2016-29287 Reso RESOLUTION NO. 2016-29287
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE FINANCE AND CITYWIDE PROJECTS COMMITTEE TO ADOPT A
RENTAL FEE WAIVER GRANT PROGRAM FOR THE COLONY THEATRE
IN AN EFFORT TO INCENTIVIZE LIVE THEATER IN MIAMI BEACH, SAID
PROGRAM TO BE FUNDED BY THE COMMUNITY BENEFIT FUND AND
ADMINISTERED BY THE TOURISM, CULTURE AND ECONOMIC
DEVELOPMENT DEPARTMENT, FOLLOWING REVIEW AND
RECOMMENDATION BY THE MIAMI BEACH CULTURAL ARTS
COUNCIL.
WHEREAS, the Miami Beach Cultural Arts Council (CAC) was established by the
Mayor and City Commission on March 5, 1997; and
WHEREAS, the mission of the CAC is to develop, coordinate, and promote the
visual and performing arts in the City of Miami Beach for the enjoyment, education,
cultural enrichment and benefit of the residents of, and visitors to, 'Miami Beach; and
WHEREAS, the Mayor and City Commission adopted the Cultural Arts Master
Plan on June 3, 1998, identifying the following program areas for the CAC: cultural arts
grants; marketing; facilities; advocacy and planning; and revenue development; and
WHEREAS, the CAC recognizes the need to incentivize live theater in Miami
Beach by offering a rental fee waiver grant program for the Colony Theatre; and
WHEREAS, funding is available through the Community Benefit Fund, which is
managed by the Tourism, Culture and Economic Development Department following
review and recommendation by the CAC; and
WHEREAS, the Finance and Citywide Projects Committee reviewed and
approved said rental waiver grant program at its meeting on January 22, 2016.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby adopt a rental fee waiver grant program for the Colony Theatre in
an effort to incentivize live theater in Miami Beach, funded by the Community Benefit
Fund and administered by the Tourism, Culture and Economic Development
Department, following review and recommendation by the Miami Beach Cultural Arts
Council.
PASSED and ADOPTED THIS 10th day of February 2016.
ATTEST:
Md 2'117 40 ,
CITY CL _RK •°�„ �,��'4 A, T
�•
if ...• \i ..... .• 4. ,
i Z i . 10 -
ORATED'
4 li-. N/ .-/c34
44 .1• .. ..' . ,\�
144 �C E 26 .4/
APPROVED AS TO
• FORM&LAL GUAGE
&FOR EC.UTIO
atow.v.. tZ$ cV
City Attorney Date
T:\AGENDA\2016\February\TCED1Colony Theater Rental Grant Program\Colony Rental Fee Waiver Reso.doc
COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution Adopting A Rental Fee Waiver Grant Program For Live Theater At The Colony Theatre
Funded By The Community Benefit Fund And Administered By TCED Following Review And
_Recommendation By The CAC.
Key Intended Outcome Supported:
Maximize the Miami Beach Brand as a World Class Destination.
Supporting Data (Surveys, Environmental Scan, etc.): Two out of three residents (65%) believed
the City offered the right amount of cultural activities, while 30% said there were too few. The
percentage of residents who believe there are too few cultural activities has increased from 24% in
2009 to 30% in 2014.
Item Summary/Recommendation:
At the December 9, 2015 Commission meeting, Commissioners Steinberg and Malakoff referred a
discussion of how to incentivize local theater in Miami Beach to both the Cultural Arts Council (CAC)
and the Finance and Citywide Projects Committee. This discussion was prompted by the
announcement of a major new professional theater company, Miami New Drama, under the direction
of multiple-award winning director and playwright Moises Kauffman and Michel Hausmann, and the
challenges faced by its month-long run of The Golem of Havana, which opened on January 16, 2016.
The subject was discussed at length by the CAC at its meeting on January 7, 2016.
The FCWP Committee recommended that the Community Benefit Fund be made available to fund a
new rental fee waiver program for the Colony Theatre in an effort to incentivize live theater
productions in Miami Beach, said program to be administered by TCED following advisement from the
CAC.
The City will reevaluate the Community Benefit Fund after the first year of this new program to
determine if any changes to the surcharge are required to maintain a positive balance in the fund.
It is recommended that the City Commission adopt the grant program as indicated.
Advisory Board Recommendation:
The Cultural Arts Council approved the proposed grant program at its meeting on January 7, 2016.
