imitators have used the'Biscavne Boulevard "neighborhood eatery" template. But the magic and demand was created with the original, a born and bred Miami native son who,grew up to become possibly the most original ofall Miami chefs who match.local ingredients and certainly the most adventurous in creating cuisine. Red Light was a hip Road House dining experience offering diversity, from rich ethnic items to the. kitschy American Florida comfort food. His focus -was noticed by a ,lames Beard Foundation nomination tur "Best Chef— South Region," (?01.0). Red Light-was featured prominently in Bon Appetit and the New York Times, the latter stating his 100 seat "regional dining" concept was- one of the -rop 5" destination restaurants in Miami. Red light became a victim of the success it created on Biscayne Boulevard. Real est.rte. prices rose and the attaching building sold. Wessel was pushed out of his concept masterpiece. Wessel moved on (2012) with Florida Cookery oi'the James Royal Palm hotel. Here.. his focus was on authenticating; Red Liiiht's Regional approach. He deepened his commitment and Florida Cookery was riot only influenced by .Red Light: it was given breath by a cookbook darting back to 1943 found in his grandmother Esther's kitchen on.Miami Beach. In June 2014, Wessel announced the opening of 4olite .Restaurant & Bar. Oolite received 3.5 stars from the Miami Herald for Chef Partner Kris Wessel's original Healthy Regional Fare concept inspired by the food culture of the Florida region, the American South, the Caribbean and South America. The menu of heakliv based cuisine is gluten free and protein specific. Oolite's diverse kitchen technique uses modern and traditional approaches to production including. slow cooking, poaching,, steaming, smoking. grilling, dehydrating, and preserving. The creative seasonal menu identifies with locals on favorite food use and recipes. Oolite is two steps off Lincoln Road. adjacent to the Convention. Center and the Fillmore Theater. Oolite's Cra-tisman interior references mid century American with hand crafted wood tables. wainscoting, glass the and pure Oolite limestone. 'The Artisanal wine and beer progTram was singled out Tor- . originality. g Y Oo , 17ite Contact Oolite.Restaurant& Bar Manager Frank Scottolini 1661 Pennsylvania Avenue (305)907-5535 Media Contact Frank Flynn Powerhaus 954 732 6383 frank na rower-haus.com www.power-haus.com Page 2 of 2 901 words in backgrounder 946 total words KRIS WESSEL Long Bio Miami Illative Son -Child of the Rising Sun Local Florida Chef/Restaurateur For twenty years, Kris Wessel has created one of the most important dialogues between the bounty of the Southeast region's resources, culture and cuisine. Wessel, born in Florida, has a culinary DNA formed in the great food city of New Orleans. Early and throughout his teenage years, he had a love affair with the kitchens of tourist crowded, French style restaurants; gaining skills by running, prepping and cooking. At 21, Wessel completed his Bachelor's degree in Hotel Restaurant Management at Florida International University in Miami. Wessel followed this with an immeasurably valuable nine month apprentice tour in Europe, where he staged at Michelin starred restaurants in Austria, Spain, France and Italy. Wessel began his working career in earnest under the tutelage of founding Mango Gang.pioneer, Mark Militello at Mark's Place. Over the course of three years, he trained up from Sous Chef to Executive Chef. This experience and his ambition motivated the launch his first Owner — Operator concept. Paninoteca a Eurostyle sandwich shop, opened on Lincoln Road in 1996, Paninoteca was a commercial success and more importantly, introduced the craftsmanship and personality of Kris Wessel to the community. His blue collar ethics and workmanship were noticed and embraced by his consumer, the media and the community. f In three years