LTC 219-2017 Miami Beach Free Suncare Dispenser Program RenewalMIAMI BEACH
OFFICE OF THE CITY MANAGER
NO. 219 -2017
LETTER TO COMMISSION
TO: Mayor Philip Levine and Members o the City ommission
FROM: Jimmy L. Morales, City Manager
DATE: May 1, 2017
SUBJECT: MIAMI BEACH FREE SUNCARE I ISPENSER PROGRAM RENEWAL
The purpose of this Letter to Commission is to provide you with an update on the Miami Beach Free Suncare
Dispenser program.
In 2015, in honor of Miami Beach's centennial, the City along with Destination Brands and Mount Sinai
Medical Center launched the first free sunscreen dispenser program. The dispensers offer free SPF 30
Sea Kelp Sunscreen Lotion throughout the city's public beaches, pools, and parks and garnered national
recognition - serving as a model for programs instituted in other cities.
As the first in the nation to offer free sunscreen to the public, the MB Suncare Dispenser program received
recognition from former Vice President Joe Biden during his White House Cancer Moonshot Summit held
Washington D.C. This national program established a new initiative to accelerate cancer research, making
a decade's worth of advances in cancer prevention, diagnosis, treatment and care in five years.
The program also received national recognition with its first industry award at Cosmoprof North America in
Las Vegas last year. Awarded to a select few of the 1,200 exhibiting brands, the prestigious 2016
Trendsetter Award identified the most innovative exhibitors at the show who are setting trends on a global
scale.
At this time, we are thrilled to announce that the MB Sunscreen Dispenser Program has been extended for
another five years, thanks to the generous support from the Mount Sinai Medical Center. Mount Sinai
Medical Center will be providing Destination Brands $70,000 in sponsorship, which will cover the
operational costs of the program.
We are proud to help lead a national movement in skin cancer awareness and prevention and to continue
giving back to our community ensuring that all who live, work and play on our beaches stay protected from
the sun.
JLM //�
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