Amendment No. 2 to the Concession Agreement with Deco Bike, LLC oo9-.27/ (Z
AMENDMENT NO. 2 TO THE CONCESSION AGREEMENT BETWEEN THE CITY OF MIAMI
BEACH AND DECO BIKE, LLC FOR THE IMPLEMENTATION, MANAGEMENT AND
OPERATION OF A SELF-SERVICE BICYCLE SHARING PROGRAM
PURSUANT TO REQUEST FOR PROPOSALS (RPF) NO. 44-07/08
This Amendment No. 2 ("Amendment") to the Concession Agreement for a Self-
Service Bicycle Rental & Sharing Program, between the City of Miami Beach, a Florida
municipal corporation, whose address is 1700 Convention Center Drive, Miami Beach, Florida
33139 ("City") and Deco Bike, LLC, a Florida limited liability company, whose address is 41 NE
17th Terrace, Miami Florida 33132 ("Concessionaire" or "Deco Bike"), dated July 15, 2009
("Agreement") is made and entered into this 12 day of 2015 ("Effective Date"):
RECITALS
WHEREAS, on July 16, 2009, Concessionaire and the City executed the Agreement in
response to RFP No. 44-07/08 for the delivery and operation of a self-service bicycle rental fleet
for public use to be stationed in the public right of way (the "program"); and
WHEREAS, the Agreement required Concessionaire to implement a program which would
enable the public to self-rent bicycles from any or a number of locations and return them to
another location, on a 24 hour, 365 day a year basis; and
WHEREAS, thereafter, it became evident to the Administration that without intervention by
the City, either through a contract term modification or additional revenue source, the program
would not achieve a return of capital or modest profit to the Concessionaire, or recover the City's
forgone parking revenues over the long term; and
WHEREAS, on July 18, 2012, the Mayor and City Commission adopted Resolution No.
2012-27975 (the "Resolution") accepting the recommendation of the City Manager and
authorizing Amendment No. 1 to the Agreement, dated December 16, 2013, which provided,
among other modifications, the extension of the term of the Agreement for an additional ten years,
commencing October 1, 2012, and ending on September 30, 2023; increasing the bicycle fleet
from 900 to 1,100; permitting advertising on the bicycle's basket through a Sponsorship Program;
permitting advertising on certain kiosks; and providing for revenue sharing provisions, including a
return of capital and windfall provision (the Agreement and Amendment No. 1 shall be collectively
referred to herein as the "Agreement"); and
WHEREAS, Concessionaire has been approached by Citibank, N.A. ("Citibank") with an
advertising sponsorship proposal, set forth in the agreement between Citibank and
Concessionaire, dated June 7, 2014 ("Citibank Sponsorship Agreement"), over a term of five (5)
years, with an initial base sponsorship budget of $750,000, and with five percent (5%) annual
escalators; a copy of which Citibank Sponsorship Agreement is attached hereto and made a part
hereof as Exhibit "A"; and
WHEREAS, City and Concessionaire agree that the advertising revenues generated from
the Citibank Sponsorship Agreement would be shared with the City, as part of the Bicycle Basket
Sponsorship Program and the Kiosk Advertising Program described in Subsection 16.2 of this
Agreement, retroactively effective November 1, 2014; and
WHEREAS, the Citibank Sponsorship Agreement provides, in material part, for the
replacement of the existing bicycles with new bicycles containing the Citibank mark, "Citi Bike", for
Page 1 of 3
the program; advertising on the kiosks; and revenue connected with advertising using the name
Citi Bike, which sponsorship agreement would improve the quality of the bicycles and generate
more revenue for the Concessionaire and the City, as more particularly set forth herein.
NOW THEREFORE, in consideration of the mutual promises and conditions contained
herein, and other good and valuable consideration, the sufficiency of which is hereby
acknowledged, the City and Concessionaire hereby amend the Agreement and Amendment No. 1
to the Agreement (collectively referred to herein as the "Agreement") as follows:
1. The aforestated recitals are true and correct and incorporated herein by reference.
2. Subsection 16.2 of the Agreement is hereby amended by adding the following paragraph
at the end of said Subsection, and by incorporating a new Exhibit 16.6, a copy of which is
attached hereto:
The City hereby approves the Citibank Sponsorship Agreement, attached hereto and
incorporated herein as Exhibit "A", as part of the Bicycle Basket Sponsorship Program and
Kiosk Advertising Program, effective, retroactively, as of November 1, 2014, subject to the
terms and conditions of this Agreement, and subject to receipt of the shared advertising
revenues, as more particularly set forth in Exhibit 16.6, attached hereto and incorporated
herein by reference.
3. Exhibit 3.1 "Program Equipment: Bicycle Image & Specs" is hereby deleted in its entirely
and replaced with the Amended Exhibit 3.1, attached hereto and incorporated herein by
reference, to add the image of the new bikes with the approved Citibank marks on the
bikes and on the baskets of said bikes.
4. Exhibit 3.1.1 "Program Equipment: Kiosk Station Image" is hereby deleted in its entirely
and replaced with the Amended Exhibit 3.1.1, attached hereto and incorporated herein by
reference, to add the image of the approved use of the Citibank marks on the kiosk station
advertising.
5. Amended Exhibit 3.2.1 "Price Schedule" is hereby deleted in its entirety and replaced with
the attached Second Amended Exhibit 3.2.1.
6. Except as amended herein, all other terms and conditions of the Agreement shall remain
unchanged and in full force and effect.
THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK.
•
Page 2 of 3
IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be executed
by their appropriate officials, as of the date first entered above.
FOR CITY: CITY OF MIAMI BE A CH, FLORIDA
ATTEST:
/ A
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By: VOW
R-fael E. Granado JimmIL. Mo al-s
City Clerk ������'';����'I���i��►► City Hager
6/11,/sue— 0....... ....�,9 1
Date '""� ,,, lr .•� i Date
1* =.INCORP ORATED:
FOR CONCESSIONAI fi .).40= DECO BIKE, LLC
-9*--94-\..'"--..-..,,,.. )\134:
ATTEST: ►h 'H 26
By: /
Bonifaci ce Pre ident Ricardo Pierda t, resident
5- g ---z 7/ 5 5 y As
Date Date
F:\ATTO\TORG\AGREEMENTS\DECO BIKE\AMENDMENT NO.2 4-16-2015
APPROVED AS TO
FORM & LANGUAGE
F• EX CUTION
0
Ity i ; , 4((4 li 5
City Attorney A. ,.' Dote
Page 3 of 3
Amended Exhibit 3.1
Program Equipment: Bicycle Image & Specs
Base Unit/Stock Image Shown, Subject to Modifications.
Will feature all equipment required by the RFP.
DECO BIKE BASKET 1. Right Basket Fascia
SPONSORSHIP 2. Front Basket Fascia
FORMAT 3. Left Basket Fascia
1
3 Surfaces (outlined
here) to accomo- 3
date sponsor
info/logos on Basket. ,y
Total sponsor place-
ment Area limited to
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basket max.
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Deco Bike Custom Cruiser 26" Coaster Brake Model
Frame 6061 PG Aluminum (T4/T6) H/T:50*44*34x132
Fork CS-9101 Hi Tensile Steel, Integrated Style Crown,
Curved Legs with Double Eyelets 28.6x1.4T
Headset Alloy, 25.4-44-30, Semi Integrated Bearings
Handlebar Custom, Alloy & Steel
Stem Alloy, 180mm Quill x 90mm Extension x 30 Degree
Rise25.4mm Barbore
Grips Black/Grey, 130mm Length
Seat Binder Alloy Seat Clamp with Quick Release, w/Locking
Mech.
Seat Post Alloy w/Integrated Clamp, 31.8mm x 400mm ,
Accommodates Riders 5'-6'3"
Saddle Cionlli 7257 with Chromoly Rails and Elastomer
Suspension
Cranks Alloy 3-Piece Crank with PVC Disc Cover-Grey,
170mm, 42T Steel Ring
Chainring Steel, 42T x 1/2" x 1/8"
BB Steel, BC1.37" x 24T. Double Sealed Bearings
(Shimano Tool Compatible)
Chain K.M.C. Z410 Rust Buster, 1/2" x 1/8"
Chain Guard Steel or alloy
Pedals VP-LED1, Boron Axle, 9/16"
F-Hub DH-3N2ONT Dynamo Front Hub 12G x 36H, Nutted
R-Hub Shimano Internal Coaster Brake, 12G x 36H x 3/8" x
150mm Axle
Sprocket/ Freewheel 20T x 1/2" x 1/8"
Rims 26" x 1.95"/2.125" x 36H x 12G, Alloy
Spokes 12G Stainless Steel with Brass Nipples
Tires CST 26 x 1.95"
Tubes Tubes with Puncture Sealant, American Schrader
Valves,
Kickstand Alloy
Lighting Active Front and Rear
Fenders PC Fender Set. Rear Fender Must have 2 Struts
instead of 1
Fender Must also have SW-803G Fender Protector or
similar
Bell Alloy Bell with Plastic Base
Basket Stainless Steel or Alloy Custom Integrated Basket
Structure
Reflectors 4 pieces to Meet CPSC Standards
Bike Weight 36-38 Pounds, Based on Custom Specs
Note Specs Subject to Change and Modification
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Amended Exhibit 3.1.1
Program Equipment: Kiosk Station Image
For Informational Purposes Only, Subject to Planning/Zoning Approval and modification
as necessary.
