R9AHOcean Drive
BRIDGE TO BID ACCOMPLISHMENTS
Bridge to BID Program
Bridging the gap between now and Business Improvement District formation
Stakeholder voluntary investment – businesses committed to contribute a
budget of $500 K
Over 40 businesses contributing
Objectives
Street Management
Café redesign and operation upgrade
Ambassador/Security
Brand Management and Marketing
Street Management
Hiring of a Full Time Executive Director to manage the street
Representation and Spokesperson for the Street
Liaison with Community and Business Organizations
Liaison with City of Miami Beach
City Commission
City Manager’s Office
Police Department
Tourism, Culture and Economic Development
Creating a better pedestrian walkway
and experience
9th
street facing south
OCEAN DRIVE
SAFETY
AMBASSADORS
Ambassadors/Security
Creating awareness
Guidance on the Street
Safety for Guests
Thur – Mon 9 p.m. to 5 a.m.
AMBASSADORS
IN ACTION
Supervisor on bicycle
Keeping area clear
Team Communication
Citizen Police Academy
Team Building with PD
Testimony
From: "Rojas, Jaime"
Sent: Saturday, March 25, 2017 7:00 AM
Subject: RE: Ocean Drive Security Team
All,
Just an FYI, this new initiative is already paying off. Tonight, I received a telephone call from one of the security officers who advised me of a hostile drug dealer in the 900 block of Ocean
Drive. The security officer advised the male had been seen conducting hand to hand drug transactions in the area. This individual eventually had the bright idea of telling the security officer
to stay away from the area and that “this was his block.” The drug dealer thought he could intimidate his way around and continue his illicit activities as he pleased. The security officer
quickly provided me a detailed physical and clothing description of this individual and I issued this information over the radio to our officers on Ocean Drive. Within seconds of broadcasting
this information, the subject was spotted, detained and found to be in possession of narcotics.
Dan, please share my thanks with the rest of your team. Keep up the good work and remain vigilant. We appreciate your help!
JR
Jaime Rojas, Sergeant
MIAMI BEACH POLICE DEPARTMENT
Operations Division / Ocean Drive Squad / S.W.A.T.
1100 Washington Avenue, Miami Beach, FL 33139
Tel: 305-673-7776, ext 5963
jaimerojas@miamibeachfl.gov
GLOBAL BRAND
WORLD WIDE
MEDIA
•Cool Brazil Magazine
•Curbed Miami
•LE Miami
•Time Out Miami
NATIONAL MEDIA
•Iconic Brand
10 POINT PLAN
EXPOSURE
•10 Point Plan
•Partnership with City
•Bridge to the BID
OCEAN DRIVE
INVESTORS AND
DEVELOPMENT
•New Celino South Beach
•The Betsy expansion
•The Friitz Hotel renovation
•The Carlyle upgrade
•The Cardozo upcoming
•H&M on Collins
•Rosetta Bakery on Collins
INITIATIVES TO DRIVE RESIDENTS AND
TOURISTS TO THE PARK & OCEAN DRIVE
Newsletter
Local updates on traffic, events, upgrades
Events
MISO in the Park
SOBE Jazz Festival
Muscle Beach Sculpture
Marketing Intiatives
Dive Into Ocean Drive
Incentive for Local Residents to enjoy the amenities
Fashion Night Out
Expand the District market to include the Fashion District on Collins Avenue
#WhyOceanDrive
Community Members tell their story