2015-29167 Reso1
RESOLUTION NO. 2015-29167
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, APPROVING AND
AUTHORIZING THE CITY TO ACCEPT DONATIONS AND
SPONSORSHIPS FROM CAR2GO, PETERSON'S HARLEY-
DAVIDSON, AND SYSCO, IN THE TOTAL AMOUNT OF $3,500,
WHICH DONATIONS AND SPONSORSHIPS WERE MADE TO
THE CITY FOR THE CITY'S ANNUAL VETERANS DAY
PARADE.
WHEREAS, on November 11, 2015, the City of Miami Beach (the "City") will stage the
City's Annual Veterans Day Parade, which celebrates the men and women who have served in
the U.S. Armed Forces to defend and protect our country; and
WHEREAS, the Veterans Day Parade draws thousands of residents and tourists to the
City to enjoy great food and music and to celebrate the commitment and sacrifices of our
veterans; and
WHEREAS;,:City staff has worked diligently to identify funding sources to offset the costs
of producing the parade; and
WHEREAS, City staff secured partnerships through donations and sponsorships for the
Veterans Day Parade from car2go, Peterson's Harley-Davidson, and Sysco.
NOW THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve and authorize the City to accept donations and sponsorships from
car2go, Peterson's Harley-Davidson, and Sysco, in the total amount of $3,500, which donations
and sponsorships were made to the City for the City's Annual Veterans Day Parade.
PASSED and ADOPTED this 14th day of October, 2015. ,Y''
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F:\ATTO\KALN\RESOLUTIONS\2015 Veterans Day Sponsorship Acceptance Reso.doc
COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution approving and authorizing the acceptance of sponsorships valued at$3,500 given to the City for the City's
Annual Veterans Day Parade.
Key Intended Outcome Supported:
N/A
Supporting Data (Surveys, Environmental Scan, etc.): The 2014 Community Satisfaction Survey reported two out of
three residents(67%)believed the City offered the right amount of cultural activities,while 27%said there were too few. In
2005, 34%of residents thought there were too few cultural activities,and in 2009 the figure decreased to 24%. Residents of
North Beach (30%) and South Pointe (31%) were more likely to say there were too few cultural activities.
Item Summary/Recommendation:
On November 11, 2015 the City of Miami Beach will host the City's Annual Veterans Day Parade, which
celebrates the men and women that have served in the armed forces to defend and protect our country.
This event brings thousands of residents and tourists together to enjoy great food and music and to celebrate
the commitment of our veterans and our country's freedoms.
The Veterans Day Parade ends with a short ceremony and picnic. The picnic is open to the general public at no charge.
Marketing efforts for this event includes, but is not limited to PSAs, digital and printed ads.The media plans included news
and local programming coverage, including MB77, City of Miami Beach e-briefs, as well as television, and newspaper
calendars around South Florida.
The City secured the following sponsors for these events at varying levels of support:
o car2go
o Peterson's Harley Davidson
o Sysco
Advisory Board Recommendation:
N/A
Financial Information:
Source of Funds: Amount Account
1
OBPI Total
Financial Impact Summary:
These sponsors are providing a total of$3,500 in funding and in-kind contributions to offset the costs for City programs and
events.
City Clerk's Office Legislative Tracking:
Max Sklar, Tourism Cultural and Economic Development Director
Sign-Offs:
Depart• ent Director Assistant City Manager City Manager
/ . '
: ..:=,•015 ••er\TCED\Vets Day Sponsor\2015 Vets Day Sponsorship Acceptance Summ- ••c
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1915. 2015
MIAMIBEACH
City of Miami Beach, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMIS ;.ON MEMORANDUM
TO: Mayor Philip Levine and Members;of the City se mmissio
FROM: Jimmy L. Morales, City Manager
DATE: October 14, 2015
SUBJECT: A RESOLUTION OF THE MAYOR ND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE CITY TO
ACCEPT DONATIONS AND SPONSORSHIPS FROM CAR2GO, PETERSON'S
HARLEY-DAVIDSON, AND SYSCO, IN THE TOTAL AMOUNT OF $3,500,
WHICH DONATIONS AND SPONSORSHIPS WERE MADE TO THE CITY FOR
THE CITY'S ANNUAL VETERANS DAY PARADE.
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
FUNDING
•
Donations (including Sponsorships) made to the City for the Annual Veterans Day Parade
event will be expended from the coordinating city expense account.
ANALYSIS
On November 11, 2015, the City of Miami Beach will stage the City's Annual Veterans Day
Parade, which celebrates the men and women who have served in the U.S. Armed Forces
to defend and protect our country.
The Veterans Day Parade draws thousands of residents and tourists to the City to enjoy
great food and music and to celebrate the commitment and sacrifices of our veterans
The Veterans Day Parade ends with a short ceremony and picnic. The picnic is open to the
general public at no charge. Marketing efforts for this event includes, but is not limited to
PSAs, digital and printed ads. The media plans included news and local programming
coverage, including MB77, the Miami Beach government channel, City of Miami Beach e-
briefs, as well as television, and newspaper calendars around South Florida.
•
The City secured the following sponsors for these events at varying levels of support:
o car2go
o Peterson's Harley Davidson
o Sysco
October 14, 2015
City Commission Meeting
Page 2 of 2
CONCLUSION
Staff worked diligently to identify funding sources to off-set the costs of producing this event.
The Administration recommends the adoption of the attached Resolution authorizing the
acceptance of these donations, their appropriation to cover costs of the Annual Veterans
Day Parade.
JLM/KGB/M
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