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SECOND AMENDED EXHIBIT 3.2.1
PRICE SCHEDULE
Concessionaire and City acknowledge the need to be flexible and dynamic
based on customer feedback and changes in sales patterns. The parties agree to the
following prices and price ranges:
Short-Term Bicycle Rentals:
• $4.00 per half-hour to $6.00 per half-hour
• $6.00 per hour to $9.00 per hour
• 2 Hour: $10.00-$13.00
• 4 Hour: $18.00-$22.00
• 1 Day: $24.00-$30
• Benefits: All short-term bicycle rentals provide the user access to any
bike available in the program at any location. A member can pick up and
return a bicycle to and/or from any kiosk location with docking space or
inventory available. All members will enjoy. the amount of time contracted
for. Should a member not return their bicycle to a rack within that time, their
credit card will continue to be charged in the same increments in which they
chose to rent.
• Acceptable form of payment: Credit Cards
Memberships Subscriptions:
• Standard Monthly Bike Pass Subscription (unlimited 30 minute Rides) -
15.00 per month to $18.00 per month
$ p $ p
• Deluxe Monthly Bike Pass Subscription (no subscription) - $25.00 to $30.00
• Annual Prepaid Bike Pass (unlimited 30 minute rides) - $150.00 to $160.00
• Benefits: All membership subscriptions provide the user access to any
bike available in the program at any location. A member can pick up and
return a any bicycle to and/or from kiosk location with docking space
Y Y
9 P
or inventory available. All members will enjoy an unlimited amount of daily
trips up to thirty (30) minutes in length each. If the 30 minute time limit is
exceeded, escalating late fees will be assessed to insure prompt returns.
• The following free period and fees apply:
o Free 1st half-hour
o $4.00 2nd half-hour and each half-hour thereafter
• Acceptable forms of payment: Credit Card, Debit Card, checks and money
orders.
• Concessionaire may discount memberships and rentals at its discretion
for marketing and promotional purposes.
Any further rate changes during the term of this Agreement shall be negotiated by
the City Manager and need not go before the Commission for approval.
Patrons are required to operate the bicycles at their own risk while checked out. In
. P
the event of bicycle theft while a patron has a bicycle checked out, such should be
reported to the police and patrons shall be required to obtain a police report.
Concessionaire may, at its sole option, choose to refund all or part of any patron's
security deposit or rental fees it deems necessary on a case by case basis.
AGREEMENTS/DECOBIKE/SECOND AMENDED EXHIBIT 3.2.1
EXHIBIT 16.6
Miami Beach-$750,000 Year 1 Base
Miami Beach Naming Rights/App/Web $182.5/bk/yr
Bikes-Annual
Gross Sponsorship Escalator 5% Agency Comm @ 16% Deco Net
Year 1 Payment $182,500.00 $ (29,200.00) $153,300.00
Year 2 Payment $191,625.00 $ (30,660.00) $160,965.00
Year 3 Payment $201,206.25 $ (32,193.00) $169,013.25
Year 4 Payment $211,266.56 $ (33,802.65) $177,463.91
Year 5 Payment $221,829.89 $ (35,492.78) $186,337.11
TOTAL $1,008,427.70 $ (161,348.43) $847,079.27
Miami Beach KIOSKS
Kiosk Net After
Kiosks-Annual Escalator City Kiosk Rev City Rev Share& Pearl Rev Deco Net After
Gross Sponsorship 5% _Agency Comm @ 16% Share 12% Agency Comm Share 50% All Rev Share
Year 1 Payment $120,000.00 $ (19,200.00) $14,400.00 $86,400.00 $43,200.00 $43,200.00
Year 2 Payment $126,000.00 $ (20,160.00) $15,120.00 $90,720.00 $45,360.00 $45,360.00
Year 3 Payment $132,300.00 $ (21,168.00) $15,876.00 $95,256.00 $47,628.00 $47,628.00
Year 4 Payment $138,915.00 $ (22,226.40) $16,669.80 $100,018.80 $50,009.40 $50,009.40
Year 5 Payment $145,860.75 $ (23,337.72) $17,503.29 $105,019.74 $52,509.87 $52,509.87
TOTAL $663,075.75 $ (106,092.12) $79,569.09 $477,414.54 $238,707.27 _ $238,707.27
Miami Beach-BIKES
Bikes-Annual City Bike Rev Deco Net After
Gross Sponsorship Escalator 5% Agency Comm @ 16% Share 25% City Rev Share
Year 1 Payment $447,500.00 $ (71,600.00) $111,875.00 $264,025.00
Year 2 Payment $469,875.00 $ (75,180.00) $117,468.75 $277,226.25
Year 3 Payment $493,368.75 $ (78,939.00), $123,342.19 $291,087.56
Year 4 Payment $518,037.19 $ (82,885.95) $129,509.30 $305,641.94
Year 5 Payment $543,939.05 $ • (87,030.25) $135,984.76 $320,924.04
TOTAL $2,472,719.98 $ (395,635.20) $618,180.00 $1,458,904.79
EQUIP FEES
CHARGED BY
DECO Agency Comm Deco Net Gain
Dock Pods,Kiosks I $2,449,440.001 $ (195,955.20)1 1 $2,253,484.80
SUMMARY
Total City Deco Net After
Gross Sponsorship Share City Rev Share
Year 1 $126,275.00 $460,525.00
Year 2 _ $132,588.75 $483,551.25
Year 3 $139,218.19 $507,728.81
•
Year 4 _ $146,179.10 $533,115.25
Year 5 _ $153,488.05 $559,771.02
Total all Years $697,749.09 $2,544,691.33
TOTAL $0.00 $0.00 $697,749.09 $4,798,176.13
EXHIBIT A
7/7/2014
MIAMI AREA BICYCLE SHARE SPONSORSHIP AGREEMENT
This MIAMI AREA BICYCLE SHARE SPONSORSHIP AGREEMENT("Agreement"),
effective June 7,2014 is entered into by and between Citibank,N.A.("Citi"),a national banking
association and DecoBike,LLC,a Florida limited liability company("Deco"). Each of Citi and Deco is
referred to herein individually as a"Party"and collectively,the"Parties."
RECITALS
WHEREAS,Deco has entered into agreements with the cities of Miami and Miami Beach(the
"Cities")to operate a 24-hour bicycle share program for Miami and Miami Beach(the"Program");and
WHEREAS, Deco and Citi desire to enter into an agreement whereby Citi will become the title
sponsor of the Program;and
NOW,THEREFORE,in consideration of the mutual covenants and promises contained herein,
and other good and valuable consideration,the receipt and sufficiency of which is hereby acknowledged,
the e Parties agree as follows:
I. Grant of•Rights.Subject to the terms and conditions of this Agreement, Deco hereby grants the
following rights and benefits to Citi during the Term(as defined below):
A.The exclusive right to be the sole commercial sponsor of the Program and to designate the
name of the Program during the Term;
B.The right to be the sole and exclusive title sponsor of the Program and the only entity whose
name,logo and/or marks shall appear on the Program bicycles or other equipment.The Parties
acknowledge and agree that the title level of sponsorship shall be the highest level of the sponsorship for
the Program, meaning that no other Program sponsor(if any)shall have the same,similar or better
benefits than those granted to Citi herein;
C.The sponsorship benefits set forth herein and in Exhibit A,attached hereto and made a part
hereof;and
D.The right to use the Deco Marks(defined below)in its advertising and promotional materials.
I I. Other Sponsors or Promotional Partners. During the Term of this Agreement,Citi acknowledges
and agrees that Deco shall have the right to secure additional non-commercial sponsors or promotional
partners. Deco shall,prior to entering into any agreement with or providing any sponsorship or
promotional benefits to additional sponsors or partners,present all additional sponsors or partners to Citi
for its written approval,which shall not unreasonably be withheld or delayed.
