2016-29338 Reso RESOLUTION NO., 2016-29338
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, CONSENTING TO THE
APPOINTMENT OF TONYA DANIELS AS DIRECTOR OF THE OFFICE
OF COMMUNICATIONS FOR THE CITY OF MIAMI BEACH.
WHEREAS, Tonya Daniels has proven to possess the education, leadership,
and visionary skills needed to lead as Director of the Office of the Communications
Department; and
WHEREAS, the City Manager has appointed Tonya Daniels as the Director of
Communications of the City of Miami Beach; and
WHEREAS, pursuant to Article IV, Section 4.02, of the City of Miami Beach
Charter, the City Manager has power to appoint directors of the City departments with
the consent of the Mayor and the City Commission; and
WHEREAS, the Mayor and the City Commission wish to consent to and confirm
the appointment of Tonya Daniels as the Director of Communications for the City of
Miami Beach.
NOW, THEREFORE, BE IT DULY RESOLVED THAT THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, hereby consent to and
confirm the appointment of Tonya Daniels as the Director of the Office of
Communications for the City of Miami Beach.
PASSED and ADOPTED this 16th day of March, 2016.
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City Attorney Date
COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution Of The Mayor And The City Commission Of The City Of Miami Beach, Florida, Consenting To The
Appointment Of Tonya Daniels As The Director Of Communications For The City Of Miami Beach.
Key Intended Outcome Supported:
Enhance external and internal communications from and within the City of Miami Beach.
Item Summary/Recommendation:
Pursuant to the requirements of Article IV, Section 4.02 of the City Charter, it is recommended that the Mayor and
the City Commission adopt the attached resolution consenting and confirming Tonya Daniels as the Director to the
Office of Communications for the City of Miami Beach.
The appointment of Ms. Daniels will support any and all efforts within the Communications Department. As Director,
Ms. Daniels will integrate communications efforts and enhance external and internal communication from and within
the City of Miami Beach.
The Administration recommends adopting the resolution.
Advisory Board Recommendation:
N/A
Financial Information_ :
Source of Amount Account
Funds: 1 NA NA
2 NA NA
3 NA NA
OBPI Total NA
Financial Impact Summary:
City Clerk's Office Legislative Tracking:
Sylvia Crespo-Tabak, Human Resources Director
Sign-Offs:
Department Director Assistant City Manager City Manager
Sylvia Crespo-Tabak Mark Taxis Jimmy L. ,arales
® MIAMI BEACH AGENDA ITEM R7
DATE 3-14-1(a
MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Philip Levine and Members o the City (mmission
r
FROM: Jimmy L. Morales, City Manager
DATE: March 16, 2016
SUBJECT: A RESOLUTION OF THE MAYO AND THE CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, CONSENTING TO THE APPOINTMENT
OF TONYA DANIELS AS DIRECTOR OF THE OFFICE OF
COMMUNICATIONS FOR THE CITY OF MIAMI BEACH.
ADMINISTRATION RECOMMENDATION
Pursuant to the requirements of Article IV, Section 4.02 of the City Charter, it is
recommended that the Mayor and City Commission adopt the attached resolution
consenting and confirming Tonya Daniels as Director of the Office of
Communications for the City of Miami Beach.
ANALYSIS
Tonya Daniels began working for the City of Miami Beach as the development
coordinator in 2013 after she relocated from the Chicago area. After only 18
months, Ms. Daniels was promoted to marketing, tourism and development
manager in the Tourism, Cultural Affairs and Economic Development
Department. While in this role, she successfully grew the sponsorship and
advertising program from $500,000 per year to over $1 million per year;
streamlined and standardized the process for contracts and forms; and began
working with city departments to coordinate their marketing and media buys to
receive significantly better rates and in-kind advertising from media outlets. Her
efforts resulted in the addition of over $150,000 in added-value advertising each
year.
Ms. Daniels also spearheaded using promotional posts via social media to
promote city events and programs, worked with Coca-Cola to create a limited
edition Miami Beach Centennial Coke bottle — something Coke had not done in
10 years, worked with the Miami Herald to create a special edition; which was
negotiated for free, and was instrumental in creating the City's anti-litter
campaign —the first anti-litter campaign the City has ever had.
In addition, Ms. Daniels has taken the initiative in becoming a certified licensing
executive, and has begun the extensive process of creating a strategic licensing
plan for the City of Miami Beach and analyzing the City's logo and overall brand.
City Commission Memorandum
Consenting and Confirming Director of the Office of Communications
March 16,2016 ,
Page 2 of 2
As the interim Director of Communications, Ms. Daniels has already built a strong
relationship with employees in the department, organized a team-building event
and started implementing changes to coordinate workflow within the department.
The communications department has already started to work more as an in-
house agency rather than on separate functions, allowing for a cohesive flow of
communications. Ms. Daniels has an optimistic can-do attitude and lives by the
motto of getting things done. She has already proven to be an effective leader
and in a short amount of time has led the team to a new proactive approach of
communicating. In 2001, Ms. Daniels graduated with her Bachelor's Degree and
went on to receive her Master's Degree in 2012.
CONCLUSION
Ms. Daniels appointment as Director will support all communications and
enhance external and internal communication from and within the City of Miami
Beach. I am proud to promote Tonya Daniels as Director of the Office of
Communications.
Pursuant to the requirements of Article IV, Section 4.02, of the City Charter, it is
recommended that the Mayor and City Commission adopt the resolution
consenting and confirming Tonya Daniels as the Director of the Office of
Communications.
C: SC-T/JMT