2017-29775 Reso 2017-29775
RESOLUTION NO.
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
RECOMMENDATION OF THE NEIGHBORHOOD/COMMUNITY
AFFAIRS COMMITTEE TO SIGN THE PLEDGE TO BECOME A
CITY OF KINDNESS.
WHEREAS, at the October 19, 2016 City Commission meeting, the City Commission
referred a discussion item to the Neighborhood/Community Affairs Committee ("NCAC") to
study the possibility of signing the pledge to make Miami Beach a City of Kindness; and
WHEREAS, City of Kindness identifies itself as the growing center of the kind
movement. It is a coalition of organizations working to inspire kindness in our world. The goal is
to effect meaningful change among schools, professionals, young people, elected officials, and
companies; and
WHEREAS, the kindness movement has been endorsed and promoted by many cities
and celebrities, including Ellen DeGeneres, the Dalai Lama and Lady Gaga; and
WHEREAS, the City, through its Communications Department, is preparing to launch a
kindness campaign, aimed at both children and adults, to encourage acts of kindness; and
WHEREAS, the NCAC recommended that the Communications Department work with
Commissioner Steinberg to create a marketing campaign, perform community outreach and
sign the pledge to become a City of Kindness; and
WHEREAS, the Administration recommends that the Mayor and City Commission
approve this Resolution and sign the pledge to become a City of Kindness.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Neighborhood/Community Affairs
Committee and authorize the City to sign the pledge to become a City of Kindness.
PASSED and ADOPTED this 1St day of March, 2017.
ATTEST: ,>
Philip Lei e
t Mayor
Rafael E. ranad• Z/'y° ` APPROVED AS TO
City Clerk �� FORM &LANGUAGE
&FOR EXECUTION
(Sponsored by Commissioner M#eky` teinberg) 't/1/`
T:\AGENDA\2017\3 March\ConYrh c_tibris\ lar�c� 017 city of kindness Reso.doc �/ 1
_2,3
City Attorney Date
(-
Resolutions - R7 H
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: March 1, 2017
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
NEIGHBORHOOD/COMMUNITY AFFAIRS COMMITTEE TO SIGN THE PLEDGE
TO BECOME A CITY OF KINDNESS.
RECOMMENDATION
The Administration recommends that the Mayor and City Commission approve the resolution and
sign the pledge to become a city of kindness.
ANALYSIS
At the October 19, 2016 City Commission meeting, the Commission referred a discussion item
to the Neighborhoods Committee to review the possibility of signing the pledge and making
Miami Beach a City of Kindness.
City of Kindness is the growing center of the kind movement. It is a coalition of organizations
working to inspire kindness in our world. The goal is to affect meaningful change among
schools, professionals, young people, elected officials, and companies.
The kindness movement has been endorsed and promoted by many cities and celebrities,
including Ellen DeGeneres, the Dalai Lama and Lady Gaga.
By working with the marketing and communications department, to create a comprehensive
marketing and communications plan, the City of Miami Beach would begin to launch a kindness
campaign. The campaign would be aimed at children and adults and encourage acts of
kindness by everyone.
After review and analysis by the Neighborhoods Committee, it was recommended that the
Communications Department work with Commissioner Steinberg to create a marketing
campaign, perform community outreach and sign the pledge to become a city of kindness.
KEY INTENDED OUTCOMES SUPPORTED
Maximize The Miami Beach Brand As A World Class Destination
Page 681 of 1025
Legislative Tracking
Marketing and Communications
Sponsor
Commissioner Micky Steinberg
Page 682 of 1025