III. Deco' Responsibilities. Subject to the terms and conditions of this Agreement,Deco agrees,at its
own cost and expense,to:
1
7/7/2014
A. Operate,establish,administer and conduct the Program, including but not limited to by
securing and maintaining the bicycles to be used in the Program, building and managing the stations for
such bicycles,maintaining and staffing a 24-hour customer service call center for the Program, sitting of
stations,conducting a variety of bicycle safety education initiatives and collecting Program membership
fees,all in accordance with the Service Level Agreements("SLAs")set forth in Exhibit B attached hereto
and made a part of this Agreement as applicable,the Program metrics set forth in Exhibit C attached
hereto and made a part of this Agreement,and with all applicable federal,state,and local laws,
regulations,ordinances and codes. As part of such operations, Deco,in consultation with the cities of
Miami and Miami Beach shall be responsible for the setting of prices for Program memberships,
provided,however,that in the event that Deco seeks to increase prices by more than twenty percent
(20%)than the prices set forth in Exhibit F,Deco shall secure Cities prior approval;
B. Provide the benefits set out in Exhibit A, including the title sponsor naming rights. Deco
will obtain all of the necessary rights,consents, licenses and permission to both perform its obligations
hereunder and to allow Citi to exercise all of the rights and benefits provided by Deco herein;
C. Incorporate the Citi Marks(as defined below) including the Program Marks(as defined
below)on the bicycles to be used in the Program,the stations for the Program,the maintenance trucks for
the Program, receipts given to customers participating in the Program,and in all advertising and
promotional materials for the Program,including but not limited to any web-based and printed materials,
all subject to the terms set forth in Section VI(C)of this Agreement;
D. Conduct ongoing system research and analysis,including but not limited to a survey of
Program members,on at least an annual basis.Such research and analysis shall be designed to understand
public attitudes, impressions and use of the Program and may be executed through online,telephone
and/or in-person surveys;
E. Develop and operate the Program website and Program mobile application(s)in
accordance with Section VII below(including,subject to the mutual agreement of the Parties,acquiring
the Program website URL(s)and Program mobile application(s), provided,however,that if any Program
domain name or Program application name contains a Citi Mark,such name(s)will be owned by
Citigroup Inc.);
F. In addition to maintaining the condition of the bicycles as set forth in Exhibit B,after any
bicycle has been in service for three(3)years,Deco examine the condition of such bicycle and where the
bicycle frame shows wear,tear,or fading of color of an excessive nature, Deco will replace or recondition
such bicycle;
G. Provide Citi with copies of the ridership and usage reports it submits to the Cities of
Miami and Miami Beach regarding the Program;
H. Promote and advertise the Program;and
I. Produce marketing and promotional materials for the Program.
2
7/7/2014
IV. Citi's Responsibilities. In consideration of the rights and benefits granted to Citi hereunder,Citi
agrees to:
A. Make timely payments to Deco of the consideration set forth in Section V below;
B. Coordinate and consult with Deco on the marketing plan and all of the promotional
efforts to be made in support of the Program,regardless of the Party making such efforts;
C. Grant Deco the non-exclusive right to use the Citi Marks only in connection with the
Program and the advertising,marketing and promotion of the Program in the United States(the
"Territory")in accordance with the terms and conditions of this Agreement;and
D. Provide fender stickers with the Program Logo(defined below)and Program Name
(defined below)for installation on the bicycles by Deco.
V. Sponsorship&Equipment Fees.
A. Sponsorship Fee. In consideration for the rights and benefits granted to Citi hereunder,
Citi agrees to pay Deco the following fees for the title sponsorship(the"Sponsorship Fee")during the
terra as follows:
• For the 2014-2015 contract year which shall begin on the Re-Launch Date(defined below),Citi
shall pay Deco a total not to exceed$1,645,000.00 in four installments each of which shall be due
on the fifteenth day of the first month of the calendar quarter(in the following amounts:(i)
$399,500.00.(ii)$423,000.00,(iii)$411,250.00 and(iv)$411,250.00);provided,however,that
Deco re-launches,operates and maintains the Program with 1750 bicycles and 170 station kiosks
(it is agreed and understood that bicycles may be out of circulation temporarily for maintenance
and servicing). In the event that Deco fails to re-launch and continually operate the Program with
1 750 bicycles and 170 station kiosks,Citi's Sponsorship Fee for such year will decrease based on
the pro rata number of bicycles and kiosks that are operational.The first installment of
$399,500.00 shall be due on the Re-Launch Date. Each subsequent installment shall be due sixty
(60)days after Citi's receipt of an acceptable invoice from Deco which include the amount of
installment of the Sponsorship Fee based on a calculation completed as of the first day of the
calendar quarter which shall be for amount of the applicable installment due or the pro rata
amount of such fee based on the number of bicycles that are operational(using 1 750 as the
denominator), if not all 1750 are operational. In the event that Deco fails to have 700 bicycles
and 85 kiosks ready for the re-launch of the Program by November 15,2014,Citi shall have the
right to terminate this Agreement.
• For the 2015-2016 contract year,Citi shall pay Deco a total not to exceed $1,801,275.00 in four
installments each of which shall be due on the fifteenth day of the first month of the calendar
quarter,the first two of$444,150.00 and the last two of$456,4$7.50 based on invoices received
from Deco at the start of each calendar quarter;provided that 1800 bicycles and between 170 and
175 kiosks continue to be operational for the Program. In the event that 1750 bicycles and 170
kiosks are not operational then the invoices submitted by Deco shall be for a pro rata amount of
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the applicable installment based on the number of bicycles that are operational (using 1800 as the
denominator).
• For the 2016-2017 contract year,Citi shall pay Deco a total not to exceed $1,969,065.00 in
equal quarterly installments,each of which shall be due on the fifteenth day of the first month of
the calendar quarter,of$492,266.25 based on invoices received from Deco at the start of each
calendar quarter,provided that 1900 bicycles and be kiosks continue to be operational for the
Program In the event that 1900 bicycles and between 175- 180 kiosks are not operational then
the invoices submitted by Deco shall be for a pro rata amount of$492,266.25 based on the
number of bicycles that are operational (using 1900 as the denominator). In addition,the first
installment of the Sponsorship Fee for this year of the Term shall only be due if seventy-five
percent(75%)new racks with the Program Logo and colors have been installed in Miami Beach.
In the event that seventy-five(75%)of the new racks have not been installed Citi shall be able to
withhold payment until the racks are installed.
• For the 2017-2018 contract year,Citi shall pay Deco a total not to exceed $2,176,340.00 in
equal quarterly installments,each of which shall be due on the fifteenth day of the first month of
the calendar quarter,of$544,085.00 based on invoices received from Deco at the start of each
calendar quarter;provided that 2000 bicycles and between 180- 185 kiosks continue to be
operational for the Program In the event that 1900 bicycles and between 180- 185 kiosks are not
operational then the invoices submitted by Deco shall be for a pro rata amount of$544,085.00
based on the number of bicycles that are operational (using 1900 as the denominator).
• For the 2018-2019 contract year,Citi shall pay Deco a total not to exceed $2,285,160 in equal
quarterly installments,each of which shall be due on the fifteenth day of the first month of the
calendar quarter,of$571,290.00 based on invoices received from Deco at the start of each
calendar quarter;provided that 2000 bicycles and between 180- 1 85 kiosks continue to be
operational for the Program In the event that 2000 bicycles and between 180- 185 kiosks are not
operational then the invoices submitted by Deco shall be for a pro rata amount of$571,290.00
based on the number of bicycles that are operational (using 2000 as the denominator).
B. Equipment Fees. Citi shall also pay Deco the following equipment fees which shall be
used by Deco to purchase new kiosk payment terminals and dock pods("Equipment Fees"):
• For the 2014-2015 contract year,Citi shall pay Deco Equipment Fees totaling$749,440.00 to
purchase new kiosk payment terminals in two installments as follows:(i)$449,440.00 which
shall be due in the first calendar quarter of 2015 and(ii)$300,000.00 which shall be due in the
third calendar quarter of 2015.
• For the 2015-2016 contract year,Citi shall pay Deco Equipment Fees totaling$550,000.00 to
purchase new dock pods in four installments as follows:(i)$200,000.00 in the fourth calendar
quarter of 2015,(ii)$125,000 in the first calendar quarter of 2016,(iii)$1 25,000 in the second
calendar quarter of 2016,and(iv)$100,000 in the third calendar quarter of 2016..
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. • For the 2016-2017 contract year,Citi shall pay Deco Equipment Fees totaling$400,000.00
payable in four equal quarterly installments to purchase new dock pods.
• For the 2017-2018 contract year,Citi shall pay Deco equipment fees totaling$400,000.00
payable in four equal quarterly installments to purchase new dock pods.
• For the 2018-2019 contract year,Citi shall pay Deco equipment fees totaling$350,000.00 to
purchase new dock pods in four installments as follows: (i)$100,000 in fourth calendar quarter of
2018,(ii)$100,000 in the first calendar quarter of 2019,(iii)$75,000 in the second calendar
quarter of 2019,and(iv)$75,000 in the third calendar quarter of 2019.
Deco shall maintain books and records which include invoices for the equipment purchases set forth
above and shall supply such invoices and books and records to Citi at Citi's request. In the event that
Deco is able to purchase the equipment specified above for less money than provided by Cid,Deco shall
refund Citi the monies unspent on such equipment.
C. Advances. During the first contract year,Citi shall advance Deco a total of$800,000,
payable as follows:(i)$290,500 on the first day of the fourth calendar quarter of 2014;(ii)$400,000 on
the first day of the first calendar quarter of 2015;(iii)$54,750 on the first day of the second calendar
quarter of 2015;and(iv)$54,750 on the first day of the third calendar quarter of 2015. Deco shall then
provide Citi with quarterly$50,000 credits which shall be used to reduce Citi's Sponsorship Fee
payments beginning in the fourth quarter of 2015 until the end of the Term.
