2015-29112 Reso RESOLUTION NO. 2015-29112
A RESOLUTION OF THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, APPROVING
AND AUTHORIZING THE ACCEPTANCE OF
SPONSORSHIPS VALUED AT $10,650 FOR THE 2015
ANNUAL FAMILY SERVICE . DAY, THE 2015 ANNUAL
VETERANS DAY PARADE, AND FOR ONE MONTHLY FOOD
TRUCK AND MUSIC FESTIVAL, AS WELL AS AN IN-KIND
SPONSORSHIP VALUED AT $60,000, MADE TO THE CITY
FOR A ONE YEAR SUPPLY OF DOG WASTE BAGS.
WHEREAS, the City of Miami Beach hosts an Annual Family Service Day, an
annual Veterans Day Parade, as well as a monthly Food Truck and Music Festival; and
WHEREAS, these events bring hundreds of volunteers together to engage the
community in projects that promote recycling and the enhancement of local parks, to
honor our nation's military veterans, and offer free outdoor entertainment to our citizens
in North Beach; and
WHEREAS, City staff has worked diligently to identify funding sources to off-set
the costs of producing these events and has secured partnerships through donations
and sponsorships for these events at varying levels of support from the Miami Beach
Medical Group, Shake Shack, Happy Kids Childcare and School, the Children's Trust,
RDP Agency, and State Farm Insurance; and
WHEREAS, the Administration recommends the acceptance of donations and
sponsorships from the above-referenced sources in the total amount of $10,650 to
cover the costs of the Annual Family Service Day, the annual Veterans Day Parade,
and the monthly Food Truck and Music Festival for one month; and
WHEREAS, each year, the City orders and distributes approximately 600 cases of
dog bags throughout the City for public use at a cost of approximately $60,000; and
WHEREAS, the City will receive a full year supply of dog bags sponsored by
Dogbag Realty, LLC, which will have a City-approved advertisement for Dogbag Realty
printed on the bags; and
WHEREAS, the City Administration recommends that the City Commission
authorize the City Manager, or his designee, to make any necessary reimbursements
and/or expenditures of the aforestated donations, in furtherance of, and consistent with,
the aforestated events.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve and authorize the acceptance of a total of $10,650 in
sponsorships made to the City by the Miami Beach Medical Group, Shake Shack,
Happy Kids Childcare and School, the Children's Trust, RDP Agency, and State Farm
Insurance for the 2015 Annual Family Service Day, the annual 2015 Veterans Day
Parade, and for one monthly Food Truck and Music Festival, as well as approve and
authorize the acceptance of a one-year supply of dog bags valued at $60,000 as an in-
kind sponsorship made to the City by Dogbag Realty, LLC.
PASSED and ADOPTED this 2 nd day of September, 2015., /-'
Philip Lev - / orb
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COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution approving and authorizing the acceptance of sponsorships valued at $10,650 given to the City for family
service day, annual Veterans Day Parade, Food Truck and Music Festival and in-kind sponsorship valued at$60,000 for
dog bags throughout the City.
Key Intended Outcome Supported:
N/A
Supporting Data (Surveys, Environmental Scan, etc.): The 2014 Community Satisfaction Survey reported two out of
three residents(67%)believed the City offered the right amount of cultural activities,while 27%said there were too few. In
2005, 34%of residents thought there were too few cultural activities,and in 2009 the figure decreased to 24%. Residents of
North Beach (30%) and South Pointe(31%)were more likely to say there were too few cultural activities.
Item Summary/Recommendation:
Each year the City of Miami Beach hosts various events and programs throughout the City. These events engage and
educate the community and offer an opportunity to give back.
The City will be hosting the Annual Family Service Day on September 26, 2015. This event will bring hundreds of
volunteers together to engage the community in projects that promote recycling and enhance local parks,which offer free
outdoor entertainment to our citizens. This event is open to the general public at no charge. Each month the City also hosts
the Food Truck and Music Festival in North Beach.
The City also hosts an annual Veterans Day Parade. Staff continue to identify sponsors for this event and all future
sponsors will be presented at the October commission meeting. Sponsors currently securred for this event include Miami
Beach Medical Group.
