LTC 295-2017 The Town of Hempstead, NY Adopts the MB Free Suncare Dispenser Program for their Pools and BeachesMIAMIBEA H
OFFICE OF THE CITY MANAGER
NO. 295-2017 LETTER TO COMMISSION
TO:
FROM: Jimmy L. Morales, City Manager
DATE: June 2, 2017
SUBJECT: THE TOWN OF HEMPSTEAD NEW YORK ADOPTS THE MIAMI BEACH FREE
SUNCARE DISPENSER PROGRAM FOR THEIR POOLS AND BEACHES
The purpose of this Letter to Commission is to announce the Miami Beach Free Suncare Dispenser
program extension to the Town of Hempstead New York.
We are thrilled to announce the Town of Hempstead New York is adopting Miami Beach's Free Suncare
Dispenser Program for its own beautiful beaches and pools. On June 1, 2017 Hempstead Town
Supervisor Anthony J. Santino announced a partnership with South Nassau Communities Hospital to
protect their neighbors from the strong summer sun by stationing 25 free sunscreen dispensers filled with
Miami Beach Suncare SPF 30 Triple Action Sea Kelp Sunscreen Lotion at town beaches and pools.
In 2015, in honor of Miami Beach's centennial, the City along with Destination Brands and Mount Sinai
Medical Center launched the first free sunscreen dispenser program. The dispensers offer free SPF 30
Sea Kelp Sunscreen Lotion throughout the city's public beaches, pools, and parks and garnered national
recognition -serving as a model for programs instituted in other cities.
As the first in the nation to offer free sunscreen to the public, the MB Suncare Dispenser program received
recognition from former Vice President Joe Biden during his White House Cancer Moonshot Summit held
in Washington D.C. This national program established a new initiative to accelerate cancer research,
making a decade's worth of advances in cancer prevention, diagnosis, treatment and care in five years.
In May of 2017, the MB Sunscreen Dispenser Program was extended for another five years, thanks to the
generous support from the Mount Sinai Medical Center to Destination Brands. Mount Sinai Medical Center
will be providing Destination Brands $70,000 in sponsorship to Destination Brands, which covers a portion
of costs of the program.
According to the Skin Cancer Foundation, more people have had skin cancer than all other cancers
combined over the past three decades, listing melanoma as the most lethal form of skin cancer. However,
the Center for Disease Control and Prevention indicates that most skin cancers are easily preventable.
Risk factors to remember are long periods of sun exposure, tanning beds, having fair skin and a history of
blistering sunburns. Recommended steps to reduce your risk of contracting skin cancer include using
sunscreen, avoiding exposure to the sun's rays during the hours of 10 a.m. and 4 p.m., wearing broad
brimmed hats and UV-protecting sunglasses and covering up with clothing.
The City of Miami Beach and Destination Brands, the manufacturer of MB Suncare, welcome the
opportunity to be a part of the Town of Hempstead initiative and to continue leading the national movement
In skin cancer awareness and prevention through the Free Suncare Dispenser Program.