R9U Climate ChangeMIAMI BEACH
CLIMATE CHANGE STATION
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Andrew Goldstein / Creative Director Jimmy Allen / Creative Director
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THE OBJECTIVE
Highlighting Miami Beach’s unprecedented measures in fighting
Climate Change (CC) and Sea Level Rise (SLR), positioning Miami
Beach as one of the world leaders in addressing these issues.
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THE APPROACH
Create more awareness around local & global climate change efforts,
then inspire people to stay positive and to take action.
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THE CONCEPT
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With climate change, we face a unique problem—one that is
ever-evolving and requires active participation to make real change.
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That’s why we believe in making this project an immersive and interactive
experience, one that remains relevant and participatory over time.
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Imagine that the rotunda is a climate change station—
living, breathing, and effecting change for the next fifty years.
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Located in a place that can attract both
local and international visitors.
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EDUCATION & PARTICIPATION
INSIDE IT’S ALL ABOUT
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EVOLVING INTERACTIVE MAP
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Imagine seeing all the projects we’ve initiated—and will
take on in the future—to combat climate change, projected
onto a scale model of the city.
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TIDAL KINETIC SCULPTURE
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Art can also be interactive and educational. In this case, a
kinetic sculpture can move and shift based on real-time
sea level data—and as guests interact, they can see how
things may change over time.
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ENGINEERING DIORAMA / HOLOGRAM
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Imagine a holographic exhibit that could explain how
projects like the pumps really work, in engineering terms,
and answer questions people have about the process.
Recognizing these real efforts will help people understand
the real steps the city is taking and will take in the future.
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MAKE A PLEDGE
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It’s important that we give people a way to take action and
to share what they’ve learned—giving them a chance to
make and share a pledge (via social networks) to prove that
individual actions can make a cumulative difference.
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STATION 1: A GLOBAL STORY
Imagine that our climate change station will inspire other cities to build their own. Then, we can
share what we’ve learned—environmental data, engineering solutions, even learnings about how we
communicate to the residents of the city—with a network of other climate change stations around
the country and around the world. And with this network, we can create global change.
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WHY THE ROTUNDA?
1) The timeliness of the issue:
This is a mission happening
right now, and this space already
exists. Now is the time to act and to
make a positive statement about
the steps we’re taking as a city.
2) The heritage of the space:
This one-of-a-kind building tells
‘The Story of Man’ through Albert
Vrana’s vision. And that’s how big this
issue of climate change really is:
an important chapter in that story.
3) An iconic building for a key issue:
Committing an iconic space to artful
education speaks to the importance
of the issue for our city. Both locals
and visitors alike will see the city
taking an important stand.
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FUNDING THROUGH PARTNERS
We’ll gather contributors that include our engineering partners who stand to have their efforts
recognized, real estate developers with a huge stake in this issue, and cause-minded clients of our own.
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MIAMI BEACH COMBINES EDUCATION, ART AND SCIENCE
WITH THE LAUNCH OF DEDICATED CLIMATE CHANGE STATION
—MIAMI BEACH, FL
THANK YOU