D. Payment Terms.All payments made hereunder shall be payable and delivered by wire
transfer and shall be made upon invoice sent by Deco no less than sixty(60)days prior to each of the due
dates set forth herein. Except as otherwise specifically set forth herein,as between Citi and Deco,each
Party shall be responsible for any costs and expenses incurred by them associated with the performance of
their obligations under this Agreement. For accounting purposes,Deco may designate and direct Citi to
make full or partial payments to an affiliate or subsidiary of Deco,approved by Citi,that is legitimately
performing duties covered by this agreement as Deco has,or may have,different shareholders and
financial obligations under different corporate entities in the performance of its duties on behalf of several
independent municipalities.
VI. Naming,Marks&Hyperlinks.
A. Program Name. Deco and Citi agree that the initial Program name shall be"Citi Bike." In the
event that Citi(i)changes its corporate name or(ii)changes it branding strategy,Citi shall be entitled to
change the Program Name by substituting its new corporate name or national brand in place of its current
name,subject to the prior written approval of Deco,such approval not be unreasonably withheld,and,so
long as such change is permissible under Deco's municipal agreements and applicable local ordinances
relating to branding the public right of way. Deco agrees that it will consent to the change of Program
Name pursuant to this Section VI(A)if such name reflect the then current corporate name of Citi or Citi's
then current brand.
B. Program Logo.Citi has developed a program logo that incorporates the Program Name
("Program Logo")and is attached hereto in Exhibit D. The Program Name and Program Logo shall both
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be considered Citi Marks. In the event of a change in the Program Name,Citi and Deco agree to work in
good faith to jointly develop a new Program Logo. Given the centrality of the Citi Marks to Citi's brand
identity,Citi shall have the sole and exclusive ownership of any and all right,title,and interest in and to
the Program Name and Program Logo
C. The Parties' Marks&Hyperlinks.
1. Citi Marks. Citi,on behalf of its affiliate Citigroup Inc.,hereby grants to Deco a non-
exclusive,non-transferable,non-sublicensable,royalty-free license in the United States and on the
Internet during the term of this Agreement to use the Program Name, Program Logo,and trademarks,
service marks,and other indicia of ownership of Citi set forth on Exhibit D(the"Citi Marks")in
operating,advertising and promoting the Program in any media whether existing now or later invented,
including but not limited to for incorporation on the bicycles and stations,provided,however,that Citi
approves all such uses of the Citi Marks(including,but not limited to approval of messages containing
any of the Citi Marks delivered through social media platforms such as Facebook and Twitter)in writing
in advance of distribution or printing. Notwithstanding the forgoing it is understood that Deco can only
use the Citi Marks to operate the Program in the cities of Miami,Miami Beach, Surfside, Bay Harbor
Islands(or any other municipalities that Deco may expand to locally that may become subject to this
agreement)and any uses outside the state of Florida shall solely be related to the promotion and
advertising of the Program as it is available in Miami and Miami Beach. Citi's approvals shall not be
unreasonably withheld or delayed. All uses by Deco of the Citi Marks shall(I)be appropriate and
dignified and benefit Citi's public image and(2) inure solely to the benefit of Citi.Deco shall have the
limited right to sublicense the Program Name and Logo during the Term in the Territory in connection
with operating,advertising and promoting the Program in any media whether existing now or later
invented to third parties who promote the Program or advertise offers in connection with the Program as
part of their participation in the Program,provided,that such third parties are approved by Citi and the
sublicense is a form approved by Citi and includes Citi as a third party beneficiary of the license for the
purposes of enforcing Citi's rights to the Program Name and Program Logo.Notwithstanding the
forgoing,Deco shall not be permitted to sublicense the Citi Marks to any mobile application providers.
Rather,Citi shall enter into such agreements with such providers directly,as Citi determines necessary.
Citi hereby grants to Deco permission to establish and maintain a hyperlink from the Program website
where the Citi Marks appear to citi.com(or such other URLs as Citi may designate)(the"Citi
Hyperlinks"). The Citi Hyperlinks will be used for the purposes of promoting and advertising Citi's
sponsorship of the Program,and Deco may link to Citi's websites solely for those purposes. Citi reserves
the right, in its sole discretion,to eliminate,disable or discontinue the Citi Hyperlinks at any time,or to
require Deco to eliminate,disable or discontinue the Citi Hyperlinks at any time.
2. Dec9 Marks. Deco hereby grants to Citi a non-exclusive, non-transferable,non-
sublicensable,royalty-free license in the United States and on the Internet during the term of this
Agreement to use the trademarks,services marks and other indicia of ownership of Deco attached hereto
as Exhibit E(collectively,the"Deco Marks")in advertising and promoting the Program in any media
whether existing now or later invented. Deco shall have the right to approve all such uses in writing in
advance of distribution or printing. Such approvals shall not be unreasonably withheld or delayed. Deco
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hereby grants to Citi permission to establish and maintain a hyperlink from the Citi.com(or any other Citi
website)to the Program website(the"Deco Hyperlinks"). The Deco Hyperlinks will be used for the
purposes of promoting and advertising the Program,and Citi may link to the Program website solely for
those purposes.Deco reserves the right,in its sole discretion,to eliminate,disable or discontinue the Deco
Hyperlinks at any time,or to require Citi to eliminate,disable or discontinue the Deco Hyperlinks at any
time.
VII. Program Website&Application
A. Functionality&Ownership.As set forth in Section 1I1(E)Deco shall be responsible for creating,
updating,hosting,and operating a Program website and Program mobile application,including but not
limited to creating and adhering to terms and conditions and privacy policies for the such website and
application. Deco shall ensure that the Program website is available to users as of the Program Re-
Launch Date(defined below)and that the Program mobile application is available to users on a date that
is mutually agreed upon by the parties but no later than one month before the Program Re-Launch Date.
The version of the Program mobile application that shall launch on such mutually agreed upon date shall
allow users to locate Program stations,available bicycles,and Citibank branches and shall be created for
Apple and Google platforms. Deco shall be responsible for expanding the Program mobile application to
run on other platforms as mutually agreed to by the Parties and shall,at regular intervals as reasonably
necessary for the operation of the application,update the mobile application and issue new versions of the
application which shall include functionality that will be mutually agreed upon by the Parties. Except as
set forth in Section VI(CX1),Deco shall own the Program mobile application and website,both of which
shall relate solely to the Program.
B. Takedown Notices. Deco authorizes Citi and its affiliates and their designees)to act as agent for
and on behalf of Deco for purposes of seeking the takedown,removal,or deletion of any unauthorized
reproductions or colorable imitations of the Program mobile application or website,and undertaking
activities in connection therewith(and Deco shall provide related consents and authorizations or join as a
party if reasonably requested by Citi). The Parties acknowledge and agree that Citi shall have no
obligation to seek such takedown,removal,or deletion and may cease pursuing the takedown,removal,or
deletion of any such reproduction or imitation p anon at any time and in Citi's sole discretion. Citi shall have no
liability to Deco or affiliates or any other person or entity in connection with its or its designee(s)actions
or omissions in connection with any such takedown,removal,or deletion,and any such actions or
omissions shall be considered those of Deco for the purposes of Section VII(B)of this Agreement.
C. Security Incident Reporting. In order to ensure a consistent process for identifying,reporting,
investigating and closing information security incidents,Deco shall develop,implement,document and
maintain an information security incident reporting process(hereinafter a"SIRP"). Such SIRP shall(a)
provide an accurate and up-to-date list of Deco and Citi personnel to be contacted in the event of an actual
or suspected information security incident related to the Program website and/or Program mobile
application which may or could result in the disclosure of personally identifying information from
Program members, including but not limited to credit or debit card numbers,(b)detail incident severity
definitions,and(c)set specific escalation procedures and timeframes for same based upon the breach
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severity level of the actual or suspected information security incident. At a minimum,the SIRP must(I)
mandate that all of Deco personnel notify their management in the event that any of Deco personnel
become aware of any action which indicates that there has been or may be an information security
incident,and(2)mandate that an officer of Citi must be contacted immediately in the event of any actual
or likely disclosure of personally identifying information from members, in accordance with the
aforementioned escalation procedure.
D. Vulnerability Assessment. At Citi's request,no less than semi-annually,Deco will allow Citi or a
third party engaged by Citi,to perform a vulnerability assessment of the Program website and/or Program
mobile application,including but not limited to Deco's technology infrastructure("Vulnerability
Assessment"). Citi shall be responsible for all expenses associated with the performance of the
Vulnerability Assessment. Deco will provide information requested by Citi to enable Citi or a third party
engaged by Citi to perform the Vulnerability Assessment within seven(7)days of Citi's request for such
information. Citi shall keep complete and accurate records regarding the results of the Vulnerability
Assessment. Citi will notify Deco of security risks identified by Citi or by a third party engaged by Citi
(singular"Deficiency",or plural,"Deficiencies"). Deco shall have thirty(30)days to cure all
Deficiencies identified as"high"according to industry standards.All other Deficiencies identified will be
cured by Deco within ninety(90)days of Citi's notification to Deco of such Deficiencies. Deco shall be
responsible for all expenses associated with curing Deficiencies identified as a result of the Vulnerability
Assessment. Citi shall have the right to re-perform the Vulnerability Assessment upon receipt of Deco's
notification that Deficiencies were eliminated. lf, in Citi's sole and exclusive discretion,the results of
such Vulnerability Assessment demonstrate that Deco has failed to cure any Deficiency,Citi shall have
the right to terminate this Agreement immediately upon written notice,without liability. Further,if Citi
terminates this Agreement in accordance with this Section,Citi shall be entitled to a prorated refund of
the fees paid to Deco.
