2015-29070 Reso RESOLUTION NO. 2015-29070
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, RETROACTIVELY APPROVING AND
AUTHORIZING THE ACCEPTANCE OF $180,726 DOLLARS IN
SPONSORSHIPS AND DONATIONS MADE TO THE CITY FOR THE CITY'S
ANNUAL FOURTH OF JULY CELEBRATION EVENT, THE GROCERY
PROGRAM, AND THE SOUNDSCAPE CINEMA SERIES.
WHEREAS, on July 4th, 2015, the City of Miami Beach hosted its 22nd annual July 4th
celebration; and
WHEREAS, July 4th is an all-day event and it is open to the general public at no charge; and
WHEREAS, in February 2015, the City of Miami Beach (in conjunction with St. Patrick's Church,
Helping Hands Ko-Op, and Teen Job Corps) launched a pilot grocery delivery program for our
community's most vulnerable elderly and family households ("the Grocery Program"); and
WHEREAS, the partnership includes the volunteer power of high school students from Teen Job
Corps (packaging and grocery delivery) with the food donations of St. Patrick Church and Helping Hands
Ko-Op (affiliated with Yeshiva University); and
WHEREAS, on May 29, 2015, IMPACT 4 GOOD, LLC recognized the Miami Beach Senior High
School youth who deliver the groceries and it also donated a total of$1,225.77 to the Grocery Program;
and
WHEREAS, the City developed and produced the SoundScape Cinema Series at the ExoStage,
which launched in March 2011 and allows the public to experience FREE weekly movies; and
WHEREAS, in 2014 Citibank sponsored the SoundScape Cinema Series for$150,000; and
WHEREAS, Citibank also requested to have first right of refusal for sponsorship of the
Soundscape Cinema Series in subsequent years; and
WHEREAS, Citibank has elected to sign a sponsorship agreement for the 2015/2016 Fiscal Year
and to continue their sponsorship of the SoundScape Cinema Series Presented by Citi; and
WHEREAS, in furtherance of the City's July 4th 2015 event, the Grocery Program, and the
SoundScape Cinema Series, contributions were made by the following entities to the City in the
cumulative amount of$180,726 and these entities were recognized as event sponsors:
o Coca-Cola;
o Terra Group;
• o Car2Go;
o North Beach Property Owners Association;
o Green Monkey Yoga
o IMPACT 4 GOOD, LLC;
o Citibank; and
WHEREAS, the City Administration recommends that the Mayor and City Commission
retroactively approve and accept the donations from the above-named entities on behalf of the City for
the City's July 4, 2015 event, the Grocery Program, and the SoundScape Cinema Series; and
WHEREAS, the City Administration further recommends that the Mayor and City Commission
authorize the City Manager, or his designee, to make any necessary reimbursements and/or expenditures
from the aforestated donations in furtherance of and consistent with the City's July 4, 2015 event, the
Grocery Program, and the SoundScape Cinema Series.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA,that the Mayor and City Commission hereby
retroactively approve and authorize the acceptance of $180,726 in sponsorships made to the City from
the above named entities for the City's July 4, 2015 event, the Grocery Program, and SoundScape
Cinema Series, and further authorize the City Manager, or his designee, to make any necessary
reimbursements and/or expenditures from the aforestated amount in furtherance of and consistent with
the City's July 4, 2015 event, the Grocery Program, and the SoundScape Cinema Series.
J6/1 PASSED and ADOPTED this 62 day of , 2015.
ATTEST:
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COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution retroactively authorizing the acceptance of$180,726 in sponsorships made to the City for the annual
Fourth of July celebration, a free event,the Grocery Program, and SoundScape Cinema Series. --
Key Intended Outcome Supported:
Maximize The Miami Beach Brand As A World Class Destination
Supporting Data(Surveys,Environmental Scan,etc.):The 2012 Community Satisfaction Survey reported
that 66%of all resident respondents felts that the number of family friendly activities and cultural activities are
"about right". Additionally, on average, residents attended 15 cultural activities per year and 13 family friendly
, activities per year. These indicate increased satisfaction from the 2009 survey.