time, Wessel followed with Liaison. He built Liaison with his own two hands. Wessel sculpted and cultivated the artful Florida — Louisiana culinary based restaurant in a chef driven concept. Liaison became his signature culinary statement and destination. Guests and media flocked to the restaurant housed in a landmark deco era building just off hipster Espanola Way. Guests entered through the restored hand carved wooden bifold doors, and floor to ceiling white cotton curtains swaying in the sea breeze. Then past the metal bar and transported into an environment cloned from the Quarter. The ambience shrouded you in palpable, perfectly balanced lighting. Sconce and f Y P P P Y a fixtures threw sufficient light to find your way but cloaked you in an atmosphere of another time. Recovered wood floors sometimes spoke to you in creaks explaining the vintage stories of its past. Wessel was encased in a partially visible kitchen only slightly larger than a New York City Galley kitchen occasionally jetting by in the open space, sometimes stationary while he contemplated over the finish of a plate about to be picked up and other times looking out at his fans and friends and flashing that famous smile. But always producing a dining experience so unique it demanded and deserved all the attention it received. Wessel's prescient vision and nearly perfect pitch with Liaison gave him the credibility to Brand a cuisine direction. He created New Mediterranean Cuisine at Elia (2003) in Bal Harbour Shops.This bold statement of a comprehensive branded culinary direction from a young chef placed Wessel onto the national stage. In the very brief period of 18 months he established the imprimatur of the cuisine, received a "Rising Star of American Cuisine notice from the James Beard Foundation and Star Chefs, and sowed additional seeds with national media including the New York Times, Food & Wine, The Washington Post and NBC. Wessel staged and hosted a dinner with Patricia Quintana to underpin his philosophy that Regional cooking is not only geography but creativity in texturing flavor from indigenous resources. His New Mediterranean James Beard Foundation Dinner was among the most successful ever presented. The matching and layering of flavors using regional foods that touched upon the Mediterranean yielded the unexpected and potent results of a 1953 52nd Street after hours Bop session. While most followers considered Liaison Wessel's masterpiece he opened Red Light Little River in 2006. Wessel turned the funky riverside spot with a polluted river that was killing the Manatee migration and the Manatees, into a funky nationally recognized food destination. In a whirlwind one man show he renovated the derelict building with his own hands, organized and then led a Little River clean-up campaign. The Manatees returned and Wessel redefined Florida Regional Cooking. The range in the menu was uncharacteristically limited but driven by the fact that Wessel would have changes daily in certain fish items because he drove to the docks to meet the boats or fishmongers before dawn, return the fish for storage at Red Light and swing back to pick up his daughters for school, returning for a masterful one man kitchen performance through Lunch and Dinner. The Red Light appeal resided in the determination and Blue Collar ethics and work ethic of Kris Wessel. A dozen imitators have used the Biscayne Boulevard "neighborhood eatery" template. But the magic and demand was created with the original, a born and bred Miami native son who grew up to become possibly the.most original of all Miami chefs who match local ingredients and certainly the most adventurous in creating cuisine. Red Light was a hip Road House dining experience offering diversity, from rich ethnic items in the Haitian Style to the kitschy American comfort food of Florida. His concentration and focus was noticed by a James Beard Foundation