2016-29495 Reso 2016-29495
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE WRITTEN RECOMMENDATION
OF THE CITY MANAGER AND WAIVING, BY 5/7 VOTE, THE COMPETITIVE
BIDDING REQUIREMENTS, FINDING SUCH A WAIVER TO BE IN THE BEST
INTEREST OF THE CITY, AND APPROVING AND AUTHORIZING THE
ADMINISTRATION AND CITY ATTORNEY'S OFFICE TO NEGOTIATE AN
AGREEMENT FOR THE 2067 TIME CAPSULE PROJECT WITH FUNKSHION
PRODUCTIONS, IN AN AMOUNT NOT-TO-EXCEED $190,000; AND
FURTHER AUTHORIZING THE MAYOR AND THE CITY CLERK TO EXECUTE
THE AGREEMENT UPON CONCLUSION OF SUCCESSFUL NEGOTIATIONS.
WHEREAS, in furtherance of the Mayor and City Commission's commitment to
addressing the impacts that climate change and sea level rise will have on the City of Miami
Beach and other coastal communities, the Office of the Mayor has designed a "2067 Rising
Above Time Capsule" project (the "Project") that will focus on bringing world-wide awareness to
climate change and sea level rise issues, and highlight the City of Miami Beach's efforts with
regard to its various sustainability initiatives; and
WHEREAS, as delineated more fully in Exhibit 1 to the Commission Memorandum
accompanying this Resolution, the Project will focus on a number of components intended to
engage the Miami Beach community, including:
• a 2016 December kickoff event at the New World Symphony Soundscape (NWS) Park to
coincide with the Art Basel series of events, with multi-media installations designed to
promote awareness of climate change issues and the City's sustainability initiatives; and
• a 'Miami Beach Jump' social media marketing campaign with a dedicated website and
educational-related content and activities; and
• an iconic above-ground Time Capsule, which will be developed to include digital and other
content related to climate change and the City's sustainability initiatives, with the intent that,
once sealed, the Time Capsule will be displayed at various locations throughout the City as
part of an educational awareness campaign, and re-opened in 2067; and
WHEREAS, at its December 16, 2015 meeting, the Mayor and City Commission
endorsed the concept for the Project and referred the item to the Finance and Citywide Projects
Committee ("Finance Committee") for the consideration of a Project budget; and
WHEREAS, on March 18, 2016, the Finance Committee recommended moving forward
with the Project at its proposed budget of$190,000; and
WHEREAS, Funkshion Productions ("Funkshion") is based in Miami Beach, Florida, and
has produced projects in Miami Beach, Florida and elsewhere in the U.S., Europe, Asia, and
Australia, with a network of dedicated professionals and state-of-the-art equipment to
successfully create, execute and manage projects which connect people to clients' branding
through dynamic multimedia sources; and
WHEREAS, some of Funkshion clients include Pepsi, Nespresso, Sony Pictures,
Chopard, Hublot, Jaeger LeCoultre, MINI, Bentley, Bugatti, Peroni, Vogue, Harpers Bazaar,
Maxim, GQ, Missoni, Lanvin, Chloe, YSL, BCBG, Acura, John Varvatos, Art Basel, Soho
House, Warner Music; and
WHEREAS, based on Funkshion's extensive experience and capacity to deliver the
Project in a very short timeframe, and in view of the need to proceed immediately in order to
complete the Project with a kickoff event to coincide with the Art Basel series of events in early
December, 2016, the City Manager recommends the waiver of competitive bidding requirements
as being in the best interests of the City, and further recommends that the Mayor and City
Commission authorize the Administration to negotiate an agreement with Funkshion to deliver
the Project within the budgeted not-to-exceed amount of$190,000.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission of the City of
Miami Beach, Florida, hereby accept the recommendation of the City Manager and waive, by
5/7 vote, the competitive bidding requirements, finding such a waiver to be in the best interest of
the City, and approve and authorize the Administration and City Attorney's Office to negotiate
an agreement for the 2067 Time Capsule Project with Funkshion Productions, in an amount not-
to-exceed $190,000; and further authorize the Mayor and the City Clerk to execute the
agreement upon conclusion of successful negotiations.