Item Summary/Recommendation:
On July 4th,2015,the City of Miami Beach hosted its 22nd annual July 4th celebration. The event took place at the
North Shore Bandshell, 73rd Street and Collins Avenue. This year's program entitled"Coca-Cola Presents Miami
Beach Fire on the Fourth, Brought to You by Terra"featured performances by DJs Fature,Tegan and Kat Land as
well as musical performances by RedMonkey and the Dave Mason Band. The programs began at 11 am with the
aforementioned performances followed by a sixteen(16)minute firework show at 9pm. Again this year we were also
able to offer free yoga on the beach at 73rd Street starting at 9am as well as food trucks starting at noon. New this
year was a free kid zone featuring a rock climbing wall, face painting and more. The City also provided free
transportation between 42nd Street/Sheridan Avenue and the North Shore Bandshell.
July 4th is an all-day event and it is open to the general public at no charge.
In February 2015,the City of Miami Beach(in conjunction with St.Patrick Church, Helping Hands Ko-Op and Teen
Job Corps) launched a pilot grocery delivery program for our community's most vulnerable elderly and family
households.
The partnership includes the volunteer power of high school students from Teen Job Corps(packaging and grocery
delivery)with the food donations of St.Patrick Church and Helping Hands Ko-Op(affiliated with Yeshiva University).
As you know,the City developed and produced the SoundScape Cinema Series at the ExoStage,which launched in
March 2011 and allows the public to experience FREE weekly movies. The Cinema Series is part of the City's Arts in
the Park program that was launched in 2006 in response to the results of community surveys and focus groups that
indicated residents would like to see more free cultural events. The SoundScape Cinema Series uses the state-of-
the-art visual and audio technology in SoundScape on a soaring, 7,000-square-foot projection wall
In 2014 the administration was approached by Citi with an interest in an annual exclusive sponsorship of the
Soundscape Cinema Series. After several discussions,Citi agreed to a cash sponsorship of$150,000 in exchange
for exclusive sponsorship and naming rights to the Soundscape Cinema Series during the fiscal year 2014/2015.
Citi also requested to have first right of refusal for sponsorship of the Soundscape Cinema Series in subsequent
years. Citi has elected to sign a sponsorship agreement for the 2015/2016 fiscal year and continue their sponsorship
of the SoundScape Cinema Series Presented by Citi.
Advisory Board Recommendation:
N/A
Financial Information:
Source of Amount Account
Funds: 1 $29,500 011.8000.366910
2 $1,225.77 011.8000.366904
3 $150,000 General Fund
OBPI Total $180,726
Financial Impact Summary:
City Clerk's Office Legislative Tracking:
Max Sklar, Tourism and Cultural Development Director
Sign •ffs:
a en/0 irector Assistant City Manager City Manager
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7 AGENDA ITEM
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1915 • 2015
MIAMIBEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Philip Levine and Member of the Cit Commission
FROM: Jimmy L. Morales, City Manager
DATE: June 26, 2015
SUBJECT: A RESOLUTION OF THE MAYO AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, RETROACTIVELY APPROVING AND AUTHORIZING
THE ACCEPTANCE OF $180,726 DOLLARS IN SPONSORSHIPS AND
DONATIONS MADE TO THE CITY FOR THE CITY'S ANNUAL FOURTH OF
JULY CELEBRATION EVENT, THE GROCERY PROGRAM AND
SOUNDSCAPE CINEMA SERIES.
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
FUNDING
Donations (including Sponsorships) made to the City for the July 4, 2014 event will be
expended from 011.9322.00352. Donations made to the City for the Grocery Program will
be expended from 011.9322.000312. Sponsorship for the SoundScape Cinema Series will
be deposited in the general fund.
ANALYSIS
Fire on the Fourth
On July 4th, 2015, the City of Miami Beach hosted its 22nd annual July 4th celebration. The
event took place at the North Shore Bandshell, 73rd Street and Collins Avenue. This year's
program entitled "Coca-Cola Presents Miami Beach Fire on the Fourth, Brought to You by
Terra" featured performances by DJs Fature, Tegan and Kat Land as well as musical
performances by RedMonkey and the Dave Mason Band. The programs began at 11 am
with the aforementioned performances followed by a sixteen (16) minute firework show at
9pm. Again this year we were also able to offer free yoga on the beach at 73rd Street
starting at 9am as well as food trucks starting at noon. New this year was a free kid zone
featuring a rock climbing wall, face painting and more. The City also provided free
transportation between 42nd Street/Sheridan Avenue and the North Shore Bandshell.
July 4th is an all-day event and it is open to.the general public at no charge. Marketing efforts
for this event include :30 spots on American Broadband and MB77, printed ads in the Miami
Herald, news and local programming coverage for the event, as well as a heavy social
media push utilizing FaceBook and Twitter, online digital ads and bus shelter ads covering
all entrance points to Miami Beach.