Industry standard definition of HIGH, MEDIUM,and LOW Deficiencies
High Risk:These issues identify conditions that could directly result in the compromise or
unauthorized access of a network,system,application or information. Examples of High
Risks include known buffer overflows; weak/no passwords, no encryption,which could
result in denial of service on critical systems or services;unauthorized access;and
disclosure of information. In addition,all non-compliant Citigroup policy issues will be
categorized as High Risk.
Medium Risk: These issues identify conditions that do not immediately or directly result
in the compromise or unauthorized access of a network,system,application or
information,but do provide a capability or information that could, in combination with
other capabilities or information,result in the compromise or unauthorized access of a
network,system,application or information. Examples of Medium Risks include
unprotected systems,files,and services that could result in denial of service on non-
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critical services or systems;and exposure of configuration information and knowledge of
services or systems to further exploit.
Low Risk:These issues identify conditions that do not immediately or directly result in the
compromise of a network, system,application, or information, but do provide information
that could be used in combination with other information to gain insight into how to
compromise or gain unauthorized access to a network,system, application or information.
Low risk issues may also demonstrate an incomplete approach to or application of security
measures within the environment. Examples of Low Risks include cookies not marked
secure; IP hopping; revealing system banners; and general best practices
recommendations.
VIII. Term&Termination.
A. Term,The initial term of this Agreement shall begin on the effective date and shall continue for a
period of five(5)years from the date that the Program is re-launched to include the downtown Miami
area and all Program bicycles include the Program Logo(the"Program Re-Launch Date")(the"Initial
Term"),unless terminated earlier in accordance with Section VIII(B). Such Program Re-Launch Date
shall occur no later than November 15,2014. Thereafter,the Parties may automatically renew this
Agreement for(a)an additional five(5)year term in Deco's City of Miami program and(b)to the natural
expiration of Deco's municipal contract term in the City of Miami Beach(Expiration Date: September 30,
2023), upon the mutual agreement of the Parties no less than one-hundred and twenty(120)days prior to
the end of the then-current term(each,a"Renewal Term"). The Parties will mutually agree on the
Sponsorship Fee for any Renewal Term,while all of the other terms and conditions set forth herein shall
remain the same,except as otherwise agreed to by the Parties in writing.Notwithstanding the forgoing,in
the event that Deco elects not to renew the Agreement and enter into an agreement with a third party for
the title sponsorship,Deco must, prior to entering into such an agreement,provide Citi with the option to
renew its sponsorship under the same terms and conditions as those offered to such third party.The Initial
Term together with each Renewal Term shall collectively be referred to herein as the"Term."
B. Termination.
I. Citi shall have the right to terminate this Agreement upon ten(10)days prior written notice to
Deco in the event that the City of Miami,the City of Miami Beach,or any other
governmental or administrative body or agency having jurisdiction related to the Program,
terminates its agreement with Deco governing the Program or passes any rule,regulation,or
law that would significantly limit Deco's ability to operate the Program as contemplated
herein. In the event of such termination,Deco shall refund Citi a pro-rata portion of the
Sponsorship Fee and any applicable advances paid for the contract year during which such
termination occurs. Nothing herein shall be interpreted to preclude Citi from entering into an
agreement with another operator of the Program in the event that the contract between Deco
and the City of Miami or the City of Miami Beach is terminated.
2. Citi shall have the right to terminate this Agreement immediately in the event that a change in
law,regulation,or other regulatory requirement applicable Citi(herein referred to as"New
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Legislation"),would prohibit Citi from sponsoring the Program or would render Citi's
obligations hereunder impermissible or impracticable without a violation of the New
Legislation.Notwithstanding the forgoing, in the case of termination by Citi pursuant to this
paragraph,Citi shall provide Deco with the amount of prior notice allowed based on the
effective date and the content of such New Legislation.Any Equipment Fees already paid by
Citi to Deco shall not be refundable if Citi terminates for this reason and Citi shall continue to
make such payments pursuant to a separate written agreement which will be entered by the
parties,provided,that Deco has made purchases for which such Equipment Fees were to be
used(and can provide supporting documentation of such purchases),the equipment is
necessary and capable of functioning as intended,and Deco is not able,after using all
commercially reasonable efforts to immediately cancel the order(s),return or reduce the
amount of such purchases.
3. Citi shall also have the right to terminate this Agreement if Deco breaches this Agreement
and the breach remains uncured for more than twenty(20)days after Deco receives written
notice of such breach from Citi,except for breaches by Deco of Section 111(C),(D),(E),(F),
(G), in which case Deco shall have sixty(60)days to cure such breach and breaches which
result from Deco's failure to meet the non-safety related SLAs for which Deco shall have
ninety(90)days to cure such breach. In the event of such termination,Deco shall refund Citi
a pro-rata portion of the Sponsorship Fee paid for the contract year and any applicable
advances during which such termination occurs. Notwithstanding the forgoing, in the event
of that Citi terminates this Agreement as a result of a breach for with a sixty(60)or ninety
(90)cure period applies,then any advances made by Citi of the Sponsorship Fees and the
Equipment Fees paid by Citi shall not be refundable; provided that Deco has made purchases
for which such advances and Equipment Fees were to be used(and can provide supporting
documentation of such purchases),the equipment is necessary and capable of functioning as
intended,and Deco is not able,after using all commercially reasonable efforts to immediately
cancel the order(s),return or reduce the amount of such purchases and provided,further,such
termination is not the result of Deco's misuse of such Equipment Fees or the advances.
4. Citi shall also have the right to terminate this Agreement upon one hundred eighty(180)days
written notice in the event that the Program fails to meet the agreed upon utilization metrics
set forth in Exhibit C by the end of the fourth quarter of the first year of the Term.Such
termination would become effective on the last day of the first quarter of the second year of
the Term. Any Equipment Fees and advances of Sponsorship Fees used to pay for equipment
for the Program provided by Citi shall not be refundable and Citi shall continue to pay the
Equipment Fees pursuant to a separate written agreement which will be entered by the
parties;provider!that Deco has made such purchases(and can provide supporting
documentation of such purchases),the equipment is necessary and capable of functioning as
intended and Deco is not able,after using all commercially reasonable efforts to cancel,
return or reduce the amount of such purchases and provided,further,such termination is not
the result of Deco's misuse of such Equipment Fees or the advances.
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5. Deco shall have the right to terminate this Agreement upon prior written notice to Citi if Citi
fails to make a payment to Deco of any sums due hereunder,provided that Citi is notified in
writing of such nonpayment by Deco and such payment is not made within twenty(20)days
following Citi's receipt of such notification. In the event of such termination,Citi will still be
obligated to pay the sums due hereunder up to the date of termination,but shall be relieved of
any future payment obligations hereunder,except for Equipment Fee for purchases which
Deco can demonstrate through documentary evidence are non-cancellable or refundable.
6. Either Party shall have the right to terminate this Agreement upon prior written notice to the
other Party in the event of;(i)the other Party's insolvency;(ii)the filing of any petition by or
against the other Party under bankruptcy,reorganization,or receivership law which petition is
not withdrawn or dismissed within thirty(30)days thereafter;(iii)the other Party's execution
of an assignment for the benefit of creditors;or(iv)the appointment of any trustee or receiver
of the other Party's business or assets or any part thereof,unless such petition,assignment,or
appointment is withdrawn or nullified within fifteen(1 5)days of such event. In the event of
termination by Citi hereunder,Deco shall refund Citi a pro-rata portion of the Sponsorship
Fee paid for the contract year during which such termination occurs. Any Equipment Fees
paid by Citi shall not be refundable;provided that Deco has made such purchases(and can
provide supporting documentation of such purchases),the equipment is necessary and
capable of being functioning as intended and Deco is not able,after using all commercially
reasonable efforts to cancel,return or reduce the amount of such purchases.
7. Upon termination or expiration of this Agreement,each Party shall immediately cease using
the Marks of the other Party.
VIII. Representations.Warranties&Covenants.
A. By Deco,. Deco represents,warrants and covenants that:
1. It is authorized by the cities of Miami and Miami Beach and has the Full right and legal
authority to enter into and fully perform this Agreement in accordance with its terms without
violating the rights of any third party;
2. It has or will obtain all government licenses,waivers,releases,registrations,approvals,
permits or other authorizations necessary to perform its obligations as contemplated under
this Agreement and that such licenses,agreements,permits,waivers,releases,registrations,
approvals,and/or authorizations will be valid and sufficient for the pertormance of its
obligations hereunder;
3. It will comply with all applicable laws,regulations,ordinances and codes pertaining to the
fulfillment of its obligations under this Agreement;and
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•
4. The Deco Marks and all content,promotions,and advertising created or furnished by Deco
(except to the extent they use the Citi Marks)for use in connection with the Agreement will
not violate or infringe upon the rights of any third party when used by Citi in accordance with
the terms of this Agreement.