nomination for"Best Chef—South Region," (2010). The media noticed as well. Red Light featured prominently in publications such as Bon App6tit and the New York Times, the latter stating his 100 seat"regional dining" concept was one of the "Top 5"destination restaurants in Miami. Red light became a victim of the very success it created on Biscayne Boulevard. With the real estate prices rising and the attaching building selling, Wessel was pushed out of his concept masterpiece. Wessel moved on in 2012 with Florida Cookery of the James Royal Palm hotel property-Here, he began his vision with the work he had focused on authenticating Red Light. He deepened his commitment to Regional fare and the accessible approach. The concept would evolve and be centered in the Wessel DNA. Florida Cookery was not only influenced by Red Light it was given breath by a cookbook dating back to 1943 found in his grandmother's kitchen and the Wessel family's 90 years on Miami Beach. By June 2014, Wessel announced the opening of Oolite Restaurant & Bar. Oolite is the foundation baserock of the Florida peninsula, beaches and in the coral bedrock of surrounding shores. Ambitious, robust and accessible, Oolite, a casual contemporary restaurant, is foremost a healthy dining concept constructed with the signature flavors and culture of the Region. Located in the heart of Miami's South Beach just two steps off Lincoln Road, Oolite is housed in a Frank Gehry Building and neighbor to the New World Symphony; an emerging Arts District; Oolite is adjacent to the Convention Center and the Fillmore. There is no other 200 seat fine dining establishment with such destination assets. The focus of menu items is on healthy aspects of Plant, Land and Sea Protein are influenced by the cuisine and product of the Region; Florida, the Gulf, the Caribbean, and the American eastern seaboard. The goal is a fresh and flavorful menu of healthy benefit. A "new" way of dining that incorporates almost zero processed ingredients, gluten or saturated fats. Wessel's authentic, progressive Healthy Regional cuisine is framed in a 3.0 version,the evolution being Red Light, Florida Cookery and now Oolite Restaurant & Bar amplifies Wessel's credibility to create original Regional concepts. Wessel's community involvement is unquestionable. He applies himself intensely to causes for Children, Hunger and the Environment. He is a leader by his example and has earned a true respect of his peers as a leading culinary figure. When he is not answering to "Chef!" he is answers to "Papa". Wessel is father to two beautiful girls, Natasha 15 and Anais 10. LUNCH MENU EAT NOW Fried green tomato 9 In rightful hands 14 Grilled"safe Chicken," 11 Arepa&romescu sauce Wessel's BBQ shrimp mango&lime Goat cheese, 9 Smoked Yellow Jack& 12 malbar brussel pops salty key lime zucchini SALADS Spinach salad,Poached Egg,Creole Mustard Vinaigrette 12 Extra Bacon protein+3 Savory 3 Grain 3 Flavor Salad Platter 14 Florida Summer salad,Avocado,cucumber,iceberg,lemon &cilantro 11 Super protein,lemon quinoa salad and wheatgrass vichyssoise 7 VEGETABLE PROTEIN 3 Squash Hash,Dehydrated Vidalias& 7 Black beans(vegetable) 7 Flax non gluten-really cheesy Mac n Cheese 7 Green of Day Plate Thank G.O.D. 10 crunchy asparagus,spinach&G.O.D. steel corn grits,chicken stock,cheddar 7 Cauliflower 7 Kale chevre gratinee Basmati rice or Brown Rice 7 ':)CITE-:phi PEN NSYI'VANIA AVE MIAMI BEACH.FL--i,051-M-7-553'i SANDWICHES .-.ii;.