2017-29721 Reso RESOLUTION NO. 2017-29721
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, CONSENTING TO THE
APPOINTMENT OF EVA SILVERSTEIN AS THE DIRECTOR FOR
TOURISM, CULTURE AND ECONOMIC DEVELOPMENT OF THE
CITY OF MIAMI BEACH.
WHEREAS, in November 2016, the City Manager accepted the resignation of the
Tourism, Culture and Economic Director, Max Sklar, and began a search for his
replacement; and
WHEREAS, the City Manager has appointed Eva Silverstein as Director of
Tourism, Culture and Economic Development for the City of Miami Beach; and
WHEREAS, Ms. Silverstein has years of professional and managerial experience
in various positions; and
WHEREAS, Ms. Silvertein's prior work experience includes being the Director of
Development for the Miami City Ballet; Director of Advancement, Campaign
Development & Partnerships at the Adrienne Arsht Center; Director of Marketing for the
Adrienne Arsht Center. Ms. Silverstein also launched her own dance company and non-
profit foundation in 1998; and
WHEREAS, pursuant to Article IV, Section 4.02(b), of the City of Miami Beach
Charter, the City Manager has the power to appoint the directors of City departments,
except for the Legal Department and the City Clerk's Office, with the consent of the
Mayor and the City Commission; and
WHEREAS, the Mayor and the City Commission wish to consent to and confirm
the appointment of Eva Silverstein as Director of Tourism, Culture and Economic
Development for the City of Miami Beach, Florida.
NOW, THEREFORE, BE IT DULY RESOLVED THAT THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, hereby consent to and
confirm the appointment of Eva Silverstein as Director of Tourism, Culture and Economic
Development for the City of Miami Beach.
PASSED and ADOPTED this // day of JGtiva' /2017.
ATTEST:
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MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: January 11, 2017
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, CONSENTING TO THE APPOINTMENT OF EVA
SILVERSTEIN AS THE DIRECTOR FOR THE TOURISM, CULTURE AND
• ECONOMIC DEVELOPMENT DEPARTMENT OF THE CITY OF MIAMI BEACH.
RECOMMENDATION
Pursuant to the requirements of Article IV, Section 4.02 of the City Charter, it is recommended that the
Mayor and the City Commission adopt the attached resolution consenting and confirming Eva
Silverstein as the Director of Tourism, Culture and Economic Development for the City of Miami
Beach.
ANALYSIS
The Director of Tourism, Culture and Economic Development is responsible for organizing,
planning, and facilitating in order to provide direct and indirect services ranging from cultural
programming, film and special events, tourism promotion and expansion of the arts in the
community. The Director is also responsible for directing the City's economic development, real
estate and redevelopment agency functions. The Director of Tourism, Culture and Economic
Development will act as a City sole representative on many occasions.
Eva Silverstein has spent the past nineteen years working in the performing arts and non-profit
industry. She began her career as a performer and entrepreneur, launching her own dance
company and non-profit foundation in New York in 1998. After more than a decade of
performance and outreach work on the national and global stage, she transitioned to focus on
the administrative and business side of the performing arts. Since 2008, she has held
leadership roles in major performing arts organizations in the development, markerting, and
public relations arenas.
Ms. Silverstein earned a bachelor's degree from Wesleyan University in English and Dance,with
highest honors. With a distinctly creative and energetic approach and a diverse portfolio of
professional and managerial experiences, Ms. Silverstein will be an asset to the Department of
Tourism, Culture and Economic Development.
CONCLUSION
In November 2016, the City Manager began to search for an individual to fill the position for
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Director of Tourism, Culture and Economic Development for the City of Miami Beach. As a
result, the City Manager appointed Eva Silverstein as the Director of Tourism, Culture and
Economic Development, effective January 11, 2017. Ms.Silverstein's impressive skills and
experience would positively contribute to the City of Miami Beach. As such, I recommend Ms.
Silverstein for your approval as Director.
Pursuant to the requirements of Article IV, Section 4.02, of the City Charter, it is recommended
that the Mayor and City Commission adopt the resolution consenting and cofirming Eva
Silverstein as Director of Tourism, Culture and Economic Development.
Legislative Tracking
Human Resources
ATTACHMENTS:
Description
o Eva Silverstein Resume
o Resolution
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EVA SILVERSTEIN
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CAREER SYNOPSIS
Born and raised in Brooklyn, NY, Eva Silverstein has spent the past 19 years working in the performing arts and non-profit
industry. She began her career as a performer and entrepreneur, launching her own dance company and non-profit
foundation in New York in 1998. After more than a decade of performance and outreach work on the national and global
stage, she transitioned to focus on the administrative and business side of the performing arts. Since 2008, she has held
leadership roles in major performing arts organizations in the development, marketing, and public relations arenas. Her
entire career has been structured by an unwavering belief in the power of the arts to inspire young lives and a passionate
commitment to social justice. With a distinctly creative and energetic approach and a diverse portfolio of professional
experiences, Eva has become known for her ability to refresh and re-position a brand for new heights of financial success
and meaningful community engagement.
PROFESSIONAL PROFILE
(June 2014-present)
DIRECTOR OF DEVELOPMENT,Miami City Ballet
• Set fundraising records for Miami City Ballet:Securing$22 Million in contributed revenue during her tenure
at the helm of the fundraising team;eliminating more than$3 Million of debt; exceeding budgeted
fundraising goals by more than$2 Million.
• Produced and executed the most successful Gala in Miami in 2016,celebrating MCB's 30`h Anniversary
Season, and raising$3.6 Million.