5. Deco has and will maintain information security standards and procedures for the Program
website and Program mobile application in accordance with industry standards and maintains
appropriate procedures to remediate any information security breach that may occur. If Deco
learns that an information security breach has occurred on the Program website or Program
mobile application,Deco will promptly notify Citi of such information security breach to the
extent legally permissible.
B. By Citi. City represents,warrants and covenants that:
1. it has the full right and legal authority to enter into and fully perform this Agreement in
accordance with its terms without violating the rights of any third party;
2. The use of the Citi Marks as permitted and approved hereunder shall not infringe upon the
intellectual property rights of any third party;and
3. It will comply with all applicable laws,regulations,ordinances and codes pertaining to the
fulfillment of its obligations under this Agreement.
IX. Indemnification.
A. Deco shall defend, indemnify, and hold harmless Citi, its parents, affiliates and subsidiaries and
its and their respective directors, officers, employees and agents from and against any liabilities, losses,
investigations, inquiries, claims, suits, damages, costs and expenses (including without limitation,
reasonable attorneys' fees and expenses) (each, a "Claim") arising out of or otherwise relating to
(i)Deco' breach of its obligations under this Agreement, including but not limited to its representations
and warranties; (ii) the failure of Deco or those acting under its control to comply with all applicable
laws, regulations, codes, ordinances or other requirements of any governmental authority; (iii)the
authorized use of the Deco Marks and materials provided by or on behalf of Deco; (iv) the acts or
omissions of Deco or anyone acting under its direction or control;(v)the unauthorized use by Deco of the
Citi Marks or other Citi-owned materials provided pursuant to this Agreement;(vi)or any loss, damage,
personal injury or death,suffered by any third party arising in connection with the Program.
B. Citi shall defend, indemnify, and hold harmless Deco and its directors, officers and employees
from and against any Claims arising out of or otherwise relating to (i) Citi's breach of its obligations
under this Agreement, including but not limited to its representations and warranties;(ii) the authorized
use of the Citi Marks and any materials provided by Citi in connection with the Program; and (iii) the
unauthorized use by Citi of the Deco Marks or other Deco-materials provided pursuant to this Agreement.
C. Notwithstanding the foregoing,neither Party shall be obligated to indemnify the other Party for
any Claims that may arise out of the gross negligence or willful misconduct of the party otherwise
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indemnified. Each Party shall provide written notice to the other of any Claims,whether actual or
threatened,promptly upon receipt of notice thereof.The other party shall make no settlement of an
indemnified claim specifically naming or directing the Indemnified Party without the Indemnified Party's
prior written approval.
X. Insurance.
A. During the Term, Deco shall obtain and maintain all insurance coverage needed to provide and
the properly run the Program and as required by federal or state law,including without limitation,
Workers Compensation with statutory limit and one million dollars($1,000,000)Limit Employer's
Liability. one million dollars(51,000,000)Limit for Automobile Liability,Commercial General Liability
including broad form contractual liability and personal injury endorsements,providing coverage against
liability for bodily injury and property damage in the minimum amount of$1MM per occurrence and no
less than two million dollars($2,000,000)annual aggregate in addition to an Umbrella/Excess Liability
providing excess Iiability coverage in the minimum amount of ten million dollars($10,000,000.00)
annual aggregate. Upon request of Citi,Deco shall provide a copy of a Certificate of Insurance that
conforms to the foregoing requirements. The certification provided to Citi must include the amount and
type of the coverage(s),names of the insurance providers,the policy numbers and the expiration date of
such coverage(s),or that such coverage information has not materially changed since the effective date of
this Agreement or the prior year's certification,as the case may be.
B. Citi,its parent Citigroup Inc. and subsidiaries as"Additional Insured"should be listed on any
General Liability,Auto Liability,and Umbrella Liability coverage. In addition,Citi should be named as
"Certificate Holder"on the Certificate of Insurance. Insurance Carrier shall notify Citi thirty(30)days
prior to any non-renewal or cancellation of the Insurance required.
C. Citi's acceptance of delivery of a Certificate of Insurance that does not conform to the
requirements herein shall not relieve Deco of its obligations to provide applicable insurance conforming
to the requirements herein. Failure to comply with the insurance requirement above shall constitute a
material breach of this Agreement.
XI. Confidentiality.
A. Each Party shall treat as confidential and shall not copy or duplicate or disclose to any person or
organization any information obtained from the other Party,either directly or indirectly,that is marked as
confidential or which should be reasonably understood to be confidential("Confidential Information")
and will only use or reproduce such Confidential Information(i)to perform its obligations under this
Agreement,(ii)as required by the order of any court or any government agency with proper jurisdiction
(and provided it gives notice to disclosing Party and an opportunity to object to the disclosure of such
Confidential Information)or(iii)to receiving Party's attorneys,accountants or other representatives as
necessary in the performance of their duties and in the case of Deco,to the cities of Miami and Miami
Beach solely to the extent required under the agreements between Deco and such cities. Confidential
Information shall not include(1) information that was in the public domain through no fault of the
receiving Party at or subsequent to the time it was communicated to the receiving Party,(2)information
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that was rightfully in the receiving Party's possession free of any obligation of confidentiality at or
subsequent to the time it was communicated to the receiving Party by the disclosing Party and(3)
information developed by receiving Party independently or and without reference to information provided
by the disclosing Party hereunder.Without the disclosing Party's prior written consent and other than as
set forth above,receiving Party may not disclose Confidential Information to any third party. The
receiving Party shall treat Confidential Information with at least the same degree of care that it treats its
own confidential information and shall exercise reasonable precautions to prevent disclosure of
Information to unauthorized parties. If the receiving Party becomes aware of any threatened or actual
violation of the disclosing Party's obligations with respect to Confidential Information,the receiving
Party shall immediately notify the disclosing Party thereof and the receiving Party will,and will assist the
disclosing Party with its effort to,cure or remedy such violation.
B. This Agreement and the Parties'dealings under this Agreement, including any payments made by
Citi,are confidential and shall not be disclosed by either Party without the prior written consent of the
other Party(which may be by e-mail),unless such Party is under a legal obligation to disclose such
information or such disclosure is to such Party's advisors or for purposes of enforcement. In such event,
the Party with the obligation to so disclose shall make reasonable efforts to provide the other Party with
adequate notice of the required disclosure.
XII. Miscellaneous.
A. Governinz Law&Jurisdiction. All matters affecting the interpretation or performance of this
Agreement and the rights of the Parties hereto shall be governed by and construed in accordance with the
laws of the State of New York,exclusive of conflict of laws provisions. Any action or proceeding
commenced pursuant to this Agreement shall be commenced in a federal or state court in the State of New
York,County of New York. Both Parties hereby irrevocably waive trial by jury.
B. No Subcontractors. Deco may not engage any third party to perform any of its obligations
hereunder without Citi's prior written approval. Notwithstanding such approval,Deco shall remain
responsible for the performance of all obligations hereunder and for the acts or omissions of any its agents
or subcontractors.
C. Assignment. Neither party shall assign this Agreement,in whole or in part(by assigning any
right or delegating any duty under this Agreement),voluntarily or involuntarily,by operation of law,or in
any other manner,without the other party's prior written consent(which may be by e-mail or facsimile)
which may be withheld in such party's sole discretion,provided,however,that Citi may assign this
Agreement to an affiliate or subsidiary capable performing hereunder upon notice,but without consent,to
Deco. Except for such assignment by Citi,any purported assignment or delegation by a party without the
other party's prior written consent is void. Subject to the foregoing,all of the terms and provisions of this
Agreement shall be binding upon and inure to the benefit of and be enforceable by the successors and
permitted assigns of the parties.
D. Force Majeure. In the event that Deco is unable to perform its obligations under this Agreement
as a result of an Act of God or of the public enemy,act of the government either in its sovereign or
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contractual capacity,suspension or cancellation of the Program,civil commotion,fire,or flood,each of
which must have a prolonged impact on the use of bicycles in the cities of Miami and/or Miami Beach
(each an"Event')for one hundred twenty days(120),then Citi may,at its option either extend the Term
for a period equal to the period that Deco was unable to perform its obligations or, if the impact exceeds
one hundred eighty days(180),terminate this Agreement. In addition, if as the result of such Event,Deco
is unable to meet the Program metrics in Exhibit C,then Citi shall also have the right to extend the Term
for a period equal to the period of the Event. Notwithstanding the above,this Section XII(D)shall not
relieve the Parties of any obligations relating to confidentiality, information security or non-infringement
under this Agreement.
E. Relationship of the Parties. Deco shall perform services as an independent contractor,and
nothing contained herein shall be deemed to create any association,partnership,joint venture or
relationship of principal and agent between the Parties hereto or any affiliates or subsidiaries thereof,or to
provide either Party with the right,power or authority,whether express or implied,to create any such
duty or obligation on behalf of the other Party. Deco also agrees that it will not hold itself out as an
affiliate of,or partner,joint venturer,co-principal or co-employer with Citi or any of its parent
corporations,affiliates or subsidiaries by reason of this Agreement and that Deco will not permit any of
its employees,agents or subcontractors to hold themselves out as,or claim to be,officers or employees of
Citi or any of its parent corporations,subsidiaries or affiliates by reason of this Agreement.
