LTC 369-2016 Illegal Short-Term Rentals Public Service Announcement MIAMI BEACH
OFFICE OF THE CITY MANAGER
NO. LTC# 369-2016 LETTER TO COMMISSION
TO: Mayor Philip Levine and Members of he City Co ission
FROM: Jimmy L. Morales, City Manager ho"-
DATE: September 1, 2016
SUBJECT: ILLEGAL SHORT-TERM RENTALS PUBLIC SERVICE ANNOUNCEMENT
The purpose of this Letter to Commission is to provide an update on the Illegal Short-Term
Rental public service announcement created by the Communications Department.
At the April 13, 2016 Commission meeting, the Mayor and City Commission discussed an action
plan related to combatting illegal short-term rentals. The matter was referred to the
Neighborhood/Community Affairs Committee for further discussion. At its meeting on April 15,
2016, the Neighborhood/Community Affairs Committee voted by acclamation to permit the
Communications Department to create a public service announcement conveying the city's
position with regard to illegal short-term rentals through direct contact with realtors and social
media.
Illegal transient rentals (short-term) of residential properties throughout the City creates
excessive vehicular noise and traffic, and causes adverse impacts on surrounding residences,
negatively impacting the quality of life in those residential neighborhoods.
To that end, the Communications Department created a public service campaign designed to
educate the public on the illegality of short-term rentals in unsanctioned neighborhoods and the
penalties to be incurred.
Anchored with the hashtag #PracticeSafeRenting, the campaign focuses on three primary
targets: (1) the property owners and/or brokers; (2) the renters; and finally, (3) the neighborhood
residents. Although the overarching communication warns of illegal short-term rentals, each
target has its own tailored message: •
1. Owners/Brokers— Renting or advertising a property for illegal short-term rental is subject
to a $20,000 fine for the first offence. Fines double and triple for subsequent violations.
2. Renters— Booking an illegal short-term rental can result in an immediate vacation of the
premises.
3. Neighborhood Residents— Help us watch over your neighborhood. Report illegal short-
term rentals to 305.604.CITY.
Each ad includes a definition of short-term rental, the ordinance numbers and
www.practicesaferentina.com. Maintained by Code Compliance this page will offer users
additional information as well as a short-term rental neighborhood map.
The public service campaign will be promoted through our traditional media channels locally,
nationally and internationally. Media will include print, out-of-home, social media and online
advertising including travel booking websites.
JLM
M 7 I I' A II 410, V •
Irir0 ILIIII_
NEI 0„.„-' , ,..„, ,,,._. , :iii: . a ' . _,, .11111,
OOD
...-,
_,,,.
... . „..„..„ ..._• .
_ , ,,.. .
....,...,..„ . • ..... . ,..„.
„.. , . .
1 .
,...,..
.. ,.
7.,
I”
• • '-"` - - ..., --
. . ., 7-
-
'
•
• :.y I,
0 N'
7
. .."..i..„:
,
...
- ,
. -.....'. , ,..,. -
'' ,-,: . .,
IF '
- :•"'ei, ',11, ', i
. .
',.2:':''‘,-7,-.:,,..:' ',,: .,S, 1.4r0,..," •, ' , .-. ,,,, .
'A
. '
- . .
_. .,
. ,
......
:.,.. ,.....44,. • ,.., 15
.„,.....•:•....::0'. I -4. ...:„..'." ..0'.--• I
..._,
,..........
.,. ...,.._,.. . - .
-- --,_. •-.
: . _ ..... _,..... . ...........„,
,.. . . . .
,. . .4 ,,_ . , .i.__
_.. . .... __ _
Report illegal, short-term rentals * to 305.604.CIT' r
._
-Sliorieitn Reeinii, itios than six meths and one day}ores&opal in c.c. hair,Miami BecKii nghbc)14xxxis.
FQI" more inFatritatian and a ihartsprrn npntai . phase'ha lorww.Prot hiictaSufaRenting.corn
Onimance n .i bers: 142-109, 142.905, 142.1111
um
11144,,,
'' •• - - • ,-- -.' , -,„L,,,....„,,,--. „:.,
111111111111111111111ia_,Ialik
.- • 0
- m -
-'7.; - -
OrT m __ , '' ' ll
!,14.-----i.---- , x
4
Tye, y II. gib
•
illm a,
�'i r c c -.L.-, , ,ift)
! s 7 V a
i
.: A
cr
t_
.i
4(41I
1 �
1
_r ,
Booking an ills al short-term rental * can r su lt
in an imm diate vFacatin of the premises.
'Sa ri.1 in R !r lh 1140,51 Ikon i:4 ,7tonik and on r ayj we 41tval in cerk.r.4n Mk rni etoch neribIlboritorxit.
For rnor+ inlorrrriarr and o shor -l.rn rental map Osage visa www.Prrodict Sofielbmill69.co n
Qrrdin ace nurT bec., 142409, 142-905, 1 4121 1 I 1
a
a 0 •
Eviction
Hangover
...