%Ieral I 2i.0-C. i'';/1r ,:f717iiiii. Fresh Fish 16 Ground Protein Burgers:Veg Quinoa- 11 Lime fennel greens,spicy hummus Lentil or Turkey W/cheese or avocado butter Grilled"Safe Chicken" 11 Extra+3.5 Mango&Lime Extra Bacon+3 jessica'S#5 Portobello Mushroom 12 House dried tomatoes,mozzarella&fun green mix SOUP N'BROTHS Coconut-Conch,Salsify*&-Corn Chowder 11 Brown rice-crab stuffed chayote&shellfish broth 12 SEA PROTEIN Fl.White Water Clams,Lentil Roti,Tumeric Aioli 14 Freshest Seafood Dream today(ask server) 24 Hemisphere Corvina curry peppers&caloloo 22 ANIMAL PROTEIN(COMES WITH CHOICE OF SQUASH HASH,BLACK BEANS, BROWN OR BASMATI RICE. Palomilla Steak"Hialeah"Style 22 Lechon(Pork)Sour Orange&.Onions 19 Ropavieja(Hand Torn Beef) 20 OOLITE- 1huT PENNSYLVANIA AVE MIAMI RU N,Fi-•-i:)S'qV:'-55' Sour Orange Rotisserie"small farm"Chicken Size Half 17 Whole 30 SWEET FINISH Summer Mango Pie 7 Sour Orange Flan&Masa tuile 7 -: ,.,I PFNNSYL'JANIF%AVE M.111%1I BE A,'1-1.1 L DINNER MENU jr III,flow"'- IV17 Ile a QUICK EATS Litchi,Sour Ginger, 14 Brussel Sprouts,Creole 8 Lime grilled Chicken& 11 Snapper Crudo Y Pepitas Goat Cheese Pops mango Soup N'Broths Lime 11 In Rightful Hands 14 Grilled Chicken&Mango Wessel'S BBQ Shrimp Fried Green Tomato 9 Fl.White Water Clams, 16 Arepa&Romescu Sauce Lentil Rofl,Tumeric Aloli SOUP N'BROTHS Coconut•Conch Salsify&Corn Chowder 11 just Green Vichysoisse&Super Protein,Quinoa 9 1 SALADS Avocados Limes Y Tostones.(Fried Plantains) 8 Spinach Salad,Poached Egg,Creole Mustard Vinaigrette 12 Meat Bacon protein+3 Savory 3 Grain 3 Flavor Salad Platter 11 Mushrooms,Wild Onions,Greens&Morbier 10 OGI.ITE—16b I PEN NSYLVANI A AVE MIAMI BEAC1.1.FL—{305)907-5535 i SEA PROTEIN Jack Fruit Grilled 27 Maine Lobster 3 "Surf N Surf'Platter 38 Swordfish Pea Shoots& (1:SLbs.Key Lime Broiled) Crab Crisp,Fl.Fish Sear Almonds stuffed mussels fold Whole Grilled Fish! Market sour Sauteed Corvina Curry 26 (Chef S Prep) Meat Peppers&Calaloo Bacon protein+3 ANIMAL PROTEIN Palomilla Steak 20 Char Grilled Ribeye 44 Curry Goat&Guava 24 "Hialeah"Style Joyce Farms Key Lime Fl.Orange-Tamarind Grass Fed Flank Steak 24 Chicken Rotisserie Rotisserie Duck&Brazil Broiled Tomatoes Size Nuts Lechon(Pork)Sour 19 (Y)17 Whole 30 Size (Y2)24 Whole 42 Orange&Onions Dryrub,Smoke, Creole Roasted Oxtail 26 Braiseguanabana Ribs Size Ropa Vieja(Hand torn 18 Small 14 Large 26 beef) VEGETABLE PROTEIN i i Green of Day Plate Thank G.O.D. 10 Corn-Rice Spaghetti,Tomato,Basil,Garlic,Parm 18 Cauliflower-Kale Chevre Gratinee 8 3 Squash Hash Dehydrated wdalias&Flax 11 OOLITE—Ibbl PENNSYLVANIA AVE MIAMI BEACH,FL—(305;907-5535 PROTEIN SIDES Steel Corn Grits,Chicken 7 Organic Chicken Stock 7 Bazmati Rice/Brown 7 Stock,Cheddar Poached Vegetables Rice Non Gluten-Really 7 Coconut Milk Salted 7 Black Beans(Vegetable) 7 Cheesey Mac N Cheese Potato Mash FLAT BREAD Mode in I;o<fsr Rice Flour Sesame Crispy Flats 7 Masa Tart:Onion,Spinach&Cheese 7 Size Slice 7 Whole 17 SWEET FINISH Wessel'S Mango Pie,House Jam& 8 Fl.Honey Roasted Fruit Du jour with 10 Almond Crust_ Hot Cheese Fondue and Chia Granola. Chocolate Dance 12 Sour Orange,Dulce Flan with White 8 Fruit of the season paired with chocolate and Masa Tuile. chef's technique of choice Seasonal Avocado Cheesecake,Honey 8 Yogurt&Green Pumpkin Seed Crust_ SNACK PLATES Combo of 3 21 Cookies 7 Chocolate 7 00L1T£—16G1 PENNSYLVANIA AVE MIAMI BEACH,FL--(30S)907•SS35 Fruit Cheese 9 ()(iI.ITE—1bF+1 PENNSYLVANIA AVE UIIAMI BEACH.f L—(3051 9107-SS.iS i r�l i t , I 4 i t ' 1 i f � � l I i i 4 i j � o i O I � l r 1 t� c f ct � � 1 t f f i ( C i f t 4 ; i c ,: F 1' i � � �`�i t { r ,, _' f i i —, f �' i� i ,I � � { �. s — 1 C f )� � E j '- E I , i � �- S i l pt 1 i 1 3 Z 1 i i i I C c t 1 CU l S I lJ} 1 � 1 bn 1 f 1 q i (k , 1 i r/ i c i. i ,L I . i, I *j 1 I •� � 1 i r I i f - 1 Lt 3 -j _ i t .� �4�: � •��, :fir' >�a t E r E E tz i I i ` � 7 t +I I 4 cz !c f � ! f E , 1 1 p t • lit i } s ji. i r �i y.. �,.: - ,. ��. .�n �.�� I O �i �; .k -� � O 11 f: iry ._, � •I E V 'r s #; i �. t ., f ,� L F = , i j 9 s �+ �� i .� �- Y 4-J O Q O (A V 4-J 4� ct O V Q) 4� ,O O cz 4-J 4-J PM=Nq PM-24 .� O v � O Q V 4-J 4� cZ 4� 4-1 E 4-J E ct c� Q O O .,� �--4 4-J � '� o w w �'' to O > CS"' 4-J Z O " cZ ce� lz z OAM4 M •PM4 •~ cam., 4-4 "Cl - .•.. 