2015-29012 Reso RESOLUTION NO, 2015-29012
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, WAIVING SPACE RENTAL CHARGES AT THE
MIAMI BEACH CONVENTION CENTER AND SPECIAL EVENT FEES(SQUARE
FOOTAGE FEE, VEHICLE BEACH ACCESS PASS FEES, LUMMUS PARK
USER FEE, AND POLICE AND FIRE ADMINISTRATIVE FEES) FOR THE
SOUTH FLORIDA COLLEGE FOOTBALL TASK FORCE, IN CONNECTION
WITH THE COLLEGE FOOTBALL CHAMPIONSHIP GAMES TO BE HELD IN
SOUTH FLORIDA JANUARY 2018 OR JANUARY 2020.
WHEREAS, the College Football Playoff (CFP) is a postseason tournament in American
college football for the NCAA Division I Football Bowl Subdivision (FBS); and
WHEREAS, the CFP championship game is played on the first Monday that is six or more
days after the semifinals and the game's venue is selected based on bids submitted by cities, similar
to the Super Bowl or NCAA Final Four; and
WHEREAS,the South Florida College Football Championship Game Task Force is leading
the effort for the 2018 and 2020 bids, which are due May 27, 2015 and the selected destination
would be requried to host a series of ancillary events for the CFP; and
WHEREAS, the Task Force has identified Miami Beach as a potential host destination for
the following events:
• Playoff Fan Central: Multi-day ticketed event for fan interactive experiences;
• Playoff Playlist Live: Multi-day ticketed event featuring outdoor concerts;
• Country Music Television (CMT) Kickoff Event: CMT Kickoff concert; and
WHEREAS, the South Florida College Football Championship Game Task Force has
requested support from the City in waiving costs associated with these events; and
WHEREAS, the City has historically waived fees associated with space rental of the
Convention Center and special event related fees for prior comparable events such as the Super
Bowl and WrestleMania; and
WHEREAS, the Administration recommends waiver of space rental charges at the Miami
Beach Convention Center and the Square Footage Fee, Vehicle Beach Access Pass Fees,
Lummus Park User Fee, and Police and Fire Administrative Fees associated with the Special Event
Permit for the South Florida College Football Championship Game Task Force; and
WHEREAS, the City is committed to identifying additional sources of funds to help defray
other expenses; and
WHEREAS,the events will bring thousands of visitors to our City, resulting in both direct and
indirect positive economic impact.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission of the City of Miami Beach, Florida, hereby waive space rental charges at the
•
Miami Beach Convention Center and special event fees (Square Footage Fee, Vehicle Beach
Access Pass Fees, Lummus Park User Fee, and Police and Fire Administrative Fees)for the South
Florida College Football Task Force, in connection with the College Football Championship games
to be held in South Florida January 2018 or January 2020.
PASSED and ADOPTED this 6th day of May, 2015. .
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COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution Waiving Space Rental Charges At The Miami Beach Convention Center And Special Event Fees
(Square Footage Fee, Vehicle Beach Access Pass Fee, Lummus Park User Fee, And Police And Fire Administrative
Fees) For The South Florida College Football Task Force, In Connection With The College Football Championship
Games To Be Held In South Florida January 2018 Or January 2020.
Key Intended Outcome Supported:
Maximize Miami Beach as a Destination Brand
Supporting Data (Surveys, Environmental Scan, etc.): N/A
Item Summary/Recommendation:
The College Football Playoff (CFP) is a postseason tournament in American college football for the NCAA Division I
Football Bowl Subdivision (FBS). The playoff began in the 2014-2015 season. Four teams play in two semifinal
games, and the winners advance to the College Football Playoff National Championship. The game's venue is
selected based on bids submitted by cities, similar to the Super Bowl or NCAA Final Four. The winner is awarded the
College Football Playoff National Championship Trophy.
The South Florida College Football Championship Game Task Force is leading the effort for the 2018 and 2020 bids.
The bids are due May 27, 2015 and require the destination to host a series of ancillary events for the College Football
Playoff. The Task Force has identified Miami Beach as a host destination for the following events:
• Playoff Fan Central: Multi-day ticketed event for fan interactive experiences;
• Playoff Playlist Live: Multi-day ticketed event featuring outdoor concerts; and
• CMT Kickoff Event: Country Music Television Kickoff concert
The South Florida College Football Championship Game Task Force has requested support from the City in waiving
costs associated with these events. The City has historically waived fees associated with space rental of the
Convention Center and special event related fees for prior comparable events such as the Super Bowl and
WrestleMania. In this case, the Administration recommends waiver of space rental charges at the Miami Beach
Convention Center and the Square Footage Fee, Vehicle Beach Access Passes, Lummus Park User Fee and Police
and Fire Administrative Fees associated with the Special Event Permit.
