2014-28828 Reso RESOLUTION NO. 2014-28828
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
CITY MANAGER PERTAINING TO THE RANKING OF PROPOSALS,
PURSUANT TO INVITATION TO NEGOTIATE NO. 2014-277-SW (THE ITN)
FOR CAR SHARING SERVICES; AUTHORIZING THE ADMINISTRATION TO
ENTER INTO NEGOTIATIONS WITH THE TOP RANKED PROPOSER,
CAR2GO N.A. LLC; AND FURTHER AUTHORIZING THE MAYOR AND CITY
CLERK TO EXECUTE AN AGREEMENT UPON CONCLUSION OF
SUCCESSFUL NEGOTIATIONS BY THE ADMINISTRATION.
WHEREAS, Invitation to Negotiate No. 2014-277-SW (the ITN) was issued on July 24,
2014, with an opening date of September 12, 2014; and
WHEREAS, a voluntary pre-proposal meeting was held on August 2, 2014; and
WHEREAS, the City received a total of two (2) proposals; and
WHEREAS, on September 29, 2014, the City Manager via Letter to Commission (LTC)
No. 330-2014, appointed an Evaluation Committee (the "Committee"), consisting of the following
individuals:
• Ray Breslin, Transportation, Parking & Bicycle-Pedestrian Facilities Committee Member;
• Tonya Daniels, Marketing Tourism and Development Manager, City of Miami Beach;
• Julian Guevara, Transportation Operations Supervisor, City of Miami Beach;
• Albert Ventura, Parking Operations Manager, City of Miami Beach;
• Margarita Wells, Environmental Specialist, City of Miami Beach;
The following alternates were also appointed:
• Jose Gonzalez, Transportation Director, City of Miami Beach;
• Elizabeth Wheaton, Assistant Building Director, City of Miami Beach; and
WHEREAS, the Committee convened on November 5, 2014 to consider the proposals
received; and
WHEREAS, the Committee was provided an overview of the roject; information relative
p J
to the City's Cone of Silence Ordinance and the Government Sunshine Law; general information
on the scope of services, references, and a copy of each proposal; and engaged in a question
and answer session after the presentation of each proposer; and
WHEREAS, the Committee was instructed to score and rank each proposal pursuant to
the evaluation criteria established in the ITN; and
WHEREAS, the Committee's ranking was as follows: Car2Go, N.A. LLC (Car2Go), as
the top-ranked firm; and.
WHEREAS, after reviewing the submissions and the Evaluation Committees and
rankings, the City Manager exercised his due diligence and is recommending that the
Administration be authorized to enter into negotiations with Car2Go.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept
the recommendation of the City Manager pertaining to the ranking of proposals, pursuant to
Invitation to Negotiate (ITN) No. 2014-277-SW for Car Sharing Services; authorize the
Administration to enter into negotiations with Car2Go N.S. LLC; and further authorize the Mayor
and City Clerk to execute an agreement upon conclusion of successful negotiations by the
Administration.
PASSED AND ADOPTED this l day of hovel r2014.
ATTEST:
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TAAGENDA\2014\November 19\Procurement\RFP 2014-277-SW Car Sharing Services-Resolution.doc
APPROVED AS TO
FORM & LANGUAGE
&FOR EXECUTION
City Attor to
COMMISSION Il-EM SUMMARY
Condensed Title:
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH,FLORIDA,
ACCEPTING THE RECOMMENDATION OF THE CITY MANAGER PERTAINING TO THE RANKING OF
PROPOSALS, PURSUANT TO INVITATION TO NEGOTIATE (ITN) NO. 2014-277-SW FOR CAR
SHARING SERVICES.
Key Intended Outcome Supported:
Improve parking availability.
Supporting Data (Surveys, Environmental Scan, etc: N/A
Item Summa /Recommendation:
Car sharing is another environmentally friendly program,similar in concept to the bicycle sharing program that allows
users to rent vehicles by the hour. Car sharing discourages the need to own an automobile which has numerous
benefits to the user as well as the environment.
The City released an Invitation to Negotiate(ITN)for firms interested in providing the City with options for a public car
sharing service in order to continue promoting multimodal transportation options throughout the City. Proposers are
encouraged to submit proposals for on-street car sharing, or off-street car sharing, or both. The intent is to provide
residents,visitors,and tourists with an alternative mobility option in the form of an automobile with user fees assessed
by minute,hour,or day and is easily accessible at any on-street or off-street parking space,24 hours a day,seven days
a week.
