LTC 150-2017 RFP 2017-074-WG for Interactive Digital Media Kiosksi\AIAM, BEACH
OFFICE OF THE CITY ATTORNEY
LETTER TO COMMISSION
LTC No. 150-2017
TO: Mayor Philip Levine and Members of the
City Commission
FROM: Raul J. Aguila, City Attor , Y�
DATE: March 20, 2017
SUBJECT: RFP -2017 -074 -WG for Interactive Digital Media Kiosks
On March 3, 2017, Vice Mayor Rosen -Gonzalez requested a legal opinion with respect
to the applicability of the Miami -Dade County Sign Ordinance to RFP -2017 -074 -WG for
Interactive Digital Media Kiosks.
On March 14, 2017, I provided Vice Mayor Rosen -Gonzalez with my legal opinion.
As a courtesy to the Mayor and City Commission, a copy of this opinion is attached
hereto.
RJA/RAP/ag
MIBEACH
OFFICE OF THE CITY ATTORNEY
TO: \\
FROM: Raul J. Aguila, City Attorney .JC
DATE: March 14, 2017
SUBJECT: RFP No. 2017 -074 -WG for Interactive Digital Media Kiosks (the "RFP")
Commissioner Kristen Rosen -Gonzalez
MEMORANDUM
You have asked for a legal opinion with respect to the applicability of Chapter 33, Article VI of
the Miami -Dade County Code regarding signs ("County Sign Code"), to the above -referenced
RFP.
The express purpose of the County Sign Code is to ensure that signs do not, because of size,
location, method of construction and installation, or manner of display:
(1) Endanger the public safety; or
(2) Create distractions that may jeopardize pedestrian or vehicular traffic safety; or
(3) Mislead, confuse, or obstruct the vision of people seeking to locate or identify uses or
premises; and
(4) Destroy or impair aesthetic or visual qualities of Miami -Dade County which is so
essential to tourism and the general welfare.
See County Sign Code, Section 33-83. In enacting the County Sign Code, the Miami -Dade
County Board of County Commissioners expressly sought to encourage "the use of signs with a
scale, graphic character, and type of lighting compatible with buildings and uses in the area, so
as to support and complement land use objectives." Id.
The pertinent provisions regulating illuminated signs and digital signs are set forth in Sections
33-95 and 33-96 of the County Sign Code, and include provisions relating to movement of
images, brightness, time requirements for changes of message displays, limitations on auditory
components, specific requirements for certain point of sale signage at specified locations,
among other specifications.
The County Sign Code imposes responsibility on municipalities to enforce the County Sign
Code within their boundaries. Id., Section 33-82. In addition, the County Sign Code itself
contemplates the granting of use variances and/or area variances, if specified requirements are
met. Id., Sections 33-96(1) and (2).
Importantly, the County Sign Code does not contain any absolute prohibition on the
procurement of kiosks or messaging displays. In fact, with respect to the procurement of digital
kiosks, on or about January, 2017, Miami -Dade County approved a contract with a kiosk
provider to install over 300 digital kiosks at multiple locations throughout the County (with
Memorandum — RFP No. 2017 -074 -WG for Interactive Digital Media Kiosks
March 14, 2017
Page 2
the mock-ups depicting the proposed kiosks as being over nine feet tall, and with 50 inch
screens), and with the ability to authorize an unlimited number of additional kiosks at a later
date. With respect to the County's compliance with its own County Sign Code, the County's
contract itself does not even appear to include a single reference to the County Sign Code, and
instead requires the vendor to comply with all applicable laws and permitting requirements in
performing its obligations under the agreement.
Unlike the County's recent procurement of over 300 kiosks, the City's RFP is far more limited in
nature and scope. Although the City's initial RFP anticipated 15-30 kiosks would be installed at
various locations such as Lincoln Road, Ocean Drive, or the Convention Center, among other
locations, my understanding is that an addendum to the RFP is being issued to clarify that the
City does not make any commitments whatsoever to purchase any specific number of kiosks, or
to install kiosks at any specific locations. Rather, the RFP will ask bidders to assume, for
evaluation purposes, that the contract will cover 15 kiosks, with the exact number and locations
to be determined at a later date by the City, at its sole discretion.
Assuming the RFP is successfully awarded, the City would, as a threshold matter, include
language similar to that utilized by Miami -Dade County in its kiosk contract, requiring the kiosk
provider to perform its obligations under the agreement in accordance with all applicable laws
and regulatory approvals that may be required.
After the contract is awarded and the City makes a determination as to the number, the
locations, and specifications for the kiosks the City will procure, the City and/or the kiosk
provider would then be required to obtain regulatory design approval from the applicable City
board, such as the Design Review Board or the Historic Preservation Board (for any kiosks in
the Lincoln Road, Ocean Drive or other historic district), in accordance with the City's signage
requirements, as set forth in Chapter 138 of the City Code.
In summary, at this early stage of the RFP process, with the final design subject to design
review and approval, and with the proposed locations for the kiosks yet to be determined, it is
my opinion that proceeding with the RFP does not violate the County Sign Code or the City's
sign requirements,
On a more candid note, as it appears that Miami -Dade County, the City of Miami, and other
municipalities are proceeding with kiosks and other digital messaging projects, all of which could
be interpreted as being in conflict with the County Sign Code, I submit that the compliance
issues with respect to the procurement of kiosks are secondary and can be addressed in the
ordinary course, and that the primary issues at hand, such as those you have previously
expressed concerning "visual pollution," all involve important policy questions which merit the
City Commission's full consideration.'
RJA/RAP/ag
1 With respect to the legal issues, and in an effort to ensure compliance, I will make certain that
any contract arising out of this RFP includes the appropriate provisions to require the vendor to
comply with all applicable laws, and to provide that the placement of any kiosks within the City
of Miami Beach is subject to, and contingent upon, regulatory approval by the appropriate City
board.
We are committed to providing excellent public service and safety to all who live, work, and play in aur vibrant, tropical. historic community.