Marketing efforts for these events include, but are not limited to PSA's, e-blasts and social media.The media plan includes
news and local programming coverage, including MB77, the Miami Beach government channel, City of Miami Beach e-
briefs, as well as television, and newspaper calendars around South Florida.
The City secured the following sponsors for these events at varying levels of support; Miami Beach Medical Group, Shake
Shack, Happy Kids Childcare and School, The Children's Trust, RDP Agency, and State Farm Insurance.
Each Year the City orders and distributes approximately 600 cases of dog bags throughout the city for public use. The cost
of this program is approximately$60,000.
To assist in funding this program,the City will receive a full year supply of dog bags donated by Dogbag Realty, LLC,which
will have a city-approved advertisement for Dogbag Realty printed on the bags.
Placement of the donated bags will begin October 1, 2015 and continue for one year or until the bags have ran out.
Advisory Board Recommendation:
N/A
Financial Information: •
Source of Funds: Amount Account
1
OBPI Total
Financial Impact Summary:
These sponsors are providing a total of$70,650 in funding and in-kind contributions to offset the costs for City programs and
events.
City Clerk's Office Legislative Tracking:
Max Sklar, Tourism Cultural and Economic Development Director
Sign-Offs:
Department Director Assistant City Manager City Manager
T:WGENDA\2015\September\ICED\September 2015 Sponsor ip Acceptance Summ.doc
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1915.2015
MIAMIBEACH
City of Miami Beach, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSIO MEMORANDUM
TO: Mayor Philip Levine and Members o; the City Com /fission
FROM: Jimmy L. Morales, City Manager
DATE: September 2, 2015
SUBJECT: A RESOLUTION OF THE MAYOR j ND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, AI'"ROVING AND AUTHORIZING THE
ACCEPTANCE OF SPONSORSHIPS VALUED AT $10,650 FOR THE 2015
ANNUAL FAMILY SERVICE DAY, ANNUAL VETERANS DAY PARADE AND
FOR ONE MONTHLY FOOD TRUCK AND MUSIC FESTIVAL,AS WELL AS AN
IN-KIND SPONSORSHIP VALUED AT $60,000, MADE TO THE CITY FOR A
ONE YEAR SUPPLY OF DOG WASTE BAGS.
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
ANALYSIS
Each year the City of Miami Beach hosts various events and programs throughout the City.
These events engage and educate the community and offer an opportunity to give back.
The City will be hosting the Annual Family Service Day on September 26, 2015. This event
will bring hundreds of volunteers together to engage the community in projects that promote
recycling and enhance local parks, which offer free outdoor entertainment to our citizens.
This event is open to the general public at no charge. Each month the City also hosts the
Food Truck and Music Festival in North Beach.
The City also hosts an annual Veterans Day Parade. Staff continue to identify sponsors for
this event and all future sponsors will be presented at the October commission meeting.
Sponsors currently securred for this event include Miami Beach Medical Group. •
Marketing efforts for these events will include, but are not limited to PSA's; e-blasts and
social media. The media plan includes news and local programming coverage, including
MB77, the Miami Beach government channel, City of Miami Beach e-briefs, as well as
television, and newspaper calendars around South Florida.
The City secured the following sponsors for these events at varying levels of support:
o Miami Beach Medical Group
o Shake Shack
o Happy Kids Childcare and School
o The Children's Trust
o RDP Agency
o State Farm Insurance
September 2, 2015
City Commission Meeting
Page2of2
Additionally, each year the City orders and distributes approximately 600 cases of dog bags
throughout the city for public use. The cost of this program is approximately $60,000.
To assist in funding this program,the City will receive a full year supply of dog bags donated
by Dogbag Realty, LLC, which will have a city-approved advertisement for Dogbag Realty
printed on the bags.
Placement of the donated bags will begin October 1, 2015 and continue for one year or until
the bags have ran out.
CONCLUSION
Staff worked diligently to identify funding sources to off-set the costs of producing these
programs. The Administration recommends the adoption of the attached Resolution
authorizing the acceptance of these sponsorships, their appropriation to cover costs of the
Annual Family Service Day, the Veterans Day Parade, one monthly Food Truck Event and.
purchase of dog bags for one year.
JLM/KGB/MAS/TD
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