F. Role of the Cities of Miami&Miami Beach. Pursuant to its agreements with the cities of Miami
and Miami Beach,copies of which has been provided to Citi,Citi acknowledges and agrees that the such
municipalities may have approval rights regarding the Program Logo,Program Name,colors of the
bicycles and stations,and station formats. Deco shall be responsible for securing any necessary approvals
which shall not be unreasonably withheld.
G. Waiver. This Agreement constitutes the entire agreement of the Parties and supersedes all prior
representations,proposals,discussions,and communications,whether oral or in writing,relating to the
subject matter hereof. This Agreement may be modified only by a written instrument signed by both
Parties. None of the provisions of this Agreement may be waived or modified,except expressly in
writing signed by both Parties. However,failure of either Party to require the performance of any term of
this Agreement or the waiver by either Party of any breach shall not prevent subsequent enforcement of
such term nor be deemed a waiver of any subsequent breach.
H. Severability. Each and every paragraph,sentence,term and provision of this Agreement shall be
considered independent,reasonable,and severable.If a court of competent jurisdiction or arbitrator(s)
makes a final determination that any paragraph,sentence,term or provision of this Agreement is
unreasonable, invalid or unenforceable,the remaining paragraphs,sentences,terms and provisions of this
Agreement shall be unimpaired and the unreasonable, invalid or unenforceable paragraph,sentence,term
or provision of this Agreement shall be deemed replaced by a paragraph,sentence,term or provision that
is valid,reasonable and enforceable and that most closely approximates the intention of the Parties with
respect to the unreasonable, invalid or unenforceable term or provision,as evidenced by the remaining
valid enforceable terms and conditions of this Agreement.
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I. Audit. At least once during each year of the Term Citi, its internal or external auditors shall be
entitled to audit Deco's books and records as related to the Program and Deco's expenditure of the
Equipment Fees and advances. In the event that Citi finds that Deco has overstated such expenditures or
misused such Equipment Fees or advances,Citi shall be entitled to terminate this Agreement and receive
a refund of such Equipment Fees and/or advances.
J. Publicity. Neither Party shall issue any press release or public announcement concerning this
Agreement,or identifying,mentioning or using the name of the other Party,without obtaining the prior
approval of the other Party hereto,which approval shall not be unreasonably withheld,conditioned or
delayed;provided,however,that Citi shall be entitled to include the Program in any list of its
sponsorships.
K. Notice. Unless otherwise specified herein,all notices,requests,demands,payments,consents and
other communications hereunder shall be transmitted in writing and shall be deemed to have been duly
given(i)when hand-delivered,(ii)upon delivery when sent by express mail,courier,overnight mail or
other overnight or next-day delivery service,(iii)when received when sent by facsimile or via email,
provided that such facsimile or email is electronically confirmed to have been received,or(iv)three(3)
days after the date mailed when sent by registered or certified United States mail,postage prepaid,return
receipt requested,or when deposited with a public telegraph company for immediate transmittal,charges
prepaid,addressed as follows:
Citi: Citibank,N.A.
Attn: Elyssa Gray
One Court Square
Long Island City,NY 11 120
With a copy to: Citi Legal Department
Attn:Jane G.Pollack or Anne Robinson
One Court Square,41st Floor
Long Island City,NY I 1 120
Deco: 41 NE 17 TER,MIAMI,FL 33132
Citi or Deco may change its address by giving written notice of such change of address to the others.
L. Survival.The following provisions shall survive expiration or termination of this Agreement:
Sections VII1(B)(2),VIII(B)(4),VIII(B)(7), IX--XIi.
M. Entire Agreement.This Agreement, including all exhibits,schedules,and other attachments to
this Agreement as well as documents specifically referenced in this Agreement,constitute the entire
expression of the Parties'agreement with regard to the subject matter of this Agreement.All prior and
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contemporaneous negotiations and agreements between the parties with regard to the subject matter of
this Agreement are expressly superseded by this Agreement.
N. Counterparts. This Agreement may be executed in one or more counterparts,each of which sha
be deemed an original,but all of which taken together constitute one and the same instrument. Delivery;
of an executed counterpart of a signature page to this Agreement by facsimile or other electronic
transmission shall be effective as delivery of a manually executed original counterpart of this A ree
EN WITNESS WHEREOF,the Parties hereto have executed this Agreement as of the date wr''e
above.
•
CITIBANK,N.: DECOBIKE, LLC
By: • By: i/
fl
Print Name: Print Name: ' r
¢ tom .. - ` 'rl :,1COP D /leg j .r'J7
Titt
Title:
fifrity- g/,'Iie;ffr.ee ✓lJ7 0/.
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17
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Exhibit A
Sponsorship Benefits
in addition to the benefits outlined in Sections 1 and 111 of the Agreement, Deco shall provide to Citi the
following sponsorship benefits during each year of the Term:
1. Status,Rights& Exclusivity
• Citi will be the exclusive title sponsor of the Program
• Citi colors as selected by Citi shall be incorporated into the branding of the Program,subject
to approval by the cities of Miami and Miami Beach
• During each year of the Term, Deco will provide Citi with a most favored discounted rate on
all passes and memberships in the Program and will give Citi$7500 of free Program
memberships in the form of passes,member access cards or key fobs to be distributed by Citi
in its sole discretion,but in compliance with the terms and conditions of the Program.
• At least once during each year of the Term, Deco shall allow Citi to create an email that may,
in Citi's sole discretion,include messaging about Citi products and services,that Deco will
deploy to the Program member base(excluding members who have opted out from receiving
marketing messages)
2. Citi Branding Visibility on Bicycles
• Program Name and Program Logo on the fenders, frames,and baskets of all of the Program
bicycles,the exact placement of which shall be mutually agreed upon by the parties.Such
Program Name and Program Logo shall appear on all Program bicycles(minimum 1700),as
of the Program Re-Launch Date. Deco will add the Program Name and Program Logo to all
Program bicycles that it adds to the Program. In addition, in the event that Deco orders new
bicycles,such bicycles shall not include the name of the manufacturer of such bicycles on the
seats.
• Citi shall choose color of bikes and other graphic design elements,subject to approval by
cities of Miami and Miami Beach.Any changes to the design elements of the Program bikes,
including but not limited to any proposed addition of any logos or other elements shall be
subject to Citi's approval.As of the Program Re-Launch Date,the 700 downtown Miami area
Program bicycles shall all include design elements chosen by Citi. By January 30,2015 the
1000 Miami Beach Program bicycles shall all include design elements chosen by Citi and
there should no longer be any Program bicycles that do not include design elements chosen
by Citi.
• Citi responsible for paying for the stickers on the bicycles which need to be rebranded. Such
costs shall not exceed$60,000.00.
3. Citi Branding Visibility on Station Kiosks,Station Docks&Other
• Program Logo on all station kiosks with the placement to be mutually agreed upon by Citi
and Deco.The parties acknowledge and agree that Deco will use best effort to obtain
permissions to include Citi branding on any station kiosks or docks which are placed on
private property; provided,however,that the Deco shall use best efforts not to place stations
on private property and shall work with Citi to determine an acceptable location for a station
dock or kiosk if such kiosk or dock needs to be placed on private property. The parties
acknowledge and agree that currently there is only one station on private property
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• In the Miami Beach area,Citi shall have the main 22"x 48"ad panel at 40 station kiosks on
which Citi commercial advertising can appear. The Program Name and Program Logo will
appear on all of the stations kiosks(minimum of 100) in the Miami Beach area. In the event
that Citi advertising cannot appear on an ad panel,no information on any commercial entity
(other than Deco)shall be included on such ad panel;rather,the ad panel shall consist of
Program,city or tourist related information. In addition,the Program Logo will appear on the
rail locking docks and the stations kiosks and docks will be Citi blue(or feature Citi blue
decals).As Deco adds station kiosks,Citi will receive the same benefits on such kiosks.
• In the downtown Miami area,Citi shall have all of the ad panels at every station kiosk
(minimum 70).The main panel shall be 23"W x 58"H and the side panels shall be 115"W x
58"H.One side panel shall be used for the bikeshare station network map on all kiosks.As
Deco adds station kiosks,Citi will receive the same benefits on such kiosks.
• Program Logo on all member access cards,Program maintenance trucks,rebalancing trailers,
Program uniforms,city makes,and marketing collateral.
4. Marketing and promotions
• Deco will consult and cooperate with Citi in devising and executing the marketing plan and
all promotional efforts in support of the Program
• Deco will consult and cooperate with Citi on any and all third-party collateral,sponsorships
and promotional activities in support of the Program or using the Program Name or Logo.
Specifically,Citi shall have the right to review and approve all such collateral,sponsorships
and promotional activities. Such approval shall not be unreasonably withheld.
• Deco will prominently display the Program Logo on all promotional campaign material for
the Program,including in all social media posts,press releases and marketing collateral
• Deco will also prominently display the Program Logo on any materials associated with
community and bicycle safety programs
• In the event Deco sells advertising space on the Program website and/or Program ro ram mobile
la
application,Deco shall provide Citi with ad inventory on such properties free of charge and
will not sell ad space to a third party that is not approved by Citi.