The City would work with the South Florida College Football Championship Game Task Force to help identify other
sources of funds (I.e. Miami Beach Visitor and Convention Authority)to help defray other expenses.
Advisory Board Recommendation:
N/A
Financial Information:
Source of Funds: Amount Account
1
OBPI Total
Financial Impact Summary: The events will bring thousands of visitors to our City, resulting in both direct and indirect
positive economic impact from this event. Ancillary revenues (i.e. Resort Taxes and other revenue at the Convention
Center) from the event will offset any expenses incurred in the hosting of the event. Furthermore, the City expects to
generate parking revenue from event attendees.
City Clerk's Office Legislative Tracking:
Max Sklar, Tourism, Culture, and Economic Development Director
Sign-Offs:
e :rtmen Director Assistant i Manager City Manager
AGENDA ITEM C 7
IV I1V DE/CH .
� DATE S � I
CA- MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSI•N MEMORANDUM
TO: Mayor Philip Levine and Members o the City Co mmission
FROM: Jimmy L. Morales, City Manager
DATE: May 6, 2015
SUBJECT: A RESOLUTION OF THE MAYOR ND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, WAIVI G SPACE RENTAL CHARGES AT THE
MIAMI BEACH CONVENTION CENTER AND SPECIAL EVENT FEES(SQUARE
FOOTAGE FEE, VEHICLE BEACH ACCESS PASS FEES, LUMMUS PARK
USER FEE, AND POLICE AND FIRE ADMINISTRATIVE FEES) FOR THE
SOUTH FLORIDA COLLEGE FOOTBALL CHAMPIONSHIP TASK FORCE, IN
CONNECTION WITH THE COLLEGE FOOTBALL CHAMPIONSHIP GAMES TO
BE HELD IN SOUTH FLORIDA JANUARY 2018 OR JANUARY 2020.
ADMINISTRATION RECOMMENDATION,
Adopt the resolution.
BACKGROUND
A college football national championship is the highest award for college football in the
United States, currently the NCAA Division I. The College Football Playoff (CFP) is a
postseason tournament in American college football for the NCAA Division I Football Bowl
Subdivision (FBS). The playoff began in the 2014-2015 season. Four teams play in two
semifinal games, and the winners advance to the College Football Playoff National
Championship. Six bowl games—the Rose Bowl, Sugar Bowl, Orange Bowl, Cotton Bowl,
Fiesta Bowl, and Peach Bowl — rotate as hosts for the semifinal bowl games
The championship game is played on the first Monday that is six or more days after the
semifinals. The game's venue is selected based on bids submitted by cities, similar to the
Super Bowl or NCAA Final Four. The winner is awarded the College Football Playoff
National Championship Trophy. Unlike FBS college football's title system used from 1998 to
2013, the Bowl Championship Series (BCS), the new format does not use computer
rankings or polls to select the participants. Rather, a 13-member committee selects and
seeds the teams. The playoff system is the first time the top-level NCAA football
championship has had a bracket competition. The television broadcast rights to the playoff
games are owned by ESPN through at least the 2025 season. The Ohio State won the first
college football playoff defeating Oregon 42-20.
The South Florida College Football Championship Game Task Force is leading the effort for
the 2018 and 2020 bids. The bids are due May 27, 2015 and require the destination to host
a series of ancillary events for the College Football Playoff. The Task Force has identified
Miami Beach as a host destination for the following events:
• Playoff Fan Central: Multi-day ticketed event in the Miami Beach Convention Center
for fan interactive experiences;
• Playoff Playlist Live: Multi-day ticketed event featuring outdoor concerts in Lummus
Park; and
City Commission Meeting.
College Football Championship Game Bid
May 6, 2015
Page 2 of 2
• CMT Kickoff Event: Country Music Television Kickoff concert in the Miami Beach
Convention Center or Lummus Park.
The South Florida College Football Championship Game Task Force has requested support
from the City in waiving costs associated with these events. The City has historically waived
fees associated with space rental of the Convention Center and special event related fees
for prior comparable events such as the Super Bowl and WrestleMania. In this case, the
Administration recommends waiver of space rental charges at the Miami Beach Convention
Center and the Square Footage Fee, Vehicle Beach Access Passes, Lummus Park User
Fee and Police and Fire Administrative Fees associated with the Special Event Permit. The
City is committed to identifying additional sources of funds (e.g. Miami Beach Visitor and
Convention Authority) to help defray other expenses.
