2017-29893 Reso RESOLUTION NO. 2017-29893
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING
THE RECOMMENDATION OF THE FINANCE AND CITYWIDE
PROJECTS COMMITTEE, APPROVING AND AUTHORIZING
THE CITY MANAGER TO EXECUTE A SPONSORSHIP
AGREEMENT WITH MIAMI DESIGN PRESERVATION LEAGUE,
IN A FORM ACCEPTABLE TO THE CITY ATTORNEY AND THE
CITY MANAGER, IN AN AMOUNT NOT TO EXCEED ONE
HUNDRED THOUSAND DOLLARS($100,000), IN CONNECTION
WITH THE 2018 ART DECO WEEKEND, AND SUBJECT TO
BUDGETARY APPROVAL FOR FY 2017/2018.
WHEREAS, the Miami Design Preservation League ("MDPL"), an anchor not-for-profit
organization in Miami Beach, created the annual Art Deco Weekend ("Event") festival forty years
ago as a way to draw people to Ocean Drive in an effort to preserve and protect the historic
architecture of the area; and
WHEREAS,the annual three day event,which takes place over Martin Luther King weekend,
is the City's longest running free community cultural festival, full of family-friendly activations,
educational lectures, live music and a class car parade; and
WHEREAS, the festival annually attracts over 150,000 attendees, 57% of whom are out of
town visitors, 71% of which stayed in a Miami Beach hotel, according to a 2017 Touch Poll Survey
commissioned by MDPL; and
WHEREAS, the festival annually receives a waiver of all relevant special event application,
permit, vehicle access pass, square footage and user fees, and a reduced security deposit as a
long-standing event by Special Event guidelines; and
WHEREAS, for the 41st edition of the Event, taking place from Friday, January 12, 2018,
through Sunday, January 14, 2018, on Ocean Drive from 5 to 14 Street, including the closure of
Ocean Drive in this area, MDPL estimates Event costs that cannot be waived to be $89,255; and
WHEREAS, the City is working with MDPL to identify additional grant and funding
opportunities for the Event; and
WHEREAS, given the historic importance and tourism value created by ADW, MDPL is
requesting that the City of Miami Beach agree to sponsor the Event at a $100,000 value; and
WHEREAS, MDPL's request was submitted for consideration by the Finance and Citywide
Projects Committee, at its May 19, 2017 meeting, and the Committee recommended in favor of
submitting the request for consideration by the full City Commission; and
WHEREAS,the Administration recommends approving a sponsorship agreement with MDPL
for the Event, in an amount not to exceed $100,000, subject to budgetary approval for the 2017-
2018 fiscal year, and further subject to review and approval by the City Attorney's Office.
NOW THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA,that the Mayor and City Commission hereby approve
and authorize the City Manager to execute a sponsorship agreement with Miami Design
Preservation League, in a form acceptable to the City Attorney and the City Manager, in an amount
not to exceed One Hundred Thousand Dollars ($100,000), in connection with the 2018 Art Deco
weekend, and subject to budgetary approval for FY 2017/2018.
PASSED and ADOPTED this, the 7 day of 3if4 . , 2017.
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MIAMI BEAH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: June 7, 2017
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, TO CONSIDER THE RECOMMENDATION
OF THE FINANCE AND CITYWIDE PROJECTS COMMITTEE, TO
CONSIDER A SPONSORSHIP AGREEMENT WITH MIAMI DESIGN
PRESERVATION LEAGUE, IN A FORM ACCEPTABLE TO THE CITY
ATTORNEY AND THE CITY MANAGER, IN AN AMOUNT NOT TO EXCEED
ONE HUNDRED THOUSAND DOLLARS ($100,000) AS PART OF THE FY
2017/18 BUDGET DEVELOPMENT PROCESS.
RECOMMENDATION
The Administration is seeking direction from the Commission.
ANALYSIS
The Miami Design Preservation League (MDPL), an anchor not-for-profit organization in Miami
Beach, created the annual Art Deco Weekend (ADW)festival forty years ago as a way to draw
people to Ocean Drive in an effort to preserve and protect the historic architecture of the area.
The annual three day event, which takes place over Martin Luther King weekend, is the City's
longest running free community cultural festival, full of family-friendly activations, educational
lectures, live music and a class car parade. Recent enhancements to the festival have included
the Jazz Age Lawn Party, improved vendor and food experience and partnerships with Miami
Beach businesses, like the Faena District. The festival annually attracts over 150,000
attendees, 57% of whom are out of town visitors, 71% of which stayed in a Miami Beach hotel,
according to a 2017 Touch Poll Survey commissioned by the MDPL.
For the 41st edition of ADW, taking place Friday, January 12 through Sunday, January 14, on
Ocean Drive from 5 to 14 Street, including the closure of Ocean Drive in this area, MDPL
estimates the following costs, based on the 2017 edition:
- Police: $63,832
- Fire: $15,296
- Parking: $6,840
- Electrical Permit Fee: $1,984
-Sanitation (dumpster fee): $903
- Liquor License: $400
Page 778 of 1414
Total Fees: $89,255
Given the historic importance and tourism value created by ADW, MDPL is requesting the City
of Miami Beach agree to sponsor ADW ata $100,000 value.
At the May 19, 2017 Finance and Citywide Projects Committee meeting, the Committee made
a favorable recommendation to consider funding for MDPL during the FY 2016/17 budget
development process.
CONCLUSION
The Administration is seeking direction from the Commission.
KEY INTENDED OUTCOMES SUPPORTED
Maximize The Miami Beach Brand As A World Class Destination
Legislative Tracking
Tourism, Culture and Economic Development
Sponsor
Commissioner Kristen Rosen Gonzalez
Page 779 of 1414