On July 23,2014,the City Commission approved the issuance of the subject Invitation to Negotiate(ITN). On July 24,
2014, the ITN was issued with an opening date of September 12, 2014. A pre-proposal conference to provide
information to proposers submitting a response was held on August 1,2014. The City received two(2)proposals from
the following: Car2Go N.A. LLC(Car2Go),and ZipCar. ZipCar was deemed non-responsive for failure to submit the
cost proposal as required by the ITN.
The Evaluation Committee appointed by the City Manager convened on November 5,2014,to consider the proposal
received. After the proposer's presentation and interview, the Committee discussed the proposer's qualifications,
experience,and competence,and further scored the proposer in accordance with the evaluation criteria established in
the RFP.The proposal from Car2Go received an average score of 96.5 from the evaluation committee.
Car2Go has been providing these services for a five(5)year period. They are providing services to fifteen(15)North
American cities(Miami,Seattle,Portland,San Diego,Minneapolis and St.Paul,Columbus,Denver,Austin,Washington
D.C.,Vancouver, Calgary,Toronto and Montreal).
Car2go proposes a car sharing service where members can pick up a vehicle at any legal,on-street parking space,24
hours a day, seven days a week, 365 days a year. Members do not require a reservation and the vehicle may be
returned at any time to any legal on-street parking space. Members are assessed user fees based per minute,hour or
day. User fees include gas, insurance, and parking. Parking fees are recuperated by the City through a monthly
payment(to be negotiated)from car2go for the use of each parking space.
The City Manager has reviewed the proposal received,pursuant to ITN 2014-277-SW for Car Sharing Services,and the
results of the Evaluation Committee process, and recommends that the Mayor and City Commission of the City of
Miami Beach, Florida, authorize the Administration to enter into negotiations with Car2Go; and further authorize the
Mayor and City Clerk to execute an agreement upon completion of successful negotiations by the Administration.
The Administration recommends that the Mayor and City Commission of the City of Miami Beach,Florida approve the
resolution accepting the recommendation of the City Manager,pursuant to Invitation to Negotiate(ITN)No.2014-277-
SW for Car Sharing Services.
Advisory Board Recommendation:
Financial Information:
Source of Amount Account
Funds: 1 N/A This is revenue generating with no cost to the City.
OBPI Total
Financial Impact Summary:
City Clerk's Office Legislative Tracking:
Alex Denis, Extension 6641 and Saul Frances, Extension 6483
Sign-Offs:
e artment Di for Assis t City Ci r
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T:WGEN \2014\November 19\RFP 2014-277-SW Car Sharing gervices.doc
AGENDA ITEM -
�ATE
MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139,
www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Philip Levine and Members of th City Commission
FROM: Jimmy L. Morales, City Manager
DATE: November 19, 2014 ���
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE CITY
MANAGER PERTAINING TO THE RANKING OF PROPOSALS, PURSUANT TO
INVITATION_ TO NEGOTIATE (ITN) NO. 2014-277-SW FOR CAR SHARING
SERVICES.
KEY INTENDED OUTCOME
Improve parking availability.
FUNDING
This is revenue generating with no expenses to the City.
BACKGROUND
Car sharing is another environmentally friendly program, similar in concept to the bicycle
sharing program that allows users to rent vehicles by the minute, hour, or day. Car sharing
discourages the need to own an automobile which has numerous benefits to the user as well
as the environment.
"Hertz 24/7" was the City's sole car sharing service provider. Hertz had an Agreement with
the City for a five year term which commenced on January 24, 2012, and was due to expire
on January 23, 2017, and one five (5) year renewal option, at the sole discretion of the City.
Both Hertz and the City had high expectations for utilization of the service, particularly in the
denser areas of the City; however, these expectations have not come to fruition. Pursuant to
statistics provided by Hertz, for the calendar year 2013, there were 3,088 registered
customers; a total of 2,402 transactions; and an average usage of eight days per month. This
equates to an average monthly utilization rate of 7.68%, a metric used by Hertz to measure
usage. Hertz's own goal for monthly utilization is 30%. As such, the current car sharing model
provided by Hertz is neither meeting Hertz's nor the City's expectations. To this end, pursuant
to Section I. (d)(2) of the Agreement, Hertz terminated the Agreement effective August 5,
2014.
Nonetheless, the Administration believes that there is still a demand for this service across the
City, particularly in high density areas with traffic congestion and parking challenges. Clearly,
there are other car sharing service providers with a successful presence both locally and
nationally.