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Condensed Title:
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH,FLORIDA,WAIVING,
BY 5/7THS VOTE, THE COMPETITIVE BIDDING REQUIREMENTS, FINDING SUCH A WAIVER TO BE IN THE
BEST INTEREST OF THE CITY,AND APPROVING AND AUTHORIZING THE OFFICE OF THE MAYOR AND THE
CITY ATTORNEY'S OFFICE, TO NEGOTIATE AND EXECUTE AN AGREEMENT WITH FUNKSHION
PRODUCTIONS, IN AN AMOUNT NOT TO EXCEED $190,000, FOR THE 2067 TIME CAPSULE PROJECT;
FURTHER AUTHORIZING THE MAYOR AND THE CITY CLERK TO EXECUTE THE AGREEMENT.
Key Intended Outcome Supported:
Maximize The Miami Beach Brand As A World Class Destination.
Supporting Data (Surveys, Environmental Scan,etc: N/A
Item Summary/Recommendation:
Climate change is real and it's happening right now. We have the responsibility to carry on with the commitment to
make a difference for generations to come. The Office of the Mayor and Commission has designed a '2067 Rising
Above Time Capsule'project that will focus on bringing world-wide awareness and highlight Miami Beach's efforts in
dealing with climate change and sea level rise. The project will be broken down into three segments:
• A 2016 December kickoff event at the New World Symphony Soundscape(NWS) Park •
• A'Miami Beach Jump' social media campaign
• An iconic above-ground Time Capsule to be opened in 2067
The proposed project was presented at the December 23,2015 City Commission meeting,for discussion and further
direction.The City Commission made a recommendation to create a budget,identify the resources and bring it back as
a budget amendment.Using recommendations and industry websites,five agencies were contacted. As each agency
was analyzed it became apparent that Funkshion Productions,stood out with the necessary experience in areas most
essential to the timely completion and proper execution of this project.
The Funkshion Productions is a renowned company based in Miami Beach, Florida producing projects in the U.S.,
Europe, Asia, and Australia. With their network of dedicated professionals and state of the art equipment, they
successfully create, execute and manage projects which connect people to clients' branding through dynamic
multimedia sources.Some examples of their creative achievements include:video-mapping,video spots,commercials,
web specific videos, photography, 3D modeling, and CGI. Funkshion is a one-stop shop for an entire production by
providing equipment, including lighting, sound and visual equipment, and custom built objects and structures.
The 2067 Rising Above Time Capsule production includes(a)design and production of a time capsule and its content,
(b) execution of a 'Jump Miami Beach' viral concept to strategically launch and execute a social media campaign,
copywriting, content, video, motion graphics, animated gills, photo creation (d) marketing, promotion and public
relations management to promote the campaign(c)Art Basel 2016 event that includes an interactive installation that
displays the City of Miami Beach's efforts to combat climate change and sea level rise,(e)brand management, (f)web
site(g)intellectually and scientifically positioning and aligning ideas to established authorities.Further project detailed
is included in the attached memorandum.
In order to bring awareness to the challenges the City of Miami Beach will be facing in the next 50 years related to sea
level rise and climate change and to highlight the steps, the City Manager recommends that the Mayor and City
Commission approve the Resolution waiving,by 5/7 vote,the competitive bidding requirements,finding such a waiver
to be in the best interest of the City, and approving and authorizing the Office of the Mayor and the City Attorney's
Office,to negotiate and execute an agreement with Funkshion Productions,in an amount not to exceed$190,000,for
the 2067 Time Capsule project;further authorizing the Mayor and the City Clerk to execute the agreement.
ADMINISTRATIVE RECOMMENDATION
Approve the Resolution.