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Ct 4-J b _j s... a� .,� Ct O 4.J 'O O � CZ [ ® V Ct 4-J • f • • bn bz loommol' cz 1 -� 4 F � C C y � I E ii j 1 f ' t e `{ i E • u - � 1 s O M t... M 00 O v [s. M '14 O L O LA U U. u. E . r�"lkllti111�)�I FOR IMMEDIATE RELEASE KRIS WESSEL"S BRUNCH AT OOLIT.E RESTAURANT& BAR Ultra Cool and High value South Beach Florida,September 1'0,2014_ Brunch,the great national dining pastime for Americans young and old recovering from their weekend or preparing for the week ahead has begun at Oolite Restaurant&Bar. - ttps: twitter.cornl0oliteMiami; hUps://www.facebook.com-/OoliteMiami.Zi--ef=-h-l;www.00literest uraat:com; https:JJtwitter.com,/Ichefl river) The Oolite Brunch kicks off-this Sunday,September 14th,2014 and will run from 11 a.m.to 5 p.m. Bluejay(httgs://www.facebaok.com/bluejaymtjsi ),Miami's own ultra cool,indie alternative folk pop trio of cello,guitar and harmonies will perform throughout. The real star of the day,Kris Wessel's Gluten Free,Healthy Regional Fare will be offered in two (2) value packages.The Beach Package ($26.99) includes a gluten-free a la carte item ( Huevos Rancheros, Eggs Sardou,Key Lime&Garlic Rotisserie Chicken,Roasted Banana French Toast[shown]),house-baked confections,fresh fruit bar,and soft beverages.The Beach Party Package ($39.99) includes the Beach Package—plus--bottomless Mimosas and Bloody Marys. About Oolite Oolite recently received 3.5 stars from the Miami Herald for Chef Partner Kris Wessel's unique. original concept of Healthy Regional Fare inspired by the food culture and the bounty of product in the region of Florida, the American South, the,Caribbean"and South America. Created as a healthy based cuisine, the entire menu is gluten free and.protein specific. Oolite's kitchen is diverse in technique using modern and time tested approaches to production including slow cooking, poaching, steaming, smoking, grilling, dehydrating and. preserving. The.seasonal menu allows for a continual creative approach while always identifying with locals on favorite food use and recipes. Destined to become an icon and housed in a Frank Gehry building, Oolite is just two steps off Lincoln Road, adjacent to the Convention Center and the Fillmore. Theater. Oolite's Craftsman interior design references mid century American with lush wood hand crafted tables and wainscoting, glass and pure Oolite limestone rock.. The Artisanal wine and beer program was singled out for originality. Total capacity is 284, with two private rooms for groups; Outdoor Dining; Reservations required; Lunch and Dinner. Call (305)907-5.535 or go to Open Table. fr;fAUrntlt.10-tint Contact ®olite Restaurant& Bar Manager Frank Scottolini 1661 Pennsylvania Avenue (305)907-5535 Media Contact Frank Flynn Powerhaus 954 732 6383 frank@power-haus.com Page 2 of 2 158 words in release 410 words total fry{t1YliLtiil t�r'�?[li FOR IM.MEDIATE RELEASE KOMBUCHA: THE RISING STAR ON OOLIT,E BAR THE BAR AT OOLITERESTAURANT IS HYPERACTIVE South Beach Florida,August 20,201.4_ Kombucha has arrived at the Oolite Restaurant.Bar. Kombucha, originated in Asia and migrated through Western Europe at the turn of the last century. Kombucha tea has a unique fermentation process creating a symbiotic colony of bacteria and yeast, or SCOBY, which propagates itself When added to sweetened black tea_, the colony ferments into Kombucha tea. "1 have been drinking Kombucha for 17 years,'"explained Chef Partner Kris Wessel; "My ex wife always had ajar fermenting in our refrigerator. Since she is a top researcher in Biologics at the University of Miami, l'agreed with the logic." The mother culture used to ferment the Oolite Bar Kombucha was given to Kris Wessel by Susan Byner, a friend, a competitive body builder and a health enthusiast. Kombucha, popular as a probiotic. food, saw 29 percent combined growth across all channels from February 2013 to February 2014, according to market research firm SPINS.Or about$1-25 million dollars