Financial Information:
Source of Amount Account Approved
F�di 1
1, 7 2
O Total
Financial Impact Summary: Funding is available from the Community Benefit Fund for this
p rY 9 Y
grant program. 601-7000-229155
City Clerk's Office Legislative Tracking:
Max A. Sklar, Tourism, Culture, and Economic Development Director
Sign-Offs:
Dep rtme t Director Assistant Cit Manager City Manager
T:WGENDA\2016\February\TCED\Colony Theater Rental Grant Program\Colony Rental Fee Waiv r Sumr..'^^-— - -– -
Agenda Item C 7/1
Date 2-/O-/G
MIAMIBEACH
City of Miami Beach, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSI I N MEMORANDUM
TO: Mayor Philip Levine and Members o'the City Co III mission
FROM: Jimmy L. Morales, City Manager ,
DATE: February 10, 2016
SUBJECT: A RESOLUTION OF THE MAYOR D CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEP ' NG THE RECOMMENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE TO ADOPT A RENTAL
FEE WAIVER GRANT PROGRAM FOR THE COLONY THEATRE IN AN
EFFORT TO INCENTIVIZE LIVE THEATER IN MIAMI BEACH, SAID
PROGRAM TO BE FUNDED BY THE COMMUNITY BENEFIT FUND AND
ADMINISTERED BY THE TOURISM, CULTURE AND ECONOMIC
DEVELOPMENT DEPARTMENT FOLLOWING REVIEW AND
RECOMMENDATION BY THE MIAMI BEACH CULTURAL ARTS COUNCIL.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
FUNDING
Funding is available through the Community Benefit Fund. 601-7000-229155
ANALYSIS
At the December 9, 2015 Commission meeting, Commissioners Steinberg and Malakoff
referred a discussion of how to incentivize local theater in Miami Beach to both the Cultural
Arts Council (CAC)and the Finance and Citywide Projects Committee. This discussion was
prompted by the announcement of a major new professional theater company, Miami New
Drama, under the direction of multiple-award winning director and playwright Moises
Kauffman and Michel Hausmann, and the challenges faced by its month-long run of The
Golem of Havana,which opened on January 16, 2016. The subject was discussed at length .
by the CAC at its meeting on January 7, 2016.
This item was discussed at the January 22, 2016 Finance and Citywide Projects Committee
meeting and was unanimously approved by the Committee members. The Committee also
briefly discussed a CAC recommendation to transfer the management of the Colony to a
professional resident theater company, and recommended further research and discussion.
BACKGROUND
The CAC has long lamented the dearth of live drama in Miami Beach. The City is home to
the region's major ballet company, orchestra, art fair and museum; live theater is the missing
component of the well-rounded cultural personality that sets Miami Beach apart from the rest
of the region. In 2014 the CAC proposed engaging the various small local theater groups by
adding an additional twelve Community Benefit Fund rent waivers at the Gleason Room at
the Fillmore specifically earmarked for live theater, and developed a marketing plan and
accompanying grants program to insure the effort's success. The plan was subsequently
approved by the Mayor and Commission per Resolution No. 2014-28732. It has not been
realized, however, because the increase in the number of rent waivers must be approved as
part of the new contract between the City and Live Nation.
The Community Benefit Fund at the Jackie Gleason Theater was established by Resolution
No. 83-17447 to provide discounted show tickets to senior citizen and student residents. It
is funded by a$1.50 surcharge on each ticket sold. The fund's purpose was further defined
by Resolution No. 92-20454 to"present and promote performances, programs, shows and
entertainment at reduced prices or free admission for the residents of Miami Beach."
Resolution No. 98-22762 created the Community Benefit Fund Rent Waiver program,which
pays the operator for theater rental fee waivers for up to twelve non-profit organizations per
calendar year. Management of the rent waiver program was transferred from the
Convention Center Advisory Board to the Miami Beach Cultural Arts Council (CAC)in 2009.
The CAC stipulates that rent waiver recipients be required to offer free or discounted tickets
to Miami Beach residents.
At this writing the balance in the Community Benefit Fund is$816,261. Funds are currently
used only for the discount ticket program and to pay the operator for the twelve rent waivers
available each calendar year. The fund nets between$38,000 and $108,000 annually after
the rent waiver and discount ticket program costs are deducted. The CAC is proposing
utilizing the fund for greater community benefit by making drama-specific rent waivers
available for the Colony Theatre. Rent waivers at the Fillmore currently cover up to four
consecutive days' rental fees per organization per year. To stimulate longer-run professional
shows,the CAC proposes extending the waiver to cover four days per week of an extended
run production at the Colony, and to allow organizations to apply more than once a year.
The CAC would continue to review each application and make recommendations designed
to stimulate the creation of a robust and loyal theater audience.
Fiscal Year Opening Surcharge Grants Paid
Balance Revenue Interest Earned Ending Balance
FY 07/08 $ 188,666 $ 103,977 $ 8,373 $ 7,019 $ 293,996
FY 08/09 $ 293,996 $ 54,365 $ 9,621 $ 16,941 $ 341,042
FY 09/10 $ 341,042 $ 74,645 $ 6,899 $ 28,400 $ 394,186
FY 10/11 $ 394,186 $ 103,387 $ 5,427 $ 26,200 $ 476,800
FY 11/12 $ 476,800 $ 119,244 $ 4,793 $ 23,400 $ 577,436
FY 12/13 $ 577,436 $ 105,607 $ 4,195 $ 40,400 $ 646,838
FY 13/14 $ 646,838 $ 127,093 $ 4,565 $ 41,200 $ 737,295
FY 14/15 $ 737,295 $ 122,269 $ 3,578 $ 84,000 $ 779,142
FY 15/16
Projected $ 779,142 $ 101,323 $ 3,000 $ 84,000 $ 799,465
The City will reevaluate the Community Benefit Fund after the first year of this new program
to determine if any changes to the surcharge are required to maintain a positive balance in
the fund.
CONCLUSION
The Mayor and City Commission should adopt the recommendation of the Finance and
Citywide Projects Committee to adopt a rental fee waiver grant program for the Colony
Theatre funded by the Community Benefit Fund and administered by the Tourism, Culture
and Ec no 'c Development Department following review and recommendation by the CAC.
I ' .
JLM/ e:/ (.F
T:WGENDA\20••\February\TCED\Colony Theater Rental Grant Program\Colony Rental Fee Waiver Memo.doc