• During MCB's 30t Anniversary Season,planned and executed 117 special events;created and led a patron
tour to New York for the Company's Lincoln Center debut;launched a Corporate Partners program to engage
high-end corporate leaders; conceptualized and managed a 30`h Anniversary brand refresh campaign,
successfully engaging a new and greatly expanded philanthropic circle of donors and community partners.
• Successfully launched and executed a financial stability campaign to permanently stabilize fiscal health and
eliminate debt,resulting in $6.5 Million in new gifts secured between December 2014 and April 2015.
• Secured major funding from national foundations including the John S.and James L. Knight Foundation;Ford
Foundation; Rockefeller Foundation;and National Endowment for the Arts.
• Developed and launched two significant outreach programs:Ballet Bus,presented in partnership with
Superintendent Alberto Carvalho and Miami-Dade County Public Schools,and Ballet Beyond Borders,a
creative partnership with Brazilian Ambassador Helio Vitor Ramos—both designed to support diversity in
classical ballet,creating transformational,high impact experiences for underserved young people from
around the corner and around the globe.
• Planned and executed annual 2015 Gala,grossing more than$1 Million.
• Launched a new and wildly popular annual kids gala,Nutcracker Magic.
• Reorganized the entire organization's financial reporting and donor record management system.
• Developed a structured major gifts fundraising campaign;a new membership campaign;and an enhanced
schedule of special events and donor touch points throughout the season.
• Expanded and reorganized Development Department staff.
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(2013-2014)
DIRECTOR OF ADVANCEMENT, CAMPAIGN DEVELOPMENT& PARTNERSHIPS,Adrienne Arsht Center
• Created a comprehensive fundraising campaign for the Arsht Center's 10`h Anniversary including multi-million dollar
goals within Annual Operating Support,Arts Education, and Endowment Funds.
• Developed extensive campaign materials, both online and high-end print pieces.
• Served as lead fundraiser on all communications with major donors, Board Members,and philanthropists.
• Successfully re-launched the Green Room Society,the Arsht Center's young professionals society.
• Supervised the re-launch of the Culturist Membership campaign with more than 1,500 members and annual events.
• Collaborated closely with CEO, Board Members,and Chairman on special projects and fundraising initiatives.
(2010-2013)
DIRECTOR OF MARKETING,Adrienne Arsht Center
• Responsible for seven-figure marketing, advertising,and paid media portfolio including an eclectic roster of
performance series and initiatives:classical music, pops, dance, urban/world music,and arts education.
• Created and executed targeted marketing campaigns for more than 150 titles/performances; institutional branding;
Prelude by Barton G.;and the Bombay Sapphire Lounge.
• Extensive,creative collaboration with media outlets on paid and trade arrangements to supplement show-specific
and institutional marketing.
• Supervised marketing staff;collaborated with design and online team; and served as department liaison to
Advancement and Programming teams.
• Collaborated closely with CEO.
(2009-2010)
PR COORDINATOR,Adrienne Arsht Center
• Centralized press and publicity for the Arsht Center, including more than 250 titles/500 performances per year.
• Lead PR for all performances, press meets, media events,VIP functions, artist appearances,and media interviews.
• Media messaging for all senior staff, institutional initiatives,CEO, and Executive Vice President.
• Responsible for creation of all show-related and institutional communications including: press releases,media
announcements,talking points, and formal communications.
• Supervised all on-site media events including:artist management;media invitations/lists; photo catalogue;and
press room post-event coverage.
(1998-2008)
SILVER-BROWN DANCE COMPANY
CEO and Artistic Director,Brooklyn,NY
Founded in 1998,the Silver-Brown Dance Company(SBD)was an internationally acclaimed modern dance company and
non-profit foundation. Affectionately known as"Brooklyn's fearless dance company" (The New York Times),SBD
appeared in the U.S.,Canada,Argentina, France, Israel,and the Dominican Republic. The Company maintained a year-
round schedule of performance,education,and community outreach programs with a distinct focus on reaching and
inspiring underserved young people through the transformative power of the performing arts.
SBD Outreach&Fundraising Highlights
• OASIS SERIES:A free performance series presented in Brooklyn Bridge Park for six consecutive years, in partnership
with Goldman Sachs and the Brooklyn Borough President,to commemorate the 9/11 anniversary.
• KATRINA KIDS:A deeply impactful and long-term residency series,relocating SBD to New Orleans to work with
young people in the direct aftermath of Hurricane Katrina;serving more than 200 children,their families,school,
and larger NOLA community.
• Responsible for all fundraising and philanthropic outreach including individual,corporate,and foundation donors.
• Stewardship of major gifts,annual giving,legacy gifts,and grants.
• Responsible for all special event planning and supervision,donor-related events and communications.
(2000-2004)
ARTS PROGRAM DIRECTOR,UNIVERSITY SETTLEMENT,New York,NY
• Curator/producer of performing and educational community events at America's first social settlement house.
• Director of community-based free dance education for local youth.
• Liaison to artists,funders,press,and community partners.
(1999-2000)
JACQUES D'AMBOISE&NATIONAL DANCE INSTITUTE,Personal Assistant to Founder and Director,Jacques d'Amboise
New York,NY&Nationwide Public Schools
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EDUCATION
Wesleyan University, B.A. English & Dance, Highest Honors, 1998
Universidad de Buenos Aires,Argentina,Semester of Study, 1997
Stuyvesant High School, NYC, Highest Honors, 1994
Fluent in Spanish
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