generated from scanned sales. "Part of the Kombucha attraction is being able to brew it at home," said Wessel. "Aside from the naturally occurring probiotic benefits, 1 see a trend much like Craft.Beer, where Bars like Oolite make an exceptional,health Y�revitalizing, effervescent beverage with a range of nourishing organic acids." While the wide ranging Kombucha benefits have been contested, a Cornell University study attributes the positive anti-microbial activity of Kombucha to its acetic acid content concluding Kombucha may be a healthful beverage in view of its anti-microbial activity against a range of pathogenic bacteria, which may promote immunity and general well being. So much for the science,the Oolite Bar., which is going hyperactive with a new Happy Hour, Culinary Cocktails and a series of branded specialty cocktails now has a set of Kombucha beverage options, including Iced Green Kombucha Tea($7.) Kombucha Kamikaze($11.),and Kombucha Shots ($7.) MORE- = "We have an.825%d dilution on this tea,"said Wessel, "but we want our guests to know that there could be adverse effects-with anyone suffering from a lactic acid condition. Tangy,effervescent and tasty, it's easy to leave the debate on probiotic benefits when the beverage is this delicious. About Oolite Oolite recently received 3.5 stars from the Miami Herald for Chef Partner Kris Wessel's unique, original concept of Healthy Regional Fare inspired by the food culture and the bounty of product in the region of Florida, the,American South, the Caribbean and South America. Created as a healthy based cuisine,-the entire menu is gluten free and protein specific. Wessel was nominated for Best Chef South ('2010) by the James Beard .Foundation. Oolite's kitchen is diverse in technique using modern and time tested approaches to production including slow cooking, poaching; steaming, smoking, grilling, dehydrating and preserving. The seasonal menu allows for a continual creative approach while always identifying with locals on favorite food use and recipes. .Destined to become an icon and housed in a Frank Gehry building, Oolite is just two steps off Lincoln Road, adjacent to the Convention Center and the Fillmore Theater. Oolite's Craftsman, interior design references mid century American with lush wood hand crafted tables and wainscoting, glass and pure Oolite limestone rock. The Artisanal wine and beer program was singled out for originality. Total capacity is 284, with two private rooms for groups; "Outdoor Dining; Reservations required; Lunch and Dinner. Call (305) 907-5535 or go to Open Table. Oolite Restaurant&.Bar Frank Scottolini Dining Room Manager 305 907 5535 frank@ooliterestaurant.com Media Contact Frank Flynn Powerhaus 954 732 6383 frank@power-haus.com Page 2 of 2 364 words in Release 607 words total r:`erni,N,nt.�Itns . FOR.INFORMATION AND RELEASE OOLITE RESTAURANT& BAR BOILERPLATE MESSAGING Florida Regional Cooking South Beach.Florida,August 2014 About-Oolite Oolite recently received 3.5 stars from the Miami Herald for Chef .Partner Kris Wessel's unique, original concept of Healthy Regional Fare inspired by the food culture and the bounty of product in the region of Florida, the American South, the Caribbean and South America. Created as a healthy based cuisine, the entire menu is.gluten free and protein specific. Wessel was nominated for Best Chef South (2010) by the James Beard Foundation. Oolite's kitchen is�diverse.in technique using modern and time tested approaches to production including slow cooking, poaching, steaming, smoking, grilling, dehydrating and preserving. The seasonal menu allows fora,continual creative approach while always identifying with locals on favorite food use and recipes. Destined to become an icon and housed in a Frank Gehry building, Oolite is just two steps oft"Lincoln Road, adjacent to the Convention Center and the Fillmore Theater. Oolite's Craftsman