...,,
.. .
.
*.46;4
". i•or ...•..
i 'F.,
.4-
._.
••.' 4t-g —117--F ...744;k7.4-t t
210 #
. . ,,.....0
.. -"1---r:j_04...#;','''''
--,...
.
1
... „loom- -"•41011. .. , -
c ilik 'k,
..t.
. ,
0111111°.
„
„
40
■ , , „ r
1 4 i ■
•
•-•
4J
dal , 11
,...
_ .
1 cit
. _
1 .
..e-
..-.N.
-'
Booking an illegal short-term rental * can result
in an immediate vacating of the premises.
+!_ii,,„.-,.. L. ..hikess ihuri )e. mor.11-1 Cilij .- 1 .- 13 !,i .- 1 ,- 1 , r-,1 i r,', ... i .- ■ , I ,
For more information ond o short-term rental map ple ,, . , ' v..rww,PracticeSafelitionting.com
(>4.m:ince numbers, E 42-I 09„ 142.905, 14121 111
•
._..
V
0 0 - 0 0 V
. :. - ti ro el3rly due to booking
� cam. � .4 z i„ � "-: �-� �; q -
7 sort ta� t�
� . .
r
• .:. � .' � of ._
„
4
c
tµ Y
,: 4..,
lf .... .. � - . may:.
ll'ill. ...,..„.
,, . . -,.:
. it . ...,
. ,
, , ... ,..-,
i , .-.,- ,,_ : N
II lc.. r, '''0
,,
a fir- a : 4
- ---. .. ' ;,. -:...,
.., . .. ....„..._.. ... . . .
Booking an illy als rt-term r tea * carpr�eult
c
in an immediate vacating of tyre premises.
"S1 rF +rn Rios Real Ihu i siuc +norshs cktyl r rw -4I i in colkiin Miorni B ch —44..hboehoaris.
For more information and o ire sotto mow3 phwis. visit Ww w.Pros tics
Ordinunce numbers: 142.1 f9, 142-905, 1 421111 •
;w,y .
•
AL. "
A IF
J
THE WALK OF
...... iiSHAi' ‘t'
IlE
- '
NP4.
= -,1
1 :At 0.
t
--
,A 4
1 ,
=
0 , ..
■ .I Je.
' - " ilM 0, II i #'
P. -
•
"16
4 • I . '.
lit-‘ '
, .
fil
V
4: 44' '' . ,_
- t .
I, : 4 7, . ,,,,... 6 .
' -
" - ,
. .
i Ar. i , . ,c ......
dr,
. ._
• 460 0 10, " , •':,,'
V 411,
$ • ,
V •• i '1 ti i
A. ,
,...,. . .,, i
,.
v i
. I ,
* . . .7.. ,) '.
...di .. noi
. ... .
... le 14, , . 40
. ' "144'. N , 9 +.1
- -
' .._.--...4._., 4'1 ' ' ' - ' ,.._..::
• - 4 •
4,15., -4, ,.1 9 AN ,. ii
'I ■ ' 4. • ‘ -1 : <...-.: ''=-.4,-r.iliter..i
I ', _- - *t umpimmire0.11411111111
,.
. te 0....
f , -,,,- c ,
- , - *-10441111110:i.. I b A
1 1
Booking an illegal short-term rental* can result
. .s .
in an immediate vacating of the premises.
•51.ort-ttotri Renfol% 11.4:v3111ton tar, months and any day)age 4931 ,in coriciin Miellei Bauch neg,ghboritcxxls.
For ITIOria infoirnceicc Cild a ihaeMerm rontal map ph .vi wvoit.114001404601614111011ing-corri
0-dirwince numbeic 142409, 142,905, 142,1111
..-
I ., --... ........ y*.
,- - .,,8••-
.,,,, -,' eg,,,.■'-vi,;,...,;' "e'r'.. '77' '4i"171'!*Ig: - ' .. .?..3k
...., 0.8.. ..8
—.. .
fl %JKIIiJYIC
RENT ..,,,,,,,_. L ARE
I LLE ,,• ,..,
. .
. . ,
, ,,,_
„..„
. ,
.. ,,
....._ • .,..:71.,•'*•,,,,., i-',:: '
VIOLA
T1ON 0 -. ,......,,
$ 20 ,000 •Y. ♦
I
mrt
Renting or advertising a property for illegal
1 short-term rental is subject to a $20,000
fine for the first offense. Fines double and triple
for subsequent violations.
"Srx ct Term Rertials (less Can siIC mmor►*is arid ore ) are illegal in dirt Miami Brach ne-obbarlmods.
Ear morn infortrofiort and a short terror rorsiol map p oas*viJlt www.Prodkelkefettenting.com
Ordinance numbers: 142.109, 542-905, 142-1 1 1 1