Advisory Board Recommendation:
Financial Information:
Source of Amount Account
Funds: 1 The cost of the related services, determined upon successful negotiations,
are subject to funds availability approved through the City's budgeting
process.
OBPI Total
Financial Impact Summary:
City Clerk's Office Legislative Tracking:
Alex Denis, Gloria Baez
Sign-Offs:
Department Director Assistan= .))anager City Ma if
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T:\AGENDA\2016Uune\Procurement\RFQ 2016-073-KB CMR Lincoln Road\RFQ-2016-073-KB - CMR for Lincoln Road District -
Summary.doc
iftk MIAMI BEACH AGENDA ITEM
DATE 1" 3"
MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beoch, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Philip Levine and Members o' the City Co y mission
FROM: Jimmy L. Morales, City Manager
DATE: July 13, 2016
SUBJECT: A RESOLUTION OF THE MAY R AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, WAI ''ING, BY 5/7THS VOTE, THE COMPETITIVE
BIDDING REQUIREMENTS, FINDING SUCH A WAIVER TO BE IN THE BEST
INTEREST OF THE CITY, AND APPROVING AND AUTHORIZING THE OFFICE OF
THE MAYOR AND THE CITY ATTORNEY'S OFFICE, TO NEGOTIATE AND
EXECUTE AN AGREEMENT WITH FUNKSHION PRODUCTIONS, IN AN AMOUNT
NOT TO EXCEED $190,000, FOR THE 2067 TIME CAPSULE PROJECT; FURTHER
AUTHORIZING THE MAYOR AND THE CITY CLERK TO EXECUTE THE
AGREEMENT.
ADMINISTRATIVE RECOMMENDATION
Approve the Resolution.
BACKGROUND
Climate change is real and it's happening right now. We have the responsibility to carry on with
the commitment to make a difference for generations to come. The Office of the Mayor and
Commission has designed a '2067 Rising Above Time Capsule' project that will focus on
bringing world-wide awareness and highlight Miami Beach's efforts in dealing with climate
change and sea level rise. The project will be broken down into segments:
• A 2016 December kickoff event at the New World Symphony Soundscape (NWS) Park
• A 'Miami Beach Jump' social media campaign
• An iconic above-ground Time Capsule to be opened in 2067
The proposed project was presented at the December 23, 2015 City Commission meeting, for
discussion and further direction. The City Commission made a recommendation to create a
budget, identify the resources and bring it back as a budget amendment.
Using recommendations and industry websites, five agencies were contacted. As each agency
was analyzed it became apparent that Funkshion Productions, stood out with the necessary
experience in areas most essential to the timely completion and proper execution of this project.
The Funkshion Productions is a renowned company based in Miami Beach, Florida producing
projects in the U.S., Europe, Asia, and Australia. With their network of dedicated professionals
and state of the art equipment, they successfully create, execute and manage projects which
connect people to clients' branding through dynamic multimedia sources. Some examples of
their creative achievements include: video-mapping, video spots, commercials, web specific
videos, photography, 3D modeling, and CGI. Funkshion is a one-stop shop for an entire
production by providing equipment, including lighting, sound and visual equipment, and custom
built objects and structures.
2 1 2067 Time Capsule Project Waiver of Bid July 13, 2016
Some of their clients include Pepsi, Nespresso, Sony Pictures, Chopard, Hublot, Jaeger
LeCoultre, MINI, Bentley, Bugatti, Peroni, Vogue, Harpers Bazaar, Maxim, GQ, Missoni, Lanvin,
Chloe, YSL, BCBG, Acura, John Varvatos, Art Basel, Soho House, Warner Music.
SCOPE OF THE PROJECT
To provide creative production of(a) a physical Time Capsule and its content, (b) a social media
campaign and (c) Art Basel 2016 event.