Therefore, the City released an Invitation to Negotiate (ITN) for firms interested in providing
the City with options for a public car sharing service in order to continue promoting multimodal
Commission Memorandum—ITN 2014-277-SW for Car Sharing Services
November 19, 2014
Page 2
transportation options throughout the City. Proposers are encouraged to submit proposals for
on-street car sharing, or off-street car sharing, or both. The intent is to provide residents,
visitors, and tourists with an alternative mobility option in the form of an automobile with user
fees assessed by minute, hour, or day and is easily accessible at any on-street or off-street
parking space, 24 hours a day, seven days a week.
RFP PROCESS
On July 23, 2014, the City Commission approved the issuance of the subject Invitation to
Negotiate (ITN). On July 24, 2014, the ITN was issued with an opening date of September 12,
2014. A pre-proposal conference to provide information to the proposers submitting a
response was held on August 1, 2014.
The City received two (2) proposals from the following:
• Car2Go N.A. LLC (Car2Go)
• ZipCar
ZipCar was deemed none responsive for failure to submit the cost proposal as required by the
ITN.
On September 29, 2014, the City Manager appointed via Letter to Commission (LTC) No. 330-
2014 an Evaluation Committee (the "Committee") consisting of the following individuals:
• Ray Breslin, Transportation, Parking & Bicycle Pedestrian Facilities Committee
Member
• Tonya Daniels, Marketing Tourism and Development Manager, City of Miami Beach
• Julian Guevara, Transportation Operations Supervisor, City of Miami Beach
• Albert Ventura, Parking Operations Manager, City of Miami Beach
• Margarita Wells, Environmental Specialist, City of Miami Beach
The following alternates were also appointed:
• Jose Gonzalez, Transportation Director, City of Miami Beach
' • Elizabeth Wheaton, Assistant Building Director, City of Miami Beach
The Committee convened on November 5, 2014, to consider proposals received. After
proposer's presentations and interviews, the Committee discussed the proposers'
qualifications, experience, and competence, and further scored the proposers in accordance
with the evaluation criteria established in the RFP.
Total Points Evaluation Criteria
30 Proposer Experience and Qualifications, including Financial
Ca abilit
30 Scope of Services
15 Cost Proposal — User Fees
15 Cost Proposal — Financial Return to the City
The ITN also stipulated that additional points would be applied, if applicable, pursuant to the
City's Veteran's Preference Ordinance. However, no proposer was eligible for Veteran's
preference.
Commission Memorandum—ITN 2014-277-SW for Car Sharing Services
November 19, 2014
Page 3
The evaluation process resulted in the following ranking of proposals.
ITN 2014-277-SW ,� ,� c J Y
Car Sharing m � � > _Ile O U Z
H
Services M M ' M M J O
� Q
Car2Go 95 1 98 1 95 1 95 1 4 1
A brief summary of the firm and their proposal is provided below for informational purposes.
Car2Go has been providing these services for a five (5) year period. They are providing
services to fifteen (15) North American cities (Miami, Seattle, Portland, San Diego,
Minneapolis and St. Paul, Columbus, Denver, Austin, Washington D.C., Vancouver, Calgary,
Toronto and Montreal).
Car2go proposes a car sharing service where members can pick up a vehicle at any legal, on-
street parking space, 24 hours a day, seven days a week, 365 days a year. Members do not
require a reservation and the vehicle may be returned at any time to any legal on-street
parking space. Members are assessed user fees based per minute, hour or day. User fees
include gas, insurance, and parking. Parking fees are recuperated by the City through a
monthly payment (to be negotiated) from car2go for the use of each parking space.
CITY MANAGER'S REVIEW & RECOMMENDATION
The City Manager has reviewed the proposals received, pursuant to ITN 2014-277-SW S for C ar
Sharing Services, and the results of the Evaluation Committee process, and recommends that
the Mayor and City Commission of the City of Miami Beach, Florida, authorize the
Administration to enter into negotiations with Car2Go and further authorize the Mayor and City
d 9 Y Y
Clerk to execute an agreement upon completion of successful negotiations by the
Administration.
RECOMMENDATION
The Administration recommends that the Mayor and City Commission of the City of Miami
Beach, Florida approve the resolution accepting the recommendation of the City Manager,
pursuant to Invitation to Negotiate (ITN) No. 2014-277-SW for Car Sharing Services.
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