ANALYSIS
The events will bring thousands of visitors to our City, resulting in both direct and indirect
positive economic impact from this event. While it is too soon to know, it is likely(consistent
with comparable events such as the Super Bowl), that additional events at City hotels and
venues will result from the presence of College Football Championship Game. Ancillary
revenues(i.e. Resort Taxes and other revenue at the Convention Center)from the event will
offset any expenses incurred in the hosting of the event. Furthermore, the City expects to
generate parking revenue from event attendees.
CONCLUSION
In light of the positive economic impact this event will have on the community, the
Adminis tion recommends that the City Commission approve the proposed resolution.
JLM/KG /MAS
T:\AGENDA\2015\May\TCED\College Football Championship Memo.doc
April 27, 2015
Mr.Jimmy Morales
City Manager
City of Miami Beach
1700 Convention Center Drive
Miami Beach, FL 33139
Dear Mr. Morales:
The South Florida College Football Championship Game Task Force is leading our community's bid for the 2018
and 2020 College Football Playoff National Championship Games. In order to meet the bid's requirements,we
are tasked with securing event venues to host the College Football Playoff Group's Official Ancillary Events.
The Task Force would like to make the City of Miami Beach a featured destination for select marquis events,
yet we will need the City's assistance to secure the event sites and to provide financial support with the
associated event costs.
Below is the description of events that the Task Force is targeting for the City of Miami Beach to host:
PLAYOFF FAN CENTRAL
• Event Dates:
For 2018 Friday 1/5/18—Sunday 1/7/18(or)
For 2020 Friday 1/10/20—Sunday 1/12/20
• Event Summary:
Multi-day ticketed event for fan interactive experiences
• Venue Request:
Use of the entire Miami Beach Convention Center
Usage to be reserved and contracted including move-in and move-out dates
❑ 2018
o Move-in of Saturday 12/30/17 and move-out of Wednesday 01/10/18
❑ 2020
o Move-in of Friday 1/3/20 and move-out of Wednesday 01/15/20
PLAYLIST LIVE
• Event Dates:
For 2018 Saturday 1/6/18—Sunday 1/7/18(or)
For 2020 Saturday 1/11/20—Sunday 1/12/20
• Event Summary:
Multi-day ticketed event featuring outdoor concerts
❑ Minimum attendance of 20,000 patrons at any one time
• Venue Request:
Use of Lummus Park(including beachfront)
Usage to be reserved and contracted including move-in and move-out dates
❑ 2018
o Move-in of Saturday 12/30/17 and move-out of Wednesday 01/10/18
❑ 2020
o Move-in of Friday 1/3/20 and move-out of Wednesday 01/15/20
CMT KICKOFF EVENT
• Event Date:
For 2018 Friday 1/5/18 (or)
For 2020 Friday 1/10/20
• Event Summary:
Currently expected to be a CMT(Country Music Television) kickoff beach or indoor concert with
VIP ticketed and guest areas as well
❑ Minimum attendance of 5,000 patrons
• Venue Request:
Use of either Lummus Park(including beachfront)or the Miami Beach Convention Center
Usage to be reserved and contracted including move-in and move-out dates
❑ 2018
o Move-in of Saturday 12/30/17 and move-out of Wednesday 01/10/18
❑. . 2020
o Move-in of Friday 1/3/20 and move-out of Wednesday 01/15/20
The South Florida College Football Task Force respectfully requests the City of Miami Beach's support in
waiving any costs associated with each of the aforementioned events. The anticipated expenses,as listed
below, are consistent with the requirements outlined in the College Football Playoff National Championship
Games request for proposal specifications:
• Rental costs of any facility utilized (including working areas associated with events)
• Security both Police and other venue security services associated with the events
• Fire, paramedic and first-aid services associated with the events
• Power usage and installation associated with the events
• WiFi/internet usage and installation associated with the events
• Parking for Media and Operations personnel associated with events
• Staffing associated with the venue usage (i.e.ticket sellers and ticket takers)
• Permit and Sq. Footage fees associated with the events
• Corporate or sponsor sampling corkage associated with the events
• Merchandising corkage associated with the events
• Sanitation associated with the events
• Road closures as needed
The South Florida College Football Task Force appreciates the City's consideration of waiving these requests.
In addition to the aforementioned items,we welcome your guidance on identifying any additional expenses
that can waived in association with our bid effort.
We look forward to working with the City of Miami Beach on our efforts to bring the excitement and economic
impact of the 2018 and 2020 College Football Playoff National Championship Games and associated events to
our communit .
Y
Sincerely,
Judge Michael B. Chavies
Chair
South Florida College Football Championship Game Task Force