The City secured $29,500 from the following sponsors for the event at varying levels of
support:
o Coca-Cola
o Terra Group
o Car2Go
o Green Monkey Yoga
o North Beach Property Owners Association
This year's media sponsors included:
1. The Miami Herald, El Nuevo Herald and Miami.com
2. OutFront Media
3. Atlantic Broadband
The Grocery Program:
In February 2015, the City of Miami Beach (in conjunction with St. Patrick Church, Helping
Hands Ko-Op and Teen Job Corps) launched a pilot grocery delivery program for our
community's most vulnerable elderly and family households.
The partnership includes the volunteer power of high school students from Teen Job Corps
(packaging and grocery delivery) with the food donations of St. Patrick Church and Helping
Hands Ko-Op (affiliated with Yeshiva University).
The Grocery Program has started with 39 families with deliveries occurring 2xs a week on
days that are most convenient for the served family. Youth from Teen Job Corps pack and
deliver grocery bags that include fresh eggs, milk, butter, fruits, vegetables, soup, rice,
beans, etc.
The Grocery Program is a service-learning project where youth develop:
• Leadership skills that involve building civic and social responsibilities. Youth are
recognized as resources - Young people are given important roles and
responsibilities in the community.
• Self-Worth through Meaningful Contribution. Through the Grocery Program young
people are recognized for their contribution, and know that their contribution, is
accepted, acknowledged, appreciated, and valued by others.
• Citizenship: young people are positively and actively engaged in their communities.
By providing youth with opportunities as such, the scope of youth citizenship grows
vastly and helps us re-imagine the arena in which youth live, learn, work and play.
• Teamwork skills: Youth practice planning, problem-solving and decision-making skills
as they prepare the grocery bags and set forth to deliver them.
• Positive Youth development: The Grocery Program promotes positive youth
development and quality experiences with young people. Through active service to
others, young people gain understanding and empathy. Consequently, the young
person perceives that adults in the community value youth.
• Quality Relationships With Peers and Adults: During the delivery of grocery bags
youth engage in conversations with served families. Through these meaningful
conversations, youth and adults learn about each other and thus develop caring and
trusting relationships.
On May 29, 2015 IMPACT 4 GOOD, LLC recognized the Miami Beach Senior high school
youth whom deliver the groceries and also donated a total of $1,225.77 to increase the
items included in the grocery bags such as toilet paper, paper towels, dish soap, disinfectant
and wipes.
SoundScape Cinema Series
As you know, the City developed and produced the SoundScape Cinema Series at the
ExoStage, which launched in March 2011 and allows the public to experience FREE weekly
movies. The Cinema Series is part of the City's Arts in the Park program that was launched
in 2006 in response to the results of community surveys and focus groups that indicated
residents would like to see more free cultural events. The SoundScape Cinema Series uses
the state-of-the-art visual and audio technology in SoundScape on a soaring, 7,000-square-
foot projection wall
In 2014 the administration was approached by Citi with an interest in an annual exclusive
sponsorship of the Soundscape Cinema Series. After several discussions, Citi agreed to a
cash sponsorship of $150,000 in exchange for exclusive sponsorship and naming rights to
the Soundscape Cinema Series during the fiscal year 2014/2015. In exchange, the City
worked with them to agree on a new name that incorporated both Soundscape Cinema
Series and included the Citi brand. They are recognized prior to each weekly movie and in
all marketing and promotions associated with the Cinema Series. Citi also has unlimited
rights to attend and sample at each weekly movie.
In addition to the items listed above, Citi also requested to have first right of refusal for
sponsorship of the Soundscape Cinema Series in subsequent years. Citi has elected to
sign a sponsorship agreement for the 2015/2016 fiscal year and continue their sponsorship
of the SoundScape Cinema Series Presented by Citi.
Citi has a location direct across from Soundscape Park, making this a great fit for their
sponsorship efforts. In addition to this sponsorship, Citi is working with the New World
Symphony to also sponsor some events as well as other groups within the City of Miami
Beach. Citi has 3 branch locations throughout Miami Beach in addition to other ATM
locations in locations such as 7ELEVEN. Citi also recently brokered an agreement with
DecoBike to rebrand the bikes as Citi Bikes.
CONCLUSION
Staff worked diligently to identify funding sources to off-set the costs of producing these
events. The Administration recommends the adoption of the attached Resolution authorizing
the acceptance of these donations, their appropriation to cover costs of July 4th the Grocery
Program and SoundScape Cinema Series.
JLM/KGB/MAS