• Deco will undertake at a minimum,the following marketing efforts in support of the
Program:
o Safety,education and community outreach campaign, including dozens of events in
many areas of the city
o Email blast to 4,300 city staff members regarding the Program and the Program Re-
Launch
o Program launch event with national and global media attention
o Social media activation starting 1 month before Program Re-Launch and ongoing
o Events,tabling,contests,ambassadors and programs to drive increase in membership,
ridership and community ongoing.
o Outreach to tourists,both prior to visit to Miami and Miami Beach and during their
stays
a Facilitate cross promotional opportunities with hotels,at community events(i.e.,Aids
Walk, Relay for Life.Bike Miami Days,and the Winter Party)
5. Public relations
• Citi shall have the right to have Citi designated spokesperson participate in all media events
that Citi considers to be key media.
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• Citi will receive a credit as the exclusive title sponsor in all press releases or other controlled
media in a form to be mutually approved by the Parties.
• Citi and the Program Name and Program Logo will be featured in all official Program press
announcements and at all Program Events
• Deco will use best efforts to arrange for a press conference to announce the sponsorship with
the participation of the mayors of the cities of Miami Beach and Miami
• Deco will conduct ongoing press outreach concerning the Program
6. Safety
• Deco,together with the cities of Miami and Miami Beach,will execute a variety of programs
designed to bring attention to bicycle safety and helmet usage. Deco will consult with Citi
regarding the execution of such Programs and provide Citi with the opportunity to participate
in such Programs, including but not limited to through helmet giveaways at Citibank branch
locations.
• Deco will place safety messaging prominently on the website,emails and newsletters to
members,and on the station kiosks
• Deco will continue to conduct bicycle safety workshops,bike safety summer camp programs,
and its work with the South Florida Bike Coalition and will provide Citi with the opportunity
to participate in these programs
• Deco will continue to provide free helmets to all annual subscribing Program members at
Deco office location(s)and, in Citi's discretion,Citi may also allow Deco to provide such
helmets at Citi branches in the immediate area
20
•
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Exhibit B
SLAs
All Service Level Agreements are assessed monthly unless otherwise specified.
Service Level Measurement i Performance Liquidated
Ref. Name Units Damages
Agreement Tool(s) i Level
Per Unit
Every Station,as
well as all
Station& Bicycles
present,is
eco databases <98% Per Station $50
cleaning cleaned or per Day
wiped down at
least once every
14 days.
Every Bicycle
receives a full
2 Bicycle mechanical o Per Bicycle
Maintenance check at least Deco databases <1001a $10
per Day
once every
calendar month,
Stations must be
cleaned within
48 hours of
Station discovery or
notification. Per instance,
cleaning Cleanin per 24 hour
3 after g Deco databases. <90% period $50
includes,but is
discovery or beyond
not limited to
notification wash or wipe- deadline
down,graffiti,
scratchiti and
sticker removal.
Operator must
clean Bicycles
or remove them
from the system
Bicycle within 96 hours Per instance,
cleaning of discovery or per 24 hour
4 after notification. Deco databases <90% period $10
discovery or Cleaning beyond
notification includes,hut is deadline
not limited to
wash or wipe-
down, graffiti,
scratchiti and
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Ref. Name Service Level Measurement Performance
Liquidated
Agreement Tool(s) Level Units Damages
Per Unit
sticker removal.
Stations that are
not marked for
repairs,
undergoing
repairs or
temporarily
Station removed from Deco
S <95% Per hour per $50
Uptime circulation must database(s) station
be fully
functional
including all
communications
and transaction
systems.
Website must be
fully functional.
This includes
but is not limited
to the ability to;
process
} transactions;
Website provide real-
6 availability time data and Deco ' <97% Per hour $50
map;and databases)
provide
subscriber
account
information,
such as rental
histories.
Central The Central
7 Computer Computer Deco <97% Per hour $50
System System must be database(s)
outage fully functional
The operator
will ensure that
8 Bicycle fleet all bicycles that 1 Deco <95% Per Bicycle $15
are not removed database(s)
from circulation
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Liquidated
Ref. Name Service Level Measurement I Performance
Agreement Tool(s) Level Units Damages
Per Unit
for repair,
replacement or
cleaning are in
circulation as
agreed upon by
all parties.
Deployed Docks
not marked for
repair or
replacement
Operational must be fully Deco
9 Docks functional. This database(s) <95% Per Dock $10
includes but is
not limited to
the ability to
rent and receive
Bicycles.
Bicycles shall be —
redistributed Measurement
10 Bicycle throughout the Deco TBD method to be TBD
rebalancing system as database(s) mutually
necessary to agreed upon.
meet demand.
Deco shall be exempt from the SLA requirements in this exhibit under the following circumstances:
(a) Damaged or Stolen Stations and Components: In the event a station is damaged by acts of
god or multiple stations are damaged at the same time as a result of an event beyond the
direct control of Deco, Deco shall be excused from complying with SLA terms for such
stations, bikes and components; provided, however, that Deco takes all necessary steps to
ensure that riders cannot access such stations, bikes or components until they are fixed and
provided further that such time Deco is excused is less than thirty (30) days unless further
delay is the result of a Force Majeure Event under the Agreement or the result of a delay by
the municipality or other governing body. Deco shall use best reasonable efforts to replace or
repair such equipment quickly. It is agreed by the parties that in the event equipment must be
ordered or removed for repairs, there will be a corresponding downtime for such equipment
of which Deco will not be penalized.
(b) Temporary Removal or Relocation of Stations: During the Term, stations may be moved or
removed temporarily for repairs, upgrades(including for the rollout of the new equipment as
set forth in the Agreement)and/or to make way for construction projects(such as repaving Y p 3 ( p ng or
road infrastructure work). Deco shall be exempt from complying with SLA terms for such
stations and shall not be penalized, provided, however, that Deco shall use all commercially
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reasonable effort to have any station that is effected by such construction project relocated to
a different area during the project and shall also notify Citi of such removal.
(c) rd Party Communication Providers: In the rare event a cellular data service provider
(such as AT&T or T-Mobile for example) experiences an issue that impacts that data
communication and performance of Deco's stations, Deco shall be exempt from the SLA
during such period and shall not be penalized. Deco shall notify the communication
provider immediately upon identifying and attempting to troubleshoot the issue. Deco
will notify members (via email or social media) and Citi of any impact on the operation
of the system if it is likely to persist for more than two hours.
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Exhibit C
Program Metrics
The utilization metrics for the Program shall be as follows:
• Contract Years 1 &2—An average of 2 Rides (defined below)per day per bicycle(based on the
Program fleet levels set forth in the Agreement)
• Contract Years 3,4&5—Any average of 2.5 Rides per day per bicycle(based on the Program
fleet levels set forth in the Agreement)
No later first quarter of the second contract year of the Term, Deco would perform a formal ridership
analysis to determine the degree of utilization ofthe Program over the first year of the Initial Term.
In the event that the review demonstrates that the degree of utilization of the Program during the first
contract year of the Term is less than an average of at least two Rides(as defined below)per day per
bicycle has not been met,then Deco and Citi will come to mutually agreeable revised marketing and
public relations commitments for Deco,which may include increasing the financial resources and
manpower committed by Deco and related to those commitments, including but not limited to
providing Citi with additional media placements, increasing public relations activities,and holding
additional local promotions with Miami and Miami Beach agencies. After the initial audit,Deco will
conduct quarterly ridership analyses and continue the revised marketing and public relations actions
until the agreed-upon metrics have been met for at least two consecutive quarters.The parties
acknowledge and agree for the purposes of making such calculations the limited time periods during
which new docks were installed throughout Miami Beach and locks were changed out throughout
Miami Beach will not be counted. Once such metrics have been satisfied for two consecutive
quarters such reviews will be conducted at least once annually based on the metrics set forth above
for the remainder of the Initial Term, unless any review shows that such metrics have not be satisfied
in which case a review shall be conducted for the following quarter. In the event that the metrics are
not met for two consecutive quarters,Citi shall have the option to terminate the Agreement as set
forth in Section VIl(BX3).
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Exhibit D
Citi Marks
Citi Bike name
Citi Bike Design logo
Blue Wave Design
Citi
Citi with Arc Design
Citibank
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Exhibit E
Deco Marks
DecoBike Name and Logo
DecoBike Bicycle Design
27
f
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Exhibit F
Program Membership Pricing Ranges
o Standard Monthly Bike Pass Subscription(unlimited 30 Min rides):$I5-$18
o Deluxe Monthly Bike Pass Subscription (unlimited 60 Min rides):$2S-$30
o Annual Pre-Paid Bike Pass(unlimited 30 Min rides):$150-$160
o 30 Min: $4-$6
o 1 Hour:$6-$9
o 2 Hour:$10-$13
o 4 Hour:$18-$22
o 1 Day:$24-$30
• Deco may modify its prices in accordance with the ranges noted above upon providing ten(10)days prior
notice to Citi. Deco shall be permitted to offer other various short-term passes not listed here at its
discretion,but all subject to any requirements set forth in the Agreement.For the avoidance of doubt,Deco
shall be able to offer discounts off of the prices below in its discretion,provided that it gives notice to Citi and
that such discounts are not related to method of payment for such passes.
28