PROJECT DELIVERABLES
The 2067 Rising Above Time Capsule production includes (a) design and production of a time
capsule and its content, (b) execution of a 'Jump Miami Beach' viral concept to strategically
launch and execute a social media campaign, copywriting, content, video, motion graphics,
animated giffs, photo creation (d) marketing, promotion and public relations management to
promote the campaign (c) Art Basel 2016 event that includes an interactive installation that
displays the City of Miami Beach's efforts to combat climate change and sea level rise, (e)
brand management, (f) web site (g) intellectually and scientifically positioning and aligning
ideas to established authorities.
1. Production of the Time Capsule
To document this pivotal moment in Miami Beach's history with an iconic above the
ground time capsule that will be created and dedicated to the City's efforts to solve sea
level rise and other climate change challenges. The time capsule will be opened 50
years from project completion, on March 26, 2067.
2. Time Capsule Content
A professionally produced interactive digital content showcasing video messages of City
Officials, and resiliency specialists. It will also provide information on the city's efforts to
preserve our community against the effects of climate change (flooding solutions
initiatives, installation of pumps, new resiliency department, etc.) Also, aerial photos
showcasing Miami Beach in 2016. The time capsule will also include the top 100
photos/videos from the 'Jump Miami Beach' social media campaign.
3. User Generated Content Social Media Campaign
Miami Beach's community and visitors will be invited to participate in the 'Jump Miami
Beach' project resulting in thousands of photos & videos of residents and visitors
jumping up in the air, symbolizing rising above the water. These photos and videos will
be shared in different social media platforms and engage thousands of followers.
4. Website and other digital outlets for Time Capsule Project Story
In order to organize and better promote the content created around this project, a
website will be developed:
• Promoting the City's mission statement, including videos and photos.
• Information and links about the City of Miami Beach's efforts in fighting climate
change and sea level rise.
• User generated content social media gallery, curated / featured content and
aggregated content from social media platforms.
3 1 2067 Time Capsule Project Waiver of Bid July 13, 2016
5. 2016 December Interactive, Multimedia event at NWS
This event will be the initial preview launch and will take place at the grounds of the
Soundscape park. The event will draw Miami Beach visitors and residents to the NWS,
promoting an interactive, multi-media one of a kind installation inspired with climate
change and sea level rise.
This event will be be visually stunning will inspire attendees to capture and share their
personal experiences with their social media friends/followers.
6. PR— Publicity & Media outreach & Marketing
An extensive public relations / marketing campaign will focus on promoting the Miami
Beach 2067 Rising Above project and highlight the steps the City Administration is
taking in fighting sea level rise and climate change issues (a) social media teasers and
highlight user-generated content (b) PR team will help to broadcast the story to national
and global media (c) publicity for 2067 Rising Above interactive, multimedia December
2016 launch event.
PROJECT TIMELINE
July, 2016: Production Agency selection and contract;
August, 2016: Outsourcing outside vendors & creative production
August through November, 2016: Project production — social media campaign, Art
Basel event, Time capsule, PR/ Publicity
December, 2016: Art Basel launch event
December, 2016: March 2017: 'social media campaign (continues); 2067 Time
Capsule development &finalizing; PR/ Publicity
March 26, 2017: Time Capsule & Project presentation. Event details and location TBA.
CONCLUSION
In order to bring awareness to the challenges the City of Miami Beach will be facing in the next
50 years related to sea level rise and climate change and to highlight the steps, the City
Manager recommends that the Mayor and City Commission approve the Resolution waiving, by
5/7 vote, the competitive bidding requirements, finding such a waiver to be in the best interest of
the City, and approving and authorizing the Office of the Mayor and the City Attorney's Office, to
negotiate and execute an agreement with Funkshion Productions, in an amount not to exceed
$190,000, for the 2067 Time Capsule project; further authorizing the Mayor and the City Clerk to
execute the agreement.
T:WGENDA\2016\July\Mayor and City Commission\2067 Time Capsule Project(Memo).docx