interior design references mid -century American with lush wood hand crafted tables-and wainscoting, glass and pure Oolite limestone rock. The Artisanal wine and beer program was singled out for originality. Total capacity is 284, with two private rooms or groups; Outdoor Dining; Reservations required; Lunch and Dinner. Call (305) 907-5535 or go to Open Table. ### Oolite Restaurant&Bar Frank Scottolini Dining Room Manager 305 907 5535 frank@ooliterestaurant.com Media Contact Frank Flynn Powerhaus 954 732 6383 frank@a7power-haus.com Page 2 of 2 192 words in Boilerplate 231 words-total r FOR IMMEDIATE RELEASE KRIS WESSEL RECEIVES 3.5 STARS FOR OOLITE RESTAURANT& BAR RUN DON'T WALK TO OOLITE Florida Regional Conking Is Praised by Miami Herald South Beach Florida,August 7,2014_ Kris Wessel received a glowing 3.5 star review from the. .Miami Herald today providing absolute credibility to the Jaynes Beard nominated chefs complex and ambitious South Beach project. Oolite (pronounced 000-light) Restaurant& Bar, is located just two steps off Lincoln Road at 1661 Pennsylvania Avenue, and adjacent to the Miami Beach Convention Center, is named for the Florida. bedrock, limestone and coral rock foundation that.composes the bedrock of Florida. "At Kris Wessel's new Oolite,steps off Miami Beach's Lincoln Road."writes Miami Herald Food Critic Evan Benn, "succulent, glistening slices of roasted duck combine with Florida oranges and tamarind in a sweet-sour flourish that's 1'Miami in the best possible way. Oolite's commitment to gluten-free ingredients cooked with regional flavors does not.limit its ability to impress." The expansive 200 seat space, 60 person Bar and two Private Dining rooms has a diverse set of dining options and experiences, but all are steeped in the healthy concept. "This is the evolution in food composition,"explained Wessel,"Oolite. is a natural progression of where food choices are trending:,Oolite delivers a healthy, gluten free, processed foods free concept on a local, favorite restaurant platform." Wessel.fans are relieved however with.the fact.that within the healthy framework Wessel has found room to continue with his signature-dishes including BBQ shrimp, gumbo and rabbit crepes. The latter cooked as his fait accompli for the win on Chopped. "This.is a thoughtful commitment," Wessel added. "I look at my beautiful daughters and 1 only want them to eat the finest healthiest ingredients." r . i 1!^fillll7[111 k11 I�� About Oolite Oolite recently received 3.5 stars from the Miami Herald For Chef Partner Kris Wessel's unique. original concept of Healthy .Regional Fare inspired by the food culture and the bounty of product in the region of Florida, the American South, the Caribbean and South America. Created as a healthy based cuisine, the entire menu is gluten Free and protein specific. Oolite's kitchen is diverse, in technique using modern and time tested approaches to production including slow cooking, poaching, steaming, smoking, grilling, dehydrating and preserving. The seasonal menu allows for a continual creative-approach while always_identifying with locals on favorite food use and recipes. Destined to become an icon and housed in a Frank Gehry building, Oolite is just two steps off Lincoln Road, adjacent to the Convention Center and the Fillmore- Theater. Oolite's Craftsman .interior design references mid century American with lush wood hand crafted tables and wainscoting, glass and pure Oolite limestone rock. The Artisanal wine and beer program was singled out for originality. Total capacity is 284, with two private rooms for groups; Outdoor Dining; Reservations required; Lunch and Dinner. Call (305)907-5535 or go to Open Table. Contact Oolite.Restaurant& Bar Manager Frank Scottolini 1661. Pennsylvania Avenue (305)907-5535 Media Contact Frank Flynn Powerhaus 954 732 6383 frank @power-ha us.com Page 2 of 2 266 words in release 492 words total